Creating & Implementing Successful Product Videos

Creating & Implementing Successful Product Videos

PRESENTED BY

+

Christine Genova PorterProduct Manager@geaux_girl

Kristen CraftDirector of Partnerships

@thecrafty

@wistia @telestream

Ready…action!

We’ll be recording this webinarType your questions in the question box

@wistia @telestream

About Telestream• Creator of ScreenFlow & other award

winning file based products• Create, ingest, transcode, caption, deliver, and play video

About Wistia:• Video hosting built for business - 100k customers• A resource for learning how to make great business video

We are not:• A video production company or marketing agency

Agenda:1.) Why companies benefit from using video2.) Video creation & implementation3.) Best practices around screencasts & content creation4.) Launching your video5.) Q+A!

Over 90% of marketers are using video

@wistia @telestream

Improving Internal Communications

@wistia @telestream

@wistia @telestream

10%

90%

90% of shoppers watch online product videos

• To show, not tell• Increased engagement• Branding and exposure

Why marketers use videos

• 84% for website marketing • 60% for email marketing • 70% for SEO • 70% will increase spend on video • 82% say video had a positive impact on their business

How marketers use video

@wistia @telestream

• Lead generation & ROI• Higher conversion rate• Establish brand/personality• Higher email open and click through rates

Why Sales People Use Video

• 88% say email with video improves performance• 76% see higher click-through-rates• 72% say prospects are more likely to buy

Sales emails with video work better…

@wistia @telestream

• Reduce support needs• Customers get answers faster• Easier to explain with video (written content + visuals)

Why Customer Support Uses Video

• In a recent study featured on Entrepreneur, 95% of organizations said that video is best for improving knowledge & sharing

Video is for learning…

@wistia @telestream


• Theme• Script• Audio • Screencasts• Camera• Lighting

Video creation in 6 easy steps

• Length

3 Imperative Best Practices

• Length• Humanizing your video


• Length• Humanizing your video • Collaboration


Ok…Maybe one more…

@wistia @telestream

Choose a single goal for your video.

@wistia @telestream

• Hosting video on your own website• Blogs• Landing pages• Paid ads• Email• Social media

Implementation


Record Your Content

• Computer desktop • Webcam on computer (talking head) • External camera (more polished)

Edit Your Content

• Drop into editor, make it stunning • Leverage PiP, soundtracks, effects & animations • Repurpose existing content

Publish Your Content

• Who is your audience? • Where do they live?


@wistia @celtx

Online Video HostingGetting discovered: YouTube, Vimeo, etc

Building an audience: Bringing people to your content or site & keeping them there

1

@wistia @celtx

Using Calls to Action

Give people a way to engage with you further

2

@wistia @celtx

Analytics3

@wistia @celtx

Iterating & Improving4Play Rate Engagement

Video topic Video length

Video title Video script

Thumbnail image Calls-to-action

Promotion Video placement

Awesome Customer Examples

Christine Genova PorterProduct Manager@geaux_girl

Kristen CraftDirector of Partnerships

@thecrafty

Question Time!

Free extended trial: wistia.com/trials/new/screenflow

Code for 10% off ScreenFlow: MKSFWISTIA10

http://wistia.com/trials/new/screenflow

Thank You!

Marketing

Creating & Implementing Successful Product Videos