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MONDAY, JULY 4, 2016l if e st yle
F A S H I O N
The 39-year-old rapper, who has hisown clothing brand Yeezy, has collab-orated with the German sportswear
giant since 2013 when he launched his firstrange but he’s now releasing even morefashion pieces in an extension of his exist-ing brand called Adidas + Kanye West col-lection. Speaking about the new collection,Kanye said: “These past two years Adidasand Yeezy have given a glimpse into our
future. This partnership illustrates that any-one with a dream can dream without limi-tations.” The collection will see sportswearadded to the ‘Bound 2’ hitmaker’s existingfashion lines and it will even have severalexclusive stores worldwide to showcase hisdesigns - which are expected to drop inearly 2017.
Eric Liedtke, Adidas CMO said: “Kanye isa true creator who has the ability to see
things others don’t. We are exploring newterritories by opening up the sports worldto Kanye’s creativity. This is what Adidas hasalways been about, empowering creatorsto create the new.” Adidas’ decision to sup-port stores selling his products has beenattributed to the success of his own ‘Life ofPablo’ pop up shops that appeared in NewYork and Los Angeles. Despite claiming ear-lier in the year that he was $53 million in
debt, Kanye has continued to pour moneyinto personal projects. In March this year,the hip-hop superstar, who shares six-month-old son Saint and three-year-olddaughter North, with his wife KimKardashian West, announced he was creat-ing a “million” new pairs of trainers this yearand has hinted they ’ll be on sale at acheaper retail price. — Bang Showbiz
Billie Faiers launches a health
and fitness website
The ‘Only Way is Essex’ star - who has two-year-olddaughter Nelly with her fiance Greg Shepherd -has set up her own business venture called Make
Your Switch as she attempts to help other new moth-ers across the nation stay fit and healthy. Billie said: “I’mreally excited to be part of Make Your Switch - it allowsbusy mums like me or people with a hectic lifestyle towork out at home and avoid expensive gym class fees!”The website, which is free to sign up and offers a freeseven day trial, offers subscribers tips to help themlose, maintain and build weight
Subscribers can also use the mobile app to tracktheir progress. It boasts more than 2,700 healthyrecipes and over 150 diet plans and has access to 1,200workout videos and fitness plans. Dr Jones, who is thewebsite’s ambassador for health, said: “We are currently,as a nation, struggling with our weight, well-being andgeneral health more than ever before. I aim to help yourealize that, by making some small changes to yourbusy lives, your health can soar.” Billie went from a size 8to a size 10 during her pregnancy and instead of optingfor a crazy diet following Nelly’s birth, she focused onexercising - doing five sets of 20 squats and crunchesthroughout the day. — Bang Showbiz
The 27-year-old Canadian modelhas taken an ownership andmanagement stake in Nomad
Modeling agency. Coco announcedthe news via her Twitter account say-ing, “Major news in todays @WWD!!Proud to announce I’ve taken a man-agement and ownership stakein@NomadMgmt. #nomadmgmt. (sic)”Coco’s new role will see her act asbrand director and be on hand formentorship and career guidance formodels. The role is one that will fitnicely with issues that have becomeclose to her heart over her 15-yearcareer. The model said: “Having
worked with many of the world’s topmodeling agencies for the last decade,I’ve seen what works and doesn’t workin managing a model’s career.
“In the past I’ve openly appealedto industry leaders for more ethicaltreatment of underage models, trans-parent accounting practices and I’vespoken out regarding pressures andunhealthy expectations too oftenprojected on models working today.”Coco also intends to advise modelson looking after themselves; includ-ing healthy eating and managing thebusiness side of their careers. Sheexplained: “I told my personal
accountant that I’d love for him to sitdown and explain to the models thebooks and how they keep them, andtaxes, and what questions you shouldask. “As boring as the subject couldbe, it’s so important to learn early onin your career. In the first few years, Iknew nothing about my books.
I wish someone had taken measide and taught me. “The samegoes to styling and how to presentyourself to a new client, working onyour attitude, if a girl has issues witheating, you have to take care ofthem. You have to help them andguide them.” — Bang Showbiz
Kanye West has signed a new deal with Adidas
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toModels presentcreations byYuima Nakazatoduring the 2016-2017fall/winter HauteCouture collectionfashion show yesterday in Paris. — AFP photos
Coco Rocha has become a model manager