Female Artistry: ThePower of Media

by Alan Svejk

Training Women to improvethe world with balance

Counter-PSYOPS, Counter-Propaganda, Counter-SlanderOnline Reputation protection, Counter-Oppression (Social Media)

Counter-Social Engineering, Counter-Honey traps, Counter-SurveillanceInformation Security (INFOSEC), Frauds prevention, Crisis Management

Counter-Infiltration, Counter-Extortion, Counter-Urban Mining

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ALAN SVEJK PUBLIC RELATIONSCreate Persuade Influence★ ★

Special Media Operations PSYOPS INFOOPS SPECOPS★ ★

Public Relations Public Affairs Civil Affairs★ ★http://www. svejk-alan.cz

Female Artistry: The Power of Media by Alan Svejk

Today, dear Female Asset, you will recognize a critical principle in the distribution of powerand influence: The Media. You will understand, how this branch works in present time, whereto learn about most actual trends, and how to enter into this great ball yourself and startbuilding your personal brand, to get recognized and respected, for accomplishing furthertasks.

Firstly, I must say, that I am really enjoying this project "This Is Your World", dedicatedand directed to Women in Business, PR, Security and Military. I feel, that this work hassense. I also decided to expand this work for an ultimate and complex training, covering allthe key areas, necessary for further and intensive Women Inclusion in those branches - asdeeply as never before. And we all, the whole society, including males, will benefit from thatparadigm shift.

The mission is simple: to find a way, how to make friends or even allies of our current ad-versaries. Our Women will help us strongly with this demanding task.

I am completely persuaded, that with my work, the Czech Republic will be able to becomea superpower in Unconventional Warfare, beating all NATO competitors, by activatingfemale assets as deeply and widely, as nobody before. Thus, CZ can contribute to pre-serving the world peace, by the power of our great Women.

The website, dedicated to this unique project, has the most appropriate name: PSYOPS.CZ.There, all single articles will be gathered, so you can, dear Female Asset, study the whole the-ory there, and search for your own ways, how to be recognized in the crowd and becomeimportant and fulfilled, prepared for bigger tasks of your noble journey (the list of first 11chapters is below).

But let´s start with another easy and relaxing issue. Last time, it was Female Public Re-lations and Influence. Today, it´s about the accessible power in Media.

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The power exists in the society, dear Female Asset. It is distributed and used. It is quite easyto ignore it, as many people do, and passively flow with the crowd, but you are losing manyopportunities. Because honestly, the power is available to anybody, and you don´t needelection votes or money. You can enter this realm easily, and get your part of power and

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influence quite fast. Otherwise, you will always be only an accepting part of the world, andothers will decide your fate.

I understand, that it´s deep in your feminine nature, to be rather the passive and acceptingelement, simply the Yin power. However, if you live in these times, you are blessed with yourfeminity, and you could achieve many good things for youself, even for the society. So thinkabout the power as a natural element you can either ignore, or to use to your advantage, soyou can start controlling your life, and your vicinity, acquiring Freedom. And freedom, it isan universal value, common for both genders.

There are places, where you can meet the power, recognize its flow, and eventually decide toenter this show yourself, to get wide professional and social advantages.

The technological development of the last years brought us many good things, and of course,many new challenges. But one aspect is purely positive - the democratization and total publicaccessibility of media.

Today, nobody has to be dependent on the mainstream media. and we can choose from manyindependent sources. Most importantly, we can easily start our own media broadcast, by es-tablishing a blog with only several clicks. So the barriers how to change from a passive rea-der to an active creator of media are literally non-existent, and this opportunity is open foranybody.

Of course, that this access has also disadvantages and challenges. For example, the competi-tion is hard, and harder every day. But one rule is still valid, and will be valid forever - thecontent is the key. If you bring a quality content to your readers, you will steadily rise in theranks, and if you will be persisent, then in a year, you will start to dominate your environmentas an active media asset.

You definitely heard about that Social Media hype. But you should know one important fact -the influence of social media is strongly overestimated. It is simply too shallow and fast. It isgood for a fast impression and advertisement, but you need to find and analyze something de-eper and more intensive. Only there is the power distributed, and the power means deep andpersistent approach.

Moreover, the Social Media have one big danger you should know - the comparison. That isthe reason why many people started to turned away from them, because it brings them un-pleasant feelings, seeing all that great optimistic statuses of their friends, who seem to liveperfect and easy lives, but you are deep in problems, so in comparison, you feel weak and hu-miliated. And your mind hardly resists to this comparison. Sometimes you don´t even realize,what is happenning, what took your good mood away. But one possible source of problem isthe Social Media, all that refined photos of Instagram and happy smiling couples of the Face-book.

There are even psychological studies of this phenomenon, and my advice is simple - use theSocial Media, but accept it as a virtual world, an illusion. The moment you start feeling dis-comfort using the Social Media, it is a clear sign, that you succumb to them, you allow them

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to influence your mind too much, and it´s the right time to think it all over, to cut it out ofyour perception.

And there is another problem with Social Media: it´s called the Shiny Object Syndrome(SOS), which takes a lot of your energy away from you, by constant distraction. In practice,the Social Media bring you an attractive content, that "shiny object", and it causes you tolose time, energy and effort. You divert away from your values and goals to other people andthings, thinking, that precisely they are the needed miracle to finally improve your life. Itfulfills you with a false hope, followed by disappointment and feelings of emptiness.

I don´t say, that Social Media are a bad thing. But the society should better prepare its mem-bers for their influence, for example, explaining them, how this thing works psychologically,and what feelings you can experience there, what to be careful of.

I will tell you about SocMedia more later yet, but now, let´s say that they are not exactly whatwe are looking for. Let me show you a place, when the female power is really distributed,where it is real, so you can study the used techniques and methods.

That magical place is a (female) fashion blog. I am sure that you know this phenomenon.There are many interesting facts about these projects and their social importance is extremelyhigh. This is the place, where you can watch distributing and using of social power, the thingyou should master youself!

I don´t understand fashion, and I can confess to that. But my opinion about fashion blogs isclear - they are the contemporary weapon of social influence and persuasion. The womenwho make them, they influence the society much deeper than you would expect. They knowthat - and you know that now too.

And do you want to know, why they rule, why they get the power? Because they lead. Theyshow the leadership and an own opinion. It is not about a great personal style and taste - it´sonly about leadership, the courage to stand up in the crowd. And the crowd is fascinated withthis ability, and starts listening. The people open their minds, ready to accept the thoughts ofanother human being.

This is, how the influence and persuasion work!

I want to remind the key fact: I am a male, quite cold to fashion. But as a PSYOPS specialist,I visit this places with respect, thinking about their possibilities in the matters of influence.And now, I share this stance with you.

If you trust my instincts, then go there. Find some good fashion blogs and start reading.Watch the expression of their authors, how they communicate, what tone and speech they use.

Soon, you will find, that there is... and now rather sit down... an aspect of authority.

You heard well. There is an authority, and such fashion blogs are the strongest. Their authorsare in fact totally caught in the nets of power. They feel, how important they are, and itchanges them, they can´t resist it.

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Of course, let´s omit the possibility, that a manufacturer of clothes uses his ultimate PR as-sets to set up a blog with hidden and deep messages to customers.

There is another interesting phenomenon - if you read several of these blogs, you will findsurprising uniformity in their tones, styles and expressions. Like if their authors were themembers of a single tribe, or something. And these similarities go very deep: for example,you will soon find, that the majority of really good and famous fashion bloggers share onetrait: they have boyfriends, serving as their closest collaborators and photographers.

Watching these boyfriends, you will notice one interesting thing: they are all very handsome.They represent their girlfriend, after all... but it means, that these fashion queens really rule,not only in the virtual space, but in reality too!

And they are no supermodels! But still - they are able to influence their vicinity and even toget a high quality boyfriend!

How is it possible? They simply discovered the ability of authority inside themselves. It star-ted with innocent blogging - and it continues further, when they are perceived as the key so-cial figures, and manufacturers and advertisers beg them to wear precisely their shoes andfashion!

Now you see, how everything is connected, and how far you can reach, getting a real power.

They are your female colleagues. And they have power. Just read and you will understand.

Now you know, where the opportunities lie. I don´t say, that you should start a fashion blogtomorrow, but honestly, if you would, and if you would persist, you could achieve marvellousthings, and later, you could influence hundreds and thousands people, as your female collea-gues do today.

The key is not to be a fashion prodigy - only to show your opinion, your firm stance, value,appreciation. And the crowd will recognize that, because the public is steadily looking for in-spirational figures, so they can follow, get inspired, get a leader.

So if you search for a possibility of getting power, you now know, where to look for. Search,study, read and think about, how you could do it yourself.

Your female artistry is so special and deep, that you will be able to really influence people.You can also train on this small playground for another projects. It has simply onlyadvantages. Just overcome your doubts and embarrassment. Remember, that people will findyour power in the crowd, and they will incline to listen to you.

I know, that more comfortable is to live an ordinary life and stay out of some public exhibiti-on. But believe me, if you start once, and if you will hold on, you can become somebody, asthose other women did. Just look at them! Yesterday, they were nobody. And today? What mi-racle happened? They simply started with nothing, and gained respect by doing good work.

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You know, what is the best thing? It is only your project. You don´t have to ask for a permis-sion, approval. You simply decide yourself to do it. You have the control. Of course, there willalways be some criticism, but that´s a matter of habit, to understand, that it simply belongs tothe thing. But it means nothing.

The personal brand will be very useful for you later, trust me. And here you can build it veryeasily.

(Continuation soon: Part 4, "Life In The Age Of Surveillance")

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If you are curious what possible themes will follow:

Part 5: PSY applications in Business Affairs - Part 6: How to influence men the right way -Part 7: How to become a VIP for higher social possibilities - Part 8: Advanced methods ofbuilding Business - Part 9: Prepare an Exit strategy - Part 10: Women and Private Intelligen-ce Agencies - Part 11: Women in Information Warfare and PSYOPS

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Alan Svejk (*1978), an Unconventional Warfare Specialist and member of famous Svejk fa-mily, proud of brave military deeds of his forgotten Grandpa and determined to get thehighest Czech military medal for him, "The Order Of The White Lion". www.svejk-alan.cz

© Alan Svejk 2014. Consultant in VIP Affairs | Public Relations | Propaganda | Business Intelligence | Information Warfare | Copywriter | PSYOPS | Cyber Warfare | Security | Military | Special Services. www.svejk-alan.cz

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