1

A REPORT

ON

TO UNDERSTAND THE STRUCTURE OF GPS MARKET IN

INDIA AND MARKET ENTRY IN IT

BY

AYUSH KUMAR

15BSP2314

PGPM Batch: 2015 – 2017

WOne Management Systems

2

A REPORT

ON

TO UNDERSTAND THE STRUCTURE OF GPS MARKET IN

INDIA AND MARKET ENTRY IN IT

WOne Management Systems

Batch 2015 – 2017

A report submitted in partial fulfillment of the requirements of PGPM

program of IBS Gurgaon

By

AYUSH KUMAR

15BSP2314

Company Guide Faculty Guide

Mr. Harsh Gilda Prof. Sudarshan Kumar Baurai

3

AUTHORIZATION

This is to certify that the work titled “To Understand The Structure of Gps

Market in India and Market Entry in It” is a bonafide record of work done by

Mr. Ayush Kumar in partial fulfillment of the requirement of PGPM program

at IBS Gurgaon.

Company Guide

Mr. Harsh Gilda

4

ACKNOWLEDGEMENT

The present work is an effort to throw some light on “To Understand The

Structure of Gps Market in India and Market Entry in It” I convey my

gratitude to all those people who helped and supported us during the course, for

completion of my report. I am thankful to Mr. Harsh Gilda, for giving me this

opportunity to sharpen my analytical skills by studying and implementing the

marketing concepts in depth through this project.

Ayush Kumar

15BSP2314

PGPM Batch 2015-2017

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TABLE OF CONTENT

AUTHORIZATION 3

ACKNOWLEDGEMENT 4

TABLE OF CONTENT 5

EXECUTIVE SUMMARY 6

ABOUT THE COMPANY: AN OVERVIEW 7

BACKGROUND 8

COMPANY STRUCTURE 9

ABOUT GPSGAADI.COM 10

VISION AND VALUES OF GPSGAADI.COM 11

LITERATURE REVIEW 12

PRODUCTS AND SERVICES 13

WORKING OF THE GPSGAADI.COM 15

OBJECTIVES OF THE STUDY 19

METHODOLOGY 20

MY JOB IN THIS PROJECT AS A MARKETING RESEARCH AND

OPERATIONS 23

4 P’S 25

SWOT ANALYSIS 26

CHALLENGES FACED 29

FINDINGS AND CONCLUSION 30

MY LEARNINGS 31

LIMITATIONS OF THE STUDY 32

BIBLIOGRAPHY 33

REFERENCES 34

6

EXECUTIVE SUMMARY

Title of the Internship Report: TO UNDERSTAND THE STRUCTURE OF

GPS MARKET IN INDIA AND MARKET ENTRY IN IT

Organization: WOne Management System.

Area of Internship Report: Marketing

Description of Internship in brief

This project report includes the various products offered by GpsGaddi.com,

customer perspective and the revenue generated from these products. It will

discuss the study of the Gps marketing and selling.

Objective of the Internship:

Phase1.

Generation of sales for GpsGaadi.com.

Analyze the client’s response affecting the level of sales and list out

potential clients in each segment.

Phase 2.

To extract my potential to the fullest and use it for the benefit of the

company and my own self by achieving a remarkable sales target.

To work on improving convincing skills.

Methodology:

PROSPECTING

GATERING INFORMATION ABOUT A CLIENT AND THE KEY DECISION MAKER

PRE-APPROACHING

APPROACHING THE INTERESTED SUSPECTS

PRESENTATION

PROPOSAL

FOLLOW UP

SETTLED TERMS AND CONDITIONS

CONTRACT

DELIVERY AND INSTALLATION

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ABOUT THE COMPANY: AN OVERVIEW

WOne Management Systems

Company partner organizations with oneness towards creating knowledge,

excellence and prosperity.

Founded by: Sunil Maheshwari and Ramesh Bhat of IIM Ahmedabad

Location: Okhla, New Delhi

Since the inception as a management consulting firm, they have offered services

to have a high impact on diverse client businesses. Their experiences have

taught us that partnering is critical to finding a solution that is sustainable.

That's why they don't just collaborate - they become part of our client's team.

They ask challenging questions, trying to find practical answers and building

powerful solutions while recognizing the cultural, organizational and industry

specific uniqueness.

Their approach focuses on developing people and their capabilities, process

rationalization and building enabling structures.

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BACKGROUND

WOne Management Systems originated from an academic partnership of two

professors, Sunil Maheshwari and Ramesh Bhat of IIM Ahmedabad, to help

organizations in their transformation process and in moving towards excellence.

The name of the company signifies their close association with IIM Ahmedabad

where, in Wing 1, they dreamt about setting up such a consultancy. The

company carries forward the legacy of learning and experimentation and Wing

1 association symbolizes the name of the company 'WOne'.

Having worked with a large number of companies - national and multinational,

public and private, manufacturing and service oriented, big and small, the

professors strongly felt the need to create a unique approach to help

organizations strengthen themselves. Years of work in the area of consulting

revealed that while the reports presented were well received by organizations,

companies generally struggle to get them implemented.

In fact, many a times, managements do not anticipate and understand the

capacity and competencies of their people or effectiveness of their systems or

required know-how to implement and execute them. This observation brought

out clearly the need to do a little something extra to go a step beyond the normal

consulting job of analyzing systems and preparing reports to helping

organizations implement the various suggestions emanating from in-depth

analysis and research.

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COMPANY STRUCTURE

World Window

Group

WONE Management

SeaGull Maritime

Alstrong Enterprises India

Pvt. Ltd.

Total 65 Companies

AKH Teclogistics

Future Trucks

GPS Gaadi

The company allocated me

a client that was this

company GPSGaadi.com

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ABOUT GPSGAADI.COM

In the current age of globalization when the whole world is coming together as

one unit, in India there are still major setbacks when it comes to tracking

system. These setbacks hamper not only the business related balance in the

ecosystem but also the relationship between the sender and receiver. At GPS

Gaadi their goal is and always has been to provide innovative and affordable

tracking management solutions.

At GPS Gaadi they have designed the solutions that create a better way to track

your fleet and manage your mobile workforce.GPS Gaadi provides high quality

GPS Tracking Products, GPS Tracking Services to customers and businesses

across the world. They offer a variety of tracking systems that are ideal for

personal tracking, Elderly Tracking or business use like Vehicle Tracking, Fleet

Management, and Truck Tracking.

Their Web & Mobile based GPS fleet management & tracking systems can

increase the profitability of your company. A GPS unit can allow you to locate

people if lost or in case of emergency using their GPS devices. Their vehicle

gps, vehicle locator, vehicle tracker will allow you to monitor your vehicles.

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VISION AND VALUES OF GPSGAADI.COM

Vision

To be the leading provider of wealth Gps, protection and theft solutions that

meets the needs of our customers and adds value to their lives.

Mission

To continually strive to enhance customer experience through innovative

product offerings, dedicated relationship management and superior service

delivery while striving to interact with our customers in the most convenient

and cost effective manner.

To be transparent in the way we deal with our customers and to act with

integrity.

To invest in and build quality human capital in order to achieve our mission.

Values

Transparency: Crystal Clear communication to our partners and dealers.

Value to Customers : A product and service offering in which customers

perceive value

Rock Solid and Delivery on Promise: This translates into being financially

strong, operationally robust and having clarity in claims.

Customer-friendly: Advice and support in working with customers and

partners.

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LITERATURE REVIEW

GPS integration for vehicle and other objects tracking can be very helpful. This

system can be further extended for multiple applications as follows

Anti-theft system for cars and bikes.

Managing of public transports likes buses and trains.

Tracking of valuable assets.

Fleet Management of cars. (GPS Vehicle Tracking System Shital

Mohol, Amit Pavanikar, Ganesh Dhage,2014)

In this paper, we have proposed an open source GPS tracking system, Goo

Tracking system, using commodity hardware and open source software. The

Goo-tracking system has shown the feasibility of using it for fleet management.

It can also be used for lost vehicle tracking when working with a car alarm

system. In the future, we will plan to integrate other related devices in a vehicle

such as sensors. The sensors report vehicle status information to our server,

which can be useful for information processing and for intelligent tracking

management. And in future has got a very strong demand of the Gps Devices in

India. (Real-Time Tracking Management System Noppadol Chadil Apirak

Russameesawang Phongsak Keeratiwintakorn 2014)

Main motto of the project is to incorporate different types of sensors so that

they help in decrease the chances of losing life in such accident which we can’t

stop from occurring. Whenever accident is alerted the paramedics are reached to

the particular location to increase the chances of life. This device invention is

much more useful for the accidents occurred in deserted places and midnights.

This vehicle tracking and accident alert feature plays much more important role

in day to day life in future. So the Gaps devices are going to be at a very high

demand in future and its market can be a very huge level. (Vehicle Tracking

System Using Gps Dr.Dilip Sharma, Ravi Vijay, Sakshi Sharma, Deepak

Mali, Rajesh Solanki

, 2010)

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PRODUCTS AND SERVICES

TR06:

TR06 Vehicle Tracker is a product based on the GSM / GPRS network

and GPS satellite positioning system, which set

multiple functions of security, positioning,

monitoring surveillance, emergency alarms and

tracking in its entirety. It makes remote petrol and

power cutoff possible and can automatically reboot

after the car breakdown. Equipped with SOS button,

TR06 will send SOS alarm under danger

circumstances.

GT06N

GSM Quad-band girdles the globe. High sensitive GPS chip (from

USA).High integration density of waterproof design. Three special

numbers for SOS alarm and burglar alarm. Built-in high sensitive GPS

antenna, extra strong receptivity.

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Services

Brochure Designing

Operation Team Content Writing

Marketing Marketing Team Lead Generation

Selling Sales Team Market Study

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WORKING OF THE GPSGAADI.COM

Product Management Department

The Product management department role is product development and product

marketing, which are use different strategies for maximizing sales revenues,

market share, and profit margin .The product department deals in following

activities :

Lead research and analysis of new product ideas and interprets results.

Works with management to evaluate the cost/benefit of market

opportunities and new initiatives.

Develop new product ideas and move them through the Product

Development Life Cycle (PDLC) keeping product sponsors updated.

Serve as a key contact for developing and implementing new products or

administrative practices specific to the product line.

Provide direction and strategic perspective on product initiatives

Monitor competition to ensure viability of existing product line.

Provide prioritization on product related issues to internal areas to include

technology, legal and state-filing units.

Act as a product line expert and maintain a thorough knowledge of

company product features and benefits as well as industry product trends

.Provide product expertise to various internal areas to include sales,

marketing, service and finance.

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Actuarial Department

Actuarial department evaluate the probability of events and quantify the

contingent outcomes in order to minimize the impacts of financial losses

associated with uncertain undesirable events.

Pricing: Deciding profitability

Valuation: Deciding liability base for company

Budgeting: Deciding product mix

Cash flows for risk management

Finance Department

Finance department doing the allocation of assets and liabilities over time under

conditions of certainty and uncertainty. Finance Department deals with

Financial Accounting

Reporting of key financial information to stakeholders

Performance Management reporting

Risk Management by set limits, risk management processes

Operating in a cost efficient manner

Provider of financial statements and management reports.

Investments Department

The Investments department’s role is to seek to attain superior returns while

incurring prudent levels of risk for General Board managed funds. It deal with

Team: Analysts and Fund manager headed by the CIO

Function: Earning higher returns on the investments and delivering the

returns promised and generate investment income

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Human Resource Management

The role of the Human Resource Department is to deal with management of

people within an organization. The Department is responsible for hiring

members of staff and ensuring that they perform to expectation.

Plan, develop, organize, implement, direct and evaluate the organization's

human resource function and performance.

Participate in the development of the corporation's plans and programs as a

strategic partner but particularly from the perspective of the impact on

people.

Translate the strategic and tactical business plans into HR strategic and

operational plans.

Evaluate and advise on the impact of long range planning of new

programs/strategies and regulatory action as those items impact the

attraction, motivation, development and retention of the people resources

of the corporation.

IT Department:

Getting the activation done of the GSP devices which get installed in the vehicles.

Providing the full server support. like live tracking etc

Marketing Management

Digital Marketing: Promoting the brand online and driving sales through

the online marketing.

Branding: Preparing marketing plans, advertising campaigns.

Channel Marketing: Establishing and maintaining the distribution

systems companies’ use to market, sell, and deliver products to

customers.

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Product Marketing: Promotional materials and end customer interaction

modules.

Door To Door: Selling the product through meeting the customers

personally and face to face.

Direct Marketing:

Success marketing programs like contests to support business

performance.

Thiscompanies frequently use mailings as part of a direct marketing

campaign. Prospective customers receive postcards or letters encouraging

them to contact the company.

Back End Team:

Keeps record of the dealers and devices demanded by them in a months

and also keeping the record that how much sells a particular dealer is

giving to the company.

Direct Marketing (3-4%)

Door to Door Selling (95%)

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OBJECTIVES OF THE STUDY

Phase1.

Generation of sales for GpsGaadi.com.

Analyze the client’s response affecting the level of sales and list out potential

clients in each segment.

Phase 2.

To extract my potential to the fullest and use it for the benefit of the

company and my own self by achieving a remarkable sales target.

To work on improving convincing skills.

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METHODOLOGY

PROSPECTING

Prepared a comprehensive list of prospective clients in each segment. After the

segments were identified, a list of prospective clients was made in segment with

the help of Internet and telephone Directory services. The list consisted of all

details of the clients including name, address, and telephone number etc.

GATERING INFORMATION ABOUT A CLIENT AND THE KEY

DECISION MAKER

This step consisted of gathering information about the clients as to whether they

are currently taking any Gps and at what prices. Also the key decision maker in

the company was determined and his/her details were found out.

PRE-APPROACHING

The next step involved calling up the decision maker in the client organization

and making him interested in the product and taking an appointment with

him/her.

APPROACHING PROSPECTIVE CLIENTS

Once an appointment was taken, the next step was to meet the client on the

appointed time.

PRESENTATION

The appointment began with asking the client to explain their business in detail.

The client was asked if he is buying any other Gps and if yes, at what price.

Information regarding Gps being already a part of his business was extracted

from the client. Then detailed information regarding features of the product and

its edge over the competitors was explained to the client. The various options

give them full server support 24x7 were offered to him. Sample models were

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shown to display the various options .All the efforts were made to convince the

clients to buy the Gps by offering him various offers.

PROPOSAL

If the client showed interest in proposition offered to him, the next step was to

offer a proposal. The proposal consists of various details like price, option being

offered and other details about the delivery, payment in advance etc.

FOLLOW UP

Once the proposal was offered, follow up is required until the decision maker in

the organization takes a decision regarding ordering and the number of devices

to be ordered.

OBJECTION HANDLING

Various issues were settled. Many of the clients demanded reduction in the

amount by not accepting server support. Various queries regarding proper and

timely delivery were solved.

SETTLED TERMS AND CONDITIONS

Once the client showed his interest to order, the terms and conditions were

settled him with regard to type of device module , delivery – whether it is single

point or multipoint, payment in advance , time period of subscription. A

customized module shown to the client and his approval was seeked.

CONTRACT

Once all the terms and conditions were settled, the agreement was made. The

agreement consisted of all the terms and conditions agreeable to both the parties

and was duly signed by both the parties i.e. the client and GpsGaddi.com.

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DELIVERY AND INSTALLATION

The clients gave all the details of delivery and to whether the devices were to be

delivered to the client or at his place. All the address details of the client were

taken. And then the devices were given to the clients and getting the installation

done of the device in vehicles in which the client wants to get the device

installed.

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MY JOB IN THIS PROJECT AS A MARKETING

RESEARCH AND OPERATIONS

GpsGaadi.com is a startup so firstly I was assigned to do the designing of the

brochure and then getting the quotations from the market for the printing of it.

Then I was assigned to design the visiting cards of the employees working in

the company.

And when these things were done then we had to decide that who are going to

be our targeted market or the consumers for our product so for this we had back

to back meetings with all the employees of the company.

Then it was decided by the company that they will fallow a distribution channel

through making the dealers to the people who are selling the car accessories

and they will sell it to the final costumer.

Collection of the data of the prospective dealers.

PRIMARY DATA

Focus Groups

Visiting The Shops

SECONDRY DATA

Previous marketing research studies

Online

Meetings with the dealers by personally visiting them.

Through the collected data I have fix meeting with the dealers and go to meet

them personally and make them understand about the GPS device its working

and its usefulness. And make them a dealer.

Explaining them all the terms and condition of the contract

Now the dealers have to sign the contract so I have to make them understand all

the terms and conditions of the contract and get the contract sign.

Pushing the dealers to buy more and more GPS Devices

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After making the dealers I have to push them to buy more and more GPS

devices and getting the sells done.

Getting the product deliver and installed

Now when the dealer is made then whenever the product is sold by the dealer

then getting the Gps installed in the vehicles so they inform me and I have to

reach on site personally and get the installation done and get the device

activated.

Providing the dealers with the services

Now when the sales it done then comes the part of providing the services to the

dealer which the dealer can provide to the customer. If any issue comes in the

product then we need to provide them on the spot replacement of the device.

And also for any other issues I have to reach on site and solve the issues.

My Region

Delhi (NCR)

Pantnagar (Uttarakhand)

In the period of 3 months of the internship I generated 4lakh of sales to my

company.

I made 40 dealers in the Delhi (NCR) region in the period of my internship and

1 dealer in Pantnagar through whom we had captured the whole Gps market

there and the maximum revenue which I had generated to my company was

from the Pantnagar dealer through whom we sold 100 devices

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4 P’S

PRICE:-

The pricing is decided on analyzing the competitors pricing strategy. Even a

slight decrease in price account for high profit. The price of Gps Devices vary

for Rs3300 (TR06) to Rs 3500(GT06N) depending on the money invest for each

Gps and seeing the target market.

PRODUCT:-

The company defines each product according to various segments and is trying

to cover each segment of Gps. At the same time GpsGaadi.com aims at

corporate world and working class. Module TR06 is mainly for people with all

the feature needed for the working class people. Every product aims at a

particular target market and working group.

PLACE:-

Place is selected according to the device keeping in mind its target market and

the working group. Gps that have high probability to be sold among the

transporters are target to car accessories etc., whereas business and working

class people are targeted to buy the devices. The place of selling affects the

sales tremendously.

PROMOTION:-

GpsGaadi.com adopts a promotional strategy in this we needed to distribute the

brochures to the peoples at various places and offering free subscription as gift.

Hoarding, banner and new plan are a great way adopted by GpsGaadi.com to

promote their devices.

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SWOT ANALYSIS

Strengths and Weaknesses of the Company

STRENGTH

Large pool of technically skilled manpower with in depth knowledge

and understanding of the market.

The company also provides innovative products to cater to different

needs of different customers.

Dedicated workforce aiming at making a long-term career in the field.

Strong and well spread network of qualified intermediaries and sales

person.

Strong capital and surplus reserve.

Low management expenses and administrative costs.

Finance department helps the organization to keep a track on the

administration cost and all the other expenses

WEAKNESS

Customer service staff needs training due to changing human

behavior.

Product awareness is low in the market.

Management cover insufficient.

Sectored growth is constrained by low unemployment levels and

competition for staff.

Low customer confidence on the private players.

Centralization in the organization, management decisions are taken by

top authority which leads to significant delays in decisions.

A centralized administrative system gives way to inequity through the

instigation of excessive regulations or strict conformity to official

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norms which is redundant or bureaucratic and that hinders decision-

making and delays work.

Opportunities and Threats of the Company

OPPORTUNITIES

International companies will help in building world class expertise in

local market by introducing the best global practice.

Could extend to overseas broadly.

New specialist applications.

Could seek better customer deals.

Fast-track career development opportunities on an industry-wide basis.

An applied research center to create opportunities for developing

techniques to provide added-value services.

THREATS

Legislation could impact and Great risk involved.

Very high competition prevailing in the industry.

Vulnerable to reactive attack by major competitors

Lack of infrastructure in rural areas could constrain investment

People prefer short term investments rather than long term.

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STRENTHS

> SKILLED MANPOWER WITH DEPTH KNOWLEDGE.

> INNOVATIVE PRODUCTS TO CATER NEEDS OF CUSTOMER.

> STRONG CAPITAL AND SURPLUS RESERVE.

> LOW MANAGEMENT EXPENSES AND ADMINISTRATIVE COSTS.

WEAKNESS

> CUSTOMER SERVICE STAFF NEED TRAINING.

> POOR RETENTION PERCENTAGE OF TIED UP AGENTS.

> LOW CUSTOMER CONFIDENCE ON THE PRIVATE PLAYERS.

OPPORTUNITIES

> DEMAND FOR INNOVATIVE PRODUCTS OFFERING A RIGHT MIX OF FLEXIBILITY/ RISK/ RETURN.

> INTERNATIONAL COMPANIES WILL HELP IN BUILDING WORLD CLASS EXPERTISE IN LOCAL MARKET BY INTRODUCING THE BEST GLOBAL PRACTICES.

THREATS

> LEGISLATION COULD IMPACT AND GREAT RISK INVOLVED.

> VERY HIGH COMPETITION PREVAILING IN THE INDUSTRY.

> PEOPLE PREFER SHORT TERM INVESTMENT RATHER THAN LONG TERM.

SWOT

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CHALLENGES FACED

Threat of New Entrants:

The Gps industry has been budding with new entrants every other day.

Therefore the companies should carve out niche areas such that the threat

of new entrants might not be a hindrance. There is also a chance that the

big players might squeeze the small new entrants.

Meet time constraint

The main challenge of the process is to meet the time constraint as I was

given each day target to at least make two dealers per day.

Coordination between departments

It becomes very difficult to coordinate between the different departments.

30

FINDINGS AND CONCLUSION

GpsGaddi.com has made a maiden profit of 8 lakh during the current financial

year, thus becoming one among the very few Gps companies to make profit

within the first years of commencement of operations. GpsGaddi.com expense

ratio is also at the lower end among companies in the private sector, arising

from better sales productivities and better operational efficiency.

31

MY LEARNINGS

My Internship in GpsGaddi.com started on 10th

February, 2016. As per the

program, I had training for GPS devices and the different sales techniques to pitch

for my prospective clients. I grabbed the opportunity to meet different people

from diverse backgrounds and occupations to discuss on Gps related topics.

Working in GpsGaddi.com has helped me to gain lots of experience in the sale

and finance field. I worked there under the sales and portfolio management

team. I gained practical knowledge of operations and how they are allocated.

The main contribution of an employee to its organization is to perform its

responsibilities given with 100% effort and honesty. My major responsibility

was to sell the product and analyze the performance of the investment team. For

the goodwill of the company I was always honest to tell all the facts and

benefits of the product to the customer and convince them for the right product

that best suited them. With this I learned about creating strategy on daily basis

to achieve my target and make the job easier. After login their forms I called

them and do a formal call that whether they received their documents or not and

if some complication occurred with the document, I was helped in analysis of

the performance of the portfolio, design by the investment team. I got to know

about the atmosphere of the organization and the working condition of the

company. I also learned Way of communicating right thing at right time to

subordinates and to superiors and Coordination at work to achieve target.

Investment department is performing very well and company is able to provide

good returns to the customers. I am very much satisfied with the level of work, I

have done for the company and I am also able to keep my senior manager happy

through my dedication, hard work, and performance.

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LIMITATIONS OF THE STUDY

For every study, there exist certain limitations. Following are the limitations of

the study being conducted here.

1. Less time.

2. Server is difficult to differentiate because mostly are backed by

google.

3. Comparison of all companies is very difficult because everybody is

promises the same thing.

4. Different dealer adopt different strategies so it’s not always possible to

think in their way.

5. No previous data available.

33

BIBLIOGRAPHY

http//www.justdial.com

http//www.gpsgaadi.in

http//www.wone.in

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REFERENCES

1. Shital Mohol, Amit Pavanikar, Ganesh Dhage: GPS Vehicle Tracking

System: http://www.ijeert.org/pdf/v2-i7/9.pdf

2. Noppadol Chadil Apirak Russameesawang Phongsak Keeratiwintakorn:

Real-Time Tracking Management System

https://www.researchgate.net/publication/4362301_Real-

time_tracking_management_system_using_GPS_GPRS_and_Google_ea

rth

3. Dr.Dilip Sharma, Ravi Vijay, Sakshi Sharma, Deepak Mali,

Rajesh,Solanki: Vehicle Tracking System Using Gps And Gsm

https://www.academia.edu/12234429/Research_paper_on_VEHICLE_TR

ACKING_SYSTEM_USING_GPS_AND_GSM_

4. Alison Brown, Jacob Griesbach, and Bruce Bockius; NAVSYS

Corporation Terry Boult, University of Colorado at Colorado Springs:

Gps Tracking Location

http://www.navsys.com/papers/07-01-001.pdf

5. Stefan van der Spek Jeroen van Schaick, Peter de Bois and

Remco de Haan: Gps Tracking

file:///C:/Users/dell/Downloads/sensors-09-03033.pdf

6. Dr/Ayman Mohamed Afifi :Using of Tracking systems (GSM –GPRS -

GPS) http://www.ijsrp.org/research-paper-1013/ijsrp-p2259.pdf

7. Pankaj Verma , J.S Bhatia: Gps-Gsm Based Tracking System With

Google Map Based Monitoring

http://airccse.org/journal/ijcsea/papers/3313ijcsea04.pdf

8. Mark Hardesty, David Conner: Gps Tracking And Guidance Systems

http://www.novatel.com/assets/Documents/Papers/ChickenLittle.pdf

9. S.C. van der Spek & C.M. van Langelaar:Using Gps-Tracking

Technology

http://www.int-arch-photogramm-remote-sens-spatial-inf-

sci.net/XXXVIII-4-C21/41/2011/isprsarchives-XXXVIII-4-C21-41-

2011.pdf

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10. Paramvir Bahl and Venkata N. Padmanabhan: User Location and Tracking

System

http://research.microsoft.com/en-us/people/padmanab/infocom2000.pdf