Faking the Evidence: Raising our game in the creative industriesPhilip Ely & Calum Mackenzie

@ucapely #creativeecosystem

Contents

• Ubiquitous enterprise • Getting the message across• Being more influential• Creative enterprise pedagogy• Stakeholders• Designing the ecosystem

Ubiquitous enterprise

Live projects, work placements, staffconsultancy, spin-out support,

incubationspaces, visiting professional lectures

and thecurriculum

What do our students have access to now?

• Innovative projects• Specialist skills in design and creative

practice• Experimental space• Project management skills• Creative challenge• Historical and theoretical subject

knowledge

Live eventsvintage at goodwwod

Networking at the Fashion and Textile museum

Erdem. Industry speakers

Opportunism

Professional competitionsgfw and river island

Engaging in current issuesmake do and mend

Internship through external competition. Peter jensen

University figure heads and role models.

Industrial liaison groups

Getting the message across

• UCA/NCGE Survey: 75 business startups (2008/9); 86 in 2009/10

• ADM-HEA Subject Centre:– Creating Entrepreneurship:

entrepreneurship education for the creative industries (2007)

– Creative Graduates, Creative Futures (2010)

Being more influential

• At national and international level• Using our networks?• Higher-level champions?

Creative enterprise pedagogy• Courses still subject-centred courses

Stakeholders

• NESTA, HEA-ADM, NCGE, GuildHE, CHEAD, CIHE, Design Council, Crafts Council, UUK

• Sector skills councils• Local councils• Banks• Coalition Government

Designing the ecosystem

Design time.

The Entrepreneur

University

The Creative Entrepreneur

Business Support Agencies

Funding Sources

Partners

Make connections

Knowledge & Asset register

Understand what mentoring is

Lower boundaries

Learn the language of creatives

Facilities: short-term, permanent & pay-as-you-go

Role models & mentors

Business advice & guidance

Inter-discipline

Alumni

External partners

Knowledge exchange & transfer

Exploitation of [existing] links with supported businesses

Access to equipment for graduates at ‘off-peak’ times

Utilising resources (projects) that only HEI can access to enable CE to travel, network & pursue opportunities

Community Angle: Access funding from Arts Council(could be tricky!)

Membership feesEmerging Designers pay for Advertising/Feature

Creative Enterprise Fund

Proof of Concept Fund Sponsorship