Social Media Brand Plan

Erin Ellison

Goals

To network and become a recognizable name for myself in the fashion industry and field of Journalism

My ideal job is to have my own fashion column

Portfolio

Sample fashion writing reviews Blog entries Photos Information on myself Sample writing from JRNL classes

Objective

Get an internship at Cosmopolitan MagazineCreate my own blog and have at least 500 followers Graduate with a BA in Journalism and Creative writing

To be offered a writing position at a fashion magazine I want my employer to see my passion for both writing and fashion. I want to be given the opportunity to help people through words

SWAT Analysis

Strengths: great communications skill, dependable, meet deadlines, work well in groupsWeakness: procrastinate

Opportunity: internships Threats: newspapers are now changing to digital, less jobs at newspaper are being offered.

Online Presence

It is so important that I keep up with the latest fashions, making connections and getting my reviews and articles read. I do this through: Facebook, Linkedin, Myspace, Twitter, ning and Youtube.

I plan on becoming apart of blogger.com I plan on developing my social brand

Social Media Brand Message

My social brand will show who I am and my passion for writing through my writings on fashion and event currents in fashion. I want employer to be able to get a preview of who I am so it will encourage them to want to meet me. I want my social brand to give off positive vibes.

Strategies

I will make more networking moves by creating my own blog, start to follow more editors and writing and befriend them on Facebook and try to communicate with them. I will visit comsomag.com, WWD.com, vogue.com and cocreteloop.com

Tactics

Short term:Create my blog Get an internshipGraduate

Long term: Move to New York or California and get a job in the field of fashion Go to school to further my higher education