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F AR
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Facade is a web community that give the special effects makeup community the opportunity to interact. Users can give/get product recommendations, share makeup looks, & even test out looks with an interactive generator. This site is not only for those who are makeup savvy but also those who need a place to gain inspiration for Halloween or conventions.
While on the site, users have to option to browse through galleries, create a look using an avatar, & get product recommendations based on the tools/colors they used.
EXECUTIVE SUMMARY
There is currently not many opportunities
for those interested in makeup to
communicate and exchange ideas. With
Facade, makeup artist & enthusiasts have
a place to show off their skills, get
inspiration, & simply be creative together.
Often times artists are unable to find a
tangible & consistent place to come
together on the Internet. There are
inspiration sites such as Pinterest but
nothing specifically geared toward special
effects makeup. There are shows such as
Face Off where people can tune in to
appreciate intricate creations but nothing
that translates into a tangible source.
There are few places where users can get
recommendations and see tutorials all in
one place.
OPPORTUNITY/PROBLEM
Because there is currently no online community for
special effects artists, that makes this project
unprecedented. Facade will provide a community
of users. Those users will have the option to
browse through categorized galleries with photos
submitted by other users. Users will also have the
option to create a makeup look using a digital
avatar to make their ideas come to life. These
makeup looks will then determine what products or
tools an artist will need to accomplish. Finally the
user has the option to view any video tutorials
related to the look they have created. The site will
have photos & products sorted into several
categories such as SFX, Halloween, Fantasy, Sci-Fi,
Beauty, and more.
PROPOSED SOLUTION
Alexis is a Chicago native who has a major
passion for face & body painting. She started
face painting herself in high school to relieve
the stresses of bullying from her peers. Now
she is an award winning body painter and
aesthetician. She regularly does new makeup
looks and is always in need of more ideas.
TARGET AUDIENCE
Alexis Fleming
Corey is an amateur cosplayer who enjoys
conventions and dressing up for Halloween. He
finds the world of special effects makeup
fascinating and wants to learn how to execute it
better. Halloween is his favorite time of the year
because he gets to play dress up with his children.
Corey hopes for a community for people to share
ideas and learn tutorials.
TARGET AUDIENCE
Corey Dunn
Jewel is a student studying abroad in
Daegu Korea. She loves seeing the
street art and extreme makeup trends
in Daegu. Although she doesn’t do
makeup for a living herself, she loves
experiencing the creativity she sees in
Korea and the States alike.
TARGET AUDIENCE
Jewel Richardson
Discovering the target market for
Facade was accomplished mainly
through an online questionnaire and
individual interviews. Here is where
the resulting data was able to
determine the target audience,
important website features, and
consumer needs. The results
determined a need for tutorials and
possibly a forum where users can
discuss their opinions and
recommendations.
MARKET TESTING
MARKET TESTING
MARKET TESTING
MARKET TESTING
Google Questionnaire
COMPETITIVE ANALYSIS - COVERGIRL
COMPETITIVE ANALYSIS - MEHRON
OVERALL TONE & STYLE
PRELIMINARY DESIGN WORK
PRELIMINARY DESIGN WORK
PRELIMINARY DESIGN WORK
Interactive Wireframe
• HTML/CSS/JS
• ExpressionEngine
• HTML 5 Builder
PRODUCTION NOTES
WEEK 1 COURSE BLOG
http://fbeatogwdb333.blogspot.com/
WEEK 2 PORTFOLIO INVENTORY
http://fbeatogwdb333.blogspot.com/2015/01/assignment-1-portfolio-inventory-career.html
WEEK 3 CONCEPT PROPOSAL, SKETCHES
http://fbeatogwdb333.blogspot.com/2015/02/assignment-2-project-concept-proposal.html
WEEK 4 COMPETITIVE ANALYSIS
http://fbeatogwdb333.blogspot.com/2015/02/competitive-analysis.html
WEEK 5 QUESTIONNAIRE, TARGET AUDIENCE RESEARCH
http://fbeatogwdb333.blogspot.com/2015/02/questionnaire.html
WEEK 6 PERSONAS, SKETCHES
http://fbeatogwdb333.blogspot.com/2015/02/personas.html
WEEK 7 SITEMAP, TECHNOLOGY RESEARCH
http://fbeatogwdb333.blogspot.com/2015/02/sitemap.html
WEEK 8 WIREFRAMES, MOODBOARDS
http://fbeatogwdb333.blogspot.com/2015/03/wireframes.html
WEEK 9 DESIGN BRIEF
http://fbeatogwdb333.blogspot.com/2015/03/assignment-4-design-brief.html
WEEK 10 PRESENTATION
http://farhaanabeato.com/courses/gwdb_333/facade_presentation.pptx
COMPLETION SCHEDULE
Facade is the way for artists and
onlookers to express themselves.
It’s combining an ease of access
with inspiration, variety,
networking, and guidance. The
already applied features will give
the users the inspiration and
ability to improve the consumer
controlled portions of the site
such as the forum and galleries.
Facade will be the one-stop-shop
for everything related to special
effects makeup and more.
SUMMARY
http://moqups.com/
REFERENCES
http://mehron.com/
http://covergirl.com/