Expansion Of Kellogg• New products throughout the 1950’s

-Kellogg's Corn Pops-Kellogg's Frosted Flakes-Kellogg's Honey Smack-Kellogg's Cocoa Krispie-Kellogg's Special K-new

• -Next 20 years brought new cereals -Froot Loops, Applejacks, Frosted Mini Wheat’s, Bran Buds, and Product 19, as well as pop tarts

New Locations

• The 1950’s meant national expansion into California and Tennessee, as well as internationally into Mexico and New Zealand.

• Company built advanced technology cereal

plants in Battle Creek, London, and Ontario.

• Opened new plant in South Korea

Nutrition

• Growing interest in nutrition led to expanding nutrition information programs Published nutrition policy

• First cereal company to volunteer list of the amount of sugar in cereals on the side panel

• Science based groups affirmed importance of grain in diet, high fiber cereals.

Kellogg’s Goes Public

• Kellogg's first public offering was January 9, 1952. 415,600 shares were offered at $23.75 per share. Approximately 4,000 investors took part.

• It has traded on the New York Stock Exchange under the ticker symbol K since March 20, 1959

• Kellogg only offers one type of stock, common, to all investors