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TECHNOY MOTORSBUSINESS DEVELOPMENT THROUGH

PROMOTIONAL ACTIVITIES FOR M/S

TECHNOY MOTORS

By

Tanveer Hasan

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CONTENT

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Company Profile

Product Portfolio Analysis

Competitor Analysis

Promotional plans

Work Experience

Recommendations

Learning

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INDIANAUTOMOBILEINDUSTRYThe automotive industry in India is one of thelargest in the world and one of the fastestgrowing globally.

6th largest in the world.

Asias 4th largest passenger vehicle exporter.

Expected to top the world in car volumes by2050.

44 million passenger vehicles in the 2011.

Maruti Suzuki leading passenger vehiclesmanufacturer with 46% share.

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SummerInternshipProgram2012

COMPANYPROFILE

TECHNOY MOTORSOperating as a MSM since 2006(1st in Rajasthan)

A very well known name in the region

Strong Customer base of 16000 satisfiedcustomers

Average service load of 2200 vehicles per month

Prime location with workshops of Toyota ,Mahindra and Mahindra , Ford , Nissan ,Fiat and

Transport Nagar situated within a radius of 1 km.

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PRODUCTPORTFOLIOANALYSIS

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PRODUCTSAND

SERVICES

AUTOMOBILES

MARUTI TRUEVALVE

MARUTI FINANCE

MARUTI GENUINEACCESSORIES

MARUTIINSURANCE

MARUTI DRIVINGSCHOOL

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COMPETITIONANALYSIS

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COMPETITIONWITHINTHEINDUSTRY

COMPETITION

TATA MOTORS

HYUNDAI

MAHINDRA ANDMAHINDRA

CHEVROLET

NISSAN

VOLKSWAGEN

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ternshipProgram2012

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PROMOTIONALPLANS

PROMOTIONAL

PLANS

ADVERTISEMENTGUERRILLAMARKETING

CATALOGMARKETING

PUBLICRELATIONS

TELEMARKETING

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WORKEXPERIENCE

Induction Period.

Worked as Assistant of Company Salesexecutive.

Managing Advertisement.

Live Project Technoy Celebrates.

Target Realization.

Field experience.

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RECOMMENDATIONS

Marketing Mix

Sales Follow Up

Customer Relationship

Management Marketing Tie-ups

Marketing

Data Base Management

Managing AdvertisementFinance

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ternshipProgram2012

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Employee Retention

Unity of Commands

Defined Roles

HumanResource

IT facility Labor unrest at service

centersOperations

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ternshipProgram2012

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LEARNING-PASSIVEORDERTAKERINTOACTIVEORDER

GETTER.

DEVELOPINGAND MANAGING

ADVERTISEMENT

TECHNOYCELEBRATES

(LIVE PROJECT)

GUERRELAMARKETING

GHOST SHOPINGEVENTS AND

CAMPS

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SPECIAL THANKSTO:

PROF. SHWETA AGARWAL(FACULTYGUIDE)

MR. YASHWANTCHOUDHARY(COMPANY GUIDE)

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THANKYOU

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ternshipProgram2012