Help Us Bring

Healthy Mouths

to Life!

Oral Health America and Patterson Dental present

SMILES®forFALL

2012FALL for SMILES

2 Fall for Smiles

Jump on the bandwagon and join Oral Health America, Patterson Dental and Oral Healthcare Can’t Wait™ as we celebrate the Fourth Annual Fall for Smiles campaign. By participating in Fall for Smiles you will help encourage families at your practice and in your community to include oral health in their back-to-school and fall routines. The goal is to lead Americans to a lifetime of healthy smiles!

Beginning September 1, we will Fall for Smiles – and we hope you will join us! Thank you for participating in 2011! Help us top last year’s accomplishments!

Last year we: Engaged more than 50 sponsors and promotional partners Gained 300 million audience impressions in 560 print and web articles Reached more than 60,000 dental professionals Received 46 Smile Contest submissions and awarded 5 prize packages Measured that Fall for Smiles was mentioned over 62,000 times on the Internet

FALL for SMILES

Fall for Smiles is a grassroots communications campaign that aims to educate Americans about the importance of a healthy mouth.

SMILES®forFALLWhat is

www.oralhealthamerica.org/fallforsmiles 3

How do I participate?

You can start today! In this booklet are the offi cial coloring sheet, oral health quiz and poster. These are fun and educational waiting room activities. Visit www.oralhealthamerica.org/fallforsmiles to access all resources.

Coloring Sheet Photo Contest Poster Social Media Guide Web Button Sugarless Day to Prevent Tooth Decay Event Webinar August 15, 2012 Press Release & Letter to the Editor Educational DVDs about Smokeless Tobacco Advocacy Day: September 12, Washington, D.C.

4 Fall for Smiles

SMILES®forFALL is important!Did you know… Tooth decay is the number one chronic childhood disease in the United States? Children lose more than 51 million school hours per year for dental-related illnesses, while adults lose more than 164 million work hours? Most adults (82%) are unaware of the role infectious bacteria can play in tooth decay and cavities? A public opinion survey conducted by the Hispanic Dental Association and sponsored by Procter & Gamble found that nearly 50% of Hispanic Americans think that seeing a little blood when spitting toothpaste into the sink is normal and that with time gingivitis will go away on its own with brushing? In 2011, OHA’s public opinion survey found that more than one-third (35%) of those who regularly visit the dentist have cut back on their visits to the dentist?

You can make a diff erence! Join Fall for Smiles and help change some of these alarming statistics!

Patterson Dental has been an industry leader for more than 130 years and takes responsibility for working to improve healthcare access and treatment options for everyone. Patterson supports Fall for Smiles because it’s never too late to establish good oral care habits. Find out more at www.pattersondental.com.

Oral Health America (OHA) is a national nonprofi t organization whose mission is to change lives by connecting communities with resources to increase access to oral health care, education and advocacy for all Americans, especially those most vulnerable. Find out more at www.oralhealthamerica.org.

Oral Healthcare Can’t Wait is a Dental Trade Alliance initiative promoting patient awareness. Learn more at www.oralhealthcarecantwait.com.

About the leading organizations:

FALL for SMILES

www.oralhealthamerica.org/fallforsmiles 5

Quiz!1. It is recommended that you brush your teeth: a. Twice a day for two minutes b. After each and every meal for one minute c. When you get a funny taste in your mouth d. When you want to since it’s a personal preference

2. Next to bacterially caused gum disease, the next most common cause of gum disease is: a. Accidents such as a football injury, car crash, fall, etc. b. Self-infl icted brushing injury c. Eating hot and spicy foods d. Smoking cigarettes and chewing tobacco

3. What item below is the LEAST healthy for your teeth? a. Fruits and vegetables b. Juice and sports drinks c. Whole grain breads and pastas d. Dairy products (cheese, milk, yogurt)

4. How often should you visit the dentist? a. When you have a toothache b. Every couple of years c. Every 6 months d. Once per year

5. Tooth decay is the largest unmet healthcare need for children and is fi ve times more common than asthma. True or False

6. The bacteria that causes tooth decay can NOT be transmitted from person to person. True or False

FALL for SMILES

6 Fall for Smiles

Answer Key: 1.) A 2.) D 3.) B 4.) C 5.) T 6.) F

Sponsored by:

www.oralhealthamerica.org/fallforsmiles 7

and enter to WIN one of three prize packages from Denticator!Show off your smiles

Prize Package Includes:

Set of 8 stuff ed Zooby animals Bag of Zooby Prophy Paste 100-count box of Zooby Angles

How to enter: Submit your photo on Oral Health America’s Facebook page or email

them to melissa@oralhealthamerica.org.

Any submission may be used by Oral Health America in publications

unless noted otherwise. Submissions are due October 31, 2012.

SMILES®forFALLFor a lifetime of healthy smiles, please remember to: Brush and fl oss your teeth as part of your daily routine Visit your dental offi ce regularly Choose healthy foods for a nutritious diet and healthy mouth Do not use tobacco products

Talk to your dentist or hygienist about tips on creating your own healthy smile! Visit www.oralhealthamerica.org/fallforsmiles for more information.

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SMILESFor a lifetime of healthy smiles, please remember to: Brush and fl oss your teeth as part of your daily routine

Supporting breast cancer awareness.

Contact your Patterson representative or local branch to fi nd out more about Grins for a Good Cause.

www.pattersoncompanies.com/grinsforagoodcause