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ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS NATIONALLY AND INTERNATIONALLY Georgia Grown Symposium | November 9, 2012

ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

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Page 1: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

ESTABLISHING TRADE PARTNERSHIPS

FOR YOUR PRODUCTS NATIONALLY AND

INTERNATIONALLY Georgia Grown Symposium | November 9, 2012

Page 2: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

WHY EXPORT?

BETTER COMPANIES

HIGHER WAGES

MORE JOBS

Benefits for Georgia:

Twice as many jobs!

20% faster growth

9% less likely to go out of business

20% higher wages

187,500+ jobs for Georgians

Benefits for Companies:

Risks reduced!

Extended product life cycle

Increased profits

Better competitive intelligence

(about innovations and competition

abroad)

Page 3: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

2011 RECORD YEAR FOR GEORGIA EXPORTS

$34.7 billion; 141% increase over the past 10 years.

Top Markets: Canada, China, Mexico, Singapore,

Japan, Germany

National Rankings; 12th leading exporting state: Woodpulp (#1) Poultry (#1)

Minerals / ores (#1) Aluminum (#1)

Textile Floor Coverings (#1) Acrylic Polymers (#2)

Paper & Paperboard (#2)

GDEcD and GDA combine resources for AG exporters

including services by Georgia’s International

Representatives located in strategic world markets.

Page 4: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

DID YOU KNOW…

One in three acres on U.S. farms is

planted for exports.

The U.S.’s free trade agreement (FTA)

partners buy more than 45% of U.S.

exports.

The U.S. has a trade surplus with its 17

FTA partners: in manufactures, services,

and agricultural products.

More than 97% of U.S. exporters are

small to medium sized companies.

Page 5: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

2006 2007 2008 2009 2010 2011

US

Do

llars

Georgia 2006-2011

Georgia Total Exports

Georgia AG Exports

Source: U.S. Census data Ag defined as HS Chapters 1-24

Page 6: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

GEORGIA AG EXPORTS 2011

Top Destinations:

Canada (17% of Georgia’s Ag Exports)

Hong Kong (11% of Georgia’s Ag Exports)

Mexico (7% of Georgia’s Ag Exports)

Markets with over 2% of Georgia’s Ag Exports

Venezuela

Vietnam

Angola

China

Trinidad & Tobago

Russia

Indonesia

Dominican Republic

Page 7: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

LEADING GEORGIA AG EXPORTS 2011

Ag Exports $2.6 Billion

Meat 41% $ 1.08 Billion

Food Waste/ Animal Feed 10% $ 272 million

Miscellaneous Food 7% $ 189 million

Edible Fruit And Nuts 6% $ 152 million

Misc Grain/Seed/Fruit 6% $ 148 million

Beverages 5% $ 125 million

Page 8: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

GEORGIA AG EXPORTS 2006–2011

Canada 18%

China 8%

Mexico 7%

Hong Kong 6%

11 Countries 2%+ 22%

Rest of World 39%

Page 9: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

GEORGIA AG EXPORTS 2006–2011

0

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

3,500,000,000

4,000,000,000

4,500,000,000

5,000,000,000

Page 10: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

EXPORT PARTNERS

U.S. Commercial Service*

U.S. Small Business Administration*

Georgia Dept. of Economic

Development *

Small Business Development Center *

Export-Import Bank *

SUSTA

Georgia Department of Agriculture

Minority Business Development

Agency

Service Corps of Retired Executives

Georgia Chamber of Commerce

Metro Atlanta Chamber of Commerce

* Co-located

Page 11: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

PUBLIC-SECTOR

EXPORT ASSISTANCE SERVICES

Export Information (“how to” and market-specific data)

Target Market Identification / Market Research

Key Contacts Abroad (trade leads / partner searches / Trade

Opportunities Alert)

Trade Events (trade shows/missions/incoming buyer delegations)

Reduced event participation fees for qualified

companies

Grants for qualified AG companies for marketing

including travel expenses

Export Finance (Working capital loan guarantees / Foreign buyer

credit insurance)

Export Directory

Page 12: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

GDECD’S AWARD-WINNING EXPORT TEAM

E-Star Award for excellence in exporting

White House, May 2007

Page 13: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

WHO DO WE HELP?

New to

Export

Infrequent

Exporters Experienced

Manufacturers

Assembly Operations

Research and Development

Distribution

Headquarters Operations

Agricultural Companies

Page 14: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

GDECD TRADE CLIENTS

Motivated, dedicated and committed to the long-term

Willing to invest time and money in the int’l process

Limited international markets

Executive in charge of international marketing decisions

should be in Georgia (typically President or Marketing Director)

In FY’12, 84% of companies assisted by GDEcD Trade had 100 employees or less; 55% had fewer than 20 employees

Page 15: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

GDECD EXPORT SERVICES GLOBAL INSIGHT

Providing companies with

knowledge and resources to

successfully export

Research

In-Country Market

Assessment

Education

Partner Resources

Did you know…?

Most GDEcD Trade services are FREE!

Page 16: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

GEORGIA’S INTERNATIONAL OFFICES

Page 17: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

GDECD EXPORT SERVICES GLOBAL CONNECTIONS

Matching Georgia suppliers

with international buyers

Trade Events

In-Country Matching

Incoming International

Buyers

Trade Opportunities Alert

Page 18: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

E-CERTIFY PROGRAM

Offered By:

• Georgia Chamber of Commerce

• Metro Atlanta Chamber

Page 19: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

TRADE PROMOTION EVENTS – IN GEORGIA

Incoming Agricultural Buyer Delegation from Mexico, Nov. 26-27, 2012 &

May 2013, Atlanta, GA. Top Mexican importers of food products will meet one-

on-one with Georgia companies.

International Poultry Show, Jan. 29-31, 2013, Atlanta, GA. Meet international

buyers at this globally-recognized event.

GDEcD’s International Reps Visit, March 2013

G.R.O.W. (Georgia Reaching Out Worldwide) Incoming Buyer Delegation,

July 2013, Savannah, GA. Georgia suppliers will attend country briefings and

meet with international buyers of transportation, food and agribusiness.

LINK, Directory of Georgia-based Export Trading and Export Management

Companies.

Georgia Export Directory, Qualified Georgia companies listed for free or, for a

small fee, can upgrade to a more in-depth listing.

Page 20: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

TRADE PROMOTION EVENTS - INTERNATIONAL

Gulfood, Feb. 2013, Dubai, UAE. Co-exhibit with GDEcD and SUSTA at the world’s

largest food, beverage and hospitality trade show.

CRFA Show, March 2013, Toronto, Canada. Co-exhibit with GDEcD at Canada’s

leading foodservice and hospitality event. This is a STEP-funded activity.

World Biofuels, March 2013, Netherlands. Co-exhibit with GDEcD.

Seoul Food and Hotel 2013, Seoul, Korea, May 2013. Co-exhibit with GDEcD and

SUSTA at Asia’s premier food, hospitality, food-processing and packaging trade show.

SEUS CP Halifax & Trade Mission to Toronto, July 10–16, 2013. Business to

business matchmaking and conference.

Trade Missions to:

South Africa, February 2013

United Kingdom, March 2013

Singapore, April 2013

Taiwan, April 2013

China, May 2013 www.georgia.org for more opportunities!

Page 21: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

TESTIMONIALS

“Having assistance with contacting distributors and

specialty lighting companies is very helpful in beginning

relationships that will grow into mutually beneficial

commerce for all involved.” Jason Green, Atlanta Light Bulbs

“It puts us in contact with customers that we would have

never had the opportunity [to meet]. With Georgia

arranging meetings the final customers take us serious.” Ames Barnett, Barnett Southern Corporation

Page 22: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

Export Promotion:

GDEcD Food & Ag

South GA: Kathy Oxford

[email protected]

404-962-4119

North GA: Shehzin Jafar

[email protected]

404-962-4036

Export Consulting & Loan

Packaging:

SBDC Dimitris Kloussiadis

[email protected]

678-985-6820

Export Finance:

SBA Sandro Murtas

[email protected]

404-897-6089

EXIM Susan Kintanar

[email protected]

404-897-6082

GEORGIA AG TRADE TEAM

Page 23: ESTABLISHING TRADE PARTNERSHIPS FOR YOUR PRODUCTS … · 2014-03-28 · TRADE PROMOTION EVENTS - INTERNATIONAL Gulfood, Feb. 2013, Dubai, UAE.Co-exhibit with GDEcD and SUSTA at the

Kathe Falls, Director, International Trade

Global Commerce

Georgia Department of Economic Development

75 Fifth Street NW, Suite 1200

Atlanta, Georgia 30308

T: 404-962-4122

E: [email protected]

www.georgia.org

THANK YOU FOR KEEPING

GEORGIA ON YOUR MIND!