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Factors incorporated in buying process Buyer decision process Roles addressed by the advertisement This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
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SivadityaSivaditya
Lets watch Advertisements
Factors incorporated in buying process
Buyer decision process
Roles addressed by the advertisement
PERSONAL FACTORS
The Personal Factors are Age & Life Cycle.
Kellogg's Came with a new image of FUN & TASTE having chocolate flavour as Kellogg's chocos in sep 1996.
The main motive of this add is to target teenagers and children
PSYCHOLOGICAL FACTORS
Psychological factor in this add is Motivation.
It is quick and ready to serve and also trust worthy brand for the parents which saves the time and energy.
It creates hunger in teenagers for the Taste of Chocolate & Fun
ROLES ADDRESSED BY THE ADVERTISEMENT
BUYER DECISION PROCESSNEED RECOGNITION
Individual needs turns into necessity.
INFORMATION SEARCHGathering information and finding Pros & Cons.
EVALUATION OF ALTERNATIVESRanking the substitutes according to preference.
PURCHASE DECISIONFinal decision for purchase.
