PT Rayasurverindo Tirtasarana

PORT AUTHORITY TANJUNG PRIOK HUB PORT

JL. Palmas No.1 Pelabuhan Tanjung Priok Jakarta 143102016 Financial Year

F I N A L P R E S E N TAT I O N

Feasibility Study of Tanjung Priok Cruise Terminal

Demand Profile:- Geographically

- Demographically

Cruise Characteristics:- Route

- Duration- Tariff

Ability and Willingness to Pay (ATP/WTP)

Percentage of Potential Cruise

Passenger Demand

Cruise Passenger Demand

Existing Land Characteristics and Development Plan:

- Land Use- Transportation

Cruise Terminal Land Accessibility

Cruise Passenger Demand Forecast

Socioeconomic Variables

Methodology

WTP

ATPPrice (Rp)

Percentage of Respondents (%)

Percentage of Potential Cruise

Passenger Demand

Cruise Price

Conceptual FrameworkAbility-to-Pay/Willingness-to-Pay (ATP/WTP)

Crui

se Tr

ends

Sour

ce: A

sia C

ruise

Tre

nds,

201

4 Ed

ition

, CLI

A So

uthe

ast A

sia, 2

015

Cruise Trends

The table above indicates that coverage area of Tg. Priok Port as a transit port is strictly limited to the cruise ship transit time, i.e 8-10 hours. This limitation could be significantly relaxed by implementing the Ministerial Decree released by the Minister of Transportation No. 121 of 2015 on the Provision of Easy Access for Foreign Tourists Using Foreign-flagged Cruise Ships. The decree include Tg. Priok Port as embarkation/debarkation port (also known as turnaround port) along with Benoa Port, Tg. Perak Port, Makassar Port, and Belawan Port. Once this decree takes effect, tourists should have higher degree of freedom in organizing their itinerary. Hence, widening Tg. Priok Port’s coverage area.

Existing Tourist Destinations in and near JakartaNo Tourism Destination Itinerary

1 In Jakarta • Taman Impian Jaya Ancol (Ancol Dreamland)• Lapangan Merdeka (Merdeka Square)• Monumen Nasional (National Monument)• Istana Presiden (Presidential Palace)• Museum Nasional (National Museum)• Pelabuhan Sunda Kelapa (Sunda Kelapa Harbor)• Taman Mini Indonesia Indah (Indonesia Miniature Park)

2 Near Jakarta • Kebun Raya Bogor (Bogor Botanical Garden)• Puncak• Taman Safari (Safari Garden)

54% 46%

General Profile

86%

Employed

Retired

Unemployed

4%10%

Diploma

Bachelor

Master

PhD

1%18%49%32%

Gene

ral P

rofil

e

Purpose of Travel

Vacation

Business

Work

Study

Other

60%10% 20% 30% 40% 50%0% 70%

Revisit Indonesia for vacation

80%

Not Interested20%

Global Hinterland

Local Hinterland0%2%4%6%8%10%12%14%16%18%

Jakarta

West Java

Bali & Lombok

Central Java

East Kalimantan

North Sumatera

West Sumatera

Surabaya

Aceh

Riau

South Kalimantan

17%

10%

7%

4%

1%

1%

0.75%

0.50%

0.25%

0.25%

0.25%

0% 30%Frequency

5%

10%

15%

20%

25%

30%

20%10%

25%

21%

19%

1%

2%

Vaca

tion

Budg

et

18%

16%

14%

12%

10%

8%

6%

4%

2%

0%

Freq

uenc

y (%

)

< 9,

999

19,9

99

29,9

99

39,9

99

49,9

99

59,9

99

69,9

99

79,9

99

229,

999

209,

999

89,9

99

99,9

99

109,

999

119,

999

129,

999

139,

999

159,

999

169,

999

189,

999

Annual Income (USD)

Income Profile

Kep. Seribu

Jakarta Old Town

TMII

Taman Safari

Bogor Botanical Garden

Gunung Padang Megalithic Site

Tangkuban Perahu

Pelabuhan Ratu

Pangandaran Beach

Tourism DestinationBali

West Nusa TenggaraWest Papua

Yogyakarta

East Nusa Tenggara

Central Java

Sumatera

Maluku

Kalimantan

North Sulawesi

Southeast Sulawesi

South Sulawesi

Central Sulawesi

East Java

Banten

Mentawai Island

Kep. SeribuJakarta Old TownTMIITaman SafariBogorGunung PadangBandungPelabuhan RatuPangandaran Beach Other

10% 20%0% 30% 40% 50% 60% 70%

10% 20%0% 30% 40%

Vacation Behavior

Twice37%

Once51%

Three times12%

Four times and more2.5%

* in a year

45% 2% 2% 2% 1%Holiday (family, school, pre-semester), break (spring, winter)

Off days, avoid holiday season, other

Weather, low price, work season, new year,

long holiday

GENERAL CRUISE CHARACTERISTIC

24%

15%

19%10%10%

5%

10%

10%Intra-continental cruise tripInter-continental cruise trip

adj PATP/WTP = ϕATP/WTP . r . PATP/WTP

ATP/

WTP

No Cruise Packages Price ϕATP ϕWTP r adj PATP adj PWTP

1 3-5 days $500 0.13 0.28 0.10 9% 10%

2 6-8 days $1500 0.20 0.47 0.10 12% 11%

3 9-15 days $4500 0.06 0.17 0.10 3% 0.20%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% $-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

$5,000 f(x) = 252.944088527479 x^-1.30567934008052R² = 0.907015004266066

f(x) = 254.61362024927 x^-4.51345172966025R² = 0.875692998897223

High PriceMedium PriceLow PriceATP MedPower (ATP Med)WTP 6-8 daysPower (WTP 6-8 days)

Percentage of Respondent (%)

Crui

se P

rice

(USD

)

Dem

and

Fore

cast

Direct Demand Linear Growth

Cruise Passenger Demand

Direct Demand1

Induced Demand2

Estimated from historical demand of Tg. Priok Port

Estimated form historical demand of Soetta3 & Halim4

Airports

1Demand due to existing capacity, i.e normal demand

2Demand due to increased capacity, i.e additional demand

Year Soetta+Halim Tg. Priok Total Tourists

2005 1,149,800 66,332 1,216,132

2006 1,168,843 66,671 1,235,514

2007 1,150,322 65,735 1,216,057

2008 1,466,903 67,886 1,534,789

2009 1,392,702 59,212 1,451,914

2010 1,829,007 63,859 1,892,866

2011 1,938,773 65,171 2,003,944

2012 2,059,345 66,168 2,125,513

2013 2,070,255 65,227 2,135,482

2014 2,254,354 64,941 2,319,295

Source: Compiled from BPS 2006 - 2015

Exi

stin

g an

d Fo

reca

sted

Tg.

Prio

k To

uris

t1

2

1

Existi

ng T

g. P

riok

Pass

enge

rs

3Soekarno-Hatta Airport4Halim Perdanakusuma Airport

Scenario 1 Polynomial Growth Scenario 2 Linear Growth

Scenario 3 Power Growth Year Soetta+Halim Tg. Priok Total Tourists

2005 1,149,800 66,332 1,216,132

2006 1,168,843 66,671 1,235,514

2007 1,150,322 65,735 1,216,057

2008 1,466,903 67,886 1,534,789

2009 1,392,702 59,212 1,451,914

2010 1,829,007 63,859 1,892,866

2011 1,938,773 65,171 2,003,944

2012 2,059,345 66,168 2,125,513

2013 2,070,255 65,227 2,135,482

2014 2,254,354 64,941 2,319,295

Source: Compiled from BPS 2006 - 2015

Dem

and

Fore

cast

Fore

cast

ed S

oetta

and

Hal

im T

ouris

t2

Soek

arno

-Hatt

a Pa

ssen

gers

So

ekar

no-H

atta

Pass

enge

rs

Soek

arno

-Hatt

a Pa

ssen

gers

Demand Forecast

JapanS. Korea

MalaysiaChina

SingaporeThailandVietnamHong Kong

Taiwan

IndiaPhilippines

Myanmar

CambodiaSri Lanka

Maldives

Cruise Passengers in Asia in 2015

* In thousands

Source: Asia Cruise Trends, 2014 Edition, CLIA Southeast Asia, 2015

Total demand = direct demand + adj PWTP . Induced demand

Construction Phase

The proposed “M” Island

Source: http://jakartalrt.com/info-dan-rute-mrt-jakarta/, accessed on June, 19th 2016 04:31

Jakarta MRT

Jakarta MRTSource: http://jakartalrt.com/info-dan-rute-mrt-jakarta/, accessed on June, 19th 2016 04:31

Jakarta LRTSource: http://jakartalrt.com/info-dan-rute-lrt-jabodetabek/ ,accessed June, 19th 2016 04:31

The Proposed “M” Island

KETERANGAN

1

2

3

4

5

6

7

Corridor 2: Pulo Mas-Tanah Abang

Corridor 3: Joglo-Tanah Abang

Corridor 4: Puri Indah-Tanah Abang

Corridor 5: Pesing-Kelapa Gading

Corridor 6: Ancol-Kemayoran

Corridor 7: Bandara Soetta-Kemayoran

Corridor 1: Kebayoran-Kelapa Gading

LRT Lines

LRT SERVICE SYSTEM