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Ques. 1 Ques. 2 Ques. 3 Ques. 4 Ques. 5

1 Male 15-25 Undergratuate Student less than 1000

2 Male 15-25 Undergratuate Student1000 to less than

3000

3 Male 15-25 Undergratuate Student less than 1000

4 Female 25-35 Graduate Private Job 5000 and above

5 Male 15-25 Undergratuate Student3000 to less than

5000

6 Male 25-35 Graduate Student less than 1000

7 Male 15-25 Undergratuate Student less than 1000

8 Male 15-25 Undergratuate Student3000 to less than

5000

9 Male 25-35 Graduate Business 5000 and above

10 Male 35-45 Graduate Private Job 5000 and above

11 Male 25-35 Graduate Gov. Job 5000 and above

12 Male 25-35 Graduate Private Job 5000 and above

13 Female 25-35 Graduate Student 5000 and above

14 Male 45-60 Graduate Private Job 5000 and above

15 Male 15-25 Undergratuate Student less than 1000

16 Male 15-25 Undergratuate Student less than 1000

17 Female 15-25 Undergratuate Student less than 1000

18 Male 15-25 Undergratuate Student less than 1000

19 Male 15-25 H.S.C/A Levels Student less than 1000

20 Male 15-25 H.S.C/A Levels Student less than 1000

21 Male 15-25 Undergratuate Student less than 1000

22 Male 15-25 Undergratuate Student1000 To less than

3000

23 Male 25-35 Undergratuate Student less than 1000

24 Male 45-60 Others Business 5000 and above

25 Male 35-45 Graduate Business 5000 and above

26 Female 25-35 Graduate Private Job 5000 and above

27 Male 25-35 Graduate Private Job 5000 and above

28 Male 15-25 Undergratuate Student3000 to less than

5000

29 Female 15-25 Undergratuate Student less than 1000

30 Male 15-25 Undergratuate Student less than 1000

Monthly IncomeAgeGender PorfessionEducationSl. No.

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31 Male 15-25 H.S.C/A Levels Student less than 1000

32 Male 15-25 H.S.C/A Levels Student3000 to less than

5000

33 Male 15-25 Undergratuate Student 5000 and above

34 Male 25-35 Graduate Private Job3000 to less than

5000

35 Male 25-35 Graduate Others 5000 and above

36 Male 35-45 Graduate Business 5000 and above

37 Female 35-45 Graduate Private Job 5000 and above

38 Female 15-25 Undergratuate Student less than 1000

39 Male 25-35 Graduate Student 5000 and above

40 Male 15-25 Undergratuate Student less than 1000

41 Male 15-25 Undergratuate Student 5000 and above

42 Male 35-45 Graduate Business 5000 and above

43 Male 35-45 Graduate Private Job 5000 and above

44 Male 25-35 Graduate Private Job 5000 and above

45 Female 25-35 Graduate Student 5000 and above

46 Male 15-25 Undergratuate Student less than 1000

47 Male 15-25 Undergratuate Student1000 to less than

3000

48 Male 15-25 Undergratuate Student less than 1000

49 Male 25-35 Graduate Private Job less than 1000

50 Male 25-35 Graduate Gov. Job 5000 and above

51 Male 15-25 Undergratuate Student1000 to less than

3000

52 Male 35-45 Graduate Business 5000 and above

53 Male 25-35 Graduate Private Job 5000 and above

54 Female 15-25 Undergratuate Student less than 1000

55 Male 15-25 Undergratuate Student less than 1000

56 Male 15-25 Undergratuate Student

1000 to less than

3000

57 Male 25-35 Graduate Private Job 5000 and above

58 Male 25-35 Graduate Private Job 5000 and above

59 Female 25-35 Graduate Private Job 5000 and above

60 Male 45-60 Others Business 5000 and above

Gender Number Percentage Age Number Percentage

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Male 50 83% 15-25 30 50%

Female 10 17% 25-35 20 33%

35-45 7 12%

45-60 3 5%

Above 60 0 0%

Profession Number Percentage Montly Income Number PercentageBusiness 7 12% Less than 1000 22 0.366666667

Govt. Job 0 0% 1000 to less than 3000 5 0.083333333

Private Job 15 25% 3000 to less than 5000 6 0.1

Student 35 58% 5000 and above 28 0.45

Others 1 2%

Source of knowing

about SunmoonNumber Percentage

Television 6 10% Brand

Magazine/Newspaper 10 17% Price

Friends/Relatives/Neigb

or16 27%

Quality of Sewing

Billboard 28 47% Variety

Others 0 0% Style

Others

Factors considered when buy a tailor made clothes

0

5

10

15

20

25

30

20

25

30

Television

Magazine/Newspa

per

Friends/Relatives/

Neigbor

Billboard

Others

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0

5

10

15

Less than

1000

1000 to

less than

3000

3000

less t

500

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Ques. 6 Ques. 7 Ques. 8 Ques. 9

Yes Bill boards Quality of Sewing Less than 2

No TelevisionQuality of Sewing 2 to 5

No Television Variety Less than 2

YesFriends/Relatives/N

eighbors Style2 to 5

YesFriends/Relatives/N

eighbors BrandMore than 5

YesFriends/Relatives/N

eighbors Variety2 to 5

NoMagazines/Newspa

per Variety 2 to 5

YesMagazines/Newspa

per Brand More than 5

No Bill boards Style Less than 2

NoFriends/Relatives/N

eighbors Brand 2 to 5

No Bill boards Quality of Sewing Less than 2

Yes Bill boards Variety Less than 2

no Bill boards Price Less than 2

YesFriends/Relatives/N

eighbors Style Less than 2

No Bill boards Variety More than 5

NoFriends/Relatives/N

eighbors Quality of Sewing 2 to 5No Bill boards Variety Less than 2

No Television Price 2 to 5

Yes Bill boards Quality of Sewing More than 5

Yes Bill boards Quality of Sewing 2 to 5

NoFriends/Relatives/N

eighbors Variety 2 to 5

YesMagazines/Newspa

per Quality of Sewing More than 5

No Television Style More than 5

No Bill boards Price 2 to 5

yes Bill boards Style Less than 2

NoFriends/Relatives/N

eighbors Quality of Sewing 2 to 5

Yes Bill boards Variety Less than 2

YesMagazines/Newspa

per Variety Less than 2

No Bill boards Quality of Sewing Less than 2

NoFriends/Relatives/N

eighbors Variety Less than 2

Clothes Needed

Do you prefer tailor made

clothes?

How people got to

know Sun Moon Factors considered

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Yes Bill boards Quality of Sewing More than 5

No TelevisionStyle

2 to 5

Yes Bill boards Variety 2 to 5

YesMagazines/Newspa

per Style2 to 5

No Bill boards Quality of Sewing More than 5

YESFriends/Relatives/N

eighbors Quality of Sewing2 to 5

No Bill boards Variety 2 to 5

NoMagazines/Newspa

per Style More than 5

No Bill boards Variety Less than 2

No Bill boards Quality of Sewing Less than 2

Yes Bill boards Variety Less than 2

NoFriends/Relatives/N

eighbors Variety More than 5

No Bill boards Price 2 to 5

NoMagazines/Newspa

per VarietyMore than 5

No Bill boards Quality of Sewing 2 to 5

YesFriends/Relatives/N

eighbors Quality of Sewing 2 to 5

NoMagazines/Newspa

per Quality of Sewing More than 5

Yes Bill boards Variety More than 5

NoFriends/Relatives/N

eighbors Style 2 to 5Yes Bill boards Variety 2 to 5

NoMagazines/Newspa

per Variety More than 5

Yes Bill boards Quality of Sewing Less than 2

NoFriends/Relatives/N

eighbors Variety 2 to 5

NoFriends/Relatives/N

eighbors Variety Less than 2

yes Bill boards Quality of Sewing 2 to 5

No

Friends/Relatives/N

eighbors Quality of Sewing 2 to 5

NO Bill boards Style More than 5

NO Television Quality of Sewing Less than 2

Yes Bill boards Quality of Sewing More than 5

NoMagazines/Newspa

per Style2 to 5

Education Level Number Percentage

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SSC/O Level 3 5%

HSC/A Levels 4 7%

Undergraduate 24 40%

Graduate 27 45%

Others 2 3%

Prefer tailor made clothes? Number PercentageYes 24 40%

No 36 60%

number Percentage

3 0.05

4 0.066666667

21 0.35

21 0.35

11 0.183333333

0 0

0

5

10

15

20

25

30

35

15-25

Series1 0

5

10

15

20

25

30

35

Business Govt. Job Private Job Stude

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to

an

0

5000 and

above

Series1

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Male

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Female

25-35 35-45 45-60 Above 60

Series1

nt Others

Series1

Yes

No

Brand

Price

Quality of 

Sewing

Variety

Style

Others

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Quality Price Status Durability Availability Stitch

1 4 4 4 3 4 4

2 3 4 4 3 2 4

3 4 2 2 3 4 4

4 3 2 3 4 4 45 2 3 3 2 4 2

6 2 3 4 2 3 3

7 3 3 5 3 4 2

8 4 3 5 4 3 3

9 4 4 5 2 3 3

10 3 2 5 3 3 3

11 3 3 4 2 2 4

12 3 4 3 3 3 3

13 4 3 4 2 2 4

14 2 4 2 3 4 3

15 4 2 3 2 2 4

16 3 3 4 2 3 2

17 4 4 3 3 4 3

18 2 2 4 3 3 4

19 3 4 3 4 4 2

20 4 2 3 2 3 3

21 3 3 4 3 2 3

22 3 2 3 2 4 4

23 4 3 2 3 2 2

24 3 2 4 3 3 4

25 2 4 2 3 4 226 2 2 3 4 2 4

27 3 3 5 4 3 4

28 4 3 4 4 3 3

29 2 4 5 3 4 4

30 4 2 2 4 2 3

31 3 3 4 3 3 4

32 3 3 5 2 4 2

33 2 4 3 4 2 4

34 1 2 4 3 3 2

35 2 2 2 3 4 3

36 2 3 3 2 2 4

37 3 2 4 2 2 3

38 2 3 2 3 4 4

39 4 2 3 3 3 4

40 4 2 4 4 2 2

41 4 3 5 3 4 3

42 2 3 3 4 3 3

43 3 2 4 3 2 4

44 3 3 3 3 3 3

Sl. No

Ques. 10

Sun Moon Tailors

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45 2 4 5 4 2 4

46 4 2 4 3 4 3

47 2 3 3 4 3 3

48 3 3 4 4 4 4

49 2 4 4 3 2 4

50 4 3 3 3 3 4

51 5 2 4 3 4 352 4 4 3 3 3 3

53 5 2 5 4 4 4

54 2 3 4 2 3 3

55 3 3 3 2 3 4

56 4 3 5 2 4 3

57 3 4 4 3 4 3

58 4 2 4 4 3 4

59 3 2 4 3 4 2

60 4 3 3 4 2 3

Total: 186 173 218 181 186 196

Avg: 3.1 2.883333 3.6333333 3.016666667 3.1 3.266667

A-I -0.85 -0.16667 -0.166667 -1.18333333 -0.85 -0.86667

|A-I| 0.85 0.17 0.17 1.18 0.85 0.87

Total |A-I| 4.09

weight 2 2 2 1 1 2

wt. avg. 1.7 0.34 0.34 1.18 0.85 1.74

Total wt. avg. 6.15

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Quality Price Status Durability Availability Stitch Quality Price

5 3 4 4 4 4 2 4

5 4 4 2 3 4 2 4

5 2 4 3 5 3 2 3

5 3 4 4 3 4 3 34 4 5 2 3 4 2 4

4 3 4 4 5 5 3 3

4 3 5 3 4 3 3 3

4 3 5 5 4 3 3 4

4 3 5 5 3 3 3 2

3 3 3 5 4 4 4 3

3 3 3 3 3 5 3 3

3 3 3 4 3 3 2 4

4 3 4 3 4 4 2 2

4 3 3 4 3 4 2 3

3 2 4 4 4 5 3 3

4 4 2 5 5 3 3 4

4 2 3 3 3 3 3 2

4 4 4 5 4 4 4 3

3 4 3 4 3 5 3 4

5 4 4 4 5 4 3 3

5 3 4 5 4 5 3 3

5 3 3 5 5 4 3 4

5 3 2 4 4 3 4 4

5 4 3 4 4 3 2 4

5 2 4 5 4 4 3 35 2 3 4 3 4 2 3

4 4 4 5 5 4 3 3

4 3 3 4 5 5 4 4

3 2 4 5 4 5 3 4

4 3 3 4 4 5 3 3

3 3 4 5 3 5 4 3

3 3 3 4 3 5 3 4

4 2 4 3 4 4 4 3

3 2 3 4 5 4 3 4

4 3 4 5 3 5 2 3

3 3 4 4 4 5 4 3

4 4 5 5 5 4 3 4

3 4 5 4 4 5 4 4

4 4 3 5 3 4 3 3

3 2 5 4 5 5 4 3

4 3 4 5 4 5 3 4

4 4 4 4 5 3 3 2

3 2 5 5 3 3 4 2

3 3 3 4 4 4 3 4

Ideal Tailors

Ques. 11

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4 3 4 5 4 4 4 4

4 4 5 4 4 5 3 3

5 2 4 5 5 4 4 2

5 3 3 4 3 4 2 3

5 3 5 5 4 4 3 3

4 3 4 4 4 4 2 4

4 3 5 5 4 5 4 43 4 4 5 4 4 3 3

3 4 3 4 4 3 4 3

4 4 4 3 4 4 3 4

4 3 3 5 5 5 4 3

3 3 3 4 3 3 2 3

3 3 5 5 4 5 4 4

4 3 5 3 4 4 3 2

5 2 4 4 5 5 4 2

4 2 2 5 4 5 3 3

237 183 228 252 237 248 184 195

3.95 3.05 3.8 4.2 3.95 4.13333333 3.066667 3.25

-0.88333 0.2

0.88 0.2

2 2

1.76 0.4

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Status Durability Availability Stitch

3 2 3 4

2 2 4 3

2 3 4 3

4 3 3 24 3 3 2

3 2 4 4

3 4 4 4

2 4 3 3

2 3 3 3

3 3 4 4

2 2 4 3

2 4 3 4

2 4 3 3

3 3 4 4

3 3 4 4

3 4 3 3

4 4 3 3

2 3 4 3

3 3 3 3

3 4 4 3

2 4 3 3

3 3 4 4

2 3 4 4

2 4 3 3

2 2 4 23 2 4 2

3 3 3 3

3 2 3 3

2 2 4 3

2 3 2 3

2 3 2 2

3 2 2 3

3 3 3 2

4 2 4 3

3 3 2 3

3 2 2 3

2 3 3 2

2 2 3 3

3 3 2 2

3 2 3 2

3 3 2 3

2 2 2 3

2 3 3 3

3 2 3 4

Ques. 12

Ferdous Tailors

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3 3 2 4

3 3 3 3

2 3 2 3

2 3 3 3

3 2 2 3

3 2 3 3

2 3 2 33 3 2 3

3 2 2 4

2 3 3 4

4 3 3 4

4 2 2 4

3 3 3 3

4 2 2 3

3 3 2 3

4 3 3 3

165 169 179 186

2.75 2.81666667 2.983333333 3.1

-1.05 -1.3833333 -0.96666667 -1.03333333

1.05 1.38 0.97 1.03

5.51

2 1 1 2

2.1 1.38 0.97 2.06

8.67

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Sl. No Ques.14 Ques.15 Ques 16

1 2 monts ago Tailor made

Probably

will

2 6 monts ago Ready made Might be

3 Last month Tailor made Might be

4 2 monts ago Tailor madeProbably

will

5 2 monts ago Ready made

Probably

will

6 Last year Tailor made

Defibnitely

will not

7 2 monts ago Tailor made

Probably

will

8 2 monts ago Tailor made

Definitely

will

9 Tailor made Might be

10 2 monts ago Tailor made Might be

11 2 monts ago Ready made Might be

12 5 years ago Ready made Might be

13 2 monts ago Ready made

Definityly

will

14 2 monts ago Tailor made Might be

15 2 monts ago Ready made

Probably

will

16 6 monts ago Tailor made

Probably

will

17 2 monts ago Ready made

Probably

will

18 2 monts ago Tailor made Might be

19 Last month Ready made Might be

20 6 monts ago Ready made

Probably

will not

21 2 monts ago Ready made Might be

22 Last month Ready made

Probably

will

23 2 monts ago Tailor made

Probably

will

24 6 monts ago Tailor made

Definitely

will

25 6 monts ago Ready made Might be

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26 Last month Tailor made Might be

27 6 monts ago Tailor made Might be

28 2 monts ago Ready made Might be

29 2 monts ago Tailor made

Definitely

will

30 2 monts ago Ready made Might be

31 Last month Tailor made

Probably

will

32 Last month Ready made

Probably

will not

33 2 monts ago Tailor made Might be

34 Last month Ready made

Probably

will

35 Last month Tailor made

Probably

will

36 6 monts ago Ready made

Defibnitely

will not

37 2 monts ago Ready made

Probably

will

38 6 monts ago Tailor made

Definitely

will

39 2 monts ago Ready made Might be

40 2 monts ago Ready madeDefinitely

will

41 2 monts ago Ready made Might be

42 Last month Tailor made

Probably

will

43 2 monts ago Ready made

Probably

will

44 Last month Tailor made

Probably

will

45 2 monts ago Tailor made

Defibnitely

will not

46 2 monts ago Ready made

Probably

will

47 2 monts ago Tailor made

Definityly

will

48 Last month Ready made

Probably

will

49 Last month Tailor made

Probably

will

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50 Last month Tailor made

Probably

will

51 Last month Tailor made

Definityly

will

52 2 monts ago Ready made Might be

53 Last month Tailor made Might be

54 2 monts ago Ready made Might be

55 Last month Tailor made

Defibnitely

will not

56 Last month Ready made

Probably

will

57 Last month Ready made

Definitely

will

58 2 monts ago Ready made Might be

59 Last month Tailor made

Probably

will

60 Last month Tailor made

Defibnitely

will not

Total Percentage

Probably will 22 37%

Probably will not 2 3%

Might be 22 40%

Definitely will 6 10%

Definitely will not 0 0%

Likelihood

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Probably will

Probably will not

Might be

Definitely will

Definitely will not

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Serial No.

Rugged/D

elicate Exciting/Calm

Outspoken/

Submissive

Rational/E

motional

Youthful/M

ature

1 2 2 3 2 2

2 5 5 3 4 5

3 4 5 1 1 44 3 3 2 3 4

5 3 5 3 5 2

6 2 2 3 2 3

7 4 4 3 2 2

8 4 4 2 3 4

9 3 3 2 4 1

10 3 3 2 3 2

11 2 2 3 2 3

12 5 3 3 4 5

13 4 3 3 4 5

14 3 5 3 1 5

15 3 1 3 1 3

16 2 3 3 2 3

17 1 1 1 3 1

18 4 2 2 3 2

19 3 1 2 2 2

20 3 1 2 2 2

21 3 2 2 4 3

22 4 3 4 4 2

23 4 2 2 1 4

24 3 3 3 4 425 4 4 2 4 2

26 5 3 2 2 4

27 3 5 3 3 3

28 2 2 3 2 3

29 4 4 3 2 2

30 4 4 2 3 4

31 3 3 2 4 1

32 3 3 2 3 2

33 2 2 3 2 3

34 5 3 3 4 5

35 3 5 3 1 5

36 3 1 3 1 3

37 2 3 3 2 3

38 1 1 1 3 1

39 4 2 2 3 2

40 3 1 2 2 2

41 3 1 2 2 2

42 3 2 2 4 3

43 4 3 4 4 2

Ques.17

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44 4 2 2 1 4

45 3 3 3 4 4

46 4 4 2 4 2

47 5 3 2 2 4

48 3 5 3 3 3

49 5 3 2 2 4

50 3 5 3 3 351 2 2 3 2 3

52 4 4 3 2 2

53 4 4 2 3 4

54 3 3 2 4 1

55 3 1 2 2 2

56 2 3 3 2 3

57 1 1 1 3 1

58 4 2 2 3 2

59 3 3 3 4 4

60 3 3 3 4 4

Total 194 171 148 165 175

Average 3.23 2.85 2.47 2.75 2.92

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

1 2 3 4 5 6 7 8 9 10 11

Average

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Traditional/

Modern

4

1

43

2

2

4

4

5

4

4

5

5

1

5

3

4

4

5

5

4

5

1

41

4

3

2

4

4

5

4

4

5

1

5

3

4

4

5

5

4

5

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1

4

1

4

3

4

32

4

4

5

5

3

4

4

4

4

219

3.65

2 13 14 15

Average