“Excellence in Brand Management”

IFA

Company Overview – 2011

Why IFA?

IFA

The members of the IFA Sales Team are all successful executives with years of experience in the Specialty, Natural and Confection Food industry Major consumer packaged goods experience. Expertise in grocery, natural, drug, mass and convenience A critical mass of sales resources to help our clients successfully

fulfill their potential sales. The owners of IFA are committed to the long term success of

IFA, resulting in a vested interest in building your brand to its fullest potential

We assist in directing clients toward brand strategies that result in positive business outcomes

With a focused portfolio IFA can: Develop a sales plan which calculates the sales potential for a

client, demonstrating success Focus on increasing sales IFA can cover more sales opportunities and help you stay within

sales budgets, reducing cost Menu of services – IFA has options

Our sales network

IFA

Our broker network is anchored by NS Sales nationally, as well as other strong brokers in the marketplace

NS Sales covers our national natural sales efforts, as well as some of specialty grocery markets

NS Sales, owned by Acosta, the nations largest food broker. Employs over 400 associates that cover retailers from store level Truly national, professional coverage IFA has a long successful relationship with NS Sales and their

senior management.

Together with our broker network we have strong alternate channel coverage as well. C-Store Business

Regional Drug

Rite Aid, CVS, Walgreens Mass

Target, Big Lots, Tuesday Morning

IFA

Dale Lucas VP Sales Western USSonoma, CA

Dale Lucas VP Sales Western USSonoma, CA

Mike Wheeler VP Sales Midwest USMinneapolis, MN

Mike Wheeler VP Sales Midwest USMinneapolis, MN

Don Cook President & CEO, Sales Eastern US

Lancaster, PA

Don Cook President & CEO, Sales Eastern US

Lancaster, PA

IFA Sales coverage of the US market

Gregory Figueroa COO & CFO – IFA Corporate Office

Dallas, TX

Gregory Figueroa COO & CFO – IFA Corporate Office

Dallas, TX

IFA Corporate Office

Morristown, NJ

IFA Corporate Office

Morristown, NJ

Specialized focus in areas to increase sales

IFA

• Analysis– Utilizing syndicated data– Sales to customers– Target specific retail opportunities

• Planning– By broker– By distributor– By retailer

• Selling– Managing broker network– Selling retailers– Trade Show Activities

• Follow-up Activities– Regular review with clients about progress in the market– Category Review schedules and appointments, when available

IFA Brand Representation Advantages

IFA

Full sales reporting provided monthly: Sales by customer Conference call with the sales team

Open book financial reporting provided: Promotional Spending Slotting

Comprehensive brand coverage at Food Shows, resulting in savings in booth cost, personnel and time Some of the shows that IFA will participate in:

Fancy Food – East and West Natural Expo – East and West Many major distributor shows – Market Centre, DPI, Kehe,

Millbrook, Haddon House Structured communication with clients to maintain

relationships Increased sales coverage throughout the United Sates

IFA client’s list includes successful natural and specialty brands

IFA

IFA new client evaluation process

IFA

IFA partner meeting to discuss your brand Full market assessment

Retail Distributor Alternate channel possibilities

Sales plan with retail targets by distributors Schedule activities

Determine upcoming category reviews for retailers with published schedules

Trade show plans Conference call schedule In field work with IFA sales team

IFA is the right choice for brand excellence in the US

IFA

Extensive Industry Knowledge Focused Portfolio Successful Sales Network Alternate channel capabilities Professional planning process Structured communication with clients Proven success

“Excellence in Brand Management”

IFA