Smack!salsa

Smack!salsa

Smack!salsa

salsa

salsa

This was a branding project for a gourmet salsa company.

The idea was to display three levels of hotness, while still keeping a cohesive look about the campaign. The concept of Smack! was to go with a fun vibe on the labels and print ads.

Smack!

Friendly 36 fl. oz.

salsa

mild salsa label

Smack!salsa

Edgy 36 fl. oz.

medium salsa label

Smack!

Wicked 36 fl. oz.

salsa

hot salsa label

actual jars

Smack!salsa

Served up fresh.

"We could go skip through the park and hold hands and be bff's forever!!"

print ad

Smack!salsa

Served up fresh.

"We could say that we're

".eil a eb d'taht tub,teews

print ad

Smack!salsa

Served up fresh.

"We're about as cuddly ".haeY .sutcac a sa

print ad