ESOMAR BEST OF - GUATEMALA 2014

GUATEMALA CITY / 10 JULY

PROGRAMME Breakfast Buffet

Sponsored by Mercaplan Millward Brown

08.00 – 08.10 OPENING

08.10 – 08.30 A REVIEW OF ESOMAR AS AN ORGANIZATION Christian Andrés, Research Manager, Mercaplan Millward Brown ESOMAR Representative Guatemala

08.30 – 09.30 MAKING BRANDS MEANINGFULLY DIFFERENT A block of 2 cutting edge presentations featuring:

BrandZ The Gateway to succes via Brand Power As presented in Argentina LATAM Conference 2014. Jeanny López, Account Executive, Mercaplan Millward Brown ESOMAR Member Costa Rica Do Emotions in Advertising Drive $ales? Use of facial coding to understand the relation between emotional ads and sales effectiveness As presented in Istandbul Congress 2013 Christian Andrés, Research Manager, Mercaplan Millward Brown ESOMAR Representative for Guatemala

09.30 – 10.00 GUEST SPEAKER The benefit of research for Brands Gustavo Mérida, Regional Marketing Services Manager for Coorporación Multi Inversiones in Guatemala

10.00 – 10.15 DISCUSSION

10.15 – 10.30 CLOSING Christian Andrés, Research Manager, Mercaplan Millward Brown ESOMAR Representative Guatemala  

SPEAKER PROFILES Jeanny López Account Executive, Client Service - Mercaplan Millward Brown for Central America & the Caribbean Jeanny holds a BA in Marketing and a Master in Business Administration (MBA) from Universidad Francisco de Vitoria in Madrid, Spain. She has over 9 years of experience coordinating multiple studies around the Central American and Caribbean region. She is an Account Executive at Mercaplan Millward Brown with a team of 11 members with whom she manages studies in categories such as alcoholic and non-alcoholic beverages, lottery, banks, household cleaning products and snacks, among others. Christian Andrés Research Manager, Client Service - Mercaplan / Millward Brown for Central America & the Caribbean Being responsible of 5 teams of project executives, he is involved in the majority of qualitative and quantitative studies, either by guiding the technique selection or by exercising constructive critique for final reports, thus assuring the quality that arrives on the final client’s hands. Christian has a university degree in Marketing from Universidad de San Pedro Sula and Master in Business Administration (MBA) from Universidad Francisco de Vitoria in Madrid, Spain. GUEST SPEAKER Gustavo Mérida Regional Marketing Services Manager for Corporación Multi Inversiones in Guatemala. Gustavo is in charge of the marketing services for the restaurant division for Corporación Multi Inversión, which includes companies such as Pollo Campero, Molinos Modernos and Café Barista among others. He has a university degree in Chemical Engineering from Universidad del Valle in Guatemala and an MBA from Aden Business School.