EWM Corparate Profile

8/9/2019 EWM Corparate Profile

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Y O U R B R A N D S P A R T N E R


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SRI LANKA

COUNTRY PROFILE

Sri Lanka has a documented history of over 3,000 years, while there is evidence of human settlements that

date back as far as 35,000 years BC. Sri Lankan society underwent major changes with the arrival of

Buddhism in 250 BC.

The island underwent repeated South Indian invations and certain parts of the country were later ruled

under the Portuguese who came here in 1505, the Dutch in 1658 followed by the British who captured the

entire country in 1815. Subsequently, in 1948 the country gained independence from the British. Sri Lanka isnow a republic and a unitary state, governed by a Presidential system. It has a multi-party democracy with

a Parliament, whose members are elected by proportional representation.

The GDP was US $ 59.4 billion (2012). Per capita GDP was US $ 2,923 with a growth of 6.4% p. a. [2012].

The population is approximately 21 million, with an annual growth rate of 0.73%. The official languages are

Sinhala and Tamil. English is the language of commerce and is widely understood.

A FAST

GROWING

CONSUMER

MARKET

Rising education, income

levels and the desire for a

better quality of life have

made Sri Lankan consumers

more discerning in their

choice of products.


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DELIVERING SUPERIOR VALUE


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We began our journey as stockists for leadingnames in consumer products and were swift to

see the potential in steering our course under

our own steam. Consequently, we have

emerged as a leading player in distribution in

Sri Lanka, handling imported products, locally

manufactured products of our business

partners, as well as our inherent brands

emerging from our own manufacturing

facilities as well as joint ventures.

Reaching the top with Turkey

Meeting the need of Sri Lankan consumers for

a healthy lifestyle, our Turkey brand struck a

resonant chord, emerging as the nations top

brand in the premium quality cooking oil

segment. We have now extended the Turkey

brand across a wide range of food products in

a number of categories. In addition, Textured

Vegetable Protein (TVP) is one of our major

product lines. At our state-of-the-art plant, we

manufacture soya nuggets in different shapes.

This is sold as the popular Turkey brand soyameat to the consumer market, as well as in bulk

form to the B2B market.

Partnering for Success

Our business partners entrusted us with their

brands, which we have helped elevate to

prominent positions in the market, thus

achieving the goals of our joint venture

partners, our own manufacturing facilities, as

well as reaching the best placement volumes in

our distribution network.

ABOUT

EAST WEST MARKETING

OUR VISIONTo be the best in distribution of consumer goods with the most extensive and widespread networkin Sri Lanka

OUR MISSION

To offer superior value to our business partners, convenience to our consumers and reward ourinternal stakeholders with a pleasant working environment

OUR PHILOSOPHY

To revere our country and show concern towards environmental issues. Deliver superior value toour consumers and other stakeholders. Reward the deserving and provide support and guidance tothe weak. Inspire our team to achieve our goals

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OUR BUSINESS

UNLIMITED

GROWTH

POTENTIAL

Within a short span of time, we have achieved

many significant milestones, focusing on our

core business as well as making essential shifts

from our path, which have helped us reach our

current position as leaders in multiple spheres.

Our Key Profit Entities enable us to achieve alarge market share along with a substantial sales

force and well established distribution network.

The FMCG, Confectionary and Bakery units

handle the Turkey and the Bakery range

respectively. Our resource base of over 150 Sales

staff is viewed as our most valuable asset to

ensure the continued expansion of corporate

interests into new and exciting lines of business.


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OUR

BUSINESS

We commenced operations as stockists for Warner Lambert & Company, Mayer & Baker, German

Remedies and Ranbaxy Laboratories, which gave us our first taste of handling world-class brands.

Subsequently, our entry took place into the market of import and distribution of Textured Vegetable

Protein popularly known as soya meat. Through strategic investments in key areas of business, our

activities currently span areas ranging from the supply of raw material, to the final delivery of the

products to the consumer. However, our key strength lies in our ability to identify consumer needs in

the fast-changing marketplace and meet them with our innovative products, coupled with a superior

service, which is focused on building and maintaining long-term relationships with our customers.

Through highly focused market research and analysis of the strategic business environment, we haveidentified future areas of growth, which will help us expand our reach into a wide range of products

which will give us a commanding presence in the Sri Lankan marketplace

HUMAN RESOURCES

OUR STRENGTH: OUR PEOPLE

Our employees consist of highly qualified, professional personnel who possess excellent educational

backgrounds, specialized functional skills and a wealth of practical knowledge. We recognize that in

order to expand and grow, the company needs teamwork and that is why our employees work to

develop company strength and prosperity through unity.

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WAREHOUSING & MANUFACTURING

EXPANDING OUR

MARKET SHARE

As a leading distributor and manufacturer of

consumer products, we possess excellent

manufacturing facilities, which are backed by a

sophisticated and an extensive distribution

network, to ensure that our products reach thefinal consumer in superior condition, while also

keeping costs to the minimum.


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WAREHOUSING &

MANUFACTURINGBAKERY INDUSTRY SUPPLIES

We are a leading supplier to the fast-growing baking industry, with a well-established clientele for

our Industrial Margarine, Biscuit Fat and Bun Compound, which among many other ingredients are

imported from Malaysia, Indonesia and Denmark and distributed to the local bakery industry. Our

range of products include Turkey Brand Products, Bake Rich Brand Products, Bake Choc Flavours,

Magimix Bread Improver, Nevada Yeast and Saf yeast from Lesaffre, the worlds largest

manufacturer of yeast. We also manufacture Bread and Bun Compound at our own facilities. Fat

products are manufactured with imported ingredients to prepare bakery goods.

WAREHOUSING SERVICES

As a leading provider of logistics and warehousing services, we are well placed to ensure that our

products reach the consumer quickly and in excellent condition, without adding to the cost. In

addition to our central warehouse, located close to our manufacturing facility, we have wholesalers

and distributors in all the provinces to ensure accurate and speedy distribution which facilitates

smooth operations.

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DISTRIBUTION & NETWORK

REACHING OUT

TO CUSTOMERS

Our strategic investments and expertise come

together with our finest products at the most

competitive prices to reach our valued

customers on time. It is our intent to secure

long-term growth by synergising and blendingthe diverse pool of competencies residing in

our Key Profit Entities to utilize emerging

opportunities in the FMCG sector. Our

institutional strengths - deep understanding of

the Sri Lankan consumer, strong trademarks, a

deep and wide distribution network,

agri-sourcing skills and packaging knowledge -

continue to be effectively leveraged to rapidly

grow in the field of distribution.


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DISTRIBUTION &

NETWORK

Since the inception of our company, our focus has been

on distribution, resulting in a network that covers the

entire island. We ensure that our wholesalers and

distributors possess the best of storage, as well as the

required transportation facilities to guarantee an

efficient and cost-effective delivery.

We distribute our own products belonging to our KeyProfit Entities, our business partners, retailers in the

B2C sector, as well as institutional customers in the

B2B sector, such as hotels, restaurants, bakeries,

fast-food franchises and the modern trade which are

parts of different supermarket chains. All goods are

transported to stockists and direct dealers through

company owned fleets of vehicles, which ensure timely

delivery, better control and lower costs, which

ultimately benefit clients.

We have strengthened our infrastructure facilities,

which consist of a technologically competent complex

in the central location of Colombo 13 and a spacious

warehousing complex in Wattala, which is close to Sri

Lanka's main international airport as well as the Free

Trade Zone. The use of interlinked VPN solution

between the sales office and warehouses eliminates

unnecessary delays.

Direct Dealers(542 Dealers)

Stockists(FMCG - 52, Bakery - 28)

Direct Reach(45,000 Outlets)

Distributor Points

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IN-STORE DISPLAY

THE BEST VIEW

We have developed well-established

relationships in the distribution and retail

trade, which enable us to get the best possible

display spaces in a variety of outlets, including

the modern trade. As bulk providers, we

command considerable influence in having our

products placed in the best possible locations

within stores, thus attracting greater attention

from consumers.


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IN-STORE

DISPLAY


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CORPORATE SOCIALRESPONSIBILITY

SHARING OURGOOD FORTUNE

Our Corporate Social Responsibility programme

is based on the internationally accepted 'Triple

Bottom-line' concept, which encompasses

Profit, People and the Planet. This ensures a

holistic approach benefiting all stakeholders,including future generations.


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CORPORATE SOCIAL

RESPONSIBILITY

Helping our Small Scale Food Manufacturers prosper in their chosen sphere helps us broad-base

and add variety to our production, while also helping them achieve a level of prosperity, which

would normally seem beyond their reach. Accordingly, we have appointed them as our suppliers,

providing them with the standard formula/recipe, as well as technical know-how for

manufacturing and developing our brands. This enables the supplier to excel in their production

practices, while also developing their entrepreneurial and creative ability.

Helping Estate Sector FamiliesWhile the estate sector has traditionally been among the largest foreign exchange earners of this

country, its workers have been among the poorest, with few advancement opportunities open to

them. We provide free medical advice on nutrition, healthy habits, food practices etc. with a reput-

ed medical practitioner, in some of the estate areas.

Profiting the People and the Planet

We make sure that all our business activities are conducted in a spirit of fairness, while also help-

ing out smallholders and businesses belonging to underprivileged segments of society. We do not

enter any business where a question of morals or ethics may arise. As a responsible corporate

entity it is our duty to look after the well-being of our staff, as well as our less fortunate brethren,

irrespective of their nationality or faith. Staff members are assured of a proper work-life balance

and well-defined career path. We also share our goodwill in material, as well as humanitarian

terms among the needy and vulnerable segments. We focus on uplifting their lives, instead of

creating a culture of dependency.

Our choice of products, as well as our infrastructural facilities have been chosen and built in a

manner that does not harm the environment. We also have our premises inspected by the relevant

authorizes to ensure that they do not breach any environmental laws or accepted environmental

practices.

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COMPANY REVIEW

East West Marketing Private Limited is one of Sri Lankas leading high-revenue FMCG

Companies involved in the distribution and marketing of consumer packaged goods.

Building on a legacy of quality and experience of over 28 years, EWM is today Sri Lankas

most trusted name in the field of distribution. EWM's FMCG portfolio today includes a few

flagship brands with distinct brand identities Turkey as the master brand for quality

cooking oil, along with Melbourne Cheese for excellent dairy products. EWM today operates

in key consumer product categories and has a wide distribution network, covering island

wide retail outlets with a high penetration in both urban and rural markets. The company

started operations in 1986 and has come a long way today to become one of the biggest Sri

Lankan-owned consumer goods companies. What sets EWM apart from the crowd is its

ability to change ahead of others and to always set new standards in corporate governance

and innovation. The company is growing at rapid pace with well-established distribution

networks and has a strong and competitive presence across the FMCG sector in the country.

For its consistent adherence to quality, customer focus and dependability, EWM has

received a number of awards and accolades over the years.

FUTURE GOALS AND OBJECTIVES

Our future expectations will see us being responsible for distributing the biggest brands in

the country, making us the largest provider of consumer goods in Sri Lanka, offering

superior value to our business partners, convenience to our consumers and rewarding our

internal stakeholders with pleasant working conditions. We seek to constantly evolve and

thrive on employee and customer retention, thinking bigger and better to deliver what

consumers want. Our proactive customer service and logistics, access to a high-end retailer

network and year round availability of products amount to a reputation for expertise built

over 28 years. We further aim to give back to our community in the form of CSR initiatives

such as projects in the field of Environment, Healthcare, Education, Community Welfare and

Women's Empowerment.

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Head Office

297/2, George R. De Silva Mw.Colombo 13, Sri Lanka.

Stores Complex

242/1, Canal Road,Elakanda Hendala,

Wattala,Sri Lanka.

Factory Complex

242/10, Canal Road, Elakanda Hendala,Wattala, Sri Lanka.

T: +94 11 7441111 F: +94 11 2331435E: [email protected]

www.ewm.lk

Documents

EWM Corparate Profile