EXPERIENCE GUIDE - ess.csa.canon.com · advertising, to the purchase (booking), instore/on-property experience and ongoing engagement to create brand loyalty and inspire repeat purchases

H O US EW I N E

BOLD, ROBUST FLAVOR

BOLD RESERVE, PRODUCED LOCALLY Our sommelier visited the best wineries in the region to bring you a beautiful, bold reserve.

$15.00 will be added to your room charges.

H O US EW I N E

BOLD, ROBUST FLAVOR





H O US EW I N E

BOLD, ROBUST FLAVOR


$15.00 will be added to your room charges. H 2 O

QUENCH YOUR THIRST

The Gamut family of hotels truly offers something for everyone,

from the family craving an exciting summer getaway to the

busy executive taking a little time out for a romantic escape.

Our hotels exceed the common vacation expectations –

especially for the been-there-done-that traveler who has come

to expect a higher level of service and luxury.

Experience true luxury in

the Greek Islands

imagePRESS (or appropriate product) Print Sample. This is for demonstration purposes only. All names and information are fictitious.

Vlihadees str.Kato Gouves 900 15, Greece

Book four nights and get the

FREE! Contact

Us today: +30 123 456789 or

[email protected]

Discover historical and exquisite locations.

Ferry boats allow you to hop to nearby islands

and tourists are treated like royalty. Enjoy our delicious cuisine with exotic local

ingredients and mouthwatering sauces. Our

passion is to create the best experience.

Our location is in one of the most sought after

vacation spots. Its beauty and tranquility is

incomparable.

+30 123 456789 or

[email protected]

gamutdestinations.com

Eat Explore

Relax Book Now

Presorted

First Class

U.S. PostagePAID

Permit #0000

New York, NY


Vlihadees str.

Kato Gouves

900 15, Greece


FREE! Contact

Us today: +30 123 456789 or

[email protected]



and tourists are treated like royalty.

Enjoy our delicious cuisine with exotic local





incomparable.

+30 123 456789 or

[email protected]


EatExplore

RelaxBook Now

Presorted

First Class

U.S. Postage

PAID

Permit #0000

New York, NY

GET 10% OFF

THE GALLERY

Specialty Shops

Bring this coupon and present your room

key to receive discount.

when you present this coupon

and your room key at:

10% OFFTHE GALLERY

GET 10% OFF

GAMUT SPASpa Treatments

Bring this coupon and present your room key to receive discount.

when you present this coupon and your room key at:

10% OFFGAMUT SPA


GET 10% OFFLUXURY SAILINGPrivate Excursions



10% OFFLUXURY SAILING

E X P E R I E N C E G U I D E

GAMUT DESTINATIONS – A BRAND STORY

Gamut is a new Destination Travel hospitality company created to inspire and enable the joy of seeing the world and experiencing the unknown. Gamut Destinations strives to bring that joy to a larger audience. Whether you are an adventurer, photographer, cultural explorer or simply seeking a sunny beach to relax on, there is a Gamut Destinations property just right for you. Gamut aims to guide its guests to fantastic locations around the world without tapping into their rainy day fund. Its mission is to help you Make Memories That Matter.

The Gamut Destinations portfolio currently includes properties in the Mediterranean, East Asia, Aspen, Pacific, Caribbean, South Asia and Savanna regions. In an industry where experience is the product, Gamut Destinations goes the distance to create memorable touchpoints with its brand throughout the guest’s journey.

However, Gamut Destinations only exists as a representation of a global brand; as alluring as their marketing materials may be, you won’t be able to book your next amazing vacation with them. In reality, Gamut Destinations can’t take you far away to explore sandy beaches or discover urban jungles, but it’s the perfect demonstration of how integrated technology and digital print can support every aspect of a contemporary brand vision to create a seamless and unique customer experience.

While hospitality consumers are increasingly interacting online, the guest experience in its entirety is full of literal touch points that add tactile sense to help manifest the brand. In the age of digital, print delivers a one-of-a-kind experience. Print engages minds, stimulates imagination, conveys details and inspires creativity.

From advertising and direct mail raising initial awareness of a brand, through booking confirmations, on-property promotions and exclusive events, all the way to loyalty programs, Gamut showcases how different print applications work together to create an impactful marketing campaign. Gamut Destinations is an imaginary hospitality brand, but the capabilities of the innovative

print service provider (PSP), combined with Canon technology and expertise can be applied to any brand in any sector.

Today’s marketing arena is powered by insight, creativity and the ability to adapt to swiftly changing market conditions. With advances in digital print, PSPs are now able to react quickly to tactical promotions or campaign adjustments by offering the brand owner the capability to adapt and personalize their marketing collateral and print selective amounts for short-term and highly targeted campaigns.

In this guide we focus on each corporate identity and campaign element in turn, from direct mailers and publications, to in-store/on-property promotion and décor, to transpromotional print. Each one of these can individually boost the success of a brand while working seamlessly with all other elements to amplify the impact of the overall brand campaign.

At Canon, we’re here to support PSPs in creating strategies to help evolve their business and realize their full commercial and creative potential. PSPs can now offer brands complete end-to-end solutions, devising and producing measureable marketing collateral that can power a brand from a standing start to a global bestseller.

In today’s marketing environment, print plays a critical role at every stage of the customer journey, from initial brand awareness, to first purchase, to nurturing long-term brand loyalty.

A B R A N D S T O R Y

4

THE CUSTOMER JOURNEY OVERVIEW

Planning a branding and marketing campaign for any company or product starts with mapping the customer journey – in a hospitality company’s case, this is from the guest’s point of view. The customer journey describes the steps a customer goes through in engaging with a brand, and can range from the simple (person sees an advertisement for a product and buys it) to the complex, in which multiple customer touchpoints are mapped out, detailing their individual purpose and how they interconnect.

5

Engage, Inspire & Nurture On-Site Experience Maintain & Grow

Direct mail - Trifold self-mailer - Oversized postcards - PostcardsDestination brochure (B2C)Location brochure (B2B)Envelope

ID CardsCouponsMagazineBooks (fiction)Business cardsAccordion fold resort mapPostersDécor - Window film - Floor coverings & graphics - Wall coverings - Fine art prints - Dimensional art print - Furniture: Table tops, fabrics,

paneling - Fabric wall hanging panels - BacklitSignage - Wayfinding directory board - Branding - ADA sign - Banners - Door hangersMenus - Pool menu on polypropylene - Wire-bound, In-room menu - Taverna menu - Taverna menu boardPackaging - Wooden box - Light weight carton boxes - Bottle hangers

Tent calendarPhoto bookCook bookInvoiceTranspromo statementLoyalty mailers - Entry-level postcard - Platinum level postcard and

voucher package

eDMSocial Online adsMobileBehavioral targeting

Website WebsiteeDMSocialMobileBehavioral targeting

An international product launch, such as for the opening of a new vacation property, requires a seamless campaign to engage the customer with the brand across a wide range of touchpoints. Both print and digital have a part to play in an omnichannel campaign, from raising awareness of the new offering using targeted direct marketing and advertising, to the purchase (booking), instore/on-property experience and ongoing engagement to create brand loyalty and inspire repeat purchases.

The choice of marketing channels has grown exponentially in the past decade. Online, email, mobile, social media and video have added new options for delivering a comprehensive, 360-degree campaign. It’s the integration of several channels using a combination of print and digital that makes a brand campaign a success.

Print advertising and direct mail can be designed to drive consumers online, where they can discover more information about a product before they make their purchase decision. If purchasing online, transpromotional content on their receipt, invoice, delivery note, or booking confirmation can help encourage a repeat purchase.

Information gathered from the consumer online can help the brand owner to build more detailed customer profiles that enhance the long-term targeting of product information and relevant promotions.

On property and in store, a wide range of further branding and point of sale promotion can guide consumers to offerings and influence their buying decision by creating an immersive experience.

In the hospitality industry, the ability to deliver personalized experiences to every guest, every time, across channels, is a strategic imperative. What consumers expect from resorts, hotels, casinos, airlines, restaurants, and other hospitality companies has changed at a fast pace. Each year, guests and other hospitality customers want more personalized, higher quality experiences that can be procured more easily.

The Gamut guest experience leads you through a typical customer journey, showcasing the many ways in which print contributes to the marketing process and deepens brand engagement.








the Greek Islands








the Greek Islands


Vlihadees str.

Kato Gouves

900 15, Greece


FREE! Contact

Us today: +30 123 456789 or

[email protected]









incomparable.

+30 123 456789 or

[email protected]


EatExplore

RelaxBook Now

Presorted

First Class

U.S. Postage

PAID

Permit #0000

New York, NY

The Gamut family of hotels truly offers something for everyone, from the family craving an exciting summer getaway to the busy executive taking a little time out for a romantic escape. Our hotels exceed the common vacation expectations – especially for the been-there-done-that traveler who has come to expect a higher level of service and luxury.

Experience true luxury in the Greek Islands



Book four nights and get the FREE! Contact

Us today: +30 123 456789 or [email protected]

Discover historical and exquisite locations. Ferry boats allow you to hop to nearby islands and tourists are treated like royalty.

Enjoy our delicious cuisine with exotic local ingredients and mouthwatering sauces. Our passion is to create the best experience.

Our location is in one of the most sought after vacation spots. Its beauty and tranquility is incomparable.

+30 123 456789 or [email protected]


Eat Explore

Relax Book Now

PresortedFirst Class

U.S. PostagePAID

Permit #0000New York, NY




FREE! Contact

Us today: +30 123 456789 or

[email protected]



and tourists are treated like royalty. Enjoy our delicious cuisine with exotic local





incomparable.

+30 123 456789 or

[email protected]


Eat Explore

Relax Book Now

PresortedFirst Class

U.S. PostagePAID

Permit #0000

New York, NYOversized Postcard

6

DIRECT MAIL & TRANSACTION

Folded Self-Mailer

The importance of customized promotional communications in the consumer journey cannot be overstated.

Sending a customer a highly targeted, personalized sales message, delivered directly to their door, is a powerful way to gain their attention. As part of a wider omnichannel campaign, this helps to raise awareness of a brand and inspire customers to take action.

Using the latest digital print technology, a brand is able to use data to tailor communications; fine-tuning campaign messages to achieve maximum effectiveness when targeting potential customers. Whether it’s reminding an online customer of an abandoned basket or inviting a prospect to an exclusive event, the versatility of customized promotional communications gives a brand multiple opportunities to reach out to the customer with a number of different mailing options.

It’s estimated that the average person sees thousands of marketing messages each day. This makes it vital for brands to cut through the clutter and make their communications stand out. Print’s advantage over digital communication is its visual and tactile impact, and the emotional pull of receiving a personalized piece of mail.

It also allows brands to be creative with their marketing and messages, including more complex designs and imagery, as well as more striking photography. With the capability to produce direct mail in different sizes, shapes, colors and textures, brands have a new scope to surprise and delight the recipient and encourage them further along the sales cycle.

The key benefit of today’s on-demand promotional communications is agility. Small adjustments in campaign targeting thanks to changes in data analytics can be made quickly and simply.

A rapidly expanding range of digital applications and production techniques enables a brand to stay one step ahead and print marketing collateral only when needed.

Direct Mail – Brand AwarenessPostcards have an enviable ability to achieve instant impact the second they are received. Without an envelope to open, the consumer can quickly take in the image, the brand, the offer and the benefit in one easy hit. Combine that with the efficiency of digital production and database targeting, and you have an eye-catching and cost-effective initial step in the customer journey that immediately stands out on the doormat.

Any variation in size away from the traditional postcard format will get immediate attention. For example, an oversized postcard or a tri-fold self-mailer will provide a greater degree of differentiation. With a larger space for promotional messaging and the option to include product samples within the folded piece, this format is ideal to target the “abandoned basket” customer and increase the chances of them completing their purchase or booking.

Premium personalized direct mail can also be used to nurture the customer relationship, for example by inviting the target to a VIP event or to become a member of an exclusive community.

Top TipsUse the longer sheet function on the Canon imagePRESS C850 Series or the imagePRESS C10000VP Series color digital production presses to take advantage of even more space for promotional messages and differentiate with standout substrates. Print embellishment such as spot UV coating and foil can increase the value of a premium mail piece even further.

The Océ VarioPrint i-Series inkjet presses with iQuarius technologies enable production of high quality personalized direct mail on a variety of media.








the Greek Islands








the Greek Islands


Vlihadees str.

Kato Gouves

900 15, Greece


FREE! Contact

Us today: +30 123 456789 or

[email protected]









incomparable.

+30 123 456789 or

[email protected]


EatExplore

RelaxBook Now

Presorted

First Class

U.S. Postage

PAID

Permit #0000

New York, NY

imagePRESS Print Sample.

imag

ePRE

SS P

rint S

ampl

e.



Admission to popular shows, museums, sporting events, local tours, concerts and attractions.

congratulations on reaching gamut

Platinum Status

Welcome to our Exclusive VIP Club

GAMUT SPAPlatinum Members Enjoy Exclusive

$50 Spa TreatmentsH

IDD

EN

JEW

ELER

S


imag

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ampl

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Ad

mission

to pop

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GA

MU

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Platin

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$50 Sp

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HIDDEN JEWELERS

7

Direct Mail Postcard - Entry level of loyalty program

Premium Direct Mailer - Platinum level of loyalty program

8

Direct Mail – Promotional Most people love a giveaway or to receive an offer that makes them feel like a valued customer. Sending a customer a high quality letter-size mailer is guaranteed to grab their attention as soon as it drops in the mailbox, especially if that mailer uses striking imagery and an attractive sales message. Add a tear-off coupon with a valuable offer or a reply-paid postcard for a free sample, and the offer – plus the brand – will stay front-of-mind right up to the point of sale.

And, like all other on-demand communications, these luxury mailers can be personalized and tailored to customers’ interests. This is useful to attract customers to an exclusive VIP customer event, for example.

Top Tips Use the auto-duplex long sheet function on the imagePRESS C850 and include tear-off sections for customer offers and incentives

The Océ ProStream 1000 offers a winning combination of high productivity, vibrant offset-like color output and variable data versatility, enabling industrial production of individually targeted promotional communication through mass customization.

Six-Panel Mailing with Tear-off Response Card

9

ACCOUNT SUMMARY

REWARDS

Previous Balance

$4,995.07

Payments and Credits

-$4,995.07

Purchases

+$3,759.24

Balance Transfers

+

$0.00

Cash Advances

+

$0.00

Fees Charged

+

$0.00

Interest Charged

+

$0.00

New Balance

$3,759.24

See Interest Charge Calculation section following the

Transactions section for detailed APR information

Credit Line

$0.00

Credit Line Available

$0.00

Cash Advance Credit Line

$12,000.00

Cash Advance Credit Line Available$8,240.00

See reverse for details. New Balance

$3,759.24

New Cashback Bonus This Period

5% Cashback Bonus

+ $

0.00

Everywhere Else

+ $

0.00

Redeemed This Period

- $

0.00

To learn more, log in atCashback Bonus Balance

$0.00

GamutDestinations.com

Cashback Bonus

If you make no additional charges

using this card and each month

you pay...

You will pay off the

balance shown on this

statement in about...

And you will end up

paying an estimated

total of...

PAYMENT INFORMATION

Minimum Payment Due

$4.75

Payment Due Date

August 29, 2018

Only the minimum payment1 month

$5

If you would like information about credit counseling services, call 1-800-123-1234.

New Balance

$3,759.24

GD Card

Account number ending in 1234

Open Date: Aug 14, 2018 - Close Date: Sep 12, 2018

Card member since 2014

Page1 of 1

Late Payment Warning: If we do not receive your minimum payment by the

date listed above, you may have to pay a late fee of up to $35.00.

Minimum Payment Warning: If you make only the minimum payment each

period, you will pay more in interest and it will take you longer to pay off your

balance. For example:

Your FICO

FICO® Score Meter

Min 300

740

850 max

800

670

580 Credit Score on 08/21/18

®

FICO™

512

GAMUT DESTINATIONS REWARDS CLUB

Enroll in our Gamut Rewards Club and Earn rewards faster with your Gamut Club Select Credit Card.

Once you enroll you will start earning immediate reward points.

THREE REWARD MEMBERS LEVELS:

$50.00 statement credit after first purchase within first 3 months; + 80,000 bonus points after spending $1,000 on purchases

within the first 3 months of account opening; + One night FREE annually at any one of Gamut Destinations properties.

Blue

entry level - free

(1 point per $1 spent)

Gold

mid-level - $49.99 / year

(2 points per $1 spent)

Platinum

elite level - $99.99 / year


$ 1110.00TOTAL:

+

+

=

$ 185.00

$ 925.00

TAX:

SUBTOTAL:

John Smith123 Amsterdam AvenueNew York, NY 12345

Thank you for staying with us. We hope you enjoyed your stay!

TYPE TOTALDATE CHARGES

Gamut Spa

The Gallery

Pool bar

Taverna at Gamut Mediterranean

In-room dining

29 Sep

29 Sep

28 Sep

28 Sep

27 Sep

$ 50.00 $ 237.50

$ 50.00 $ 50.00

$ 50.00 $ 175.00

$ 50.00 $ 287.50

$ 50.00 $ 175.00

Account StatementSeptember 31, 2018

+

+

+

+

+

ACCOUNT SUMMARY

REWARDS

Previous Balance $4,995.07Payments and Credits - $4,995.07Purchases + $3,759.24Balance Transfers + $0.00Cash Advances + $0.00Fees Charged + $0.00Interest Charged + $0.00New Balance $3,759.24

See Interest Charge Calculation section following theTransactions section for detailed APR information

Credit Line $0.00

Credit Line Available $0.00Cash Advance Credit Line $12,000.00

Cash Advance Credit Line Available $8,240.00

See reverse for details.

New Balance $ 3,759.24New Cashback Bonus This Period

5% Cashback Bonus + $ 0.00Everywhere Else + $ 0.00

Redeemed This Period - $ 0.00

To learn more, log in atCashback Bonus Balance $ 0.00


Cashback Bonus

If you make no additional chargesusing this card and each monthyou pay...

You will pay off thebalance shown on thisstatement in about...

And you will end uppaying an estimatedtotal of...

PAYMENT INFORMATION

Minimum Payment Due $4.75Payment Due Date August 29, 2018

Only the minimum payment 1 month $5


New Balance $3,759.24

GD CardAccount number ending in 1234

Open Date: Aug 14, 2018 - Close Date: Sep 12, 2018Card member since 2014

Page1 of 1

Late Payment Warning: If we do not receive your minimum payment by the date listed above, you may have to pay a late fee of up to $35.00.

Minimum Payment Warning: If you make only the minimum payment each period, you will pay more in interest and it will take you longer to pay off your balance. For example:

Your FICOFICO® Score Meter

Min 300

740

850 max800

670

580

Credit Score on 08/21/18®

FICO™

736


Enroll in our Gamut Rewards Club and Earn rewards faster with your Gamut Club Select Credit Card. Once you enroll you will start earning immediate reward points.


$50.00 statement credit after first purchase within first 3 months; + 80,000 bonus points after spending $1,000 on purchases within the first 3 months of account opening; + One night FREE annually at any one of Gamut Destinations properties.

Blueentry level - free


Goldmid-level - $49.99 / year


Platinumelite level - $99.99 / year


ACCOUNT SUMMARY

REWARDS

Previous Balance

$4,995.07

Payments and Credits-

$4,995.07

Purchases

+

$3,759.24

Balance Transfers

+

$0.00

Cash Advances

+

$0.00

Fees Charged

+

$0.00

Interest Charged

+

$0.00

New Balance

$3,759.24

See Interest Charge Calculation section following the

Transactions section for detailed APR information

Credit Line

$0.00

Credit Line Available

$0.00

Cash Advance Credit Line

$12,000.00

Cash Advance Credit Line Available$8,240.00

See reverse for details.

New Balance

$3,759.24

New Cashback Bonus This Period

5% Cashback Bonus

+ $

0.00

Everywhere Else

+ $

0.00

Redeemed This Period

- $

0.00

To learn more, log in at

Cashback Bonus Balance$

0.00


Cashback Bonus

If you make no additional charges

using this card and each month

you pay... You will pay off the

balance shown on thisstatement in about...

And you will end uppaying an estimated

total of...

PAYMENT INFORMATIONMinimum Payment Due

$4.75

Payment Due Date

August 29, 2018

Only the minimum payment1 month

$5


New Balance

$3,759.24

GD CardAccount number ending in 1234

Open Date: Aug 14, 2018 - Close Date: Sep 12, 2018

Card member since 2014Page1 of 1

Late Payment Warning: If we do not receive your minimum payment by the

date listed above, you may have to pay a late fee of up to $35.00.

Minimum Payment Warning: If you make only the minimum payment each

period, you will pay more in interest and it will take you longer to pay off your

balance. For example:

Your FICO

FICO® Score Meter

Min 300

740 850 max800

670580

Credit Score on 08/21/18

®

FICO™650


Enroll in our Gamut Rewards Club and Earn rewards faster with your Gamut Club Select Credit Card.

Once you enroll you will start earning immediate reward points.


$50.00 statement credit after first purchase within first 3 months; + 80,000 bonus points after spending $1,000 on purchases

within the first 3 months of account opening; + One night FREE annually at any one of Gamut Destinations properties.

Blueentry level - free


Goldmid-level - $49.99 / year

(2 points per $1 spent)Platinum

elite level - $99.99 / year


Transactional Communications / Invoices

Leveraging the benefits of advances in digital printing and data mining, organizations can blend transaction data and marketing messages into single, sophisticated communications and use them as attention-grabbing marketing tools. Such documents reinforce branding and focus attention through combining invoice data with promotional dialogue. Cross-sell and up-sell activities are now possible all in one document instead of separate promotional flyers and mailings.

Transactional marketing makes use of the increased attention that customers pay to transaction documents. The average recipient will spend some 15 seconds looking at direct mail, but nearly three times that with a transactional marketing document.

Top TipsFor transactional and transpromotional communication, the Océ ColorStream 6500 continuous feed and the Océ VarioPrint i-Series sheetfed presses offer a “white paper” production stream, allowing brands to incorporate color and design elements to improve navigation and retention of invoice data.

For on-site invoice production of one, Canon’s portfolio offers a full range of desktop imageCLASS and workgroup imageRUNNER devices for office document printing. When combining office print and light production print volumes, for example in marketing departments, the Canon imagePRESS C650 capabilities in color consistency and media versatility can be an ideal fit.

Invoice

Statement with Promotional Message

10

GET 10% OFF

TAVERNA at GAMUT

MEDITERRANEAN

Bistro

Bring th

is coupon and present your ro

om

key to re

ceive discount.

when you present th

is coupon

and your ro

om key at:

10% OFF

TAVERNA at GAMUT

MEDITERRANEAN

GET 10% OFF

WATER & SPORTS

Kayak and Bikes





10% OFFWATER & SPORTS

GET 10% OFF

THE GALLERY

Specialty Shops





10% OFFTHE GALLERY

GET 10% OFF




10% OFFGAMUT SPA


GET 10% OFFLUXURY SAILINGPrivate Excursions



10% OFFLUXURY SAILING

GET 10% OFFwhen you present this coupon

and your room key at:GOLFER’S DREAMGolf Course



10% OFFGOLFER’S DREAM

First ClassU.S. Postage

PAIDPermit #0000Alexandria, VA

Your next adventure awaits!

Gamut Destinations300 Main StreetAlexandria, VA 00000-0000

The company portrayed and the names used herein are fictitious. Any resemblance to the names, character, or history of any person or business is coincidental and unintentional. Canon and imagePRESS are registered trademarks of Canon Inc. in the United States and may also be registered trademarks or trademarks in other countries. © Canon U.S.A., Inc. All rights reserved.

Printed on: imagePRESS C850

CORPORATE IDENTITY & MARKETING COLLATERAL

Organizations are constantly looking for innovative ways to build new business and retain current customers. It all begins with brand awareness and lead generation. Once a prospect is identified and a customer has purchased a product or service, it’s about maintaining consumers’ mind share by remaining relevant, promoting new offers and building brand loyalty through dedicated programs. The ability to convey your brand vision in a consistent and continuous manner is vital. Corporate identity print and marketing collateral are some of the supportive materials to bring your message across.

The Gamut Destinations experience includes typical marketing collateral and CI material such as business cards, letters and envelopes, and brochures. For the production of these items, different Canon print technologies and substrates were leveraged to best amplify the message of a specific communication piece. A tent calendar is exemplary for leave-behind printed pieces that serve as

constant brand reminders on a consumer’s desk. The coupon booklet is a proven call to action to stimulate additional purchases.

To maximize their client’s marketing success, service providers can add value beyond print with QR codes, PURLs and augmented reality; linking the physical print and digital marketing tools to create a seamless, connected experience.

Top TipsFrom Canon imagePRESS color presses to the Océ ProStream 1000, the right technology choice depends on many factors; among the most decisive are monthly print volume and media versatility needs.

Combine Océ VarioPrint i-Series with an in-line, dynamic perforating system for fully automated production of collateral with tear-off content such as reply cards, coupons or checks.

Coupon BookletEnvelope

Gamut Mediterranean Location Brochure (B2B)

11

S O U T H A S I A

Gamut (main color teal/green)(yellow sub color)

E A S T A S I A

Gamut (main color teal/green)(orange sub color)

P A C I F I C

Gamut (main color teal/green)(aqua sub color)

The Gamut family of hotels truly offers something for everyone; From the family craving an exciting summer getaway, to the busy

executive taking a little time out for a romantic escape.

Experience destinations like no other!

C A R I B B E A N

Gamut (main color teal/green)(Caribbean yellow sub color)

A S P E N

Gamut (main color teal/green)(Aspen aqua sub color)

M E D I T E R R A N E A N

Gamut (main color teal/green)(Mediterranean lime sub color)

S A V A N N A

Gamut (main color teal/green)(lime sub color)

Savanna

Mediterranean

Gam

ut (m

ain

colo

r tea

l/gre

en)

(Des

tinat

ions

dar

k gr

ey s

ub c

olor

)

Laura LoyaltyMember Services Manager

[email protected]

www.gamutdestinations.com

Tent Calendar

Gamut Destinations Overview Brochure (B2C)

Business Cards

BOOKS & MAGAZINES

Not too long ago, book printing seemed like a dying breed, with e-books and easily accessible internet content being all the rage. However, book printing has not only stuck around, it’s become a trend — a “new” and cool way to digest content in today’s overly saturated digital world. With print rebounding, and emerging technology that has disrupted today’s book market, printers need to evolve with the trends of shorter runs and print-on-demand to help meet the various expectations of publishers and readers.

Today’s readers are in control of how they access content, and they expect it to be easily accessible in their channel of choice, both in digital and in print. Publishers, authors, and book manufacturers can drive readership and make content available where and when readers want it by providing access to content across a multitude of channels.

BooksToday’s emerging short-run and print-on-demand trends in book manufacturing are creating new opportunities for book printers as well as enabling them to meet the demands of publishers and the modern reader. Book printers that are willing to embrace and implement these trends will open the doors to success today and in the future.

Top TipsFront to back registration is crucial to a book’s quality. Océ VarioPrint 6000 TITAN Series monochrome production presses feature unique Gemini Instant Duplex Technology, printing the images on the front and back of a sheet simultaneously for near-perfect registration.

Production inkjet technology is ideal for providing cost-effective production of mixed color and B&W pages for short to medium run lengths due to its flexibility, high speed, low waste, and low running costs.

Books – Fiction

Cook Book

12

13

Commemorative Photo Book

Magazine

Magazines Gamut Destinations Magazine is a regular publication used by the Gamut Destinations group to bring news about their different vacation properties to all locations. A magazine look and feel with outstanding image and text quality make this publication an enjoyable read while relaxing on holiday. Brands like Gamut Destinations can benefit from short run digital printing of magazines close to their properties and in several language versions to target different locations.

Top TipsThe Océ ProStream Series high-quality web-fed inkjet production engine is designed for larger print shops with print volumes ranging between 5-35 million pages per month. Leverage its broad substrate support including uncoated and coated media and format versatility up to B2 sheet size for short run, high quality publications.

Photo BooksThe photo book is an increasingly popular marketing tool; it is excellently suited for the hospitality industry, where high quality imagery forms the centerpiece of a campaign. Beautifully bound and covered, images are brought to life using the highest quality printing to deliver a brand experience that showcases the travel destinations at their best. Used for exclusive consumer events, as an on-site engagement device or the perfect souvenir to take home, photo books are luxurious and tactile, encouraging customers to connect emotionally with the brand.

Top TipsThe Canon DreamLabo 5000 delivers photo quality output with automatic double-sided printing at 1,140 letter-sized pages per hour and dual ink tanks for a continuous printing operation. It features an automatic cutter system that allows for edge-to-edge output for perfect finishing of premium quality photo books.

The Canon imagePRESS color presses can be used for high quality smaller give-away versions of the books.

SIGNAGE & POS

It’s hard to imagine anything that’s affected the hospitality and retail industries more than the advent of the internet. Every stage of the customer journey, from raising awareness of an offering through to purchase or booking, is now heavily dominated by digital (although the majority of our retail purchasing is still done in stores).

The reasons for the continuing popularity in “brick and mortar” retail lie in the shopping experience itself. In the hospitality industry, the experience itself is the actual product.

Using a variety of on-site marketing materials can help to attract and retain customer attention and influence that last-minute impulse buy. Even in an all-inclusive resort there’s a souvenir, gift or spa service available for purchase.

Brands seek innovative formats to advertise promotions. Likewise, hotel properties and stores are continuously looking to update their environments and stay fresh and exciting. From stunning posters and banners that stop the customer in their tracks, to signage and point-of-sale displays that guide them to the next experience or product, printed brand marketing plays a key part in the on-property guest experience and an essential role in the customer journey.

ROI on POS is easy to evaluate – even subjectively – and brands can readily use insights to adapt future concepts. By creating high-quality, color consistent displays that are easy to install and demount, print service providers can ensure that POS reflects wider brand communications, even for luxe brands.

Banners, Posters & SignageThe use of signage within a hospitality site is widespread, employed both as advertising and wayfinding, directing the guest towards an offering –– experience or product –– while piquing their interest in its benefits.

The simple format allows for low cost, high quality and fast turnaround marketing that helps turn the casual vacationer into an on-site buyer and helps the loyal guest find their favorite entertainment or product.

For instant attention to new offerings and programs, not much can beat the traditional banner to capture guests’ attention when they are walking the property.

Posters are the ultimate flexible advertising tool, able to communicate a message quickly and simply using high resolution imagery and prominent positioning to draw in a curious guest. Posters can be created and adapted quickly for individual locations, specific promotions, and to respond to changes.

Whether it’s engaging new guests or reminding longer-term residents, banners, posters and other signage work hard in promoting a brand while blending seamlessly into the existing environment. These high quality, hard-wearing, visually stunning displays support both fast-moving promotional campaigns and longer term seasonal schemes.

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Posters Banners

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Top TipsCanon imagePROGRAF poster printers are ideal for quick, easy, and low-cost printing of retail posters, signs, banners, and infographics. They produce vivid, eye-catching images with durable pigment inks that can be used for short-term outdoor use.

The Océ Arizona Series enables printing directly onto virtually any rigid material, so that brands can consider transforming any board or street furniture into a creative communications platform.

Due to its exceptional accuracy and stationary table architecture, the Océ Arizona UV flatbed printer can give you low-cost and efficient production of ADA-compliant braille signs, which traditionally was a laborious and expensive process.

The Océ Colorado prints at high quality for close-up viewing, while the Canon UVgel ink delivers durable output that is suitable for a range of signage applications, without additional lamination. Prints from the Océ Colorado 1640 are also ideal for outdoor applications due to their weather and UV resistant qualities.

Menu Board

Hotel Directory Board

Bottle Neck Hang Tags

Door Hangers

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MAKE MEMORIES THAT MATTER

Wall Covering - Restaurant

Window/Door Graphics

Backlit

Backlit SignageBacklit signage has the obvious advantage of working 24 hours a day, but also bringing brands to life. Colors that are illuminated have an intense brightness that grabs attention. This vivid quality is just as stunning from a distance as it is up-close, and offers the creative marketer a host of opportunities to make their brand really shine.

Top TipsUse the special day/night capability on the Océ Arizona to ensure graphics remain vivid and punchy whether viewed in daylight or hours of darkness.

Window GraphicsBefore a customer even walks through the door, they are often enticed by the window display. Visual merchandising, such as window film, provides a precise, two-way advertising medium that’s equally stunning whether the customer is inside or out. Printed on high grade film, this innovative format works.

Top TipsThe multilayer and white ink printing capabilities of the Océ Arizona are ideal for window films, enabling creative solutions such as two-way advertising and see-through graphics, without the need for perforated substrate.

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INTERIOR & EXTERIOR DÉCOR

Décor is one of the biggest growth sectors in the design and print industries. Digitally printed wall coverings, floor graphics and fine art prints are quickly becoming a must-have for any branding project or large product launch.

With every brand looking to create a distinctive identity to set themselves apart from competitors, customer experiences need to be visually consistent whether on property or online.

The key to effective décor is seamless integration into the overall brand identity, creating exactly the right atmosphere to inspire and encourage a consumer to move towards purchase.

The fast-paced nature of modern marketing and the flexibility of interior décor also means that spaces can be refreshed and updated quickly, reflecting the need for a brand to continually adjust their promotions to meet consumer demand or to create season-specific moods.

But it’s not just the traditional retail stores that are gaining the benefit of brands’ interest in décor. Pop-up shops have the luxury of starting with a blank space and many have been transformed into 360-degree experiences, enveloping the consumer in the visual identity and promotional messages of a brand.

What’s clear is that brands are looking for more and more inventive ways to grab and hold consumer attention, making interior décor a rapidly expanding market - and digital print is perfectly placed to take advantage.

Wall Covering – WallpaperWall coverings are an effective and engaging way for a brand to create their own space within a busy environment and create a full immersive experience for the consumer. The effect of having a brand take over an entire wall can be visually impressive and memorable, with digital print ensuring the repeating patterns match perfectly and the space is accurately covered.

Wall Covering – MuralMural wall coverings are becoming increasingly popular in the retail space thanks to the scope they offer to use high resolution photography and engaging imagery. Fully personalized and resilient on all surfaces, murals can transform an ordinary space into an immersive brand experience.

Top TipsUse the Océ Colorado 1640 to print vivid wall coverings that are scratch resistant, washable and odorless.

Wall Covering - Lobby

Wall Covering and Mural –– Hotel Room Wall Covering - Office

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Floor Coverings and Floor GraphicsEvery inch of space within an environment is now available to the marketer – from the walls and ceilings, all the way down to the floor. Whether used on their own or as part of a suite of marketing elements, floor coverings help create the desired setting for a brand and floor graphics grab the attention of the casual browser, providing inspiration and information on a brand. They may also perform a wayfinding function, directing the consumer. Vibrant and vivid with high levels of scratch resistance, floor coverings and graphics can be used short or long term, indoor and outdoor, on a variety of surfaces and in a range of shapes and sizes.

Top TipsIf you are creating short-term floor graphics, the inherent durability of UVgel prints from the Océ Colorado 1640 removes the need for additional lamination.

Fine Art PrintsThe popularity of high-end photographic print in marketing has increased in the past decade as has the technology to reproduce those images in fine detail. For brands running image-based campaigns or hospitality sites with a desire to decorate to their specific taste, seasons or to accompany events, short-run, fine art prints in beautiful color and stunning monochrome deliver maximum impact in any property or event space. High-quality photographic reproduction gives products a rich and expressive quality, particularly effective for luxury or aspirational brands.

Top TipsUse the 11-color plus Chroma Optimizer LUCIA PRO ink set on the Canon imagePROGRAF PRO series for long-lasting deep, rich and expressive results.

The Océ Touchstone solution enables graphics producers, sign-makers and décor service providers to use an Océ Arizona flatbed printer to print multiple layers, resulting in printed effects that mimic textured surfaces, embossing, metallic accents and raised lettering.

Floor Covering

Art Reproduction – Textured Print

Canvas Print

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Fine Art Print

Fine Art Print

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LOBBYYou are Here

GAME ROOM

GAMUT SPA & FITNESS CENTER

POOLS

TAVERNA AT GAMUT

THE GALLERY SHOPS

PARKING

BANQUET HALL

BEACH

BIRD SANCTUARY TRAIL

BUSINESS CENTER

CONFERENCE HALL

SHUTTLE SERVICE

HOTEL DIRECTORY MAP

Learn even more on our website:

www.gamutdestinations.com

Experience true luxury in the Greek Islands

The Gamut Mediterranean is a remarkable hotel destination tucked perfectly on the island of Greece in one of the area’s most popular vacation spots. It is exceptional in every sense. Discover historical and exquisite interiors, delicious cuisine, a wealth of unique activities both on and off property including a world-class spa. Where our passion is to create and care about each and every guest experience.

BANQUET HALLSee weekly events schedule for the latest evening entertainment and events.

BEACH ACCESSEnjoy locker room access as well as towel, chair, and umbrella service from dusk ‘til dawn.

BIRD SANCTUARY TRAIL

Open from dusk ‘til dawn

BUSINESS CENTEROur Digital Media and Business Service Center features four computers with printer access.

Open 7:00 AM – 7:00 PM

GAMUT SPA& FITNESS CENTER

Our health club-style fitness center features men’s and women’s locker rooms, a heated soaking tub and indoor pool, treadmills, elliptical trainers, free weights, weight machines and stationary bicycles.

SPAOpen 10:00 AM –5:00 PM

FITNESS CENTEROpen 24 hours

TAVERNA AT GAMUT

BREAKFASTOpen 8:00 AM – 10:30 AM

LUNCHOpen 12:00 PM – 2:30 PM

DINNEROpen 6:00 PM – 10:00 PM

POOLSEnjoy our indoor pool and outdoor pool with ocean views. Towels, chaises, umbrellas, day beds, and food and beverage services available.

INDOOR POOLOpen 24 hours

OUTDOOR POOLOpen from dusk ‘til dawn

THE GALLERY SHOPSYour on-site shopping experience awaits you.

Open 10:00 AM – 10:00 PM

GAME ROOMChildren under 6 years need to be accompanied by a minor.

Open 10:00 AM – 10:00 PM

SHUTTLE SERVICEComplimentary shuttle service to and from nearby villages for shopping and dining.

Call 123-456-7890 to schedule your pick up.

Open 9:00 AM – 9:00 PM

DRY CLEANING& HOUSE KEEPING

Dial 0 from any resort phone.

WI-FIComplimentary Wi-Fi access throughout the resort.

PARKINGSelf-parking and valet parking.

Open 24 hours

INFORMATIONAL PRINT

Much like décor and signage, other informational print products are essential in the customer journey and play a representative role in promoting the brand as well as in guiding the consumer.

Informational applications are often needed in small quantities starting, with a run of one for things like individual ID cards, to short runs of food and drink menus, for example. With digital print, print service providers can support hospitality companies in their need to provide regularly changing menus to attract repeat guests. Menus can be designed and produced to withstand heavy usage to maintain immaculate branding.

With short run, on-demand printing marketers can increase the value of all sorts of informational print by adding variable or regularly changing content to an otherwise static document. One example is including weekly event programs on a property map.

Top TipsCanon imagePRESS digital color presses support media including textured and heavier weight stocks–– ideal for business cards and waterfall menus.

Printing on validated synthetic media allows production of outdoor and heavy-use applications such menus and work instructions without the need for additional post processing such as lamination.

Océ VarioPrint i-Series sheetfed inkjet presses support a range of media types including plain, coated and specialties such as Teslin and peel-off ID cards.

Fold-Out Map

Taverna Menu (Indoor)

Below are your Resort ID Cards. Please keep them with you to take full advantage of all your benefits such as unlimited access to all hotel and area attractions.

ENJOYthe Gamut experience!

GA

MU

T M

ED G

UES

T

Beth

Cho

i

GA

MU

T M

ED G

UES

T

4567

89

4567

89

Beth

Cho

i

Welcome to the resort and we hope you have a great stay!Please take advantage of all the Gamut amenities on-site such as:

Also enjoy other nearby activities such as water sports, golfing, sailing!Contact your concierge team for information and available discounts.

TAVERNA at GAMUT MEDITERRANEAN

Fine Dining


THE GALLERYSpecialty Shops

For demonstration purposes only. The company portrayed and the name used herein is fictitious. Any resemblance is coincidental

and unintentional. Canon is a registered trademark of Canon Inc. in the United States and elsewhere. Océ is a registered

trademark of Océ-Technologies B.V. in the United States and elsewhere. All other referenced product names and marks are

trademarks of their respective owners and are hereby acknowledged. ©2018 Canon Solutions America, Inc. All rights reserved.

Printed on: Océ VarioPrint iSeries

Media: Relyco 7mil 2up


+30 123 456789 [email protected]

FITNESS CENTER:Our health club-style fitness center features men’s and women’s locker rooms, a heated soaking tub and indoor pool, treadmills, elliptical trainers, free weights, weight machines and stationary bicycles.

SHUTTLE SERVICE: Guests enjoy complimentary shuttle service to and from nearby villages for shopping and dining. Please call 123-456-7890 to schedule your pick up.

POOLS:Gamut Mediterranean features two pools, an indoor pool and a outdoor pool with ocean views. In addition to towel and food and beverage services, the outdoor pool features chaises, umbrellas and day beds.

BEACH ACCESS:Resort guests enjoy locker room access as well as towel, chair and umbrella service.

BUSINESS CENTER: We get it: work never stops, even at the beach. Our Digital Media and Business Service Center features four computers with printer access, allowing you to handle last-minute emergencies without leaving the hotel.

Wi-Fi: included with resort fee

PARKING: on premises (included with resort fee)

DRY CLEANING: service available on premises

Chocolate Raspberry Layer Cake €13.59

Layers of rich, decadent chocolate cake with chocolate icing and pieces of dark

chocolate. Served with a raspberry drizzle and a side of freshly cut strawberries.

Salted Caramel Cheese Cake €15.31

Light and fluffy cheese cake with a salted caramel drizzle and warm graham

cracker crust. Topped with whipped cream on the side.

Coconut-Crusted Apple Cobbler €15.31

Comes coated with a crispy coconut crunch, brown sugar cinnamon,

light caramel sauce, and a generous scoop of vanilla bean ice cream.

Savory Strawberry Shortcake €13.59

A classic, light treat topped with whipped cream, strawberries, and a touch

of strawberry syrup. Comes with two small cakes.

DESSERTS

Quarter-pound Angus Beef Burger €20.46

100% Angus ground beef with lettuce, tomato, onion, garlic aioli and your choice

of cheese (American, cheddar, Monterey jack, pepper jack, mozzarella). Cooked to

preference and served with sea-salt fries. (Add avocado or bacon for €1.72).

4-Cheese Lobster Macaroni and Cheese €15.31

Creamy cheese blend of muenster, Parmesan, mild cheddar, and Monterey

jack cheese. Garnished with crispy breadcrumbs and steamed lobster.

Seared Chicken and Vegetables €22.89

Crisp and tender chicken garnished with unsalted chicken stock, fresh

thyme, Cremona mushrooms, baby red potatoes, and chopped parsley.

MAIN DISHES

Welcome to Room Service! Served daily from 11:00 AM to midnight.

To order, dial 9 from your phone.

Gamut Rewards Club members receive a free soft drink with every order


Layers of rich, decadent chocolate cake with chocolate icing and pieces of dark chocolate. Served with a raspberry drizzle and a side of freshly cut strawberries.


Light and fluffy cheese cake with a salted caramel drizzle and warm graham cracker crust. Topped with whipped cream on the side.


Comes coated with a crispy coconut crunch, brown sugar cinnamon, light caramel sauce, and a generous scoop of vanilla bean ice cream.

Savory Strawberry Shortcake €13.59

A classic, light treat topped with whipped cream, strawberries, and a touch of strawberry syrup. Comes with two small cakes.

DESSERTS


100% Angus ground beef with lettuce, tomato, onion, garlic aioli and your choice of cheese (American, cheddar, Monterey jack, pepper jack, mozzarella). Cooked to preference and served with sea-salt fries. (Add avocado or bacon for €1.72).


Creamy cheese blend of muenster, Parmesan, mild cheddar, and Monterey jack cheese. Garnished with crispy breadcrumbs and steamed lobster.

Seared Chicken and Vegetables €22.89

Crisp and tender chicken garnished with unsalted chicken stock, fresh thyme, Cremona mushrooms, baby red potatoes, and chopped parsley.

MAIN DISHES

Signature Crispy Crab Cakes €15.31

Oven-grilled crab cakes served with a side of mayonnaise and oyster crackers. Comes with a corn-flake crisp upon request (for an additional €1.72).

Lobster and Fish Tacos €25.61

Served with warm butter, tomato, avocado, and savory mango tartar sauce and mayo. Also comes with a side of kettle-cooked sea salt chips.

Pimento Cheese Platter €13.59

A sweet dish consisting of grated cheese (mild cheddar, American, Monterey jack or pepper jack), pimento, and a touch of mayo and sugar.

APPETIZERS


Layers of ric

h, decadent chocolate cake with chocolate icing and pieces of dark

chocolate. Served with a raspberry drizzl

e and a side of freshly cut str

awberries.


Light and fluffy cheese cake with a salted caramel drizzl

e and warm graham

cracker crust. Topped with whipped cream on the side.


Comes coated with a crispy coconut crunch, brown sugar cinnamon,

light caramel sauce, and a generous scoop of vanilla bean ice cream.

Savory Strawberry S

hortcake €13.59

A classic, light tre

at topped with whipped cream, strawberries, and a touch

of strawberry s

yrup. Comes with two small cakes.

DESSERTS


100% Angus ground beef with lettuce, tomato, onion, garlic aioli and your choice

of cheese (American, cheddar, Monterey jack, pepper jack, mozzarella). Cooked to

preference and served with sea-salt fries. (A

dd avocado or bacon for €1.72).


Creamy cheese blend of muenster, Parmesan, mild cheddar, and Monterey

jack cheese. Garnished with crispy breadcrumbs and steamed lobster.

Seared Chicken and Vegetables

€22.89

Crisp and tender chicken garnished with unsalted chicken stock, fresh

thyme, Cremona mushrooms, baby red potatoes, and chopped parsley.

MAIN DISHES

Signature Crispy Crab Cakes €15.31

Oven-grilled crab cakes served with a side of mayonnaise and oyste

r crackers.

Comes with a corn-flake crisp upon request (for an additional €1.72).

Lobster and Fish Tacos

€25.61

Served with warm butter, tomato, avocado, and savory m

ango tartar

sauce and mayo. Also comes with a side of kettle-cooked sea salt chips.

Pimento Cheese Platter €13.59

A sweet dish consisting of grated cheese (mild cheddar, American,

Monterey jack or pepper jack), pimento, and a touch of mayo and sugar.

APPETIZERSIN-ROOM MENU

at

ID Cards

Pool Menu (Outdoor)

Waterfall, In-Room Dining Menu

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The PRISMAprepare all-in-one job preparation solution helps accelerate document make-ready from composition through production. Whether you’re collecting and cleaning up pages from digital or hard copy sources, enhancing documents, assigning media attributes, creating inserts or optimizing image color brightness and saturation, PRISMAprepare streamlines your prepress workflow from start to finish. PRISMAprepare was used in creating the Gamut Destinations experience for the composition, image, color, layout, media and production make-ready of most applications from business cards to books.

PRISMAprepare

CANON TECHNOLOGIES AND EXPERTISE IN PRODUCTION – END-TO-END SOLUTIONS FOR YOUR BUSINESS

For business success, you constantly have to adapt to the changing requirements of the markets and customers you serve. Similarly, today’s media landscape has evolved and marketing and communications campaigns need to adapt their messages, concepts and channel selection to reach their audience where and when they are ready to hear the message.

Workflow solutions enable seamless campaign integration and automation. The Gamut Destinations experience combines small- and wide-format applications, produced on sheet-fed and roll-fed, inkjet and toner devices. Delivery of these applications is supported by the proven PRISMA suite of workflow solutions for production print, ONYX software and more.

Keeping up with these on-going developments and defining a strategic response has become a major challenge for many commercial and in-house printers today. However, it also presents an opportunity for PSPs to become essential partners to their customers, achieving greater levels of integration by making the move.

As the majority of PSPs already work within the creative industries in some form or another, the key to growth will be in understanding the trends that are shaping these industries and how they can expand their print portfolio to meet business needs more readily.

Canon works closely with PSPs, providing the technology, tools, insights and expertise they need to offer a wider range of services to their customers, in turn allowing them to grow their business.

As a market-leading provider of digital imaging and production print solutions for commercial print businesses and in-plant print departments, Canon is helping PSPs worldwide to expand their capabilities in print, opening up new revenue opportunities.

Through our commitment to R&D and by putting our customers at the center of our strategy, we have continued to innovate our print technologies and develop our partnerships, enabling us to offer customers complete end-to-end printing solutions from file receipt to finishing.

Here is a summary of the Canon production solutions used in the delivery of the Gamut Destinations brand experience.

Workflow Solutions

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PRISMAdirect is a web-based workflow solution that streamlines the entire print production workflow for simplified job acquisition, reduced overhead and faster turnaround times. PRISMAdirect is a connection hub in a print-centric workflow, linking the various pieces of operations together. It allows PSPs to keep working with their current software systems. For the Gamut Destinations campaign it provides an easy-to-use web shop for the brand owner and local property marketers and manages the routing of documents to designated devices.

PRISMAdirect

PRISMAproduction

Onyx® Thrive™ Software

Océ Touchstone Dimensional Printing Software

PRISMAproduction is one of the leading high performance workflow and output management systems for transactional, direct mail and graphic arts environments. This server creates a unified platform for mid to high volume high speed printing. The professional spooling system includes a vast amount of data conversion and prepress workflow capabilities. PRISMAproduction is modular and integrated software that works in conjunction with best-of-breed partners to cover the complete document and print workflow.

The Onyx Thrive™ graphics workflow software offers print service providers a scalable print production solution based on Adobe® technologies and a true end-to-end PDF workflow from digital file submission through color management, printing and cutting. The Thrive Production Manager browser-based user interface enables workflow control from anywhere including a wireless device, optimizing both operator and output device productivity. Its high performance software architecture helps automate repetitive tasks, optimize media used, and reduce waste using Quick Sets™ and advanced nesting.

Océ Touchstone software helps streamline dimensional printing on the Océ Arizona Series UV flatbed printers. To simplify this, until now, labor–intensive workflow, Canon has tailored specific solutions to meet the needs of the designer who creates the files and the print provider that prints them. To help streamline the process on the print production side, Canon worked closely with graphics RIP provider ONYX®, a Canon group company, to marry the patented Océ ALPS (Advanced Layer Printing System) technology with a special ONYX Thrive printer driver so that the RIP could now interpret the height map contained within the PDF. This provides the print provider with a familiar print workflow where they can print the entire job essentially with one push of the print button. Carriage height adjustment is automated and the multiple layers can be left to print unattended, thus enabling print providers to make additional revenue after business hours.

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Océ VarioPrint i-Series The Océ VarioPrint i300 and i200 are highly innovative, high speed color inkjet sheetfed presses powered by innovative Océ iQuarius technologies. The presses provide the perfect fit for heavy production environments looking for on-the-fly application versatility, increased productivity, and the opportunity to customize jobs. For cost efficiency and productivity, the Series combines B&W and color pages on one single print platform, eliminating the need for dedicated monochrome and color printing systems. True application flexibility opens up extensive and profitable business opportunities for high quality print across a wide range of printing applications – from transactional to promotional communication. It also provides the value of a white paper solution, eliminating the need for pre-printed forms, reducing inventory and minimizing waste.

Most suited for:Flexible and highly productive, cost-efficient production utilizing mixed media. For white paper workflows with an output of up to 10 million letter-size images per month.

The toner-based flagship Canon imagePRESS C10000VP/C8000VP digital color production sheetfed presses are built to deliver the throughput and reliability for the most demanding production environments. The Series’ combination of productivity, image quality, and versatility enables these top-line presses to produce vivid color, on a wide range of stocks, while helping to ensure the highest quality output and repeatability for a wide spectrum of print applications including business cards, direct mail, and marketing collateral.

Most suited for:High and consistent quality output with an offset look and feel on a wide variety of stocks up to 150 lb. Cover and high productivity on complex and mixed media jobs.

Canon imagePRESS C10000VP Series

Sheetfed Presses

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The Canon imagePRESS C850/C750 digital color production sheetfed presses offer outstanding quality, productivity, and versatility in a compact, scalable footprint. Designed for small-to-medium size commercial and in-plant printers, these presses are equipped to handle a variety of media options up to 130 lb. Cover, including coated, textured, specialty, and synthetic stocks at an outstanding level of reliability and performance. The ability to duplex print on long sheets up to 30” for short-run production of six-panel brochures and book dust jackets as well as to print directly onto standard sized envelopes for high impact promotional mailings enables PSPs to expand their product offerings.

Most suited for:Budget and space conscious environments that require high and consistent output quality for short run applications on a wide variety of media including heavier weight and long sheets.

The Océ VarioPrint 6000 TITAN Series is the latest innovation in cutsheet monochrome production and combines quality, productivity, and open integration to deliver standout performance. Featuring unique Océ Gemini Instant Duplex technology and supporting volumes of up to 10 million letter-size impressions per month, the presses are ideally suited to producers of commercial print materials, books and transactional documents, as well as large in-plants. The VarioPrint 6000 TITAN Series supports plain, coated, textured and lightweight media, making it also ideal for applications such as packaging inserts.

Most suited for:High volume monochrome production including lightweight paper applications requiring extremely accurate registration and readability.

Océ VarioPrint 6000 TITAN Series

The Canon varioPRINT 140 Series of monochrome digital presses raises the bar on quality, dependability and efficiency. Built on proven technology and designed for small-to-medium size commercial, quick printers, franchise, and in-plants, the varioPRINT 140 Series delivers reliability and efficiency that make it optimal for environments with average monthly print volumes up to 800,000 Letter-size impressions per month. Innovative DirectPress technology, a highly stable technology, prints consistently high-quality images on a wide range of media with no ozone emissions and virtually no toner waste.

Most suited for:Light to mid-volume monochrome production requiring consistent quality, reliable throughput, and wide range of inline finishing options.

Canon varioPRINT 140 Series

Canon imagePRESS C850 Series

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The Océ ProStream Series is a new breed of fast, high productivity continuous feed color inkjet presses, combining the vibrant colors of offset with the variable-data versatility of digital printing to deliver high-value variable content applications such as premium direct mail and marketing collateral, personalized catalogues, brochures and books.

With the ProStream, print service providers and brand owners can exploit the full creative potential of variable

data to elevate print’s effectiveness within multichannel campaigns, while “white paper” production reduces time to market when deadlines are tight.

Most suited for:This machine is ideal for promotional and graphical applications printing at 1200 x 1200 dpi, running at a speed of 262 feet per minute (80 m/min) at 22” (565 mm) web width.

Océ ProStream Series

Océ ColorStream 6000 Series The Océ ColorStream 6000 Series offers high speed, high quality continuous feed color inkjet printers with a speed of 157 or 417 feet per minute for 344 up to 1818 letter images per minute. The production and media flexibility contributes to a future-proof system that simplifies the transition of applications and business models to more sophisticated documents with variable personalization and smarter communication in color – full-color or even 5 or 6 colors.

Most suited for:The Océ ColorStream 6000 inkjet press offers productivity and flexibility for high-speed color and monochrome production of transaction, transpromo, direct mail, book and manual applications.

With its automatic double-sided printing at 1,000 Letter-size pages an hour, the Canon DreamLabo 5000 7-color inkjet production photo printer is most suited for producing premium photo books and on-demand photo products because of the ultra-high quality of photographic reproduction and premium paper options. With dual ink tanks for a continuous printing operation, it also features an automatic double cutter for perfect finishing and double sorting system for efficiency.

Most suited for:Premium quality photo books, photo calendars, photo cards

Photo Printers

Continuous Feed Presses

Canon DreamLabo 5000

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Océ Arizona Series

Océ Colorado 1640

Large Format Devices

The Océ Colorado 1640 is a revolutionary roll-to-roll 64” printer built on Canon’s unique UVgel technology to deliver unprecedented productivity, superb quality and exceptional application versatility plus low running costs. Canon UVgel technology combines the strengths and benefits of current ink technologies such as EcoSolvent, Latex and traditional UV. At the same time, it eliminates and compensates for much of their typical limitations. Suitable for both indoor and outdoor marketing materials, the Océ Colorado 1640 has the flexibility to handle multiple jobs and a huge range of media on one device, including thin and heat sensitive materials. Its on-the-fly quality assurance and instantly dry output take you straight to finishing, maximizing productivity for fast–turnaround graphics and helping you to take on more projects.

The Océ Arizona large format UV flatbed printer series offers unparalleled image quality alongside outstanding versatility across both flexible and rigid media applications. Allowing you to produce high volumes, the Series is perfect for printing promotional and decorative applications on multiple panels, using multiple layers and on materials up to 2” (50.8 mm) thick. The Océ Arizona technology is a winner of more than 50 industry print quality awards including 11 DPI/SGIA Product of the Year honors.

Most suited for:Large format outdoor point-of-purchase signage and banners, second surface backlit displays, exhibit displays, architectural and directional signage, event signage, ADA-compliant signs with elevated printing and more.

Most suited for:High quality, high speed roll-to-roll production of a broad range of indoor and outdoor display graphics and interior décor applications.

The Canon imagePROGRAF state-of-the-art large-format color printing solutions are designed with exceptional speed, flexibility and quality. With four distinct lines of printers; 11-color plus Chroma Optimizer for the Photography and Graphics markets, 8-color for the Production market, 6-color for the Infographic and Poster Printing market and 5-color for the Technical Documents and General Use markets, there is the right imagePROGRAF model to fit your application. For fine art print, the imagePROGRAF PRO-4000 and PRO-6000S offer both high productivity and exceptional image quality with a choice of either 8-color or 11-color plus Chroma Optimizer large format printers. These simple–to–use devices make it easy to create prints from A2 up to 60” wide in size. The optional dual roll unit provides either additional paper roll or functions as a media take-up unit for printed output.

Most suited for:Reproducing the highest levels of photo and fine art and color-critical production outputs.

Canon imagePROGRAF Series

Printed on: imagePRESS C10000VPMedia: Cover 100# Matte Cover Body: 100# Matte Text

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