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EU Commission Ad hoc Group « Innovation & Human Resources »
Role of Chemistry and Chemicals in innovation
October 1st 2007
Gernot KlotzExecutive Director for Research&[email protected]/676.73.28
2
Content
• Why is innovation crucial
• Demands for chemical solutions (examples)
• Drivers and critical factors
• Basic needs
3
Humanity’s top ten problemsfor next 50 years
Energy
Water
Food
Environment
Poverty
Terrorism & War
Disease
Education
Democracy
Population
2003 6.5 billion2050 8-10 billion
Source: Prof. R.E. Smalley, “Our Energy Challenge”, Columbia University, NYC, 23 September 2003
The World Population
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Societal drivers
• Energy
• Information and Communication Technologies
• Health care
• Quality of life
• Transportation
• Citizen’s protection
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Source: Cefic *Sales based on local production (excluding pharmaceuticals) CSusin 19/04/23
Important sub sectors in the chemical industry
Total EU chemicals production* in 2005: € 455 bn
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Strong productivity gains
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EU Chemical Industry Energy Intensity*
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Added value per employee (thousand €)
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Chemicals and pharmaceuticals, the industries with highest value added per employee
9
Content
• Why is innovation crucial
• Demands for chemical solutions (examples)
• Drivers and critical factors
• Basic needs
10
Customer sectors of the chemical* industry
End users**30,3
Paper & printing products
4,5
Textile & clothing6.3
Agriculture6.4
Electrical goods3,9
Office machines0,7Industrial
machinery1,9
Metal products2,5
Services16,4
Rest of Manufacturing
6,1
Rest of Industry10,3
Construction5,4
Automotive5,3
% of chemical domestic consumption
Sources: Cefic & Eurostat Notes: Percentage shares are calculated by taking into account the re-allocation of domestic consumption to downstream customers of chemicals self consumption & consumption by rubber and plastic processing industries*Including pharmaceuticals** End users: Final Consumption = Final consumption in households + government consumption + non profit organisations
Innovation engine for downstream industries
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Japan26%
USA26%
other countries10%
Source: Fraunhofer-Institute (ISI), calculation based on EPPATENT and WOPATENT
EU 25:38%
Patent applications in chemistry*
* Chemicals excluding pharmaceuticals, 2005 CSusin 19/04/23
EU is leader in chemical innovation
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New Demands for Chemical Solutions through products and technologies
new systems for down stream users
innovative consumer products
active ingredients
new materials for societal requests (e.g. nanomaterials, renewabel resources, biobased materials)
mitigation and adaptation to climate change
improved technologies for production
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Chemical Industry and it`s products
Chemical
industryConsumer
Consumer
Consumer
Other sectors
14
Industrial Biotechnology: Areas of Application and Chemicals Involved
In the field of industrial biotechnology, products or processes will be developed in the sectors of
• Basic chemicals (bio-plastics…)• Specialty & Fine chemicals (solvents, flavors, surfactants,
fragrances…)• Active pharmaceutical ingredients• Agriculture (bio pesticides, plant agriculture…)• Enzymes• Environment (bio cleaning, water treatment…)• Food (additives, complements…)• Paper and pulp• Textiles
• Bio-fuels (bio ethanol, bio diesel, bio gas)
Sources : Suschem report, EuropaBio - Biotechnology in Europe, 2006, comparative study, Biotechnology Industry Organization (US)
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• World sales of nanotechnologies - > € 40 bn in 2001 (European Commission)- Forecast to increase to € 700 bn in 2008 - Over the period 2010 - 2015:
• Sales of € 1,000 bn a year• and employment of nearly 2 mn people worldwide
• In 2010, an expected products market volume of € 500 bn
and of components market volume of € 50 bn(nano porous materials, formulations, nano composites,
thin films and coatings…)
Source : Suschem report.
Nanotechnology for the Developmentof New Materials
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Chemical Solutions to deal with Climate Change
> Climate Change will be one of the main global challenges of the next decades
Chemicals and chemical innovations offer important solutions to combine a stable climate with a high quality of lifestyle
Chemical products enable adaptation to changing climate
> Chemicals contribute to a reduction of CO2 emissions by• energy generation
• storage of energy
• usage of energy
• saving energy
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Energy generation:
materials for photovoltaic and thermoelectric energy generation
bio catalysis (renewable resources, coal)
Storage of energy:
materials for battery systems
hydrogen technologies Usage of energy:
fuel cells (mobility)
LEDs/OLEDs (light)
Energy saving: insulating materials (housing)
light materials for cars, planes, ...
Examples for chemical solutions to cope with Climate Change
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Bio-ethanol and bio diesel production worldwide have been stimulated by political measures
Growth of bio-ethanol production 2000 - 2005: US : + 19 % ; EU : + 25 % p.a.Growth of bio diesel production 2000 - 2005 : US (hl mn) : + 104 % ; EU : + 35 % p.a.
Source : EurObserv’Er 2006
Bioethanol and biodiesel productions
-
5.000.000
10.000.000
15.000.000
20.000.000
2000 2001 2002 2003 2004 2005 2006 2008
Tons
US bioethanol EU bioethanol EU biodiesel
Biomass from Renewable Resources: Bio-ethanol and Bio Diesel Production 2000 - 2008
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Final productDeviceComponent Material
Chemistry goes into electronics Electronics moves backwards
Chemical solutions in consumer products– system integration
Inks
Substrates
Dispersions
Additives
TransparentConductors
Printed Circuits
TFTs
Antenna
OLED-Display
Alarm-Sensors
RFID-tags
Price Tag
Example: TV Flat screens
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Touchscreens
Polymerfilm (e.g. PET)
ITO (Indium-Zinnoxide) SilverPolymer
Polymere adhesive
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Content
• Why is innovation crucial
• Demands for chemical solutions (examples)
• Drivers and critical factors
• Basic needs
22
Responding to market competition
• Innovation must respond to the competitive pulse of the market
• In the global market:• Over time if a company or region is systematically slow - it will fail• Over time if a company or region is systematically higher cost - it
will fail
• Initiatives to promote innovation must beat to the pulse of the market
• Policy makers must balance political drivers with the market realities
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What sort of innovation is needed for Chemical companies in Europe?
Area of Innovation Description Yes,
exists today
% of total
Very or some importance
for future
% of total
Business Model How you to be competitive 64 86
Networks & Alliances How you join forces with other companies for mutual benefits 83 100
Enabling processes How you support company’s core processes and workers 58 86
Core processes How you create & add value to your offerings 75 71
Product performance How you design your core offerings 75 86
Product systems How you link and/or provide a platform for multiple products 42 57
Services How you provide value to customers and consumers beyond and around your products
64 86
Channel How you get offerings to the market 50 62
Brand How you communicate your offerings 25 57
Customer experience How you customers feel when they interact with your company and its offerings
36 67
You were asked which of the following 10 areas of innovation exist today & what are needed for the future .
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Chemical Industry and it`s products
Chemical
industryConsumer
Consumer
Consumer
Other sectors
25
Final productDeviceComponent Material
Chemistry goes into electronics Electronics moves backwards
System integration is a key success factor for the chemical industry in Europe
Inks
Substrates
Dispersions
Additives
TransparentConductors
Printed Circuits
TFTs
Antenna
OLED-Display
Alarm-Sensors
RFID-tags
Price Tag
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“EU challenge” - Research is one element of innovation, but…
Research Development Marketing Marketing-success = Competitiveness
•FP7
•Science-industry research interface
•Education
•Funding
•Regulations
•IPR
Consumer confidence??
Customer confidence??
Intensity of innovation debate in EU
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“Mont Blanc Syndrome” for innovation
Research Development Marketing Competitiveness
•Ideas
•Patents
•Regulations
•Uncertainty of markets
•Start up capital
•Investor confidence
•IPR
•Liability
•Dialogue, understanding in value chain
•Standards
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Import Share LCC’s (2004)
0%
20%
40%
60%
80%
90%
FurnitureCars/Car seats
RefrigeratorSemiconductor
Shaver
TV, Video, Radio
Computer Parts
Toys
TextilesLeather
Years
Migration of Industries is no new
phenomenon but the speed has increasedduring the last
5 years
EU value chain base: Migration to low-cost and growing countries
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Only a few ideas are successful
Innovation process
3000 ideas
300 refined
125 projects
9 significant projects 4
developments1 product
Impact of innovation framework
on business
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“Innovation is a shy beast”System optimisation instead of discussion in silos
Innovation Vision and Strategy
Innovation culture
Innovation organisation
Innovative process
and tools
Innovative Partnerships
Outside factors
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Content
• Why is innovation crucial
• Demands for chemical solutions (examples)
• Drivers and critical factors
• Basic needs
32
Need for reality check
Lisbon/Barcelona objectives2005 (EU-27) 2010 (EU-
27)
• Research investments 1,7% 3,0%(% GDP)
• R&D investments € 162 billion € 309 billion
• Researchers (FTE) 1.24 Mio 2.35 Mio
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Lots of good will, but where is direction and cohesion?
EIT
Lead Markets
SET-Plan
ERA
Action Plans on Sustainable Consumption and Production and on
Sustainable Industrial Policy
Competitiveness Poles (France)
Poles of Excellence (Belgium)
Centres for Science,
Technology & Innovation (Finland)
High-tech strategy
(Germany)Innovation Action Plan
(Denmark)
Center for open Innovation (N
L)
Regional Innovation Poles
(Greece)
Action Plan for
Innovation in
Enterprises (Italy)
Strategy for sustainable
urban development
6th environment action plan
environment & health action
plan
KTN (UK)
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Harmonisation of political and innovation timelines needed
• Company• Competitor• Standards, benchmark**• Downstream user*• Supply chain*• Consumer**• Technology**• Brand
* susceptible to direct impact of short term, trend oriented policy
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A Must for Europe !
Innovation
today target
technologies& products Technologies
& products
confidence
confidence
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Chemical Industry and it`s products
Chemical
industryConsumer
Consumer
Consumer
Other sectors
37
Some key areas for HLG
• Competitiveness based on technologies and products
• Additional focus on development and placing on markets; research is only start
• Develop messages and communication from HLG to improve public and investor confidence
• Optimised and integrated EU system approach for innovation (no blockage by “vertical discussions”)
• Shorter timelines for putting on the market innovative technologies & products
• Improve coherency of programmes of EU Commission and member states
• Position chemical industry as enabler/solution provider for societal demandsCSusin 19/04/23