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Essentials of Entrepreneurship. Anthony Cerrato Jeremy Wong. Problem Definition. There is an issue of keeping long term success of an appropriative technology (1 year or more) in a developing country There needs to be a way to ‘bridge the gap’ between the technology and sustainable business. - PowerPoint PPT Presentation
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Anthony CerratoJeremy Wong
Essentials of Entrepreneurship
Problem DefinitionThere is an issue of keeping long term
success of an appropriative technology (1 year or more) in a developing country
There needs to be a way to ‘bridge the gap’ between the technology and sustainable business
Enter an EntrepreneurIt is a person who organizes, operates, and
assumes the risk for a business ventureNot all entrepreneurs are for profit
A Social Entrepreneur develops an idea that benefits society, such as overcoming a social problem, rather than a commercial idea
Why create a business?The hopes of the project is to help…
Generate (or at least begin to generate) a steady income for the local entrepreneur
Create jobs or many jobsPass on solutions (for a price) for others in
their community or neighboring communities with the technology
And It’s Fun!
Working Villages
If Not…We (the Guateca group) spend time
building a solution to a specific need (realized or unrealized) and leave it there, hoping someone there will maintain/repair/manage it
Budavári Palota (Buda Castle), poorly built from Soviet Era and not well maintained today
Factors Affecting BusinessTo understand the small,
niche markets of San Pablo, there’s a number of factors to take into considerationCulture & Customs
Ex. Family and the bonds within the neighborhood are important to the locals
PerceptionsWhat is the perceived benefit the
customer sees your product as instead of what you designed your solution to do
Factors Affecting BusinessMore factors:
Relatively lower economic wealthUnlike people in the US, the overall wealth of those
living in San Pablo are lowerEducation
There is importance to educate someone know the tools of the trade of the technology for long term sustainability
EnvironmentResources are scarce, which creates opportunitiesBusin
ess
Economic Wealth
Education
Environment
Culture
Business of Creating BusinessesIn the US, we have a Business Plan
A business plan?A business plan describes the operating
substructure to establish a enterprisePlanning is the decision about future
actions taking into account a realistic market development
The business plan is a dynamic instrument of the administration und is generally issued for a period of 3-5 years.
Customer Segments• Who are your customers?• What goods or services
do they need?• What tasks are difficult or
dangerous for them?• What tasks do your
customers spend most of their time doing? Can there time be spent more efficiently?
Value PropositionsNewnessImproving performanceDesignBrand/NameLowering priceRisk reduction
Channels, Customer Relationships, and Revenue Stream• Where can you get your materials the
cheapest?• Are your customers happy with your
product?• Are your customers recommending
your product to others in the community?
• The money you generate is directly proportional with the satisfaction the customer receives from their product or service
Key Partnerships, & Cost Structure
• Are your partnerships cooperative, or are they “buyer and seller”?• Are you going to sell your product to generate revenue, or are you
going to provide it at cost for friends and family in your community?
How Does This Help?Capital Markets
Creating a long term funds for the business can help carry on the appropriative technologies if the business is viable
How Does This Help?Effort of a Community
You may even get the community to continue what the group of you start in San Pablo for years to come
Adventure Playground, Berkeley, Ca.
Questions?