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Creating a Successful School BlogLeo Marshall, The Webb Schools - Chuck Will, Proctor Academy - Peter Baron, AdmissionsQuest
Photo credit: Proctor Academyhttp://www.flickr.com/photos/proctoracademy/5025615679/sizes/l/
Western
Boarding Schools
Associations
Conference
ed ed Social Media
April 2009 May 2010 *July 20100
100
200
300
400
500
Source: Facebook http://www.facebook.com/press/info.php?timeline
ed ed Social Media
April 2009 May 2010 *July 20100
100
200
300
400
500
Source: Facebook http://www.facebook.com/press/info.php?timeline
ed ed Social Media
April 2009 May 2010 *July 20100
100
200
300
400
500
Source: Facebook http://www.facebook.com/press/info.php?timeline
ed ed Social Media
April 2009 May 2010 *July 20100
100
200
300
400
500
Source: Facebook http://www.facebook.com/press/info.php?timeline
ed ed Social Media
April 2009 April 20100
30.0
60.0
90.0
120.0
150.0
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
ed ed Social Media
April 2009 April 20100
30.0
60.0
90.0
120.0
150.0
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
ed ed Social Media
April 2009 April 20100
30.0
60.0
90.0
120.0
150.0
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
Racing to 2000 fans!
Racing to 2000 fans!Tweeting to1000 followers!
What do you do when you get there?
Blog ingredients (based on importance)
✓Great content that engages readers✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Select a platform
SILVERPOINT.NETWEB SOLUTIONS FOR SCHOOLS
How do we think about Education?
A Different Kind of Thinking About Blogs
What Do We Really Need to be Saying about our Schools?
A Different Kind of Thinking About Blogs
It’s Not About the Hype!
A Different Kind of Thinking About Blogs
Strategies that work for me
The 22 Immutable Laws of Marketing
Law #2: If you are not #1 in a category, create a new category in which you are #1.
Strategies that work for me
Strategies that work for me
Strategies that work for me
• Explore the trivial to illuminate great truths.
Strategies that work for me
• Explore the trivial to illuminate great truths.
• Communicate as a person. Be human. State opinion.
Strategies that work for me
• Explore the trivial to illuminate great truths.
• Communicate as a person. Be human. State opinion.
• Develop and cultivate a voice.
Strategies that work for me
• Explore the trivial to illuminate great truths.
• Communicate as a person. Be human. State opinion.
• Develop and cultivate a voice.
• Use (imperfect!) images.
Strategies that work for me
• Explore the trivial to illuminate great truths.
• Communicate as a person. Be human. State opinion.
• Develop and cultivate a voice.
• Use (imperfect!) images.
• Avoid writing about… Provide the immediate experience of…
Strategies that work for me
• Explore the trivial to illuminate great truths.
• Communicate as a person. Be human. State opinion.
• Develop and cultivate a voice.
• Use (imperfect!) images.
• Avoid writing about… Provide the immediate experience of…
• Comment on an intriguing article or blog. Provide links.
Strategies that work for me
• Explore the trivial to illuminate great truths.
• Communicate as a person. Be human. State opinion.
• Develop and cultivate a voice.
• Use (imperfect!) images.
• Avoid writing about… Provide the immediate experience of…
• Comment on an intriguing article or blog. Provide links.
• Twitter: It’s not who you follow, it’s whom you follow.
Strategies that work for me
Photo credit: Gould Academyhttp://www.flickr.com/photos/gouldacademy/4730184077/
Finding your student story tellers
Finding your student story tellers
There are as many perspectives as there are students
Why Andrea & Brandon would rock a student blog!
What did Steve do this time?By Brandon & AndreaIn libris graecis appetere mea. At vim odio lorem omnes, pri id iuvaret partiendo. Vivendo menandri et sed. Lorem volumus blandit cu has.Sit cu alia porro fuisset.
Ea pro natum invidunt repudiandae, his et facilisis vituperatoribus. Mei eu ubique altera senserit, consul eripuit accusata has ne.
In libris graecis appetere mea. At vim odio lorem omnes, pri id iuvaret partiendo. Vivendo menandri et sed.
In libris graecis appetere mea. At vim odio lorem omnes, pri id iuvaret partiendo. Vivendo menandri et sed. Lorem volumus blandit cu has.Sit cu alia porro fuisset.
Ea pro natum invidunt repudiandae, his et facilisis vituperatoribus. Mei eu ubique altera senserit, consul eripuit accusata has ne.
Ea pro natum invidunt repudiandae, his et facilisis vituperatoribus.
West Beverly HighThe Student Newspaper at West Beverly High School
Finding your student story tellers
This is just a start...
Judd Nelson ’78, St. Paul’s School
Tucker KimballDirector of Communications
Gould Academy
Image credit: Gould Academy
Tucker KimballDirector of Communications
Gould Academy
Image credit: Gould Academy
Glog NotesAuthentic student voiceTrust: post without review content posted 5 days a weekCompensation: digital cameras50,000 views in 4 years
Image credit: Gould Academy
Go Organic... it’s not just about food
ed ed Social Media
Newspaper
Radio
English Dept
Science Dept
Math Dept
SID
David Bill & Pete Smith
twitter.com/dcinc66 twitter.com/pesmith
SOCIAL MEDIA STUDENT REPORTERSUSING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION
Photo Credit: Worcester Academywww.flickr.com/photos/worcesteracademy/3199600717
Photo credit: Worcester Academyhttp://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
Photo credit: Worcester Academyhttp://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
The result?
Go Organic... it’s not just about food
USA TodayJanuary 13, 2009
NBC WHGH, Ch7 Boston
January 13, 2009
National PostCanada
January 14, 2009
PBS News Hour Extra
January 14, 2009
CBS - WBZTV Channel 4
BostonJanuary 16, 2009
WA @ The Inauguration
WA @ The Inauguration
18
Trust me. You can do this!
Blog to do list (based on importance)
✓Great content that engages readers✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Select a platform
