Event Review 2014 · * Independent research by Fusion Communications, June 2014 92% of exhibitors have or are likely to rebook for next year* 75 new contacts met on average by exhibitors*

vitafoods.eu.com

Event Review

2014

Accommodation Partner Official Air Carrier

Steering Committee

Event Content Providers

Vitafoods

Media & Association Partners

Exhibition & Conference Sponsors

Supporters

02 | Vitafoods Europe Event Review 2014

Supporters

Bakery andsnacks.com

Beverage daily.com

The magazine for those who use, sale and produce food ingredients on the Russian food ingredients market

Confectionery news.com

DAIRY reporter.com

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Event Summary

I would like to take this opportunity to personally thank all our exhibitors, sponsors, media partners and associations for helping us make this event the biggest and best yet enabling positive discussions, debate and business to take place.

Vitafoods Europe continues to evolve demonstrating the importance of bringing together industry leading suppliers and senior-level professionals from around the world to launch products, do business and showcase the latest industry developments. I am incredibly proud of the level of profitable deals and partnerships which were concluded at the event.

This year we introduced more new educational content than ever before, meeting the demand for the latest information to tackle the challenges of our buoyant and ever-changing nutraceutical industry. No less than nine brand new visitor attractions were developed to do exactly that including; the Vitafoods Live! Theatre, Innovation Pavilions, Finished Products Theatre, Dr John’s Expert Insights and a Peer-to-Peer Networking Event within the exhibition, plus new premium content was added to help ensure Vitafoods Europe continues to be the most focussed event in the industry.

The New Products Zone, demonstrating the latest innovations, was relocated within the exhibition halls and featured 25% more products than in 2013 whilst all visitor attractions saw an impressive increase in attendees, satisfying the thirst for knowledge.

This report summarises the 2014 event whilst highlighting its continued growth and development as well as demonstrating our commitment to consistently deliver a focussed senior-level audience dedicated to the nutraceutical, dietary supplements, functional food and drinks industries. If you have already booked your stand for 2015 I would like to thank you for your continued support.

We look forward to welcoming you on 5-7 May 2015, at Palexpo, Geneva.

Chris Lee, Portfolio Director

Record-breaking numbers of exhibitors, visitors, delegates and speakers came together to close lucrative business deals, develop relationships and network at the global meeting place for the nutraceutical industry in Geneva.

Vitafoods Europe Event Review 2014 | 03

Vitafoods Europe 2014 at a glance

102 visiting countries

8 international pavilions

99 products in the New Products Zone

13,874 attendees 12.5% increase

739 exhibiting companies

11% increase in event size (m2)

233 conference delegates

141 educational sessions

41 exhibiting countries

15 visitor attractions


Visitor Summary

Visitor AudienceBusiness activity40.6% Manufacturer29.6% Distributor6.1% Consultant5.8% Research/Scientific3.3% Contract manufacturer/Private label2.2% Import1.8% Export1.8% Wholesaler1.8% Retailer7.0% Other

Business area36.6% Dietary supplements16.1% Pharmaceuticals10.2% Food9.7% Functional food & drinks 7.6% Health food6.1% Natural & herbal medicine2.1% Personal care2.1% Nutricosmetics1.5% Beverages8.0% Other

Job level31.2% Managing Director/President/Chief Executive14.3% Manager - without staff13.6% Manager - with staff13.2% Director/Vice-President12.4% Senior Manager4.6% Executive3.9% Assistant3.6% Chemist/Scientist/Laboratory0.4% Student2.8% Other

Decision making power47.4% Final decision36.4% Influence & recommend11.6% Specify a need4.6% Play no part

€1,396,353 average spending power per visitor on nutraceutical ingredients & raw materials per annum+

A growing audience

2011 2012 2013 2014

13,874 attendees 12.5% increase

102 visiting countries

+12.5%

“Vitafoods Europe is a world class trade show and industry event. It’s a great show at a fabulous location, that delivers highly productive networking opportunities that consistently result in positive business outcomes for our company. Rick Pope, Director Sales & Marketing – Arctic Nutrition Visitor 2014 ”

+ Vitafoods Europe Visitor Statistics, June 2014

“I visit Vitafoods Europe to meet with existing suppliers and network, it also allows me to discover innovation and pick out interesting products. I always find something of interest at the event.

Koop Fledderus, Managing Director - Ruitenberg Basiqs Visitor 2014 ”


* Independent research by Fusion Communications, June 2014

Visitors to the 2014 event included:

■ Scientific Director, Boots UK ■ CEO, Colgate Palmolive ■ CEO, Danone Medical Nutrition ■ Consultant, GlaxoSmithKline ■ VP Product Supply & Development, Herbalife Europe Ltd ■ Strategic Purchasing Manager, Kraft Ltd ■ R&D Director, Korea Yakult ■ Product Manager, Longyear AS ■ Business Development Manager, Lucozade Ribena Suntory ■ Scientific Director, Nestlé ■ Marketing Manager, Pfizer ■ President & CEO, Unilever ■ President, Vitabiotics ■ Director, Walmark A.S ■ Purchase Director, Barentz ■ CEO, Bayer Consumer Care ■ Product Manager, Brunel Healthcare ■ Consultant, Merck Consumer Health ■ Managing Director, Weber & Weber GmbH ■ Executive Vice President, Yves Rocher Sante Naturelle ■ Marketing Director, Higher Nature ■ Consultant, Htc Group ■ Director Product & Services, Lighterlife UK Ltd ■ Managing Director, Lonsdale Health Products Ltd ■ Director, Marlin Chemicals Ltd ■ Director, Nature Medical Ltd ■ European Director Of Operations, Naturewise Ltd ■ Director, Oat Services Ltd ■ Category Manager, Opalbond Nutrition Ltd ■ Managing Director, Organic Burst ■ Purchasing Specialist, Toikako Kaubandus Oace ■ Owner / President, American River Nutrition ■ Director Of Business Development, Primelife America Llc ■ Export Manager, Natural & Organic Farms Mexico ■ Production Manager, Seadragon Marine Oils Ltd ■ R&D Manager, Bara Herbs Ltd ■ Managing Director, Emirates Snack Foods Llc ■ Principal Scientist, Himalaya Global Research Ctr ■ Food Technologist, Strauss Coffee ■ Vice President, Agio Pharmaceuticals ■ Director, Esprit Care Sdn Bhd ■ Director International Department, Gnt Biotech And Medicals Corp ■ Group Managing Director, Hilton Pharma ■ Director - Medical Affairs, Mega Lifesciences ■ President, Meiji Food Materia ■ Head Of Operations, Morgan Chemicals ■ CEO, Oreo Healthcare ■ Technical Manager, Pharmatech Asia Group Ltd ■ Doctor, Swiss Pharma Pvt Ltd ■ Director, Muscle Power ■ Purchasing Specialist, Lek-Am Pharmaceutical Company ■ Head Of Quality Management, Nestec Sa ■ Pharmaceutical Technician, Hc Clover ■ Product Development Director, Solutex Gc Sl ■ Purchase Manager Private Label, Gymgrossisten ■ Purchasing Manager, Superfruit Scandinavia Ab ■ Project Coordinator R&D, Emmi Schweiz Ag ■ Techical Director, Galderma ■ Purchaser, Hadener Rohstoffe GmbH ■ MSc Nutritionist, Hochdorf Nutrifood ■ Senior Product Manager, Impag Ag ■ Quality/R&D Manager, La Semeuse Sa ■ Head Of Pharmacist, La Tour Reseau De Soins ■ Scientific Director, Maqui New Life Ag ■ Research Professor, Korea University ■ Supply Chain Director, Mbp Group ■ Global Sourcing, Grupo J Uriach ■ Head Of Nutraceuticals, Vivatis Pharma GmbH ■ Purchasing Department, Raab Vitalfood GmbH ■ Buyer, QVC Germany ■ Brand Manager I&R, Powerbar Europe GmbH ■ Nutritionist Consultant, Dgerber Gesundheitscoaching ■ Regulatory Affairs Manager, Epsilon Health Plus many more...

94% of visitors rated the show as excellent or good*

91% of visitors consider it important that they attend*

Visitors attended from 102 countriesThe top visiting countries were:

Switzerland

France

Germany

Italy

UK

Spain

Netherlands

Belgium

Poland

USA

Republic of Korea

Denmark

Czech Republic

Hungary

96% of visitors met or exceeded their expectations 58% of visitors met with existing suppliers

49% of visitors sourced new products/suppliers

42% of visitors learnt about specific products/ingredients

38% of visitors found potential suppliers for a specific tender/contract

Achieved as a result of visiting*

90% of exhibitors rated the quality of audience as excellent or good

Sweden

India

Norway

Finland

Portugal

Israel

Delivering a quality audience*

91% of exhibitors rated visitors as the right target audience for their business

24% of visitors haven’t visited any other events in the past two years*

85%of visitors are senior management level or above+


Exhibitor Summary


41 exhibiting countries

8 international pavilions

€403,232 average revenue expected to be generated as a result of exhibiting*

* Independent research by Fusion Communications, June 2014

92%of exhibitors have or are likely to rebook for next year*

75 new contacts met on average by exhibitors*

53 existing contacts met on average by exhibitors*

11% increase in event size (m2)

“Vitafoods Europe is a show we have to do, it’s a targeted event and very effective for meeting lots of new and existing customers. It’s very well organised and has improved year-on-year.

Sandrine Cuisenier, Marketing Manager - Ingredia Exhibitor 2014

”

“It’s all about the quality of visitors that Vitafoods Europe delivers. The show gets a lot of executives and decision-makers. That’s what I like about the show and what makes it stand out above others.

Justin D. Krahl, Sales Manager - Probium Exhibitor 2014 ”


Exhibiting companies Exhibitors at Vitafoods Europe 2014 included suppliers of nutraceutical ingredients, raw materials and service providers. The following are the top 10 core health areas exhibitors cover:

77% of exhibitors saw visitors they wouldn’t see elsewhere

68% of exhibitors met potential customers that they have already had discussions with

70% of exhibitors met existing customers

Achieved as a result of exhibiting*

85% of exhibitors met or exceeded their overall objectives

84% of exhibitors rated Vitafoods Europe 2014 as excellent or good

78% of exhibitors generated good leads and prospects

8 International Pavilions from the following countries:

Republic of KoreaBelgiumChinaUSA

IndiaFrancePolandSerbia

24.2% Bone & joint health 23.9% Anti-ageing 23.0% Women’s health22.3% Weight management & satiety21.6% Immune system

20.9% Sports performance20.4% Heart health19.2% Energy & endurance17.4% Men’s health 16.6% Nutricosmetics

2014 Exhibitors

From key leading industry suppliers to small innovative companies, a wide variety of exhibitors represented 41 countries from around the world and included:

■ 3i Nature ■ 3w Botanical Extract ■ Abyss’ Ingredients ■ ADM International Sarl ■ Aenova Group ■ AIMBR Life Sciences, Inc ■ Ajinomoto Omnichem ■ Aker BioMarine Antarctic ■ Alchem International Ltd ■ Alkaloids Corporation ■ Aloe Jaumave ■ Armor Protéines ■ Balchem Encapsulates ■ Berry Pharma ■ Biofarma Spa ■ Bioriginal ■ Biosearch Life ■ Biosolutions Co. Ltd ■ Cambridge Commodities Ltd ■ Capsugel ■ Carotech Inc ■ Carmi Flavors & Fragrance ■ Catalent Pharma Solutions ■ Cell Biotech International ■ Chr. Hansen A/S ■ Colostrum Technologies ■ Croda Europe Ltd ■ DAaCRO GmbH & Co. KG ■ Davisco Foods International Inc ■ Deerland Enzymes ■ De Wit Speciality Oils ■ Diana, Food Division ■ Dr. Paul Lohmann GmbH KG ■ DSM Nutritional Products Europe Ltd ■ DuPont Nutrition & Health ■ Epax ■ Evear Extraction ■ Fenchem ■ GeekayBioProducts ■ Golden Omega S.A ■ HerbaKraft, Inc ■ Ingredia Nutritional ■ Innophos ■ Inner Mongolia Rejuve Biotech Co., Ltd ■ Kaneka Pharma Europe ■ Kappa Bioscience AS ■ Kemin ■ Kyowa Hakka Bio Italia S.r.l. ■ Labialfarma Group ■ Lallemand Health Solutions ■ Lesaffre Human Care ■ Lonza Ltd ■ Lycored Sarl ■ Milk Specialties Global ■ Monteloeder S.L. ■ Natac ■ Naturaloils Chile SA ■ Naturex ■ Neptune Technologies & Bioressources ■ Nexira ■ NutraQ ■ Nutravita ■ Nutrition Health Longevity Cluster ■ Olympic Seafood AS ■ OmniActive Health Technologies Ltd ■ Parry Nutraceuticals ■ Patheon ■ Probiotical Healthcare S.r.l. ■ Roquette ■ Rousselot ■ Roxlor SARL ■ Sabinsa Europe GmbH ■ SternVitamin GmbH & Co. KG ■ Synapharm S.A. ■ Taiyo GmbH ■ Tangshan Sanxin Biochemical Products Co., Ltd ■ Tarandon Laboratory SA ■ Technosoftgel ■ Tereos Pure Circle Solutions ■ Trace Minerals Research ■ UAS Laboratories – The Probiotic Company ■ Van Eehgen Functional Ingredients BV ■ Vital Solutions Swiss AG ■ Vitamins for Life ■ Vitaquest International LLC ■ Willows Ingredients Ltd ■ Winclove Probiotics ■ Yantai Oriental Protein Tech. Co., Ltd ■ Zhejiang Newcovery Biotech Co., Ltd Plus many more...

“This year has been a very good show for us, we have met with more people and generated more leads than ever before. We’re very happy with the results and already looking forward to exhibiting in 2015. We use the event to generate new leads as well as meet with our customer base from across Europe.

Miguel Martinho, Marketing Manager - KeminExhibitor 2014 ”

Service PavilionFeatured 26 suppliers that provided a full range of services such as packaging, consulting services, regulatory assistance and process and pilot information.

Meet your Peers Networking Event A brand new event for visitors to discuss projects, exchange ideas and develop business relationships.

Innovation Pavilion This brand new pavilion showcased small innovative start-up businesses offering unique products, new to the nutraceutical industry.

Vitafoods Live! Theatre Lively debates covered some of the most current topics including the future for Omega-3, the rise of medical foods and protein for the mass market. Panelists included:


More than an exhibition Introducing more content than ever before, the wide range of visitor attractions provided inspiration, education, regulatory advice and insights into the latest trends and reinforced Vitafoods Europe as a key source of knowledge for the nutraceutical industry. The diverse range of content enabled visitors to enhance their experience at the show, encouraging them to return on multiple days and year-on-year.

15 visitor attractions

New Products Zone This central display area located within the exhibition showcased 99 of the most innovative products from exhibitors. All products displayed were launched at the event or within the 12 months leading up to it.

Nutra Insights Hub 19 free-to-attend presentations offered the latest insights, expert views and key market trends. Topics included labelling, claims, access to markets and regulation and attracted 805 visitors.

9 new learning opportunities

Dr John’s Expert Insights Running alongside the New Products Zone, Dr John Wilkinson, regulatory approval expert, offered independent insights and expertise on a variety of ingredients as well as regulatory status and approval.

Plus many more...

Presentations by:

Exhibitor Presentation Theatre 24 free-to-attend exhibitor presentations featuring product demonstrations, new developments and findings from key research. The theatre attracted 1054 attendees.

In association with:

Market & Trend Overview This interactive attraction offered a snapshot of key emerging trends and health issues that impact product activity in the nutraceutical, nutritional and functional food markets.

Food Supplements Europe Panel Discussion Key companies discussed their perspectives on the European food supplements market, and the ambitions for the future of the sector as well as the role Food Supplements Europe will play.

Poster Presentations Showcased 22 scientific research studies conducted by R&D experts from around the world.

Innovation Tours 8 themed tours guided visitors around the event to listen to presentations and demonstrations on exhibitor stands and sample their latest products.

Regulatory Advice Sessions EAS Strategic Advice offered visitors the chance to receive personalised regulatory advice specific to their business needs saving 1000s of Euros on consultancy fees.


NUTRAingredients.com

In association with:NEW

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NEW

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food supplementseurope

NEW


Regulatory Masterclasses

Leatherhead Food Research provided delegates with an opportunity to find out more about regulation and legislation and covered the challenges of FIC regulation, PARNUT’s and the regulation of food supplements.

Premium Content

Delegates included:

■ Scientist, Abbot Laboratories ■ Researcher, Academy of Health & Food Science ■ Director Clinical R&D, Aker Biomarine ■ Project Manager R&D, Danone Research ■ Head of Innovations, Delacon Biotechnik GmbH ■ Investment Manager, DSM Venturing ■ Marketing Director, New Product Commercialisation ■ Fellow, Kellogg’s ■ Team Manager, Korea Yakult ■ Project Manager, Lesaffre Human Care ■ COO, Lifes2good ■ Regulatory Affairs Manager, L’Oreal Laboratories INNEOV ■ Senior Scientist, Lucozade Ribena Suntory (LR Suntory) ■ Advanced Technologies Scientist, Mars GmbH ■ Managing Director, Commercial Director, Melrose Health Group ■ Research Analyst, Morgan Stanley ■ Senior Research Scientist, Nestec ■ Project Pipeline Leader, Nestlé ■ Development Scientist, CPW S.A. (part of Nestlé) ■ Brand Manager, Marketing Director, Omega Pharma Poland ■ CEO, Petrodiet LLC ■ Consumer Healthcare Director, CHC Specialist, Pharmas Ltd ■ Research Fellow, Procter & Gamble ■ Head of Research & Development, SternVitamin GmbH & Co KG Plus many more…

Co-located with

This year’s conference attracted some of the industry’s leading figures to share their latest scientific research discoveries and applications, as well as market

trends and regulatory updates. For the first time, the conference featured a new modular format covering 16 key topics.

The conference brought together 64 speakers from 20 countries, including experts from Japan, India, Australia and the USA. 47 presentations were peer-reviewed by a group of respected international leaders within the nutraceutical industry who form the Executive Advisory Board.

FourFactors® of Success Masterclass

Healthy Marketing Team took delegates through the key factors which need to be considered when launching a new product to market.

European Investor Meeting

Held for the first time in Europe, this new meeting introduced exciting growth companies and development concepts to an international audience of motivated strategic and financial investors.

Europe’s leading dietary supplements event demonstrated the best in dietary supplements and functional food and drinks. Visitors benefited from new distribution opportunities and bespoke product solutions.

Featuring:■■ Finished Products Theatre

Offered insight into the latest market developments, future trends and cutting-edge product presentations. Plus, an in-depth panel session with Food Supplements Europe.

■■ New Products Zone Displayed 65 of the most innovative products launched at the event or within the 12 months leading up to it.

finishedproductseurope.com


6,610 attendees20% increase

NEW NEW NEW

■■ Tasting Bar Offered visitors the opportunity to assess 46 of the best tasting functional food and drinks on the market.

Plus much more... To receive the Event Review for Finished Products Europe 2014 please contact:

Daria Smith, Event Manager T: +44 (0)20 7017 6482 E: [email protected]

NEW


A comprehensive international visitor marketing campaign was executed in the 6 months leading up to the event using the full range of media including direct mail, email, PR, print media, online advertising and social media.

Print MediaVitafoods Europe worked with 67 of the leading international trade publications. A total of 90 dedicated print adverts appeared as part of the promotional campaign.

Product sourcing

Unmissable business opportunities • Meet 700+ global suppliers• Source 1000s of products • Be inspired by new ideas

• Explore current and future trends• Network with innovators• PLUS: In-depth scientific conference

vitafoods.eu.com/adverturl

discovery

research

networking

6-8 May 2014Palexpo, Geneva, Switzerland

Extracting thE bEst in

nutracEuticals

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Co-located with

Direct MailThree separate direct mail pieces consisting of a postcard, invitation and newsletter were mailed to a carefully selected and highly targeted database. Over 47,200 direct mail pieces were sent to an extensive database of previous show participants, the global Informa database, association memberships and other relevant industry lists.

Spring newsletterExhibition Opening Times:

Tue 06 May 2014 10:00 - 17:30

Wed 07 May 2014 10:00 - 17:30

Thu 08 May 2014 10:00 - 16:00

Newslettersponsored by

Stand 21041

Welcome...With Vitafoods Europe just a few weeks away, the buzzsurrounding this year’s event isgrowing day by day. Visitors,exhibitors, speakers anddelegates are all geared up forwhat will be a record-breakingevent with over 700 exhibitors,presenting over 10,000ingredients, and meeting with inexcess of 13,000 buyers duringthe three days.

The global functional foodmarket in 2013 was estimated tobe $175 billion, which representsa massive 45% share in theworld’s food market. With anannual average growth rate ofaround 15%, the global marketfor functional food is forecast toexceed $230 billion by 2015*.

Vitafoods Europe is a catalyst fordriving this industry growth and byattending you will ensure that youachieve all of your businessobjectives. You can find full detailsof how this year’s event will helpyour business prosper within thisnewsletter, including a wide rangeof new premium content. The newmodular conference format,covering 16 key health topics in-depth, allows you to create apersonalised agenda from as littleas €265. Some of the key speakersoffer interesting insight into theirspecialist subjects within thisnewsletter.

Innovation in nutraceuticals isessential to drive the industryforward and I am very excitedabout all of the new content weare introducing, that will certainlyprovoke thought, question ideasand help your business flourish. Aparticular highlight is the newVitafoods Live! Theatre wheresenior figures from the retailsector, pharmaceutical industryand food manufacturers exploreissues and challenge opinion inlively panel discussions.

Two new Innovation Pavilionsoffer exciting new products fromyoung entrepreneurial start-upswhilst Dr John Wilkinson, anexpert in the regulatory approvalof novel foods, provides impartialadvice within the New ProductsZone and guides daily tourshighlighting genuine innovation.Within Finished Products Europewe have a new theatre coveringcurrent issues from regulatoryadvice, new product highlightsand the latest technology andservices to enter the industry.

I am proud of the impact thatVitafoods Europe and FinishedProducts Europe have played inhelping visitors sourceingredients, raw materials, dietarysupplements and suppliers, aswell as the range of learningopportunities provided. I am alsodelighted that the events are

viewed as themeeting placefor the industry,and to strengthenthis view we have introduced anew ‘Meet your Peers’networking event. Taking placeon Wednesday at 4.30pm, ‘Meet your Peers’ will enable youto explore new projects, discusschallenges, and start newbusiness relationships in aninformal environment.

We look forward to helping youto discover new opportunities,products and people at the eventson the 6-8 May, Geneva.

Chris LeeEvent Director

Don’t forget to download theevent app - Plan your day, createyour agenda, book your meetingsand network with like-mindedvisitors and delegates before,during and after the event.vitafoods.eu.com/app

*Sourced from: Industry Arc , ‘Global FunctionalFood and Nutraceuticals Industry to cross $230Billion Mark in 2015’, 28 December 2013

The Aenova Group is one of theleading companies in the globalpharmaceutical and healthcareindustries. See page 5

1

Download the event appMake the most of your time at the event.

vitafoods.eu.com/app

3 events in 1: Vitafoods Europe, Finished Products Europe, Vitafoods Europe Conference

What’s on?• New Products Zone

• Exhibitor PresentationTheatre

• 9 International Pavilions

• Innovation Tours

• Service Pavilion

• Dr John’s ExpertInsights

• 2 InnovationPavilions

• Poster Presentations

• Vitafoods Live!

• Nutra Insights Hub

• Finished ProductsTheatre

• Tasting Bar

• Regulatory AdviceSessions

• Market & Trend Overview

• Fourfactors® of Success Masterclass

• Regulatory Masterclasses

• European Investor Meeting

Recommend your colleagues to join us vitafoods.eu.com/refer

700ingredients

& raw materialsuppliers

175health

supplementmanufacturers

125free

seminars

6new visitorattractions

13,000industry

professionals

7new

Masterclasses

16pg newsletter_HR2 01/04/2014 12:01 Page 1

Email MarketingThe email marketing campaign was the most comprehensive and effective campaign to date, with 562,188 emails sent. In addition there were 35 email campaigns sent on behalf of the event by media and association partners.

Public Relations An extensive PR campaign produced 258 pieces of editorial promotion, including 51 previews, reaching a circulation of 73,381,003 and the equivalent advertising value of £529,661. During the event a Press Briefing was held and more than 50 members of press attended the exhibition.

Marketing & Promotion

47,200 direct mail pieces

562,188 emails sent

198,813 visits to the website

£529,661 equivalent advertising value via PR


Social MediaThrough the active use of social media, Vitafoods Europe has continued to grow its online community.

4714+ members (+24%)

2808+ followers (+100%)

12 interactive blog posts from leading industry thinkers

Online AdvertisingIn total there were 33 banners on partner websites with a further 81 online diary listings supplementing this campaign. In addition there were 739 banners sent to exhibiting companies to help promote their presence at the show.

67 media partners

4714+ LinkedIn group members

1,899 app users

2808+ Twitter followers

WebsiteThe Vitafoods Europe website attracted 198,813 visits and 129,646 unique visitors from throughout the world in the 8 months leading up to the event.

Show appLaunched 3 weeks prior to the event the app was used by 1,899 people and generated a total of 24,264 views and 345,402 pages were visited. The app was a vital tool in helping visitors plan their time at the event with 5,520 appointments added to the planners, 22,262 exhibitor profiles viewed and 1,928 routes planned around the event.

Exhibitor Support As part of the exhibiting package, exhibitors, sponsors and partners sent out invites to their client databases and they were sent banners to place on their websites and in their email signatures. By inviting their most valued and relevant clients or prospects, exhibitors enjoyed an opportunity to strengthen relationships at the global meeting event for the industry.

5-7 May 2015Palexpo | Geneva | Switzerland

Capitalise on: 13,000+ visiting industry professionals An influential buying audience representing 90+ countries

750 exhibiting companies 1 unmissable event

Generate new business and increase your profits

vitafoods.eu.com/book2015

VF_A5_Landscape_postcard_v5.indd 1 16/04/2014 13:13

AssociationsVitafoods Europe worked with 18 leading industry associations to generate interest from their members.

About InformaInforma Exhibitions organises over 150 business-to-business exhibitions annually via a global network of offices in the UK, Brazil, UAE, Canada, USA, France and Australia. Some of Informa Exhibitions’ leading brands include the Monaco Yacht Show, Vitafoods, China Beauty Expo, Anti-Aging Medicine World Congress, Cityscape and Arab Health.

Informa plc, employing over 8,000 people across 150 cities worldwide, is the largest publicly-owned organiser of exhibitions, events and training in the world providing inspiring marketplaces and opportunities for knowledge to be shared.

For more information please visit: www.informaexhibitions.com or www.informa.com

Organised by

Save the dates for next year5-7 May 2015Palexpo, Geneva

For more information please contact Daria Smith, Event Manager

T: +44 (0)20 7017 [email protected]

Portfolio includes:

24-25 March 2015Transamerica Expo Center, São Paulo, Brazilvitafoodssouthamerica.com

5-7 May 2015Palexpo, Geneva,Switzerlandfinishedproductseurope.com

2-3 September 2015 AsiaWorld-Expo, Hong Kong

vitafoodsasia.com

October 2015 The Forum,Bryanston, Johannesburg, South Africavitafoodsafrica.co.za

Join us on:

@vitafoodseurope

27-29 October 2015 World Trade Centre,Moscow, Russiavitafoodsrussia.com

Documents

Event Review 2014 · * Independent research by Fusion Communications, June 2014 92% of exhibitors have or are likely to rebook for next year* 75 new contacts met on average by exhibitors*