Upload
others
View
17
Download
0
Embed Size (px)
Citation preview
ExtremeMakeover
What you should do to improve online
Before this bomb
goes off and
everyone dies
Martin DeinoffSenior VicePresident
Fredrik MarcusCreative Director
CreunaNot just another
agency :-)
And we are...
ExtremeMakeover
Is the quality of most digital solutions as good as they should be 2011
Question:
?Don’t worry
We fix it
Development
Time
1950 1960 1970 1980 1990 2000 2010
Rolling Stones
Digital Technology
PhysicalProducts
InterruptionMarketing
1995 1999 2004 2011
A few get it right
Most don’t
Answer: Nope... 95% is not as good as they should be
And were not talking
about these companies
This is a...
...BIG waste!
A BIG waste
PERHAPS WE SHOULD LEARN THIS DIGITAL THING
OR WE COULD
PLAY SOME GOLF?
YES GOLF!
YES!
YEAH!
YES!
Top notchRagged clothes Bad breath
Health issuesBad complexion
Makeover time – meet Harry
Before After
Graphics
Layout
Conversion
Context
Clarity Control
Accessibility
Usability
Touch
Nomenclature
Navigation Interaction
Functionality
Typography
404 pages :-)
Validation
Some things to think ofYou WILL get what
you deserve
Mediocre
Keep the focus
Do only great stuff.There is a zillion others
doing what you do so you have to do it better
Content is king, context is president
It’s not only what you say - it’s how and when you say it.
Mobile is very hot
isn’t it?
The devil is in the details
“The details are not
the details. They
make the design.”
- Charles Eames
Top notch
Back to Harry
Still an ass
Time
Users
Tools
Media
Information
Opinions
Do marketing the way people want you to market to them.
If you continue
the old way :-)
•Don’t lie
•Show prices
•Be relevant
•Get permission
•Don’t interrupt
• Include users
It is better to be good than to say that you are good.
Be Transparent
Be efficient
Be careful with users time.
If you always help users, even when you don’t understand how you will benefit from it, you will.
Engage in dialogue
Social is not a type of media – it’s a mindset.
Top notch
Again, Harry
Great personality
Still so wrong
Everything that can be digitalwill Be!
Including your offering
If the things you do are not part of the net, don’t expect your communication to be.
Connectivity
Physical products will lose power over timeVirtual products will gain power over time
Platform over product
ios/iphone
Dataget
json
xml
http
api
Sometimes being physical can be great…
The software will increasingly drive hardware, not the other way around.
Perfect
Finally Harry
Keep focus Context over contentDevil is in the details
TransparencyEfficiencyDialogue
ConnectivityPlatform over productVirtual drives physical
Thank you!
@fm@martindeinoff
Follow us, we are nice people 8-)
Question?
Applause?
Protests?