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Exercise 1
Final Exam Blue
Location Based Service
Location based service like foursquare is a service which allow the company to provide information in using the geolocalisation system of a mobil phone of customer in order to provide offers and informations depending its localisation. Foursquare ask the customer to save in its mobil the place where he is, in order to receive information about activities offered in the place.
Last moment booking
• Last moment booking such as Lastminute are website wich offers the customer to book flight or hotel in a short term (2 weeks more or less). The objective is to offers cheaper prices (lastminute.com) to the customer in order to decide him to book for a travel. Usually people who wants to travel planed it one or few month before, but last moment booking offers them another possibilities
SEO
• Search Engine Optimization like “referencement-2000” is a system which permit a company to have a better visibility online. Referencement-2000 used the supports: Google, Yahoo, Bing, Facebook, Twitter to increase the visibility of a company online, but also the traffic on the website , the image and return on investment.
Direct Booking
• Direct booking such as Roomkey, allow the customer to book directly a travel, flight or room without the needs of travel agency. Roomkey is a website created by the most important hotel chain in order to find a room in a place and book directly.
Search Engine Marketing
• Google Adwords is considered as a search engine marketing, this website offers to the customer to pay for a better visibility on search engine (Google) Companies can pay key words to Google Adword in order to be on the top of results of customer search.
What type of booking site is Skyscanner?
• Skyscanner is a search engine specialized on the travel industry. It gives the possibility to find the best price for flight per destination. Customer can compare the different prices depending a period like a month. If the customer wants to book for a plane, Skyscanner give the link to the company’s website.
