Evaluation Part 4 - How effective was the combination of the 3 products?

The ArtistThe position, angle and location of the artist from the music video, is the same

in the digipak. The artist playing the guitar and the similar type of clothes are also present in the magazine advert, which shows that they are all part of the same campaign. Since Carl Hauck’s music is associated with hints of nature, we have represented the artist in a natural environment, every time he is seen by the audience. This representation runs through all 3 of our products.

NatureNature is definitely evident in all 3 products, this shows that they are all part of

the same campaign. Nature is also the central theme as the colours and lighting is used to reflect the music. Each product has the green that is associated with nature but also has some shaded areas, which is mainly used at the end of the music video to connote that something bad is going to happen, which resulted in the Girl being dead.

The JourneyOur narrative focuses on the journey of a Boy who is being drawn in by this

siren like Girl. Since the main part of the music video is of this Boy travelling, we used this for our digipak. We have the Boy and the artist in the same picture, which reinforces the narrative. The Boy is walking in the video and the artist is shown in the same place in the digipak as in the music video, this shows that the digipak is for our music video.

Concrete JungleThere are representations of the concrete jungle taking over. For part of the

music video, the Boy goes into town, this concrete jungle theme shows that it is dominating nature and taking over. This representation is also shown in our digipak, the picture of the buildings past the forest takes up half of the digipak, this shows the dominating side of the concrete jungle on nature.

Killing Nature

Nature is the main theme in all 3 products, however, there are also representations of nature being destroyed. In one shot in in the music video, the Boy steps on a flower to connote that nature is being treated wrong. The flower that the Girl is holding is also a representation of life and nature, but then that life is taken away at the end as the Girl is shown to be dead.