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STRATEGY & GENERAL MANAGEMENT
Programme DirectorGanesh N Prabhu
Dates13-15 July, 2015
EXECUTIVEEDUCATIONPROGRAMMES
CREATING SUCCESSfUL NEw PRODUCTS
Creating Successful New Products
Dates13-15 July, 2015
This programme will focus on the inter-disciplinary process of creating successful new products within firms. Participants will be familiarised with methods of initiating, systematising and focusing their firm’s efforts and budgets towards creating successful new products in the Indian context.
Programme Director Ganesh N Prabhu
Venue: Indian Institute of Management Bangalore
Last date for registration: 3-July, 2015 Programme Charges*Residential: Rs. 65,000/- (subject to availability of rooms on campus) Non-residential: Rs. 57,500/- Early bird cut-off date: 22-Jun-15 Residential: Rs. 61,750/- Non-residential: Rs. 54,625/-
Please Note: *Please add service tax at prevailing rates to the programme fee.
Group discount (10%) may be availed for a group of 5 or more participants from an organization for a programme, on upfront payment before the start of the programme.
All enrollments are subject to review and approval by the programme director. Joining Instructions will be shared with the organization if sponsored or to the participants on selection. Kindly do not make your travel plans unless you receive the offer letter from IIMB.
A certificate of participation will be awarded to the participant by IIMB on completion of the programme.
Session Topics
• Product Innovations for Emerging Markets• Business Model Innovations • User Centered Product Development• Getting Value out of New Products• Designing Organizations for Innovation • Product Planning: A Strategic Marketing Perspective• Managing Product Development for Complex Systems• Exploiting New Product Opportunities• Strategic Assessment of Product Portfolios
Participant Profile
This programme is intended for middle level managers involved in the design, development, production and marketing of new products. Since product development is ideally a team activity, maximum benefit will result from deputing a team of middle level managers from different functional areas including marketing, manufacturing, product engineering and R&D.
Programme Schedule
Participants are requested to arrive by evening on the previous day as sessions in this program are scheduled to start at 9.00 am on day one and will end at 5.00 pm on day three. There will be five sessions of 75 minutes duration. Participants may plan to leave only after 5.00 p.m. on the third day. Please do not book your return flights scheduled to depart earlier than 8.00 pm on the third day as it takes about two hours to reach the airport.
PROGRAMME DIRECTOR
Ganesh N Prabhu
Professor Ganesh N Prabhu did his post graduation from the Institute of Rural Management, Anand and is a Fellow of IIM Ahmedabad. His research has been on product development, strategy and entrepreneurship. He teaches strategy courses and an
elective on new product development in the post-graduate program at IIMB.
Email: [email protected] Page: http://www.iimb.ernet.in/~gprabhu/ Phone: 080-26993047 (o) 080-26993034 (r)
Other Recommended Programmes:
• Strategy Consulting / Ganesh N Prabhu & Thomas Kuruvilla / 16 - 18 July 2015
• Competitor Analysis / Ganesh N Prabhu & PD Jose / 19 - 21 Aug 2015
• CXO Programme: Building Business in Emerging Markets / Raghunath S & Ravi Venkatesan / 2 - 6 Nov 2015
• Company Director’s Programme: Board Best Practices / Raghunath S / 16 - 18 Nov 2015
The Indian Institute of Management Bangalore (IIMB) has been ranked for the seventh successive year as
the No. 1 Business School in Central Asia by Eduniversal, a French Consultancy Group. IIMB has obtained the
European Quality Improvement System (EQUIS) accreditation awarded by the European foundation for Management
Development (EFMD). Established in 1973, IIMB today offers a range of post-graduate and doctoral level courses as
well as executive education programmes. With a faculty body from amongst the best universities worldwide, IIMB is
fast emerging as a leader in the area of management research, education and consulting.
IIMB’s distinctive feature is its strong focus on leadership and entrepreneurial skills that are necessary to succeed in
today’s dynamic business environment.
INDIAN INSTITUTE Of MANAGEMENT BANGALOREBannerghatta Road, Bangalore 560 076Phone: +91-80-2699 3264/3475 | Fax: +91-80-2658 4004/4050E-mail: [email protected]
Registration
Please logon to IIMB website www.iimb.ernet.in/eep for registering online. Do feel free to get back to us if you should have any clarification.
Executive Education ProgrammesIndian Institute of Management BangaloreBannerghatta Road, Bangalore 560 076Phone: +91 - 80 - 2699 3264 / 3475 Fax: +91 - 80 - 2658 4004 / 4050
E-mail: [email protected]
For more details on IIMB Executive Education,please visit:
http://www.iimb.ernet.in/EEP
The programme fee should be received at the Executive Education Office before the programme commencement date. In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme. If a nomination is not accepted, the fee will be refunded to the person / organization concerned.
