Marketing with Facebook Training

Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta

Marketing With Facebook

Urvi Mehta

PR Easy

www.PREasy.com


A Little Bit About Me


Agenda

� What is Facebook

� Why it’s important

� Setting Up Personal Profile Page

� Creating Events

� Creating a Fan Page (Business Profile)


What is Facebook?

� Social Networking Site

� Started as a tool for colleges and schools

� Opened to public in late 2006

� Allows users to connect with friends

� Send messages, photos, videos, update

status, etc

� Allows businesses to create “fans” and market

to users


Why Facebook

� Over 350 million active users

� #1 Social Media Site

� 2nd Most Trafficked Site on the Web after Google

� Users primarily in US, Canada and UK

� Ability to find and interact with current and potential customers

� Highly targeted advertising

� The Fastest growing demographic on the site is Women age 55 and older (Up 175% Sept 2008)


Why Facebook

Avg. Time Spent On:

Facebook: 169 Mins per

month

Vs.

Google News: 13 Mins

per month

Source: ComScore


Getting Started


www.Facebook.com


Build Your Personal Profile

� Photo

� Bio

� Company/Education Information

� Interests, Hobbies

� Applications


Personal Profile


Personal Profile


Personal Profile


Personal Profile


Personal Profile – Info Tab






What Not To Do…


Adding Friends


Privacy Settings


News Feed (Homepage)

� Viral Nature of Facebook

� Collections of your activity along with your

friends activity on Facebook

� First thing you see when you log in

� Your personal updates will also show up on

your wall

� Engage users


Homepage (News Feed)


Creating Events

� Live Seminars or Workshops

� Teleseminars

� Webinars

� Sales

� Grand Opening


Create An Event


Inviting Friends to Event



Facebook Fan Pages

� Share Information about business, service,

products

� Allows separation between personal and

professional image

� Engage with people to bring attention to

business

� Started in late 2007


Facebook Pages

� Create “Fans” on this page

� Can have unlimited # of fans

� Post Status Updates

� Add Events

� Personalized Tabs and Sections using Static FBML application


Create Your Facebook Page

http://www.facebook.com/advertising/?pages


Types of Pages

President Obama

has most # of Fans

on Facebook Page


What To Put On Your Page

� Blog feeds

� Twitter feeds

� Pictures, videos,

screenshots etc.

� Bios

� Links

� Custom apps

NOTE: When choosing

Your Page Name choose

the title of your page,

ideally including your key

words or phrases for SEO

purposes. Your title is the

ONLY feature you cannot

change (at this point)


Page Etiquette

� Do NOT build a page and wait for people to

come to you.

� Invite friends to become fans, get your fans to

invite their friends

� Network with relevant user groups

� Link to your Facebook page from your blog or

website

� Make sure your content is fresh


Starbucks Page Example


Oprah’s Fan Page


Social Media Michigan

Facebook.com/socialmediamichigan


My Fan Page

http://www.facebook.com/socialmediagal


Pages vs. Profiles

Pages

� Facebook Pages are visible to everyone

� Facebook Pages can have an unlimited number of fans

� Anyone can become a Fan

� Pages are the perfect solution for businesses, bands, films, sports teams, and other organizations seeking to reach Facebook’s audience

Profiles

� Can only be seen by the friends and others in your

networks

� 5,000 friends Limit

� Need to Send Friend

Request

� Profiles are perfect for personal interaction


How To Promote Your Page

� Create an Engaging Page

� Start Discussions

� Upload Videos and Photos

� Utilize Your Own Network

� Facebook Ads

� Talk about it on Twitter

� Put it in your email signature

� Get Your Own Username


Take Away

� Facebook is about communicating

� Be a part of the experience

� Create your profile and Fan Page

� Listen, learn and be ready to make mistakes ☺


Social Media Michigan

� Meetings on 3rd Thursday of each month

� Located in Livonia at EMU Campus

� Time: 6PM to 9PM

� First Meeting is Free ☺

� February’s Topic: Power of Widgets


Let’s Connect…

� Urvi Mehta

� Facebook: www.facebook.com/urvimehta

� Facebook Fan Page:

www.facebook.com/socialmediagal

� Twitter: www.twitter.com/urvimehta

� LinkedIn: www.linkedin.com/in/urvimehta

� Blog: www.urvimehta.com

� PREasy: www.preasy.com

� Social Media Michigan: www.socialmediami.com


Documents

Marketing with Facebook Training