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Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

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Page 1: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Page 2: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Campaigns and public information notices appearing in the Evening Standard for FY’s April 2007-March 2013

April 2007-March 2008

April 2008-March 2009

April 2009-March 2010

April 2010-March 2011

April 2011-March 2012

April 2012-March 2013

Public and legal notices

• Audit of accounts public notice

• Tube upgrade programme• Cycling, • Safer travel at night• Oyster• Congestion Charging retail• Public inspection notices, closure of audit notice

• Tube upgrade programme• Congestion Charging• River services• Cycle hire• Low Emission Zone• Overground• Public notices (Accounting public notice, Blackwall tunnel)

• Low Emission Zone• Tube investment programme• public notices•Tube ‘check before you travel’• Congestion Charging• Powered two wheelers in bus lanes• River Crossings consultation

• Tube investment programme• Public inspection notice (audit of accounts)• River Crossings consultation• Congestion Charging• London 2012 Olympic Route Network

Page 3: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

London Underground Investment Programme 2009-2012

Campaign objective: To inform Londoners about the London Underground Investment Programme

Page 4: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Tube Northern Line Closure 2010

Page 5: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Tube Upgrade Programme Feb 2011 - 2012

Campaign objective: To inform Londoners about the Tube Upgrade Plan

Page 6: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Check Before You Travel 2011-2012

Campaign objective: To encourage customers to check for planned Tube disruptions when travelling at weekends

Page 7: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Overground East London Line Extension 2009

Campaign objective: To raise awareness of the improvements to the London Overground.

Overground 2011

Page 8: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Oyster 2009

Campaign objectives: to help Oyster customers avoid paying the maximum fare.

Campaign objectives: to help Oyster customers understand that they can use Oyster across a number of different modes including national rail

Page 9: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Congestion Charging: Launch of the new Retail provider 2009

Campaign objective: To inform drivers about the location changes of the retail channel and to encourage them to use the online shop locator.

Page 10: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Congestion Charge 2010-2011

Campaign objectives: To inform drivers about the changes to the operation of the scheme and to encourage drivers to register for Auto Pay to reduce the risk of drivers receiving penalties

Page 11: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Congestion Charge Xmas Free days 2012

Campaign objectives: To raise awareness of the suspension of the charge during the Festive period.

Page 12: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Cycling 2009

Page 13: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Cycle Hire 2010

Campaign objective: To announce the launch of the new cycle hire scheme

Page 14: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Powered two wheeler Bus Lanes 2011-2012

Page 15: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

London River Services 2010

Page 16: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Low Emission Zone consultation 2010

Page 17: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

River Crossing Consultation Feb and Oct 2012

Campaign objective: To encourage Londoners and local residents to have their say on the proposals

Page 18: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Congestion Charge Consultation 2010 Congestion Charge Consultation 2012/13

Page 19: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Low Emission Zone 2011

Campaign objective: To encourage owners of affected vehicles to take timely action to meet the required emissions standards

Page 20: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

Safer Travel at Night 2009

Campaign objective: To reduce the propensity to use unbooked minicabs and to help contribute to a reduction in the number of minicab related sexual offences

Page 21: Examples of Transport for London Campaigns appearing in the Evening Standard for FY’s April 2007-March 2013

London 2012 Olympic road network 2012

Campaign objective: To raise of awareness of how and where the Olympic/Paralympic route network operated and to encourage drivers to plan ahead to avoid the route