Facebook TrainingWeek One

Your Social Media Team

Kari WilsonHoughton Mifflin Harcourt E-Marketing512.721.7124Kari.Wilson@hmhpub.comFacebook friend: www.facebook.com/HMHKari• Trainings• Social Media Help Desk

Margeaux EslerRandle Communications916.448.5802MEsler@RandleCommunications.com• Content creation• Administration of state pages

Educators on Social Media• Educators are social and collaborative• 2.8 million new teachers needed in the next 8 years• 47% likely to use social networking in the next year

They will use social media to:–Build a network of peers–Share resources–Communicate about what works–Evaluate technology–Host discussions on issues of interest–Provide feedback and support

Extend the HMH brand to the online worldBuild a community of sales representatives, authors, editors, customers, and educatorsCreate an authentic web presence via indirect promotionMove existing professional networks into online communities

Questions and AnswersQ: What are the benefits of using Facebook?A: Facebook is a powerful networking tool. We expect to provide great resources to your customers, including author articles, videos of presentations, news items, and more. You will also be able to easily share Status Updates on special offers, contests, or new products and you can create Events to alert your network to your personal appearances. You will find that many of your customers are already using Facebook and they may be more accessible and responsive via the website.

Q: Should I add personal friends?A: If someone searches for you using your work e-mail address, only your HMH page will come up. If they search for you by name, both of your pages will be displayed (including other people with your same name). The use of HMH logo head shots will make a clear distinction between your personal and professional page. You may indeed still get personal friend requests, and you are free to approve or deny them as you choose. You may add personal connections to your professional page if you feel comfortable doing so. After all, we all enjoy sharing our work!

Questions and AnswersQ: How will I maintain this page?

A: We do realize each person will participate at his or her own level, but it should take less than 10 minutes a day to update your page. We will be providing you with lots of rich content via the state pages. You can use the Share feature to post items of interest to your own page. We also encourage you to participate in conversations already taking place by using the Comment feature. You are also free to share occasional items of personal interest, such as articles or videos related to your own hobbies.

Q: Will my privacy be protected?A: We have pre-set each account to optimal privacy settings. Everyone can view your Education Info and Work Info. This will make it easier for work contacts to find you. No one will be able to view photos tagged of you. Only friends will be able to view your complete profile. Once you are comfortable with the website, you may adjust these settings, but these are the default settings we recommend.

Questions and AnswersQ: What do I do if I receive negative comments on my page?

A: Negative comments may happen, and they are unavoidable. Hopefully, most customers will realize they should email you personally at your work email for issues regarding order fulfillment or customer service. If you do receive a criticism on your page, please first contact us. You should address the criticism with a professional, polite, helpful response. You should leave the comments in place for a brief time, after which you can delete them. Our aim is to show we are aware of concerns and we are willing to address them. Ignoring or deleting the comments would give the impression of avoidance. Of course, if a comment is particularly slanderous or vulgar, you should delete it immediately and alert us to the incident.

Best Practices•Keep in mind that your customers have their own personal pages. You can add them as friends, but they may not feel comfortable confirming the request. It’s a good idea to Send a Message along with your friend request telling the person the purpose and use of your page. Let them know you’ll be providing lots of valuable content they can find by visiting your page.•You may receive friend requests from people you do not know. If you are uncomfortable adding the person, you can send a private message asking for his or her background.•Remain transparent. There is no need to identify yourself in general conversation threads, but if you have a vested interest in a topic, explain that you are a Sales Representative for HMH. •Please let us know if you come across specific conversations or threads relating to the company or its products. •Share your expert knowledge by participating in conversations that interest you. Encourage participation.

Dos and Donts

•Don’t try to openly sell to customers online.•Don’t post product pitches. Product announcements should be specialized and infrequent.•Don’t engage in inflammatory conversations or post critical, demeaning, or rude comments.•Don’t share private, confidential, or proprietary information.•NEVER share your account names or passwords.•Don’t post inappropriate personal information or pictures. If you wouldn’t share it with your co-workers, don’t share it with the world!

•Follow the 80/20 rule:Listen 80% of the time. Contribute to what others have posted or

commented on. Speak 20% of the time by posting your own content or discussion items.

•Build strong relationships by participating in your community:Respond to messages or comments.Post discussion topics or participate in existing conversations.Join online social groups, networks, and befriend customers.

•Add value by helping people solve problems, share ideas, build knowledge, or better understand products

Adding Friends to Facebook

Search for friends by name or email

Browse school classmates

You can enter your email address and password to find friends you may have emailed in the past.

Facebook suggests friends based on shared contacts and members of your networks

Adding Friends to Facebook: Exporting a Contact File from Outlook

Step 1: In Microsoft Outlook, open the Import/Export menu

Step 2: Choose Export to a file

Step 3: Create a Windows CSV file

Step 4: Choose your Contacts folder and save the file to your computer

Adding Friends to Facebook: Importing Outlook Contacts

Step 2: The next screen shows contacts who already have a Facebook account. You can select the checkboxes next to each person you want to add as a friend and click Add to Friends. Or, you can Skip this step.

Step 1: In Facebook, browse to your contact file and select Find Friends

Adding Friends to Facebook: Importing Outlook Contacts

Step 3: The next screen shows contacts who do not have a Facebook account. You can Invite to Join, which sends an invitation to that person to join Facebook. Or, you can Skip this step.

Setting Up Your Vanity Domain• Go To Account Settings and click “Change Username.”• You will have to send a confirmation code to your mobile number and then enter

that code to confirm your account.• Please use the naming convention of HMHJane or HMHJohn to set up your

domain.• This will create the website address of www.facebook.com/HMHJane• You can add this link to your email signature and business cards!

Profile Applications

•Links

•Adds a button to your web browser to share any content you come across on the internet with a one-click posting to Facebook

•My LinkedIn Profile

•Adds a badge to your Facebook page to connect with your Linked In profile

•GoodReads

•Create a virtual bookshelf to share what you’re reading on your Facebook page

•Causes

•Add a box on your profile to support a nonprofit organization

Links Application

Building Community with Facebook

• Join Groups

• Become a Fan–California

Teacher’s Association–California Science

Teacher’s Association–National Education

Association–Sacramento City

Teachers Association–Sweetwater

Education Association

• Join the conversation.

–Comment in threads–Share items to your

page and host discussions

Grow Your Audience

• Notify your network of your new pages–Co-workers–Customers–Industry groups–Professional associations

• Add your Facebook link to your email signature

• Add your web site information to your business cards

• Build relationships by participating in discussions, commenting on posts, sharing links, and sending helpful private messages

• Send email campaigns to contact lists alerting them to your page and its use

• Create a small flier to distribute at conferences and special events

Facebook Tools and How to Use Them

Facebook Create an EventConferences, sampling events, meet and greets

Facebook PhotosAdd pictures from conferences and professional networking eventsRequest pictures from your customers who are using HMH materials in the classroomPersonal pictures are ok. Use common sense: If it’s not work-appropriate, don’t post it!

Facebook VideosAsk your customers if they have video demonstrations of productsPost videos of author appearances

Creating an Event (Book Donations)

• You can create events for the California Book Donations and invite

your friends.

Creating an Event (Book Donations)

Creating an Event (Book Donations)

Creating an Event (Book Donations)