Location Based Service or LBSLocation Based Service or LBS

Définition: Définition: are a general class of computer program-level services used to include specific controls for location and time data as control features in computer programs.

Social Networking

Mobile Devices

Mobile Network

Geographical Position

This has become more and more important with the expansion of the smartphone and tablet markets

Example : Foursquare, Loopt, Neer

Last moment Booking AppsLast moment Booking Apps

Definition:Definition:

ExampleExample: Priceline, Hotel tonight

Fast and easy way to make a reservation within an hour.

Fact to be an application and not a traditional booking website

No more market segmentation

No statistics for revenue managers

Booking Aggregators SiteBooking Aggregators Site

Definition:Definition: multiple travel search engines in one place

Aggregators are handy tools that pack a lot of travel search engine punch. Rather than trying to find travel search engine sites and then leaping from one to another, use an aggregato to search for discount airfare, hotel, car, packages and even cruise prices.

ExampleExample is kayak which compares offers from different search engines and give the best deal.

Booking ChannelsBooking Channels

Definition: Definition: A distribution channel is the vehicle utilized to make a product or service available to the consumer.

In hospitality, a successful channel management strategy consists of selling inventory at the highest possible rates, while pushing reservations through the lowest cost channels.

Those are challenging tasks, which require an understanding of the wide array of distribution options available, their sales models, and how they interact.

ExampleExample : Direct brand site, OTA’s, GDS Travel Agent, Voice

SEOSEO

Definition: Definition: Search Engine Optimization

The process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

SEO may target different kinds of search, including image search, local search, video search, academic search (…)

ExampleExample : Google, Yahoo, wikipedia…

2. What type of booking site is Skyscanner - please put your answer on the last page of 2. What type of booking site is Skyscanner - please put your answer on the last page of your Issuu.your Issuu.

Skyscanner is a booking aggregator site