EXERCICE 1 – PART 2

ROOM KEY Founded by six of the world’s leading hotel

companies, Room Key is the hotel search engine built by hoteliers.

This website can be considered principally as a mix of direct booking and OTA website.

Why?

Because if the hotel selected by the customer is one of the six founders of the site, the booking is made directly in the hotel’s site, clicking on “Book at”. The customer is transferred at the official website of the brand.

And for the other hotels proposed to the customers, Room Key acts as an OTA. The customer click on “Book in” and made the reservation in the website.

Direct booking strategy

OMA strategy