ESE Undergraduate Brochure

BSc Hons BA Hons

LONDON - NEW YORK - ROME - MILAN - FLORENCE

w w w . e s e l o n d o n . a c . u k

INTERNATIONAL - BUSINESS - FINANCE - MARKETING

ORGANISATIONAL COMMUNICATION with MEDIA MANAGEMENT

For further information about the Undergraduate Programmes please contact:

ESE London8/9 Grosvenor Place,London SW1X7SH (UK)Tel: +44 207 245 61 48 - Fax: +44 207 245 61 64E-mail: [email protected]

ESE New York350 Fifth Avenue, 33rd FloorEmpire State Building - NY 10118 USATel: +1 212 967 8880 - Fax: +1 212 967 8110 E-mail: [email protected]

ESE RomeVia Quintino Sella, 67/6900187 - RomeTel: +39 06 97 27 07 10 - Fax: +39 06 97 27 36 01E-mail: [email protected]

ESE MilanCorso di Porta Vittoria, 1620122 - MilanTel: + 39 02 365 04 235 - Fax: + 39 02 365 04 236E-mail: [email protected]

ESE FlorenceBorgo SS. Apostoli, 1950123 Florence - ItalyTel: + 39 055 21 70 50E-mail: [email protected]

ESE Representative Office - TURKEYDereboyu sok. Sun Plaza No: 24Kat: A1 Maslak - IstanbulTel: +90 212 285 21 71 Fax: +90 212 286 00 47E-mail: [email protected]

ESE MadridE-mail: [email protected] further information, please contact the ESE Rome Admissions Office

www.eselondon.ac.uk - www.uniese.it - www.uese.es

ESE Representative Agent - BRAZILMs. Maria Graça CongroTel. +55 11 8122 0707E-mail: [email protected]

The organisations of the future

Message to Students

Beyond all that humanity has conquered, at the origin of every intuition, of every scientific achievement, there is always the dream of just one man. An individual.

The European School of Economics believes that no political party, religion or philosophical system can transform society. Only the individual can do it.

External teachings are only a pretext. The true work of a School is the elimination of every compromise, limit, fear and uncertainty that has been accumulated since childhood, and which is the fruit of the old education; an education that appears intent only on suppressing the most real thing that exists: the “dream.” A true school does not presume to give anything to its students… it knows that it cannot add anything to what they already possess within their being… It only needs to bring it to light… It’s a work of elimination of everything that hinders understanding. True education is “remembering” one’s own uniqueness, one’s originality, one’s own “dream.”

ESE dedicates particular care and attention to each and every student. Its educational system places the individual at the core of its activity. From day one, lecturers and tutors stimulate the student to self-discovery, to search for their own uniqueness. The achievement of this goal is the result of tailor-made programmes which combine academic excellence and pragmatism. Over 1,500 leading corporations throughout the world collaborate with the ESE to create one of the most effective internship programmes around.

The excellence of the faculty, innovative programmes and international environment with students coming from over 70 nations, make the European School of Economics a cutting edge business School with one of the highest student employment rates in Europe.

With centres and offices in three continents, ESE has created an academic space without borders by offering its students the opportunity to study and work in the world's business capitals moving freely among the ESE centres in London, New York, Rome, Milan, Florence and Madrid.

Stefano E. D'AnnaRector of the European School of Economics

The Education of the Individual

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I’ve dreamed of an Individual RevolutionCapable of overturning the mental Paradigms of the old HumanityAnd freeing it forever from all conflicts,From doubt, fear, pain.I’ve dreamed of a School that teachesA new generation of leadersTo harmonize the old apparent antagonisms:Economy and ethics, action and contemplation,Financial power and love.

visibilia ex invisibilibus 03

Man’s history is a journey of return to integrity; that state of certainty which is his birthright that he remembers as lost paradise.

In the near future every organisation, from the smallest company to the largest multinational, will be an ideological company, a school of being where men will seek to regain this lost state- its success and longevity will depend on its philosophy and even more on its founder.

At the top of every organisation there will be philosophers of action, poets, visionaries and pragmatic utopians, capable of penetrating to its core and its very foundation to nourish its roots. In them men will learn

to transcend themselves, constantly eliminating every division, every shadow and every degradation.Throughout the organs of those enterprises a chord that still binds all their cells will resonate and make them vibrate in unison.

The smallest widening of the vision, an elevation in comprehension, moves mountains in the world of economics and finance.

Our students will be giants in the world of economics- the global communicators of the future. Their ability to create wealth will be the effect of an inner state of responsibility.

President The European School of Economics Foundation

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Graduating Visionary LeadersJames Heckman, Nobel Prize in Economics and

Prof. Stefano D’Anna at ESE Graduation Ceremony

"Evolution of man means the development of certain

inner qualities. To facilitate this we need a new education

particularly addressed to the individual. Conventional

education makes independent thinking extremely difficult."

from “The School for Gods”

05

06

Why study at ESE ESE Centres

The high standards exemplified by our academic programmes are also reflected in our choice of ESE centre locations.

The European School of Economics’ centres are situated in some of the most beautiful settings that Europe and the United States have to offer, including a Victorian building overlooking the gardens of London's Buckingham Palace, a state-of-the-art facility in New York's famous Empire State Building with a breathtaking view of Manhattan, a beautiful 17th century neo-classical palace in Milan, an historic residence in Rome, near the famous via Veneto and the heart of the Dolce Vita, a classic Florentine Palazzo in central Florence just steps from the Ponte Vecchio, and a picturesque building located in Madrid’s city centre.

These settings complement the cosmopolitan atmosphere of our ESE centres and offer students a rich and stimulating environment in which to pursue their studies.

Challenging Learning EnvironmentInternational learning environment with instruction in English that embraces the most select students from over 70 countries and fosters tolerance and understanding through healthy competition.

Flexibility of Locations Academic space without borders in six different centres. Students can move freely between the centres during their course of study on either a semester or yearly basis having the possibility of attending the same programmes in London, New York, Rome, Milan, Florence and Madrid.

Small Classes and 1:4 Teacher-Student Ratio Learning takes place in small group settings where individual student attention is given top priority. Internships in Global Corporations Working in collaboration with more than fifteen-hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university placement programmes available today. Many students are offered jobs even before graduation.

Wide Variety of Specialisation Courses The School offers specialised modules in today’s emerging and cutting-edge business sectors, such as Entrepreneurship, Finance and Marketing, Event Management, Environmental Economics, Fashion and Luxury Goods, Music Industry Management, Sports Management, Hospitality and Tourism Management, Art Management and Media Management.

Winning Philosophy Love What You Do - Do Only What You Love! A university should propose a system of vital ideas and prepare its student body to become revolutionaries founding a new humanity - individuals inspired by an objective ethic - visionary men capable of nurturing the ‘dream’ of a global economy and planetary diplomacy.

Its mission is the preparation of a generation of young entrepreneurs and managers of international stature, with self knowledge, abilities and moral qualities sought for in the modern world of economics and business.

Prestigious Faculty and Visitors Distinguished faculty and seasoned academic staff provide students with a specially-tailored set of learning experiences that help them identify and achieve their career objectives. Visiting professors and guest speakers are frequently invited to further enrich the student's learning experience, and are chosen from among the leading figures in the world of current events, academics and business. Nobel Prize winners and Heads of State are constant guests for international business meetings and seminars as well as academic ceremonies at ESE.

ESE Foundation Scholarship Programme The ESE’s mission to create a new breed of ‘planetary’ leaders through the stimulation of individual growth in each student is demanding. The ESE Foundation provides student scholarships in order to extend possibilities to promising individuals who would otherwise not be able to attend. Through both a need and merit-based matching funds programme, international scholarships are offered to encourage academic excellence and student leadership and to continue the ESE tradition of enrolling a “Community of Scholars” from every cultural background.

Rolling Admissions and Numerous Starting Dates Applications are accepted year-round on a first come first served basis. Undergraduates can choose to begin an BSc or BA in the Autumn or Winter.


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Undergraduate degrees ESE offers a number of courses leading to the following British degrees validated by the University of Buckingham:

BSc (Hons) Intensive & 4-year programme

• International Business • International Finance • International Marketing

BA (Hons) Intensive 3-year programme

• Organisational Communication • with Media Management The 3-year undergraduate scheme of study

complemented with the ESE Master of Science programme is strongly advisable for students with the primary objective of gaining practical work experience and achieving a postgraduate qualification in four years. This intensive option maximises students' chances to accomplish their professional objectives and do what they are really eager to do immediately after having completed their studies.

The 4-year scheme is advisable for students wishing to acquire an international background and obtain extensive academic and work experience abroad at an undergraduate level.

Both degree programmes lead to the same bachelor degree with the same credit structure.

Features of the 3-year study scheme• In-Company training during the first two years of study• Opportunity to complete two tiers of education, undergraduate and postgraduate in only four years, (i.e. 3+1), by enrolling in our Master of Science after having completed the requirements needed for the BSc or BA degree• Possibility to spend each year at a different ESE Centre

Features of the 4-year study scheme• In-Company training during the first three years of study• Third year abroad working in another country and studying at another ESE centre or Partner Institution• Opportunity to gain not only extensive practical training (as in the Intensive study scheme) but also specific theoretical knowledge (with the 4 specialisation related modules required during year 3) within one of the following business sectors: Fashion and Luxury, Environmental Economics, Art & Heritage, Event Management, Hospitality and Tourism Management, Sport Management, Music Industry, Media Management

All of the ESE degrees programmes are taught in English and have a standard 360-credit structure (i.e. 180 ECTS). They require:- compulsory attendance- study of two foreign languages - intensive in-company training - final dissertation

The internship is a mandatory requirement and one of the cornerstones of our educational approach, as it provides - together with the final dissertation - the unique opportunity to gain extensive practical experience within a specific area of intrest, such as:• Art & Heritage Management• Environmental Economics • Event Management• Fashion and Luxury Management• Hospitality and Tourism Management• Sports Management• Music Industry Management• Media Management

1st Year 2nd Year 3rd Year 4th YearBSc

4 YEARS6 core courses

2 foreign languages

internship (6-8 weeks)

6 core courses

2 foreign languages


4 elective courses


third year project

3 core courses

2 elective courses

Dissertation

1st Year 2nd Year 3rd YearBSc - BA

3 YEARS6 core courses

2 foreign languages


6 core courses

2 foreign languages


3 core courses4 elective courses

Dissertation


Year Three (of the 4-year programme)Students choosing the 4-year BSc (Hons), have the opportunity to further expand the international dimension of their educational path and acquire specific knowledge of the functional areas of their selected specialisation during year three which is composed of two semesters.These students will gain experience in the field of their choice through a 6-month internship and the study of 4 specialised modules at one of our centres or at a partner institution. At the end of this year, the third year portfolio will help students reflect on the distance they have travelled physically as well as intellectually and on the conceptual and practical skills gained in the selected area of study.

Final Year (both 3 and 4-year programme)During the final year students are required to choose four electives and to complete a final thesis. In addition, students will follow Entrepreneurial Psychology - a unique module designed to encourage self -discovery and reflection on one's own talents and resources that lead to the development of a range of entrepreneurial and leadership skills.

Year OneProvides a foundation in business disciplines necessary to support the subjects studied in the subsequent years. Students will also engage in the study of a minimum of two foreign languages, start to develop their personal skills and discover their unique talents and professional dream through the Sociology module. The year ends with an internship in which students will be expected to gain preliminary knowledge of the sector of choice.

Year TwoExamines the challenges imposed by globalisation, internationalisation and economic transition within business structures, organisations, groups and individuals and sharpens the focus on business operations and functional areas. At the end of year 2 students are expected to possess solid linguistic skills and a good knowledge of today’s business dynamics. Sudents should be ready to embark on your second internship as a real asset to the host company.

These programmes are designed to reflect the latest developments and professional trends in International Business, Marketing and Finance. They aim to investigate the most critical issues and challenges arising from globalisation and economic downturn and provide students with solid theoretical grounding, strong strategic abilities and a firm empirical vision of today’s business environment.

The first two years provide a common platform for the specialisation modules of the final two years of the Classic Path (4 years) or the last year of the Intensive option (3 years).

International BusinessDegree candidates in the International Business BSc (Hons) will learn to formulate and implement strategic plans and to manage complex projects, applying concepts and tools such as PERT-CPM, Bar charting, stage gating and scheduling.

International MarketingDegree candidates in the BSc (Hons) in International Marketing will develop an understanding of concepts and the capacity to use tools and techniques needed for strategic marketing decisions that can maximise profits and shareholders' value.

International FinanceUpon completion of the final year of the BSc (Hons) in International Finance candidates will have acquired understanding of the theory and practice of capital budgeting, be able to assess the value of an investment and to reflect on the concept of risk and its relationship with expected return.

BSc (Hons) in International Business, Marketing and Finance Rationale of the 4-year and 3-year study schemes


BSc (Hons) in International Business, Marketing and Finance A comparison of the 4-year BSc with the 3-year fast track study of scheme

BSc 4-year Classic Programme

YEAR ONE Fundamentals of Business & OrganisationPrinciples of MarketingQuantitative Business MethodsIntroduction to EconomicsManaging OperationsSociology of Work and OrganisationsLanguage 1Language 2Internship Programme (6-8 weeks)TOTAL YEAR 1:

YEAR TWO Business LawAdvanced Business StructureManaging PeopleResearch Methods for Social SciencesElectronic Business & E-commerce or AccountingCross-Cultural Communication and ManagementLanguage 1Language 2Internship Programme (6–8 weeks)TOTAL YEAR 2:

YEAR THREE4 elective modules related to specific industrial fieldsInternship Programme (14-16 weeks)Third Year ProjectTOTAL YEAR 3:

YEAR FOUR (taught in english)Entrepreneurial PsychologyInternational Strategic ManagementInternational Project ManagementPLUS2 elective courses from the area of specializationELECTIVE MODULESInternational Trade & Financial MarketsStrategic MarketingGlobal ChallengesInternational Business Decision-MakingPricing StrategiesMajor Event ManagementCorporate FinanceDISSERTATIONTOTAL YEAR 4:

TOTAL CREDITS:

BSc 3-year Fast track Programme

YEAR ONE Fundamentals of Business & OrganisationPrinciples of MarketingQuantitative Business MethodsIntroduction to EconomicsManaging OperationsSociology of Work and OrganisationsLanguage 1Language 2Internship Programme (10-12 weeks)TOTAL YEAR 1:

YEAR TWOBusiness LawAdvanced Business StructureManaging PeopleResearch Methods for Social SciencesElectronic Business & E-commerce or AccountingCross-Cultural Communication and ManagementLanguage 1Language 2Internship Programme (10 -12 weeks)TOTAL YEAR 2:

YEAR THREEEntrepreneurial PsychologyCore modules for the Bsc (Hons) in International Business International Strategic ManagementInternational Project ManagementCore modules for the Bsc (Hons) in International MarketingPricing StrategiesStrategic MarketingCore modules for the Bsc (Hons) in International FinanceInternational Trade & Financial MarketsCorporate FinancePLUS4 elective courses among the following:Advanced English International Strategic ManagementInternational Project ManagementStrategic MarketingGlobal ChallengesInternational Business Decision-MakingPricing StrategiesMarketing ResearchMajor Event ManagementCorporate FinanceInternational Trade and Financial MarketsDISSERTATIONTOTAL YEAR 3:

TOTAL CREDITS:

Credits

1010101010101010

585

1515151515151010

5115

20101040

202020

10101010101010

40

120

360

Credits

10101010101010101595

151515151515101015

125

20

2020

2020

2020

30101010101010101010101040

140

360

13


3-Year BA (Hons) in Organisational Communication with Media Management All ESE centres offer a intensive BA programme in Organisational Communication with Media Management.This programme has been designed with a focus on economic/business applications to develop high level professional communicators and communication managers able to deal with the challenges imposed by globalisation and economic transition and foster change and innovation within the Media and Communication Industry.Our graduates are prepared not only to undertake careers as reporters, editors, producers, correspondents, anchors, media managers and public relations specialists, but are equipped with a sense of excellence and integrity inherent to the School and indispensible for success in the profession.

Year Two Alongside with shared modules like Cross Cultural Communication and Research Methods, students will complete four modules, namely Media Management, Organisational Communication, Basic Marketing Communication, and Media Law and Ethics, aimed to provide specific knowledge of: 1) the issues involved in managing corporations operating in the communication and media sector; 2) the application of communication theory to organisational communication 3) how to prepare a communication plan 4) the constraints and pressures that professionals in this sector have to face as well as their ethical responsibilities.

During the third and final year, students will share with the other undergraduate scheme of study, only a few elective modules, such as Major Event Management, International Project Management and International Strategic Management, and will undertake an extensive study of areas and issues largely related to their selected degree.The course is composed of three required modules and two electives: Crisis and Communication, Global Challenges and the Media – by which students have the opportunity to appreciate the impact of globalisation challenges on the media industry and communication practices, and learn how to use an integrated mix of communication techniques to deal with crisis. Corporate Communication Strategy - which shows how to design the strategy behind the communication process, identify the audience and address their needs, manage crisis in multicultural environments and integrate the principles of Corporate responsibility in the communication process in order to build corporate reputation. New Media Management - a module blending creative skills with management theories and techniques, at the end of which, students will be able to critically assess major issues emerging in the sector and produce a project management plan for a new media production. Public Relations Theory and Practice - which will develop the students’ awareness of the peculiar role and function of PR within any organisational context, and focus on the skills and knowledge required to design and implement an effective PR plan.

Year Three ends with an individual research project, bearing 40 credits. Students will have been prepared for this major challenge by the Research Methods module completed during Year two. Final dissertations are therefore expected to be sound, sophisticated, challenging in their scope, and professional in their execution and presentation.

Rationale of the programmeThe 3-year BA (Hons) in Organisational Communication with Media Management shares the distinctive features of the ESE educational approach:• Generalist inter-disciplinary foundation modules common to other degree schemes, aimed to develop students’ understanding of the today’s business environment and organisational structures whereby communications, media and culture play increasingly pivotal roles• Emphasis on developing a global perspective throughout the programme• Focus on personal improvement and continuous development of life-long skills• Study of two foreign languages in Years 1 and 2• Company internships in Years 1 and 2

Year oneThe Sociology of Work and Organisations helps students gain an understanding of the massive transformations the world is now undergoing, while also providing a philosophy aimed to empower them in finding a unique role in this new world. The modules of Introduction to Economics, Principles of Marketing, QBM and Fundamentals of Business introduce students to the world of corporations providing a foundation knowledge of the business settings in which they are likely later to operate. During Year 1, students are also introduced to the principles of Communication theory with the module Mass communication Theory and Practice aimed at understanding the critical role and impact of Mass Communication on the 21st Century media and communication industry.

YEAR ONE Fundamentals of Business & OrganisationPrinciples of MarketingQuantitative Business MethodsIntroduction to EconomicsMass Communication Theory and PracticeSociology of Work and OrganisationsLanguage 1Language 2Internship Programme (10-12 weeks)TOTAL YEAR 1:

YEAR TWO Organisational CommunicationMedia Law and EthicsMedia ManagementResearch Methods for Social SciencesBasic Marketing CommunicationCross-Cultural CommunicationLanguage 1Language 2Internship Programme (10 -12 weeks)TOTAL YEAR 2:

YEAR THREE Corporate Communication StrategyNew Media managementPublic Relations Theory and PracticePLUS 4 elective courses ELECTIVE MODULESAdvanced English International Strategic ManagementGlobal Challenges and the MediaInternational Project ManagementCrisis and CommunicationMajor Event Management

DISSERTATIONTOTAL YEAR 3:

TOTAL CREDITS:

Credits10101010101010101595

151515151515101015

125

202020

40

101010101010

40140

360

ESE SpecialisationsAll ESE undergraduate degrees allow students to gain extensive practical experience of specific business sectors, through the Internship programme and the research for final thesis. The Classic 4-year scheme combines the Internship Programme with the study - during Year 3 - of 4 specialisation modules related to one of the following field.

ART & HERITAGE MANAGEMENT The pinnacle of a civilisation is captured in the walls of its monuments and on the canvases of its galleries. Its highest expression can not only be seen, but can also serve to inspire through proper conservation and management.The degree programme with a specialisation in Art and Heritage Management will examine various types of arts facilities and resources such as museums, galleries, theatres and historical attractions and their relation to cultural events and activities, patrimonial capitalization and management. The specialisation in Art and Heritage Management begins from a cultural management standpoint aiming to prepare a new breed of international graduates with a business oriented approach.

Marco De Biasio, ItalianBA (Hons) International Business My four years at ESE are a constant presence in my life. During this time I completed three internships, gained international experiences, spent a semester abroad in New York, and was offered an important position immediately after graduation with Banca Mediolanum. My time there was a short-lived, but nevertheless enormously useful for my future as a manager. I left Mediolanum without another job offer for the simple reason that ESE had taught me to believe in my dream, and do only what I love. I had no references or plans, but I knew that I wanted to work in the fashion industry. One morning by chance I purchased Il Corriere and read a small advertisement announcing that IT Holding, one of the major Italian groups in the luxury industry, was making a selection of 12 graduates for its sales and marketing department. I sent my CV, and only after learned that another 4,000 candidates had done the same. After one, two, and then three interviews, I received the great news: I had been selected! That was how my career with Allison-the third largest company of luxury eye wear-began. I started in Customer Service, moving along to Key Account in Italy, for large brands like Salmoiaraghi Vigano and Grand Optica. Shortly after receiving a promotion with Allison as the VP of Sales I received a telephone call from Diesel. I am now the manager for the Diesel Intimate and Beachwear division in 26 countries, and I know that this is only the beginning! The School has taught me to “believe and then to see” and not the other way around - to believe in my dream above all else. An advice for all students and alumni of ESE: never lose the golden thread that ties you to the School: it is your most precious possession now and in the future!

ENVIRONMENTAL ECONOMICS Environmental economics is a fundamental issue for the survival of the planet. A new breed of business leader is needed to manage this material wealth so intrinsicallyvital to daily life. The degree programme aims to provide students with a critical understanding of the different ways in which economic decisions can affect the natural environment and the ability to evaluate international policies towards the environment and natural resources.On completion of this course students will be able to work as environmental economists in fields such as: public and private sector companies, government ministries, international and non-governmental organisations and carry out consultancy work within the area of environmental economics.

EVENT MANAGEMENT Event Management is a rapidly growing area within the services sector not only for its recreational qualities, but also for its power of communication. An event is not only a diversion for the spectators but a tool capable of bringing together large numbers of people for a specific occasion.The degree course with a specialisation in Event Management, while making use of the academic theory behind events, also provides the opportunity for vocational practise by encouraging students to participate in the planning and execution of events as part of their degree through our in-company training programme. It seeks to equip students with an appropriate balance of academic and vocational practice in order to meet the demands of this young, diverse and rapidly developing industry and provides an in-house training laboratory in its ‘Il Bottaccio London’ venue centre adjacent to ESE London (www.bottaccio.co.uk).

FASHION MANAGEMENT The modern fashion industry embraces not only the styling, production and marketing of clothing but also a wide range of industrial and leisure goods. A new genre of managers with a honed creativity and a strong background in cross-cultural communication is needed to cope with the strongly competitive fields of manufacturing and merchandising. Graduates in the Fashion Management specialisation programme will be the first to explore new frontiers and achieve new standards in the contemporary world market. The European School of Economics offers an InternationalUndergraduate Programme (BA Hons) with a specialisation in Fashion Management and Luxury Goods providing a comprehensive grounding in the main areas of business, management and marketing studies within the context of fashion.

Yves Saint Laurent event in collaboration with Aston Martin held at Il Bottaccio London, one of ESE’s partner companies


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HOSPITALITY & TOURISM MANAGEMENTThe tourism & hospitality industries are major economic and social forces throughout the world. The degree programme with a specialisation in tourism & hospitality provides a basic foundation in business and management as applied to the Tourism & Hospitality with particular emphasis on managerial and entrepreneurial activities such as hotels, restaurants, tour operation, events and conferences - all prime growth areas. Students will gain an understanding of the changing social, cultural, economic and political factors, which influence the tourism and hospitality industries. Through its innovative programme requiring three internships with major hospitality and tourism companies worldwide, students will also explore the potential impact of tourism and hospitality activities in a range of international contexts. MUSIC MANAGEMENT

In the fast-paced modern world music remains a common denominator and integrating source of communication.The BA (Hons) programme with a specialisation in Music Industry Management has been designed as an effective and comprehensive instrument capable of giving a real working structure to the free spirit and unifying force innate in this vastly changing industry. The course of study has been developed to meet the needs of students who wish to pursue a business and management career in the music and media industries. Job opportunities range from project managers to promoters in both private and corporate sectors of the music industry.

SPORT MANAGEMENT By its very nature, the world of sport commands particular attention. Inviting participation of its devotees on all levels - emotional, physical, intellectual, it thus provides outlets for expression in the entire range of the human spectrum and satisfaction in every realm with the confirmation of both shared and personal achievements. On all sides of the board, sports serve us by doing everything from instilling singular confidence and patriotic loyalty to inspiring individuals and entire nations. The degree programme with a specialisation in Sports Management will enable students to gain knowledge and understanding of the dynamics, issues and practices of sports management at an international level around three main themes: Sports Management, Sports Marketing and Sports Event Organisation.

MEDIA MANAGEMENTManagers will be increasingly involved in the innovative areas of economic growth and an expansion, areas in which new technologies and communication are of cardinal importance. ESE also prepares managers for the public sector, where communication/management skills are similarly paramount. The course is particularly attractive because it represents the effort to train professionals for the “new media” -suitable for those who not only possess an international outlook, but are also familiar with the most advanced tools of communication and media management. The degree programme will prepare you for any career in the communication field and will give you specialised knowledge in the new technologies currently used in media management.


Some of the compilations produced by AMIATA RECORDS, one of ESE’s partner companies - www.amiatamedia.com

Olivier GilletMy name is Olivier, and I am a French student in my 4th year of study at ESE Milan. I decided to come to this school because it is very international-with students and lecturers coming from many different countries-and also for the fact that lectures are conducted in English. I studied at ESE London during my 3rd year, which provided me with the opportunity to further improve my English. Thanks to ESE and the support given by the academic office, I have completed three internships within prestigious international companies. My experience in the Marketing department of BMW Italy confirmed my preference for marketing….and my love of cars. I have also developed my social networking skills by constantly meeting new people and organizing meetings between students in and outside of the school.


In today’s competitive graduate job market, it is becoming increasingly important to help students clarify their own life goals and show them the way toward building their unique and personal dream.We believe that anyone can realize their dreams and have the ability to do what they really love.

At ESE our students have the opportunity to shape and decide their own destinies thanks to a highly tailored educational approach whereby our in-company training programme – realised among the others, with the top Fortune’s Best Companies to Work for - plays a central role.From the very first year of study, our students have the concrete opportunity to proactively move towards their goals and target their objectives, through a combination of extra curricular activities and in-company training which – at the end of the programme - amount to a bona fide mini-career.

While developing a range of marketable skills and competencies, annual placement will allow you to:

• apply course knowledge into practical situations within the work environment • bridge the gap between study and work • develop your inner qualities and gain a practical understanding of the concept of individual responsibility, according to which external events are projections of your own inners states• test your career plans by obtaining experience in your chosen field, thus helping you understand if this is what you really love to do • extend your professional network and assess internship provider for future employment opportunitiesTo obtain an internship opportunity, obviously self-reflection and self-marketing skills are necessary, in addition to the willingness to focus on personal development and to exchange and receive feedback from peers, mentors and advisors. In this process of identifying your objectives and learn how to exert your full potential is therefore crucial the role of the Placement Department, which from day one will provide highly tailored guidance and support along the challenging but rewarding pathway leading to self-awareness.

In-company Training Teaching and Learning Techniques

SOME OF THE COMPANIES WHERE ESE STUDENTS HAVE INTERNED OR ARE STILL INTERNING ARE:

• A.C. MILAN • LOUIS VUITTON• AMERICAN EXPRESS • MAX MARA• AMNESTY INTERNATIONAL • MERRILL LYNCH • APPLE COMPUTERS • MICROSOFT• AZIMUT BENETTI • MIRAMAX• BBC • MORGAN STANLEY• BELGRAVIA CAPITAL • MTV• BMW • NBA• BULGARI • NIKE• CALZEDONIA • ONU• CAMPARI • PARAMOUNT PICTURES• CHANEL • PIAGGIO • CNN • EUROPEAN PARLIAMENT • CONTINENTAL AIRLINES • PRADA• DELOITTE & TOUCHE • PROCTER & GAMBLE• DIESEL • REAL MADRID F.C.• DOLCE & GABBANA • RELAIS & CHATEAUX• DONNA KARAN • SAN PAOLO INVEST• DUCATI • SALOMON SMITH BARNEY• EMI MUSIC • SIEMENS• FERRARI • SOCIETE GENERALE • FRIENDS & PARTNERS • SONY• GENERAL ELECTRIC • THE COCA-COLA COMPANY• GENERAL MOTORS • TWENTIETH CENTURY FOX• GIORGIO ARMANI • UBS PAINEWEBBER• GUCCI • UNESCO• GUGGENHEIM MUSEUMS • UNIVERSAL RECORDS• HEWLETT PACKARD • VALENTINO• HILTON HOTELS • VIRGIN RECORDS• IBM • VIVIENNE WESTWOOD• JAGUAR • WALT DISNEY• JP MORGAN • WARNER BROS RECORDS• LEO BURNETT • YAHOO• L’OREAL • YVES SAINT LAURENT

Our undergraduate degree programmes are aimed to lead students to reach the following outcomes:• awareness raising and knowledge acquisition• conceptual and critical understanding• practical experience• critical reflection• personal development and enhancement of lifelong learning skills

To enable students to achieve such goals, the following mix of teaching methods will be offered:• lectures, demonstrations, seminars, workshops, tutorials, simulations and scenario building sessions, group and individual project works, live projects to be developed in closed collaboration with specific companies/institutions/organizations• large and small group and individual learning and teaching situations; tutor-led, student-led and independent learning sessions• work experience or placement, exposure to business issues, visits, and input from visiting speakers and professionals of the sector

Assessment is regarded as developmental and an integral part of the learning experience. Assessment is designed to allow students to reflect on their knowledge, experience, prior or current practice and to extend the range of their intellectual practical skills through peer interaction, individual autonomous and study group working.

Methods of assessment in taught modules differ between modules though generally a maximal two components are included. The types of assessment include: in class test; end of module examination; presentation; group or individual coursework; portfolios; creative writing; and web based creation.More specifically:(i) Knowledge is assessed by:• Coursework reports;• Written examinations;• Case study projects• Presentations;• Active student participation in lectures.

(ii) Thinking skills are assessed by• Laboratory and tutorial sessions;• Written examinations;• Problem-solving activities;• Research-based activities.

(iii) Practical skills are assessed by• Case studies;• Problem-solving activities;• Lab exercises

(iv) Skills for life and work (general skills) are assessed by• Coursework reports;• Presentations;• Case study projects• Written examinations;• Individual and team-based activities.


Admission process

What positions do ESE graduates hold?How long after the completion of their studies are graduates placed into the business world?

To request an appointment, please write to the Admission Department of the centre where you wish to enroll.Non refundable Application fee of 50 Euro. Payment can be done online on the below links with credit card (Mastercard/Eurocard, Visa/Delta/Electron, American Express, Switch/Maestro, Solo). In case of payment via Bank Transfer, Cash or Cheque, please contact your selected Centre’s Admissions Office prior to applying. Applications arriving without appropriate fee will not be considered.

Transfer AdmissionStudents willing to transfer from other universities must meet the high quality standards required to enroll at the European School of Economics and qualify for the degrees authorized by the University of Buckingham. The Transfer Evaluation Board considers a variety of factors in reviewing the applications, including course transcripts, quality of the college programmes, extra curricular activities, essays and interviews. In particular, applicants should provide:- all standard documents previously mentioned- a copy of the High School Diploma, with all national examination results (such as "0" levels, "A" levels, Baccalaureate, Abitur, International Baccalaureate, etc.).- year by year academic records of previous college work showing dates of attendance, modules completed, module programmes’ detailed descriptions, final examination results, and diplomas received (if any). Transfer credit is evaluated on a module-by-module basis. Should you consider to transfer your credits from another University, please note that we can accept a maximum of 180 UK credits, toward the qualification for a BSc (Hons) or BA (Hons) degree awarded by the University of Buckingham.The European School of Economics online system is the easiest way to apply to our degree programmes.APPLY ONLINE on the following links: http://apply.eselondon.ac.ukand SEND A COPY of the above documents to the ESE undergraduate admission office of the chosen campus together with the application form of the selected programme duly filled with all the required information.

Admission to the European School of Economics is highly selective. Every year one hundred students have the privilege to be accepted at each of the European School of Economics' centres. In order to start the Application Process, students have to send the following documents to the Admission Office of the selected ESE Centre.- Application Form filled out with complete information- Official copy of the High School Diploma or foreign equivalent certificate + Transcripts- 6.0 IELTS, 85 iBT TOEFL or 213 paper based TOEFL, unless you can demonstrate to have been studying for at least three years in an English speaking institution Applicants may be asked to take an additional English Language Placement Test to determine their level and the kind of individual support they need to be offered prior to their admission to the selected degree programme and alongside their studies.- Photocopy of Passport / ID document- Three photographs (passport-sized)- Financial Statement (needed to apply for a scholarship)- Application non refundable 50 euro fee. Payment can be done online on the below links with credit card (Mastercard/Eurocard, Visa/Delta/Electron, AmericanExpress, Switch/Maestro, Solo) or PayPal account.Applications arriving without appropriate fee will notbe considered.To evaluate personal achievements, we take intoconsideration:- personal background and experience- the likely contribution to the intellectual and culturalvitality of the centre- a demonstrated interest in other cultures and willingnessto embark into a range of international experiences- non-academic achievements in arts and sport, orcharity and voluntary workAlthough interviews are not an obligatory requirementfor admission, we do welcome, when possible, theadditional insight they can offer. Interviews uponappointment are available at all centres (Rome,Florence, Milan, London, New York and Madrid).

Employment Rate

100

80

60

40

20

38,7%42,5%

16,0%

2,8%

Before Graduation

From 1 to 3 months

From 4 to 6 months

From 7 to 8 months

100

80

60

40

20

56,4%

16,7% 14,8%10,0%

2,0%

Managers and Supervisors

Entrepreneurs

Continue on with Postgraduate

Consultants

Assistant Managers

Printed in March 2009EUROPEAN SCHOOL OF ECONOMICS - All rights reserved

Artists: Sossio Mosca and Wainer VaccariDesign by: Aria Art Gallery in collaboration with the ESE students - www.ariaartgallery.com

Fees

Application FeeAnnual TuitionAnnual Registration Fee

Insurence, books and living expences are not included in the tuition fee.

3-year Bsc and BA (Hons)

Europe€ 50€ 16.000€ 1.000

4-year Bsc (Hons)

Europe€ 50€ 12.000€ 1.000

USA$ 75$ 34.000$ 1.200

BSc Hons BA Hons

LONDON - NEW YORK - ROME - MILAN - FLORENCE

w w w . e s e l o n d o n . a c . u k

INTERNATIONAL - BUSINESS - FINANCE - MARKETING

ORGANISATIONAL COMMUNICATION with MEDIA MANAGEMENT

For further information about the Undergraduate Programmes please contact:

ESE London8/9 Grosvenor Place,London SW1X7SH (UK)Tel: +44 207 245 61 48 - Fax: +44 207 245 61 64E-mail: [email protected]

ESE New York350 Fifth Avenue, 33rd FloorEmpire State Building - NY 10118 USATel: +1 212 967 8880 - Fax: +1 212 967 8110 E-mail: [email protected]

ESE RomeVia Quintino Sella, 67/6900187 - RomeTel: +39 06 97 27 07 10 - Fax: +39 06 97 27 36 01E-mail: [email protected]

ESE MilanCorso di Porta Vittoria, 1620122 - MilanTel: + 39 02 365 04 235 - Fax: + 39 02 365 04 236E-mail: [email protected]

ESE FlorenceBorgo SS. Apostoli, 1950123 Florence - ItalyTel: + 39 055 21 70 50E-mail: [email protected]

ESE Representative Office - TURKEYDereboyu sok. Sun Plaza No: 24Kat: A1 Maslak - IstanbulTel: +90 212 285 21 71 Fax: +90 212 286 00 47E-mail: [email protected]

ESE MadridE-mail: [email protected] further information, please contact the ESE Rome Admissions Office

www.eselondon.ac.uk - www.uniese.it - www.uese.es

ESE Representative Agent - BRAZILMs. Maria Graça CongroTel. +55 11 8122 0707E-mail: [email protected]

Documents

ESE Undergraduate Brochure