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FALL STUDIO 2010
Sapershteyn, Natalya
Copyright © 2010
DESIGN STUDIO
Natasha SapershteynJohn MacDuffie Woodburn
Kristin Freese
Indy Hall
11.22.2010
Indy Hall
Philadelphia
An exploration of the new work environment
The DesignProcess
Project Statement
Timeline.....Methods
research
observe
reflect
interview
mapping
brainstorm
visualizing
profiling
synthasize
OctSept Nov Dec
Identify Visualize Enable
People, space, activities with agreed upon core values allow for Indy Hall to successful coworking space. Can our novel design interven-tions in the areas of people, space, and activities aid Indy Hall in their future posterity?
Our Studio Process
People
Space Activities
COREVALUES
CommunityOpeness
CollaborationSustainabilityAccessibility
"Imagine an office environment minus the cube form, the hierachy, and the politics." - I'm Outta Here!
What?
coworkers
Who?
"In coworking, independent writers, programmers, and creators come together in community a few days a week." - Brad Nueberg
"Dozens of places around the country and increasingly around the world now offer coworking arrangements, where someone sets up an office and rents out desks, creating a community of people who have different jobs but who want to share ideas (NY Times, 2/20/08)."
Where?
Berlin GermanyBCN
Melbourne AustraliaBureaux
Spaces
Amsterdam NetherlandsThe Hub
Workantile ExhanceAnn Harbor MINew York NY
Williamsburgh CoworkColumbus OHSandbox
San Fran CAHat Factory
San Diego CAHive
New York NYNew Work
Inside Indy Hall
The Hall
The Hall
F
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B B
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B BB
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B
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BLL
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INDY HALL
The Hall Memberships
Members take iniatitive Games are welcomed
Incramental change is goodIndy Hall evolves
Personalities matter
The HallInterviews
The HallSurvey
"Everything is perfect here, don't change it!"
Conference Room
Indy Hall Floorplan - Space Zone Map
Private Space Public Space Social Space Pl-rk Elements Pl-rk Space Social SeatingDesks Social Surfaces
Exit Bathroom
Pod 4
Pod 5
Pod 6 Pod 7 Pod 8 Pod 8Pod 9 Pod 10 Pod 11
Pod 3 Pod 2 Pod 1
Bathroom Storage
StorageStorage
Storage
Storage
StorageBathroomKitchen
Lounge
Lounge 2
Deck
Entrance
ElevatorsExit&
Conference Room
Storage
Conference Room
Indy Hall Floorplan - Space Zone Map
Private Space Public Space Social Space Pl-rk Elements Pl-rk Space Social SeatingDesks Social Surfaces
Exit Bathroom
Pod 4
Pod 5
Pod 6 Pod 7 Pod 8 Pod 8Pod 9 Pod 10 Pod 11
Pod 3 Pod 2 Pod 1
Bathroom Storage
StorageStorage
Storage
Storage
StorageBathroomKitchen
Lounge
Lounge 2
Deck
Entrance
ElevatorsExit&
Conference Room
Storage
The HallZone Map
intimate(0.5 m)
personal (1.2 m)
social (3.0 m)
The HallPod Culture
Projects
Leisure
Events
Misc.
Classified8
9
15
1
6
The HallConversations
Needs more playProactive community
Open floor planNeeds more movement
The HallObservations
EVOLUTION OF WORKHow did we get here in the first place?
Evolution
?Creative EconomyInformation AgeIndustrial Age
Indy Hall
* Top-down authority* Rigid/rules* Structured space* Controlled time* Lack of self determination* Strict dress code
Traditional
1850's -
Evolution
?Creative EconomyInformation AgeIndustrial Age
* Isolation* Extremely informal* Independence* Individuality* No collaboration* No dress code
Telecommuter
1990's -
Indy Hall
Evolution
?Creative EconomyInformation AgeIndustrial Age
Coworking
2005 -
Indy Hall
* Bottom-up authority * Openness* Community* Collaboration* Self initiation* Casual dress code
EMERGING TRENDSHow do organizations create innovative environments?
"Work and play are not mutually exclusive. It is possible to code and pass the puck at the same time"
"We emphasize freedom and autonomy inside the company. We also offer free meals".
MID Uarts
"At MiD we are constantly pushing the norms, searching for ways to egage each other, and be creative."
Indy Hall
"We continue to evolve the rules of chess. We have created handicaps and ways to play with multiple players."
How will Indy Grow?
Play plus work allows for an enriched environment.
"At some offices, play is becoming increasingly recognized as an important component of success"
Benefits of Play at Work
All this leads to marketability and productivity ($)
Spurs creativity, innovation, physical and mental wellness, social collaboration, and pleasure/desire in being at work
Pl rk Playful elements that enrich a work environment.
Ex. IDEO uses "finger blaster" as a way of pl-rking. It allows them to break social barriers, strengthens relationships, and relieves stress. The pl-rk enriches their environment.
“The ability to innovate largely comes out of an ability to play.”
What Where How To Resources SubmissionHowWho
FUNJOYPASSION
Charrette
Collaboration strengthens social capital. Rapid style of brainstorming facilitates creativity. Discussion of new topics helps break a routine and create an exciting environment.
1. Introduce Topic: How to pl-rk out Indy Hall?2. Will facilitate a pl-rking activity.3. Break into groups that includes a mixture of full members, lite members, basic members, and an outsider. 4. State the deliverables for charrette: 5 minute presentation and an actual tangible action that is performed. 5. Groups meet to design interventions.6. During the group design process we will be giving guidance/critics7. Presentations
Proposal for a 36 hr Charrette
Day 1
Day 2
The Winner!
WARNING!!1. Pl-rk in moderation only! -Recommended dosage: 10-20 min every 60-90 min.
2. Use specific pl-rk for specific goals! - Innovation
- Motivation
- Collaboration
3. Pl-rk with caution! - Pl-rking too much or at the wrong time can have
serious negative consequences
4. Respect thy non pl-rking neighbor! - Pl-rk can be disruptive if not controlled
Pl-rk Guidelines
Thanks for your time!
