Biomega Bikes Presentation

COPENHAGEN

MARCH 2008

Biomega

Biomega is a premium urban bicycle brand, alone in it's category. We design and develop unique bicycles and related

accessories. The company is committed to contribute to the world by creating lifestyle oriented, CO2 friendly alternatives to cars and

thereby reducing CO2 emission and helping create clean city centres.

Biomega makes 'furniture for locomotion' that starts in urban functionality and ends in high design

Biomega was founded in 1998 by Jens Martin Skibsted

Biomega - Our philosophy

Imagine the ideal city. If you’re like us, that city is clean. Peaceful. Stunning. No less energized than the urban environments in which we currently thrive, but more

focused, more pure, and in tune with the natural world. That dream is what drives us in the creation of our urban-landscape-changing

bikes. Our goal is to create a paradigm shift in the way society imagines transportation. To compete directly with cars by constructing bikes that are so beautiful that they imbue our cities with new meaning, even as they make us healthier, happier and more connected than a car ever could. Simply put, our bikes – and the trendsetters who ride them – have the ability to transform the

world into a more beautiful place, and to blend our dreams for the future with the needs of the present. Our bikes are meant to usher in a new age in city living. All it

takes is one look – and one ride – to understand the difference we can make, as bike, rider, and style become one.

Designers

The top industrial designers in the world are behind Biomega.

Jens Martin Skibsted

Marc Newson

Ross Lovegrove

Beatrice Santicciolli

Karim Rashid

They have created the most beautiful bicycles in the world

Works of art all to be Instant Icons

Jens Martin SkibstedCopenhagen, Amsterdam, Boston & Brooklyn

• Jens Martin Skibsted founded Biomega in 1998 with a goal of creating “furniture for locomotion”—gallery-quality bikes that change the way we feel about urban transport. In the decade that has passed since then, his groundbreaking, forward-thinking designs have been displayed at the San Francisco Museum of Modern Art, New York’s Museum of Modern Art, Centre National des Arts Plastiques, just to name a few. Skibsted’s designs are being used by city dwellers around the world as a meaningful alternative to cars.

• In 2008 Jens Martin was the co-author of the book “Instant Icon”

• Marc Newson is one of the most accomplished and influential designers of his generation. He has worked across a wide range of disciplines to create everything from chairs to household objects. Newson’s designs are present in most major permanent museum collections including the Museum of Modern Art in New York, London’s Design Museum, Musée National d'Art Moderne - Centre Georges Pompidou and the Vitra Design Museum.

• Newson’s unique vision is what led to the creation of our class-leading MN line of urban transport bikes.

Marc NewsonMN

• Ross Lovegrove´s career took off when he was invited to join the Atelier de Nimes along with Jean Nouvel and Philippe Stark, consultants for among others Louis Vuitton and Hèrmes. He has completed projects for British Airways, Kartell, Cappellini, Moroso, Mazda, Olympus and Tag Heuer. He is the winner of numerous international awards and his work has been published and exhibited internationally including the Museum of Modern Art in New York, the Guggenheim Museum, NY, Axis Center, Japan, Pompidou Centre, Paris and the Design Museum, London.

• Ross Lovegrove was inspired by the idea of moving people from cars to bikes – making the shift a lifestyle choice, and showing the rest of the world that major cities should be controlled by bikes and not cars.

Ross LovegroveBamboo

Beatrice SanticciolliAspen Pearl White

• Beatrice Santicciolli is a visual designer who not only studies color and color theory, but also materials and construction techniques in order to create living tones that inspire passion in consumers and artists alike. Over the years, Beatrice Santicciolli has put her talents to use for a veritable who’s-who of design, including Apple, Nike, Swatch and Herman Miller.

• Beatrice Santicciolli is the genius behind the majority of our wonderfully luminous, stunning colors such as Cocoa Brown, Park Green, Indigo Blue and A.P.White which complete our creations of bikes that connect on an emotional, as well as a philosophical level.

Design principals• Integration

Making our gears, cables, head covers, brakes and transmissions work seamlessly together. Protects and embellishes our holistic bikes.

• VisibilityWe have got the world's top designers - like Marc Newson, Ross Lovegrove and Karim Rashid - to design our bikes, so you won't just stand out to car drivers with our reflectors or Nightglow technology - you'll stand out among the chic-est urban populations in the world due to the unique design.

• DrivabilityOur bikes are user-friendly and built for city life. Why? Try new power transmission systems, continuous gears, slick tires, dynamic and purpose specific geometries and our vaunted steel- feel.

• Low MaintenanceOur bikes are engineered to perfection with long-lasting, low-maintenance anodized aluminum and stainless-steel parts.

Uniquely BiomegaExplaining the tech behind our groundbreaking bikes

Our one-of-a-kind shaft drive is completely enclosed, and efficiently turns pedal movement into forward motion. This integrated, sealed transmission offers a host of advantages: no greasy

trousers, little maintenance, and extreme durability. Plus, the shaft has less transmission loss than the average chain-drive system. While chains rust and chew up your cuffs, the shaft just gets better and better.

Our stem utilizes an integrated head cover, which prevents rusting and keeps contaminants from finding their way inside the mechanism. The stem itself is machined out of a solid block

of aluminium, so it’s extremely tough—and, as it’s designed by Marc Newson, it’s also simply marvellous to behold.

Most Biomega rear hubs have low-maintenance continuous internal gears, which simplify the shifting process. No longer are there multiple external cogs that amount to only a small gear

range; instead, you get a no-fuss, clean look that makes any trip, at any speed, an absolute breeze.


This unique bike-frame geometry combines the ease of movement and quick turning ability of a BMX bike with the absolute urban usability of a hybrid bike. For sporty urban users, there may be no better mix—

and no better ride.

One gear, no fuss, just go. Singlespeed bikes remove shifting from the bike-riding equation, so the bikes are as easy to use as it gets, with little maintenance and minimum transmission losses.

Our integrated locking system features the Down Tube Wire chain lock. The DT-Wire replaces the traditional down tube to become a structural part of the frame; if a would-be thief cuts the wire, the bike won’t work.

Bingo: Theft prevented.


Our fast and simple semi-folding mechanism (including folding pedals) makes it easy to carry the bike on public transportation, in a car, or on an elevator, or store it in your apartment. Your bike is the ultimate

urban necessity—you should be able to take it everywhere you go.

Some of our designs combine an integrated rear-hub roller brake with a front disc brake, for a slightly less aggressive look. As 80% of braking power is in front, the bikes are still high-efficiency stoppers.

For city dwellers, transportation often requires plenty of starts and stops—some of which have to happen quickly. Twin disc brakes provide the ultimate in braking power, so you can stop on a dime,

whenever necessary.

CopenhagenThe beauty lies in its simplicity

The Copenhagen represents a paradigm shift in city transportation. Designed by Jens Martin Skibsted, the Copenhagen is the first internationally available shaft-driven bike, and our unyielding passion for improvement continues to build upon its early success. With an elegantly finished frame, internally routed cables, and speed-oriented geometry, the Copenhagen combines a polished look with a lighthearted quickness and a comfortable ride. There may be no mode of transportation that is so indulgent yet utilitarian, sensible yet stylish. What more could you ask for in a city bike?

Icons described on pages 10 – 12.

Copenhagen LadyA sleek, glamorous ride

The Copenhagen Lady. Designed by Jens Martin Skibsted, softens the straightforward edge of the Copenhagen – slightly – to embrace the feminine form . The delicate luster of the elegantly finished frame, the uncluttered look of the internally routed cables, the pleasant-to-pedal shaft drive, and the mind-clearing, perception-altering ride combine to create a bike that’s the ultimate combination of gallery-worthy design and understated style. The Copenhagen Lady lets you travel with speed, class, and ease. Hear Children playing, listen to the birds chirping; city life will never feel the same again.


CopenhagenThe beauty lies in its simplicity

Unique selling points

• Classic bike typology – minimalistic design• Adds lifestyle to biking• Aggressive riding style – Fast moving in the cities• Biomega designed features like stem and seat clamp• Modern, non-traditional colors• Cardanic shaft drive – avoids greasy pants and difficult maintenance• Perfect for everyday use in the city• Easy-to-use transmission• Lightweight materials (Aluminum frame) – yet robust• High design value – Centre National des Arts Plastiques collection, France

CopenhagenSpecifications

• FRAMEBiomega designed aluminumframe with CNC logo in down tube

• FORK26”

• HANDLEBARAlloy, blast sand, mat silverLength: 560mm

• STEMAlloy - Biomega design

• SADDLEBlack with embossed Biomegalogo

• SEAT CLAMPAlloy – Biomega design

• RIMAlloy double wall, silver rim

• FRONT BRAKEMechanical disc brake

• REAR BRAKEShimano Roller Brake

• REAR HUBShimano 8 speed

• TIRES26” x 1,75 tires with reflective strip

• SHAFTPatented ’New tightening system’ Biomega

• WEIGHT14 KG

SIZES MEN & LADYSmall 17,5”152-157 cm – 5.0-5.5 ft.

Medium 20” 168-182 cm – 5.5-6.0 ft.

Large 22,5 ”183-195 cm – 6.0-6.4 ft.

Amsterdam ManEnjoy driving the city in style and comfort

The Amsterdam combines our innovative shaft drive with a more upright seating position to create a cruiser that is dedicated to uncovering the mysteries of the journey, and not to time-consuming maintenance. The combination of mechanical disc brakes and our shaft drive creates a worry-free machine that pedals effortlessly and stops easily. The Amsterdam encourages you to relax, slow down, and revel in the wonders of car-free travel. It is a statement-making city bike…for the city of your dreams.


Amsterdam LadyEnjoy driving the city in style and comfort

The Amsterdam Lady places the brilliant urban-oriented features of the Amsterdam—the maintenance-free shaft drive, comfortably upright seating position, and easily controlled front disc brake—onto a glamorously curved step-through frame for unbelievable mobility and ease of use. The Amsterdam Lady provides new insight into urban living, and unveils the simple beauty and luxury provided by a car-free community. It is clean and quiet, functional yet stylish, smooth, and relaxed. It is city life made pure, for the way you want to live.


AmsterdamEnjoy driving the city in style and comfort


• New twist on a classic Dutch bike• Comfortable riding style• Modern, non-traditional colors• Biomega designed features like seat clamp• Cardanic shaft drive – avoids greasy pants and difficult maintenance• Sturdy tubing• Perfect for everyday use in the city• Easy-to-use transmission• Lightweight materials (Aluminum frame)• High design value – “ID” design award

AmsterdamSpecifications

• FRAMEBiomega designed aluminum frame

• FORK26”

• HANDLEBARAluminumLength: 620mm


• SEATCLAMPAlloy – Biomega design



• REAR BRAKEShimano Roller Brake



• SHAFTPatented ’New tightening system’ Biomega

• WEIGHT14 KG

SIZES MENMedium 20” 168-182 cm – 5.5-6.0 ft.

Large 22,5 ”183-195 cm – 6.0-6.4 ft.

SIZES LADYSmall 17,5" 152-167 cm - 5.0-5.5 ft. Medium 20" 168-182 cm - 5.5-6.0 ft.

BostonThe intersection of strength and mobility

Meant to thrive in the congested (and sometimes neglected) urban environment where traditional city bikes falter the Boston utilizes oversized tubing and burly tires to handle whatever comes your way. The most media-recognized bike ever made, the Boston includes an integrated lock that’s a structural part of the frame, and quickly folds to fit wherever you need to go: on the subway, in your office, or in your apartment. This Instant Icon—part of the permanent collection at the San Francisco Museum of Modern Art—is street friendly and street wise, no matter where the streets take you.


BostonThe intersection of strength and mobility


• Highly recognizable• Comfortable riding style• Foldable• Integrated locking system• Perfect for rough pavement and congested areas• Perfect for everyday use in the city – thick tires and oversized tubing• Lightweight materials (Aluminum frame)• High design value – Museum of Modern Art• Most media-recognized bike ever made

BostonSpecifications

• FRAMEBiomega designed aluminum folding frame

• FORK24”

• HANDLEBARAlloy w/bridge, bar bore 22.2mmLength: 670mm

• STEMAlloy – Biomega design



• RIM

Alloy double wall, silver rim


• REAR BRAKEMechanical disc brake



• LOCKIntegrated DT-wire locking system

• WEIGHT17 KG

SIZESUnisize

MN Make a statement with the original Instant Icon

The Marc Newson-designed, head-turning MN is radically ahead of its time—a bike that reclaims the beauty of city travel, while retaining the inherent pleasure of self-propelled locomotion on two wheels. The super plastic aluminum frame and “Lotus bonding” combine to create an unforgettable machine that’s sure to attract attention wherever you travel.With the MN, you can express a visionary future, create a tangible connection to your city´s streets, and go fast – no car required.


MNMake a statement with the original Instant Icon


• Unique design – one of a kind• Takes bike design to the top of lifestyle products• Non-corrosive marine grade aluminum• Uniquely bonded frame construction• Aggressive riding style• Perfect for everyday use in the city – dynamic frame• Lightweight materials (Aluminum frame)• High design value – Centre Pompidou “Design of the Millenium”

MN01Specifications

• FRAMEBiomega designed super plastic aluminum

• FORKCarbon RC31

• HANDLEBARAlloy, sand blast, mat silverLength: 560mm


• SADDLEBlack leather



• FRONT BRAKEHydraulic brake

• REAR BRAKEHydraulic brake

• REAR HUBRohloff 14 speed


• WEIGHT13 KG

SIZESUnisize

MN03Specifications


• FORK26” Alloy fork

• HANDLEBARAlloy, blast sand, mat silverLength: 560mm







• SINGLE SPEED


• WEIGHT13 Kg/35 pounds

SIZESUnisize 18”

MN04Specifications


• FORK26” Alloy fork

• HANDLEBARAlloy, blast sand, mat silver






• REAR BRAKEShimano roller brake

• REAR HUBShimano 7-speed

• TIRES26” x 1,75 tires with reflector strip

• WEIGHT13 Kg

SIZESUnisize 18”

Brooklyn Ad bounce to your moves

The Brooklyn is urban in the American sense of the word. It is designed with a free style BMX in mind with heavy duty steel pedals and frame. The wheels are smaller and the tires are extremely fat to give it a bouncing ability yet unseen. There’s nothing practical about this town hopper made for keeping it fun regardless of how harsh the terrain might be. You can take this bike from your habitual city playground to a dune or a heap of snow and maintain your thrust.. Try the toughest free style grind yet - in luxury.


BrooklynAd bounce to your moves


• Highly recognizable – out of category• Perfect for snow, sand and street tricks• The first BMX with a design twist• Special edition• Fat wheels and tires• Aluminum frame• Highly innovative • High design value – Featured in Interni, Italy

BrooklynSpecifications

• FRAMEBiomega designed aluminum frame

• FORKAlloy

• HANDLEBARAlloy w/bridge, bar bore 22.2mmLength: 670mm




• RIMSpecial build



• SINGLE SPEED

• TIRES145 x 70

• WEIGHT20 Kg

SIZESUnisize

BambooYour ride, made natural

True innovation requires an open mind, a willingness to embrace new ideas—or to create a completely new way of thinking. That principle is what led to the creation of the Ross Lovegrove-designed Bamboo, a new addition to the Biomega line for 2008. When properly prepared, fast-growing bamboo is stronger than steel, with a wonderfully natural radiance. This intricately finished yet highly functional bike is handmade in Denmark to our exacting standards. Combined with our low-maintenance shaft drive, the Bamboo is the ideal personification of your desire to reintroduce the wonder of the natural world into today’s urban environment.

I

cons described on pages 10 – 12.

Bamboo Your ride, made natural


• Patented construction – each bike is unique• Highly recognizable• Renewable bamboo material – never used before• Extremely strong frame• Cardanic shaft avoids greasy pants and maintenance• High-end design yet functional• Bike ride during the day – wall decoration during the night• Easy-to-use transmission• High design value – Featured in several magazines worldwide

Focus and keypoints

Furniture for LocomotionSimple

VisibilityIntegrationInstant Icon

Low maintenanceUser friendly

Holistic solutionDrivability

Design and life style marketing

For more info and inspiration please check out our web page www.biomega.dk

Documents

Biomega Bikes Presentation