Final Presentation Bikes

8/6/2019 Final Presentation Bikes

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Bikes in India

By:- Himanshu SaxenaChandan Kumar Singh

Amritesh SinghMahesh Dontul

Sashikanth YenikaAnurag Rana

Piyush Bhandari Yudhvir SinghNirvan Rustagi

Gaurav Tripathi

••



08/08/11 2

Contents

• Introduction• Hero Honda

• Bajaj Auto• TVS Motors• Honda Motors

• Yamaha Motors• Royal Enfield•



Bikomania

http://smb//tmp/sv67m.tmp/Bike%20Ads/Bikominia.wmv

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08/08/11 4

Origin of Bikes

- -ot t le ib Daimler First gas engine motorcycle 1885



08/08/11 5

Origin of Bikes

• The first bike ever was inspired from a horse carriageand was called ‘Indian’ built by the Indian Motorcyclecompany in America.

• Birth of the motorcycle industry in India in 1955 for theIndian army.

• The first batch of 350cc Bullet - the super bike in India of all times, from the Royal Enfield Company of UK werereceived and assembled at Chennai.

•••



08/08/11 6

Bikes And Its Needs



08/08/11 7

Bikes And Its Needs



08/08/11 8

Bikes And Its Needs



08/08/11 9

Bikes And Its Needs



08/08/11 10

Motorcycle Distribution AcrossGlobe



08/08/11 11

Distribution Across Asia



08/08/11 12

Production : Top 10Countries



08/08/11 13

Sales trends in India

• Second largest market in the world• 5 times the size of Indian passenger

car market•



08/08/11 14

Factor Influencing IndianMarket

• Infrastructure development,especially in rural areas

• Increase in disposable income• Innovation- development and

introduction of new products, newtechnology, etc.

• Product characteristics like greaterutility (in terms of road space,parking space, low cost of acquisition, etc.)

• Current low penetration rate



08/08/11 15

Major Players



08/08/11 16

Market share



08/08/11 17

Contents

• Introduction• Hero Honda

• Bajaj Auto• TVS• Honda Motors

• Yamaha• Royal Enfield•

“ d h ki



08/08/11 18

“Hero Honda – Desh kidhadkan ”

• Hero Honda – People

• Brijmohan Munjal – Chairman

• Pawan Munjal – CEO @ MD•

– Products

• Bikes•

•



08/08/11 19

Hero Honda first to introduceBikes in India

• Huge Population( 1billion in 1980’s)• 35% of the population were

Improvised.• Growth in per capita income in last

decade.• Growing infrastructure.• “THE LISCENCE RAJ” customers in

India for Bajaj Chetak were made towait for 10 years

• Ideal environment for two wheeled



08/08/11 20

Hero Honda

• Basic Details – Head quarters in Dharuhera,Haryana – Revenue $ 2.8 bln – Website: www.herohonda.com. – M.D. and CEO – Pawan Munjal – Chairperson Brijmohan Munjal – –

•



08/08/11 21

Milestone and Activities• 1983 Joint Collaboration Agreement with Honda Motor

Co. Ltd. Japan signed• 1984 Hero Honda Motor Ltd. Incorporated• 2000 Splendor declared 'World No. 1' - largest selling

single two-wheeler model .• HHML is known for its innovative & Aggressive

Marketing. The advertising budget is of Rs.120crores. All the mediums are used extensively, be itprint or mass media like T.V & hoardings.

• HHML also promotes sports in the country. It is alsothe sponsor of the ICC world Cup 2003 and half of the Indian team represents Hero Honda.

• Also, advertising is done at a local level by dealers, inwhich HHML also contributes to help dealer promotethe dealership in the local area.

•



08/08/11 22

Products time lines.• 1985 – CD 100 rolled out• 1989 – Sleek introduced• 1991 - CD 100SS introduced• 1994 – Splendor introduced• 1997 – street introduced• 1999 – CBZ introduced• 2001 – Passion and joy introduced• 2002 – Dawn and Ambition introduced• 2003 – CD Dawn, Splendor+, Passion plus, Karizma• 2004 – Ambition 135 and CBZ*• 2005 – Super Splendor, CD Deluxe, Glamour, Achiver.• First scooter model Pleasure introduced.• 2007 - Hunk, CD Deluxe, Passion Plus, Splendor NXG• 2008 - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour• 2009 - Karizma – ZMR• 2010 - splendor pro, Hunk.•

( & )C B Z Pow er S ty le

Fu el econ om ic b ikes

W id e m ix o f b ikes





08/08/11 24

Splendor

S l d “Fill it h t it f t



08/08/11 25

Splendor “Fill it shut it forgetit”

Go

• Launched in 1994• Variants:-

– Splendor – Splendor+ ………………………”Generation nayi bharosa

wahi”

– Super Splendor. – Splendor NXG – Splendor Pro

• Made to cater for the need of the customer for fuelefficiency.

• Target customers – People who go for job and want fuel efficiency – Comfortable driving experience – People who want less maintenance – Decent looks and styling during that Point of time

•

–

http://smb//tmp/sv67m.tmp/Bike%20Ads/Hero%20Honda%20Splendor%20Commercial.mp4

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08/08/11 26

Hero Honda Passion

H H d P i “B i



08/08/11 27

Hero Honda Passion “Born in astudio ”

Go

• Launched in 2001• Operates in:-

– 100 cc. – Fuel economy( a bit more stylish than Splendor) –

• It got introduced as a bridge model between CBZand Splendor .

• Target customers – Those who wanted a mix of Style and Fuel efficiency.

–•

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08/08/11 28

Hero Honda CBZ



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CBZ “Fully loaded ”Go


– 160cc. – CBZ Xtreme

•

• Made to cater for the need of the customer forPower & Style.

– An attempt to break Hero Honda’s image of only fueleconomic bikes.

• Target customers – Young guys who want to test the rush of their

adrenaline. – Liked by the segment who wanted to enjoy through

Biking. –

http://smb//tmp/sv67m.tmp/Bike%20Ads/Hero%20Honda%20CBZ%20commercial.mp4

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08/08/11 30

Karizma “Jet set go”



08/08/11 31

Karizma “Jet Set Go”Go


– 225cc. – Design and Style Category

–• Made to accelerate your heart beat, it is the

racer its cool and it is always ahead.• Target customers

– All those who want a stylish bike more of a statussymbol rather than utility

– The bike is predominately associated with TV showRoadies and draws lots of its promotion from that.

•

–•

http://smb//tmp/sv67m.tmp/Bike%20Ads/Hero%20Honda%20Karizma%20-%20Jet%20Set%20Go.mp4

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08/08/11 32

Hero Honda Hunk

Hunk “Every body follows the



08/08/11 33

Hunk “Every body follows theHunk”

Go


– 150 cc – Stylish category –

• Made at par with CBZ but its features are loadedtowards looks and style a.

• Target customers – Young population – All those who want a stylish bike. – A bike that is different from others.

•

–

http://smb//tmp/sv67m.tmp/Bike%20Ads/Hero%20Honda%20Hunk-Everybody%20Follows%20The%20Hunk.mp4

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08/08/11 34

Hero Honda in news



08/08/11 35

Contents

• Introduction• Hero Honda• Bajaj Auto• TVS• Honda Motors




08/08/11 36

“Buland bharat ki buland tasveer Humara.. Bajaj ”Go

• Bajaj – People

• Founder Jamnalal Bajaj (1884-1942).• Rahul Bajaj grandson of Jamnalal Bajaj

Chairperson of Bajaj Auto and MP of RajayaSabha.

– Companies• Bajaj Group• Bajaj Tempo.• Bajaj Auto

– Products• Auto rickshaw• Bikes, scooters• Midget(Mid sized trucks)

••

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08/08/11 38

Products time lines.• 1971 - three-wheeler goods carrier• 1972 - Bajaj Chetak• 1976 - Bajaj Super• 1977 - Bajaj Priya• 1977 - Rear engine Autorickshaw• 1981 - Bajaj M-50• 1991 - Kawasaki Bajaj 4S Champion

• 1993 - Bajaj Stride• 1994 - Bajaj Classic• 1995 - Bajaj Super Excel• 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw• 1998 - Kawasaki Bajaj Caliber; Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit• 2000 - Bajaj Saffire• 2001 - Eliminator, Bajaj Pulsar• 2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar Bajaj Endura FX• 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i• 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover• 2006 - Bajaj Platina• 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection), XCD 125

DTS-Si• 2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)• 2009 - Bajaj Pulsar 135(December 9) (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj

Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-I , Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R•

S cooter ag e

B ike a g e

B ike lau n ch ed

A d v e n t o f D T S I



08/08/11 39

Bikes of BajajSl.no Brand name Category Price(IN

R)The Brands

1 Pulsar 135 53,000 Pulsar 2 Pulsar 150 57,3003 Pulsar 180 66,000

4 Pulsar 220 82,5005 Avenger 220 77,010 Avenger

6 Discover 100 40,000 Discover 7 Discover 125 45,5008 Discover 150 50,0009 Platina 100 32,100 Platina10 Platina 125 35,377



08/08/11 40

The DTSI technology

• Digital twin spark Ignition – DTSI - digital twin spark ignition technology. We know that in petrol

engine we require spark plugs to initiate ignition of A/F mixture.In DTSI instead of one sparkplug we have two plugs. More overwhen these sparkplugs should initiate the spark is determined

by microcomputers. In India it was Bajaj who are having patentsfor their 150-220CC bikes. – – –

•• The major benefits of this technology were :-

– a) The fuel efficiency got drasticallyimproved

– b) The power weight ratio improved –

135cc 180cc



08/08/11 41

P u

l s a

r

150cc 220 cc



08/08/11 42

Pulsar “Definitely Male”Go


– 135 cc,150 cc,180 cc,220 cc. – Pulsar is leader in 150 cc category with 43% market

share.

• Made to cater for the need of the customer for power. – It’s a boy – Digital biking – Inspiring confidence – Distinctly ahead – Fastest Indian – Pulsar stunt mania promotion

• Target customers – Youth who want to show stunts – The campaigns discussed above are trying to create a

want among youth to flaunt.

––

http://smb//tmp/sv67m.tmp/%E2%80%AABajaj%20Pulsar%20ads%E2%80%AC%E2%80%8F%20-%20YouTube.flv

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08/08/11 43

Discover125cc100cc

150cc



08/08/11 44

Discover “100 km/litres bike ”Go


– 125cc,150 cc. – Claims to give a mileage of 101 km/hour.

• Made to cater for the need of the customer formileage. – Bajaj Discover par 1 litre -100 km.

• Target customers

– People who go for job and want fuel efficiency – People who want to travel and explore•

•

–

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08/08/11 45

Platina



08/08/11 46

Platina “Jhalak Dikhlaja ”Go


– 100 cc,125 cc.

• Made to cater to the masses who were using bi-cycles to switch over to Bikes.

– Jhalak Dikhlaja campaign to influence the masses. – Lower prices below 32000.

• Target customers – Lower middle class preferring mileage. – Was hit in Villages and rural regions

•

•

–

A

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08/08/11 47

Avenger



08/08/11 48

Avenger “Feels Like God ”Go


– 220 cc. – Cruiser bikes category (priced 30,000 less than

Kawasaki-Bajaj eliminator.

• Made to cater for the need of the customer forlong distance driving & looking grand.

– I forgive them all …….it feels like God.

• Target customers – Bike lovers ,long distance users. – People with nicely built personality.

•

•

–

http://smb//tmp/sv67m.tmp/Bike%20Ads/Bajaj%20Avenger.mp4

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08/08/11 49

Bajaj in news

• The 'bigger and sportier' brands, Discoverand Pulsar now account for ~66% of BajajAuto's two-wheeler volumes, with Pulsarrecording average volumes of 75,000 permonth and Discover averaging 135,000units per month.

• The company plans to launch Boxer 150cc inthe domestic market in August 2011,targeting the rural market. The product islikely to be priced at ~INR40,000.

• The success of Boxer 150cc would be criticalfor Bajaj Auto to penetrate rural marketsand could be a key growth driver.

• Bajaj Auto is reportedly working on a plan to

launch a new 250cc variant of their Pulsarbrand later this ear.



08/08/11 50

Bajaj in news



08/08/11 51

Contents





08/08/11 52



08/08/11 53

VS Group

• Base in Chennai and Madurai .

• The largest and the most visible company is TVS Motors,one of the top 3 two-wheeler manufacturers in India.• TV Sundaram Iyengar and Sons is the holding company of

the group; the founder was T. V. Sundaram Iyengar.• Management of almost all the companies is by family

members. Most of the group companies maintain a lowprofile and follow a conservative management style

•

• :-Notable companies in the group are•TVS Motors•ZF Electronics TVS (India)•Sundram Fasteners•TVS Infotech (TVSi) .

•

•

u n d a ra m F in a n ce h e e ls In d ia

x le s In d ia ra k e In d ia



08/08/11 54

TVS MotorsØ TVS Motor Company is the third largest two-wheeler manufacturer in

India and is among the world's top ten.

Ø It employ over 40,000 people with an estimated 15 million customers.Ø Its revenue is Rs. 1392.96 crore.Ø It manufactures motorcycles, scooters, mopeds and auto rickshaws.Ø It was started by in 1978 by as a JV between Sundaram Clayton, a

group company, and Suzuki Motors, Japan.

Ø Launch of 7 products on the same day seen as a first in automotivehistory.

Ø The Company now has 604 exclusive dealers and over 2,500authorised sub dealers and service centres.

• •

Key People

:-v Venu Srinivasan, Chairmanv K N Radhakrishnan, President & CEOv



08/08/11 55

Products TVS Name cc Price(INR)

Star sport 100 cc 38,590

Centra 100 cc 41,187

Star city 100 cc 47,555

Jive 110 cc 50,800Victor 125 cc 47,990Flame 125 cc 57,200Fiero 150 cc 48,000ApacheRTR 180 180 cc 87,900



08/08/11 56



08/08/11 57

VSAPACHE•

• “Its now or

ne er”

APACHE



08/08/11 58

• Launched in 2006• Variants

– Apache 150,Apache RTR 160&180 cc

• Design and styling. – Bike is primarily designed with a racing

approach , muscular design theme, Dueto the elongated tank design and the

lower height, the centre of gravity iscloser to the ground.• The target customers are again the

young people

• Bike of the year award 2007

APACHE(Racing DNA unleashed) Go

RTR Technology



08/08/11 59

gy

•

•Racing Throttle Response :•When the accelerator pedal pressed suddenly, how fast poweroutput of engine increases implies the throttle response of thatvehicle•Overtaking•After following a vehicle or going side by side, there is a needfor sudden increase in power to execute a successfulovertaking. This is why throttle response plays a crucial role inracing.•Coming out of a corner•While entering a corner, brake is applied or at least power isreduced. As soon as the corner is passed, the car should beaccelerated quickly. Better throttle response gives a suddensurge in power.•Driving pleasure• Throttle response plays a major role in driving pleasure, as thisgives the driver more control over the vehicle's acceleration.



08/08/11 60

TVS StarCity•

• Dumdar ShandarSuperstar

TVS S i



08/08/11 61

§ Launched in: 2004§ Variants: New 110cc Variant replaces old 100cc variant.§ Brand Elements

§ Feather-like weight , power economy indicator,Intelligent speedometer ,Electric start , CVTI ,technology engine , Average of about 80 Kmpl.

§ Facts :§ First motorcycle in the country to come up with a five year

warranty . Has crossed the 3 million mark in cumulativesales. One of the most selling bikes of India.

§ Promotion:§ Economy Class bike ,It embodies the ease and style of an

executive segment motorbike and targets young workingprofessionals.

§ Tagline: Dumdar Shandar Superstar.§ Brand Ambassador :

§ MS Dhoni, image of being strong, reliable and a symbol of achievement

TVS Star city(Dumdar Shandar Super star) Go

http://smb//tmp/sv67m.tmp/Bike%20Ads/TVS%20Star%20city.mp4

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08/08/11 62

TVS VICTOR•

• More smiles perhour

VICTOR



08/08/11 63

VICTOR

•

• Launched in: 2001• Variants

• Victor GX, Victor GLX , Victor Edge.• USP :

• CVTI Engine , mileage of 85 km/hr, 125cc, blessed withtemperature sensors in engine , mix of power and style.

• colours :• Blue , Red , Black , Silver

• Competitors :• Splendor , Passion , Discover

• Price : Rs.48,600• Target Audience:• Middle-class people who want a bike that is stylish and

gives a good mileage, young working professionals.• Tagline: More smiles per hour• Brand Ambassador : Was endorsed by Sachin Tendulkar .



08/08/11 64

Contents





Honda Motorcycles and

.Scooters India Ltd



08/08/11 66

Honda

• Founder - Soichiro Honda• Headquarter – Tokyo, Japan• In 1928, Honda opened his own repair

shop. He started the Honda MotorCompany at the age of 41 years in1948.

• Principal - dedication to supplyingproducts of the highest quality yet ata reasonable price for worldwidecustomer satisfaction.



08/08/11 67

HMSI

• Honda Motorcycle & Scooter India Pvt.Ltd (HMSI) is a fully owned subsidiaryof Honda Motor Company Limited,

Japan.• Set up in 1999, it was the fourth Honda

automotive venture in India, afterHero Honda, Kinetic Honda Motor Ltdand Honda Siel Cars India Limited.

• Headquarters of the company arelocated in Gurgaon in Haryana.



08/08/11 68

Product Line

S. No. Model Description Price(INR)

1 CB Twister 110 cc Rs. 48,863

2 CBF Stunner 125 cc Rs. 59,214

3 CB Shine 125 cc Rs. 57,143

4 CB Unicorn 150 cc Rs. 67,787

CB Unicorn



08/08/11 69

CB Unicorn…Be a wing rider !

Ø E xce lle n t Po w e rØ G rea t S tylin gØ G oo d M ile ag eØ ’In d ia s first m on osh ock ab sorb e rs b ike

:TV C U n ico rn

:E n g in e D isp lacem en t 150 cc

: . ,Price R s 6 7 7 8 7

CB Twister

http://smb//tmp/sv67m.tmp/Bike%20Ads/Honda%20CB%20Unicorn%20Dazzler%20TVC.mp4

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08/08/11 70

CB Twister… Wake up to a dream

Ø E xce llen t M ile ag e

ØS tylishØA ffo rd ab le

: TV C Tw iste r

Ø :E n g in e D isp lace m en t 110 cc

Ø : . ,Price R s 48 86 3

CBF Stunner

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08/08/11 71

CBF Stunner… Absolute sensation

Ø E xce llen t g rap h ics

Ø Sporty LooksØ W id e r Tu b e le ss tyre sØ Po w erfu ly e t e con om ica le n g in eØ

:TV C

Ø :E n g in e D isp lacem en t 125 cc

Ø : ,Price 5 9 2 1 4

CB Shine



08/08/11 72

CB Shine… Winner’s choice

Ø B alan ce of p ickup an d m ile ag eØ O ptim ax en g in e

Ø Lig htw e ig h t ad van ced d iam o n d fram e fo r exce llen t&rid e co m fort stab ility

Ø Pu n ctu re resistan t tu ff u ptu b es

:TV C S h in e

Ø :E n g in e D isp lace m e n t 1 2 5 cc

Ø : . ,Price R s 57 14 3Ø

http://smb//tmp/sv67m.tmp/Bike%20Ads/Honda%20Shine.mp4

http://smb//tmp/sv67m.tmp/Bike%20Ads/Honda%20Shine.mp4



08/08/11 73

HMSI in News

• HMSI has a market share of about 13-14per cent in the country’s two-wheelermarket.

• HMSI is set to cross two million two-wheeler sales this year, up from 1.6million it logged last year in India.

• HMSI is in the process of increasing its

manufacturing capacity to 4 milliontwo-wheelers a year with a new plantin Karnataka, up from 2.8 millionproduction capacity across two

manufacturing bases in the country.



08/08/11 74

Contents



YAMAHA “Yes



08/08/11 75

• Firstly established in the world in 1960• Entered India in 1982• First model was (RD 350)• Launched another spectacular model RX 100 in

1985• Was the first company to promote maximumsegment bike (RD-350),(DOUBLE ENGINE) inIndia.

• Firstly manufactured 2-stroke motorcycles.

• – Vision Statement

• We will establish YAMAHA as the "exclusive & trustedbrand" of customers by "creating Kando" (touchingtheir hearts) - the first time and every time with worldclass products & services delivered by people having"passion for customers".

•

YAMAHA Yes Yamaha”

INDIA YAMAHA



08/08/11 76

• Yamaha made its initial foray into India in1982.• Entered into a 50:50 joint-venture with the

Escorts Group in 1996.

• In August 2001, Yamaha acquired itsremaining stake becoming a 100%subsidiary of Yamaha Motor Co., Ltd, Japan(YMC).

• In 2008, Mitsui & Co., Ltd. entered into anagreement with YMC to become a joint-investor in the motorcycle manufacturingcompany "India Yamaha Motor PrivateLimited (IYM)".

• With a strong workforce of more than 2,000employees, IYM is highly customer-driven

MOTOR





08/08/11 78

YAMAHA RX100



08/08/11 79



08/08/11 80

• Launched in 1985 – Was bread and butter model for M/s Escorts Ltd

for 12 years 1985 to 1996.• The RX100 was everything for every one

– A racy, noisy smelly 2-stroke for the powerhungry. – A reliable ride for the family man.

– A style statement (back then) for the youth.• “A peppy little machine with great handling

makes this bike an ideal commuter. The gearratios and torque curve are so good that a welltuned bike can do as low as 10 km/h in 4th gearwithout engine knocking WITH a pillion rider.”

• Attracted young people because of its uniquefeatures.

• Its production was stopped in the year 1996due to

RX 100



08/08/11 81

YAMAHA RD350

Yamaha RD350



08/08/11 82

• First indian bike with twin exhaust• The RD 350 was the very first super

performance offering to the IndianConsumers and in competition with theBullet 350, the Jawa (Yezdi) 250 2 stroke.

– Big bike for Bike lovers like the Bullet. – Did not make a great impact because of high

price and low mileage.-lethal bike-RD-

“Rapid Death”. – Indian market was consideredunderdeveloped to accept the technology(32 BHP).

– Still available in the second hand marketwith prices going up to Rs. 70,000.

Yamaha RD350For the few who dared to Dream and be different



08/08/11 83

YAMAHA R15

YAMAHA YZF R15



08/08/11 84

• Launched in 2008• Sports bike• Striking features

– Delta Box Frame. – Linked Mono cross Suspension. – Liquid cool engine – Very powerful for 150 cc engine.

• Target customers – Again the young people is beingtargeted.

– But since cost is on higher side high endcustomer segment is being targeted.

–

YAMAHA YZF R15(RACING INSTINCT Go)

YAMAHA FZ Lor O t e

http://smb//tmp/sv67m.tmp/Bike%20Ads/Yamaha%20R15.mp4

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Streets)

YAMAHA FZ (Lord of the streets)



08/08/11 86

• Launched in 2008 – Variants

• FZ 16• FZ-S

• Stylish sports bike with eye catchingfeatures.

– Trendy aerodynamic windshield for asmoother ride.

– Mono cross suspension adopted. – Stunning ,new meter control with carbon

patterns.

• Launched in competition against Hero

YAMAHA FZ (Lord of the streets) Go

YAMAHA FAZER 150 cc

http://smb//tmp/sv67m.tmp/Bike%20Ads/Yamaha%20FZ16%20TV%20Ad.mp4

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08/08/11 87

YAMAHA FAZER



08/08/11 88

• Launched in 2009 – It came from the global Fazer series

known for its sports touring and looks.

• New Features – Coordinated aerodynamic cowling. – India’s first 140/60-17 ‘’ radial tyre. – Has triple macho design concept.

• A stylish touring bike

YAMAHA FAZER(TOURING SPIRIT) Go

S Bik Y h

http://www.youtube.com/watch?v=2Kh1SH5ouog

http://www.youtube.com/watch?v=2Kh1SH5ouog



08/08/11 89

Sports Bikes Yamaha

Wh ’



08/08/11 90

July 01, 2011

Yamaha continues to witness a high growth traject

June01,2011

Yamaha upbeat about the Indian market registers

May31,2011

Yamaha all set to kick-start the R15 One Make Rac

May12,

2011

Yamaha unveils its FZ series in a whole new look.

May01,2011

Yamaha continues to follow a high growth trail, rec

What’s new

C t t

http://www.yamaha-motor-india.com/whatsnew/wn53.html













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Contents

• Introduction• Hero Honda• Bajaj Auto• TVS• Honda Motors• Yamaha• Royal Enfield•

Royal Enfield



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yBuilt like a gun goes like a bullet

• Royal Enfield motorcycles were made in England and sold inIndia from 1949.

• A suitable motorcycle for Army and Police for patrollingcountry’s border.

• In 1955, the Redditch company partnered with MadrasMotors in India to form 'Enfield India' to assemble.

• In 1994, Eicher Group bought into Enfield India.• In late 1995, the Enfield India firm acquired the rights to the

name Royal Enfield .§§

Eicher Group



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pGo

§ The Eicher Group is one of India's leadingautomotive groups .

§ Tractors§ Commercial Vehicles§ Automotive Gears§ Exports,§ Garments§ Management Consultancy§ Motorcycles

• Eicher Motors Ltd.

– Eicher motors-Commercial vehicles – Royal Enfeild –Motor cycles – Eicher Engineering- Gears

• Its headquarters is Pithampur, MadhyaPradesh, India.

–

R l E fi ld bik

http://www.youtube.com/watch?v=wrfrIqRenZo

http://www.youtube.com/watch?v=wrfrIqRenZo



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Royal Enfield bikes

Sl.no Brand name Category Price(INR) Brand

1 Bullet 350 cc 68,090 Bullet

2 Bullet Electra 350 cc 82,500

3 Thunder bird 350 cc 89,483 Thunder bird

4 Classic 350 cc 93,200 Classic

5 Classic 500 cc 1,24,354

6 Classic Chrome 500 cc 1,23,743

Royal Enfield Bikes



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y Go

Bullet Electra

Classic Chrome

Thunder Bird Bullet 350

Salient features of Royal

http://www.youtube.com/watch?v=8jwnLtysZIM&feature=related

http://www.youtube.com/watch?v=8jwnLtysZIM&feature=related



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yEnfield

• Bikes are promoted as lifestyle bikesnot for ordinary.

• Connects to “Pleasure of biking”

philosophy.• Do not concentrate on volume game.• The equation•

C stomer of Ro al Enfield



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Customer of Royal Enfield

• Bike lovers.• Muscle men.• Those who want to be different from

others. – The company organizes annual events and

rides such as the Himalayan Odyssey, Thetour of the Rann of Kutch, The tour of NH17 (Mumbai to Goa), the Tour of Rajasthan, the tour of the North East andthe Southern Odyssey.

•

–

LML



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LML

• Lohia Machinery Ltd – Incepted in 1978 – Majorly played in scooter sector after

collabrating with Piaggio of Italy. – Vespa,Freedom.

• LML freedom launched in 2 002

– First bike to demonstrate that bikescan be with colors other than black& red.

LML



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LML

Conclusion



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Conclusion

• Bike market in India is still concentratedon the smaller fuel efficient bikes.

• Quite recently with the increase inpurchasing power the demand forpowerful bikes among youth isincreasing.

• Demand for bikes for enjoyment purpose isincreasing (promotions like adventuresports and reality shows are working).

• Still rural market needs to be immersedand activated .

•

Customer Segmentation



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Category CCAverage of

Price(INR)

Brands in

category

arket

segment100 41,288 10 Utilitybikes110 46,888 3

125 49,753 8 150 &160c c 65,286 14 Stylish

Utilitybikes180 76,950 2220 82,553 4 Low end

sports bike350 81,296 4 Pleasure

( . )biking R E500 1,24,049 21,000 11,25,000 2 High end

sports bike Yamaha1,680 15,30,000 2

Customer Segmentation



• Thanks for your time andConsideration

Documents

Final Presentation Bikes