Final Service Mark-IT

8/3/2019 Final Service Mark-IT

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SERVICE MARKETING

Group members.

Aaditya Rathod__________01

Sushil Singh_____________47

Gaurav Singh____________58

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MARKETING SECTOR - IT2


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AADITYA RATHOD----------013


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INTRODUCTION

Concerned with technology to treat information.y how we use technology

y be it our messaging system,

y Database information stored for marketing.

y And to get general information on search engines.

Some of the modern and emerging fields of Informationtechnology are next generation web technologies,y bioinformatics,

y cloud computing,

y global information systems,

y large scale knowledge bases, etc.

IT is the area ofy Managing technology

y Spans wide variety of areas that include computer software,information systems, computer hardware, programming languages

y Not limited to things such as processes, and data constructs.

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WIPRO

WIPRO MARKETS ITSELF

Wipro focuses largely on "pull" marketing initiatives,y targeting prospective clients while they are searching for

relevant IT information.

y Mostly this means Web-based marketing with fourkey components:

y Search engine promotion

y Thought leadership content on leading IT portals anddirectories

y Web seminars and events

y Website content

o Wipro's own Website is the fulcrum of the entire lead-generation program.

o The marketing team has invested heavily in creatinga wide range of material to showcase companycapabilities and successes, demonstrate thoughtleadership, and provide interactive opportunities forprospective clients to sample Wipro's wares. 5


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Wipro uses special offers and more than 400 case studies to

get visitors to demonstrate and register their specific

interests.

ComprehensiveWeb monitoring provides regular analysis

of what is and is not working and what role the Web is

playing in lead generation and relationship development.

Building on the "pull" elements,

Wipro uses permission marketing to strengthen

relationships and move prospects along the sales cycle.Specific initiatives include telesales, direct mail, and

industry-based newsletters.

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Many firms talk of a single view of the customer

Uncoordinated marketing and sales activities.

The common result is that some prospects are bombarded

with conflicting messages

Wipro faced exactly that challenge several years ago andinvested in the creation of a single prospect intelligence

database that provides a complete view of all marketing

and sales interactions with prospect companies as well as

extensive profile information.

Results from Wipro's integrated lead-generation program

have greatly exceeded expectations and created an

extremely high return on marketing investment.7


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Global Data Synchronization for Distributors

As a critical link in the supply chain, distributors today

need to be aware of the industry-wide developments in the

area of Global Data Synchronization, determine the

business case for its adoption and finally chart out a

roadmap for implementation.

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DIAGRAMMATIC REPRESENTATION

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SUSHIL SINGH----------4710


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WIPRO SERVICE OFFERINGS

A large number ofWholesale distributors like Aramark, SodexhoAlliance and Ikon office solutions figured in the list ofOutstanding Outsourcing service providers released by TheInternational Association of Outsourcing Professionals (IAOP).

Wholesale food distributors want to emerge as supply chainspecialists managing all the core functions like warehousing,fulfillment, in bound logistics and store design for their

customers. Food service distributors offer the broadest spectrumof services ranging from facilities management for biginstitutional clients to recipe management for independentrestaurants.

Electronic component distributors play a crucial role in thecomponents supply chain by complementing their line card withother value added services like component selection, materials

management, Vendor managed inventory, programming,environmental compliance and design services.

Similarly building material suppliers offer project managementand pre fabrication support to professional contractors thusplaying a key role in areas that were traditionally owned by theconstruction company. 11


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The success of many distributors in offering thesevalue added services.

Distributors have the opportunity to leveragetraditional strengths in order fulfillment and logisticsmanagement to offer a host of supply chain services.Customers are increasingly willing to outsource non

core activities to distributors. Distributors areuniquely positioned to know supplier innovation andalso understand customer demand.

Technology can play a key role in helping distributors

to offer several other value added services or scale upthese services with greater confidence. Sometimes adistributors IT investment for internal processefficiency/ data accuracy can also enable him to offer avalue added service. 12


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Distribution Framework

Reverse logistics

Our reverse logistics solutions help seamlesscollaboration between retailers and suppliers by

providing complete visibility and thus increasingreverse logistics velocity and consumer satisfaction.Wipros ready to implement portal solutionencompasses efficient processes that aid in drasticreduction of inventory levels, minimize operationalcosts in real-time through automated workflow andimproved inventory and resource utilization.

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Centers of Excellence (CoE)

Wipros ability to provide business-focused solutionsstems from the fact that Wipros delivery organizationis supported by "Centers of Excellence" comprising ofa dedicated team of domain experts and functionalarchitects. This enables us to provide winningbusiness solutions for the unique problems faced by

Wipros clients and help them proactively respond toindustry trends.

In Store

In Store CoE helps retail organizations stream linetheir store operations and benefit by improvecustomer retention and reducing shrinkage. The CoEoffers its domain expertise in Point of Sale (POS)systems, Loss prevention,. 14


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Supply Chain

Wipros Supply Chain activities encompass businessconsulting, end-to-end business process re-engineering,product evaluation and implementation. The CoE hascompetencies in Process Assessment, ContractManagement, Supplier Management, Demand

Forecasting,

Merchandising & Pricing

The areas of expertise of the Merchandizing & Pricing

CoE include technology, domain and process consultingin merchandize planning, category management, priceand markdown management and retailer-suppliercollaboration.

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Business Analytics

The Business Analytics CoE is focused on leveraging

cutting edge analytical tools & technologies to facilitatebetter decision making across the complete value chain of

CPG organizations.Wipro develops business cases and

data models, leverages on in-house analytical expertise and

builds best practices to measure and improve performance.

Trade Promotion Management

The TPMCoE offers a comprehensive approach for trade

promotion business process assessment, gap identificationand recommendations for improvement.

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GAURAV SINGH----------5817


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PROFITWipro Q4 profit up 14% at Rs1,375 cr

o Wipro met street expectations with its fourth

quarter results. The company's IT revenue for the January-March

quarter stood at Rs 6,289 crore, an increase of

20% over the corresponding quarter a year ago.

Consolidated profit (including IT services, IT

products, consumer care and lighting business)

for the quarter stood at Rs 1,375 crore, an

increase of 14% over a year ago. Sequentially, IT

revenue was up 4.2%. 18


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RESEARCH & DEVELOPMENT

In the 1990s the BPO Business model was suchthat most of the U.S. and European companiesbegan to do much of their work in India.

The third wave is where the companies aresetting up R&D centers in India.Morgan Stanley(MS) has set up a large center in Mumbai wherethey are doing significant mathematical modelingin terms of equity interpretation, riskassessment, risk management. Wipro's R&Dbusiness is over $550 million and representsnearly one-third of total revenues.

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Wipro has taken on six projects this year, which

are being called as quantum innovation, of

significant size and risk, which will probably

start showing results in 12 to 24 months.

An Indian engineer from a good university costs

between $8,000 and $9,000 a year compared with

$45,000 in the U.S. or Europe.

Indian salaries are rising about 12% a year and

American salaries are going up at 3% a year, so itwould take more than 30 years for the two to

converge.20


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VALUE CHAIN ANALYSIS OF

WIPRO LTD.

Employee Feedback & Communication:

Wipro as an organization believes in Connecting

and Listening to people.

ChannelW the employee portal, has been

creating a de facto Wipro community by allowingWiproites to interact, disseminate information on

things they most cherish.

Employee feedback and continuous improvementis a cornerstone of their progress.

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WIPRO BPO

Wipro BPO employs over 22,000, of whom 3,150

are at its Hyderabad campus.

The planned new recruitments will be fromamong science and commerce graduates and

under-graduates.

The majority ofWipro BPOs business comesfrom the US, followed by Europe.

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Wipro Consumer Care & Lighting (WCCLG)

Wipro Infrastructure Engineering

Wipro GE Medical Systems Limited

Basically delivering quality solutions that

effectively meet the needs of customers and

patients.

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Wipro

As a responsible organization, Wipro believes

that sustainable development is vital to inclusive

growth.

This belief guides us in our internal operations,

in the products and services that we develop for

our customers, and in our external engagement

with larger social and ecological issues.

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Thank you

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Documents

Final Service Mark-IT