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S k i l l s
Data Analytics
Video Production
Leadership
Copywriting
Content Strategy
Agile & Waterfall
Digital Photography
Adobe CC
Digital Marketing
Retail & E-Commerce
HTML & CSS
Scrum & Kanban
Product Mgmt
User Experience
Customer Experience
Logistics
Visual Design
Localization
Javascript & JQuery
Marcomm
Info Architecture
XML
Global Games eCommerce Lead UX ProducerMicrosoft Xbox Live Programming (Hanson Consulting) April 2014 — Present• Led global marketing, design, business and engineering teams
to research, wireframe, prototype, localize and deploy
e-commerce experiences for over 39 million Xbox Live users
and stakeholders on Xbox 360, Xbox One and Win10
• Localized for 39 locales with special focus on English, French,
Spanish, German and Portuguese
• Used analytics, targets and multivariate testing to inform
content strategy and drive UX, conversions and uplift
• Introduced Agile processes such as planning poker, de�ned
Managed Services KPIs for MBRs via VSO and �lled in as Scrum
Master
• Released 9-10 digital sales and top-performing customer
experiences monthly, including 8 �gure sale campaign
experiences worldwide
• Conceived, calendared, localized and programmed layered
editorial content with competing priorities and conditionals for
the Xbox One Games Store bi-weekly
• Produced and programmed interactive AAA experiences and
for all Microsoft-owned and indie (ID@Xbox) games on Xbox
One and Xbox 360 including embargoed assets
Photographer/Videographer UH Marketing & Communication September 2012 — December 2013• Produced and directed digital media for events, places and
programs related to the university and its brand, including
public �gures such as Chancellor Renu Khator, Dennis Quaid,
Astronaut Bonnie Dunbar and Mayor Annise Parker
• Drove brand engagement as an ambassador and leading
member of the Cougar Red Friday team— including
representing the University of Houston as the face of an "I
Choose Houston" billboard, public safety announcements and
several other marketing materials
• Enforced university rebranding through interdepartmental ad
approval, photography and videography
• Collaborated with cross-functional marcomm teams on
projects including web development, graphic design,
copywriting and social media
E x p e r i e n c e
Multifaceted, enthusiastic, iron-willed UX, CX, creative leader and empath who has innovated, inspired and executed successful global, multilingual, cross-functional and multichannel releases over �ve years
Nine years of business, team management and customer service experience with an educational and professional background in organizational leadership and development, consumer science, graphic communications technology, and marcomm
Values a�liative leadership, diversity, minimalism, community, individual empowerment and the psychosocial implications of teams and digital media plus quality improvement—of both humans and machines
Q u a l i f i c a t i o n s
C o n t a c t
( 7 1 3 ) 3 0 1 - 8 8 9 4
g a r r o n . b a l l a r d @ g m a i l . c o m
w w w . g a r r o n b a l l a r d . c o m
Digital Communications Intern CenterPoint EnergyJune 2012 — August 2012 • Interviewed subjects and wrote company print and web publications in AP
• Benchmarked the social media habits of 33 peer utility companies
• Created original, regionally targeted content for Facebook and Twitter users
• Monitored brand mentions of the company via TweetDeck and leveraged customer complaints to designated contacts
• Prepared response content and coordinated online chats with the public through ABC 13 (KTRK) to address questions and safety concerns
• Translated past email newsletter performance across six states into digestible graphs via Excel and Net Atlantic
Vice President IGAEAUH February 2013 — December 2013• Led a team of seven to double meeting attendance and generate 68% uplift of funds in two semesters• Increased the digital presence of the organization by implementing a Facebook Fan Page, consistent posts across social media platforms and e-mailing lists• Leveraged professional growth opportunities among members by recruiting speakers with various careers related to graphic communications technology
Radio Producer/Host/DJCOOG Radio Houston August 2011 — Present• Self produced, wrote and advertised a two hour weekly online radio show as one of the original DJ's that launched UH's �rst student run radio station• Attracted international listeners and the second highest Facebook fan base of all shows at 450+ likes
Shift ManagerJamba Juice February 2007 — August 2008• Earliest and most signi�cant introduction to customer experience and loyalty programs, revenue, logististics, employee training, retention and management
B.S. in Digital Media: eCommerce University of Houston: Magna Cum Laude — 3.7 GPA
E d u c a t i o n
Providence Hospice Patient Care volunteer, IA/UX Meetup, General Assembly, IXDA, UXPA, AIGA, PMI, WSAA, Freelance digital creative work with a focus on personal and social consciousness
A c t i v i t i e s
Garron Ballard
LinkedIn: www.l inkedin.com/in/garronbal lard
R e f e r e n c e s
Global Games eCommerce Lead UX ProducerMicrosoft Xbox Live Programming (Hanson Consulting) April 2014 — Present• Led global marketing, design, business and engineering teams
to research, wireframe, prototype, localize and deploy
e-commerce experiences for over 39 million Xbox Live users
and stakeholders on Xbox 360, Xbox One and Win10
• Localized for 39 locales with special focus on English, French,
Spanish, German and Portuguese
• Used analytics, targets and multivariate testing to inform
content strategy and drive UX, conversions and uplift
• Introduced Agile processes such as planning poker, de�ned
Managed Services KPIs for MBRs via VSO and �lled in as Scrum
Master
• Released 9-10 digital sales and top-performing customer
experiences monthly, including 8 �gure sale campaign
experiences worldwide
• Conceived, calendared, localized and programmed layered
editorial content with competing priorities and conditionals for
the Xbox One Games Store bi-weekly
• Produced and programmed interactive AAA experiences and
for all Microsoft-owned and indie (ID@Xbox) games on Xbox
One and Xbox 360 including embargoed assets
Photographer/Videographer UH Marketing & Communication September 2012 — December 2013• Produced and directed digital media for events, places and
programs related to the university and its brand, including
public �gures such as Chancellor Renu Khator, Dennis Quaid,
Astronaut Bonnie Dunbar and Mayor Annise Parker
• Drove brand engagement as an ambassador and leading
member of the Cougar Red Friday team— including
representing the University of Houston as the face of an "I
Choose Houston" billboard, public safety announcements and
several other marketing materials
• Enforced university rebranding through interdepartmental ad
approval, photography and videography
• Collaborated with cross-functional marcomm teams on
projects including web development, graphic design,
copywriting and social media
• Viacom Summer Associate Program �nalist (2014)• Technology Outstanding Student nominee (2013)• Sugar Land Rotary Scholarship $1000 (2013)• PGSF Scholarship $2000 (2013)• Paul G. Smith Scholarship $1500 (2013)• Selected AIGA Houston Design Loop Mentee (2013)• Represented the University of Houston as the face of an “I Choose Houston” billboard campaign (2012—2014)• 2012 Graph Expo HPMA Scholarship $1000 (2012)• Acceptance into UH Creative Writing Program (2011)
H o n o r s
Engl ish : Nat ive pro�ciencySpanish: Intermediate (wr i t ing and speaking)
L a n g u a g e s
Digital Communications Intern CenterPoint EnergyJune 2012 — August 2012 • Interviewed subjects and wrote company print and web publications in AP
• Benchmarked the social media habits of 33 peer utility companies
• Created original, regionally targeted content for Facebook and Twitter users
• Monitored brand mentions of the company via TweetDeck and leveraged customer complaints to designated contacts
• Prepared response content and coordinated online chats with the public through ABC 13 (KTRK) to address questions and safety concerns
• Translated past email newsletter performance across six states into digestible graphs via Excel and Net Atlantic
Vice President IGAEAUH February 2013 — December 2013• Led a team of seven to double meeting attendance and generate 68% uplift of funds in two semesters• Increased the digital presence of the organization by implementing a Facebook Fan Page, consistent posts across social media platforms and e-mailing lists• Leveraged professional growth opportunities among members by recruiting speakers with various careers related to graphic communications technology
Radio Producer/Host/DJCOOG Radio Houston August 2011 — Present• Self produced, wrote and advertised a two hour weekly online radio show as one of the original DJ's that launched UH's �rst student run radio station• Attracted international listeners and the second highest Facebook fan base of all shows at 450+ likes
Shift ManagerJamba Juice February 2007 — August 2008• Earliest and most signi�cant introduction to customer experience and loyalty programs, revenue, logististics, employee training, retention and management
E x p e r i e n c e ( C o n t d . )