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The Circuit was pleased to present Kevin Dugan, Empower MediaMarketing's Director of Marketing & James Pilcher, Business Reporter, The Cincinnati Enquirer, to discuss how the world of media, PR, and working with the press is all changing.
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Extreme Extreme Media Media
RelationsRelations
James PilcherJames PilcherJames PilcherJames Pilcher
Kevin DuganKevin Dugan
January 28, 2010January 28, 2010
Extreme Media Relations
▪ Social Media: Paradox
▪ Five Concepts: Point | Counterpoint
▪ Five Action Items: Takeaways
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
SOCIAL MEDIA: PARADOX
Media Relations & Social Media are (seemingly) at odds
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Social Media: Paradox
Social technology (platforms,
communities, widgets) can
bring us together.bring us together.
Social technology can also
keep us from truly engaging and
from connecting with each other.
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Social Media: Paradox
▪ Automation vs. Personalization
▪ Journalists vs. Bloggers
▪ Campaign vs. Commitment
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
FIVE CONCEPTS:POINT | COUNTERPOINT
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Hack vs. Flack
Point | NOISE
▪ We compete with 34 gigabytes of information
– every day
▪ 34 GB of words and images = 7,000 songs, ▪ 34 GB of words and images = 7,000 songs,
40,000 photos or 40 hours of video
▪ An average of 2,000 news releases are
distributed – every day
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Counterpoint | NOISE
▪ More opportunities to connect with reporters
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
Point | Relationship
▪ Keep closer track of more people
s
flickr.com/photos/yetanothermusicweblog/2413992725/
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Facebook, LinkedIn,
support
friend/
feedback
connect live
point | relationshippoint | relationship
FIVE CONCEPTS: POINT|COUNTERPOINT
Hack vs. Flack
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Twitter, Flickr, YouTube
reply/ rt
friend/ follow/ fan
comment/ linkshare/ discuss
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Counterpoint | Relationship
▪ Ambient awareness is a delicate balance
s
www.flickr.com/photos/jvk/31232480
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
POINT | SPEED
▪ Moves too fast to keep up
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
flickr.com/photos/
robertmattar/3551958182
CounterPOINT | SPEED
▪ You can move more quickly
▪ Specific tools can create efficiencies
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
POINT | Communication
▪ Easier than ever
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
Counterpoint | Communication
▪ Two-way communication – for better or worse
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
POINT | tIMING
▪ Give information -- early
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
CounterPOINT | tIMING
▪ More time = more coverage
flickr.com/photos/46229495@N00/584140010
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
FIVE ACTION ITEMS: TAKEAWAYS
“Make it work people” – Tim Gunn
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Redefine Content
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Participate
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
s
Takeaways | Participate
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Takeaways | Participate
s
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Takeaways | Be Person(al)
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Fail
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | SHARE
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
Takeaways | SHARE
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
Extreme Media Relations
▪ Social Media: Paradox
▪ Five Concepts: Point | Counterpoint
▪ Five Action Items: Takeaways
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Join the Join the ConversationConversation
@@jamespilcherjamespilcher@@jamespilcherjamespilcher
@@prblogprblog
Cincinnati Cincinnati Social Social MediaMedia
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
