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Quick overview of Epsilon on a global & APAC level
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EPSILON OVERVIEW
To help marketers create exceptional customer experiences that differentiate their brand, engage consumers’ and build loyalty.
This is achieved through customer intelligence and data-driven multichannel marketing.
Our Mission
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Today’s Marketing Challenges
3 primary challenges exist:
CHALLENGES SOLUTION HOW CEM WORKS RESULT
Consumers are empowered with information
Numerous marketing channels
Speed of accessing & exchanging information
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Solution: Customer Experience Marketing
Customer Experience Marketing (CEM) is an approach to deliver relevant customer interactions that anticipate and respond to the many ways consumers want to engage, shop and buy today.
CHALLENGES SOLUTION HOW CEM WORKS RESULT
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How CEM is accomplished
We help marketers leverage both data and technology, resulting in 1:1 real-time interactions with your customers across all marketing channels.
CHALLENGES SOLUTION HOW CEM WORKS RESULT
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Driving Business Growth
1:1 interactions help marketers gather information that customizes every touch point with the consumer. The result is targeted and measurable marketing campaigns.
CHALLENGES SOLUTION HOW CEM WORKS RESULT
Epsilon offers the most comprehensive portfolio of services and solutions that drive your Customer Experience Marketing
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Why Partner with Epsilon?
Unified Multichannel
Customer Data and Campaign Management
GRAND CENTRAL
Word-Of-Mouth Marketing
Solution Launch
Customer Data Integration (CDI) Solution Launch
AGILITY
New Install
We have a long history of partnerships with global brands
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Why Partner with Epsilon?
Real Time Dynamic
Messaging Solution Launch
Real Time Communications Solution Launch
MATADOR
Founded
1969 1970 1980 1997 2000 2002 2003 2005 2006 2007 2008 2009 2010
We’ve Invested Over $1 Billion To Be The Comprehensive Provider
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Why Partner with Epsilon?
Epsilon acquired byAlliance Data
Frequency Marketing, Inc. integrated into Epsilon
Epsilon acquiredBigfoot Interactive
Epsilon acquired DoubleClick Email Solutions
Epsilon acquired CPC Associates
Epsilon acquiredAbacus
ICOM integrated into Epsilon
Epsilon acquired the Equifax Direct Marketing
Services Division
Epsilon founded
Epsilon acquiredAspen Marketing Services
1969 Oct 2004 Sept 2005 Nov 2005 Apr 2006 Sept 2006 Feb 2007 Jan 2009 July 2010 June 2011
The Alliance Data family of companies delivers an unmatched breadth of loyalty and marketing solutions designed to help marketers raise their consumer IQs and drive business growth.
Epsilon is Part of Alliance Data
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Retail Services
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Epsilon’s Global Team
CINCINNATICHICAGO
MELBOURNE
SYDNEY
SINGAPORE
HONG KONGGUANGZHOU
SHANGHAI
BEIJINGPARIS
DÜSSELDORFLONDONDUBLIN
DALLASWASHINGTON DC
NEW YORKBOSTON
TORONTO
SAN FRANCISCO
DENVERST. LOUIS
ATLANTA
DETROIT
MUMBAI
TOKYO
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Epsilon Facts
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40 year heritage
3500 worldwide associates
$613 million in 2010 annual revenue, up over 19%
Deliver over 40 billion permission-based emails annually
Manage over 1 Petabyte of data across global data centers
Over 2000 global clients, including:• 9 out of 10 Commercial Banks• 8 out of 10 Top Retailers• The Top 10 Pharmaceutical
Companies
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Awards and Accolades
Direct Marketing/CRM US Agency#2
Top US Agencies From All Disciplines#3
Global Direct Marketing/CRM
Agency#6
Creative Awards Earned by100+
DMA Analytics Challenge Winner2009
China ‘s ROI Festival Digital Award 2009
Most Innovative and Strategic Email
Marketing Service2010
Consistent Leader in Forrester Database and Email Wave Reports
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Forrester
Epsilon has been named Leader in every Forrester Wave report since inception in 2002. Epsilon is the only provider to be named Leader consistently in the last 5 reports.
EMAIL WAVE
Leader in database marketing category in 2011 Forrester Wave report.
DATABASE WAVE
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Industry Involvement in APAC
Vietnam Marketing Association
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Selected Clients From Around The World
The expertise and strategic guidance we receive from Epsilon are tremendous. The team is truly an extension of our marketing team, and their flawless execution enables KeyBank to achieve our marketing goals year after year.
Karen Haefling, Chief Marketing Officer at KeyBank
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Selected Clients in APAC CONSUMERS/RETAIL
MEDIA
FINANCIAL
TECHNOLOGY
TRAVEL GOVERNMENT NON-PROFIT
To provide a world-class customer experience, we chose Epsilon for their best-of-class email marketing solutions that enable us to stay close to our customers throughout the relationship lifecycle and ensure that we are providing the most relevant information, optimised in a timely fashion as and when they want it.
Jet Airways
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Client Testimonials
Epsilon’s email solution will further augment Domino’s powerful marketing engine and improve the customer experience. The improved personalisation of email communications offered by this customised platform will ultimately enable our customers to enjoy their favourite slice of pizza even more.
Domino’s Pizza Enterprises Ltd Australia & New Zealand
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The solutions provided by Epsilon will allow us to improve our data strategy through the use of more sophisticated segmentation to drive dynamic content personalisation. In addition, Epsilon’s powerful tools for analytics combined with the services of their Strategic Consulting team will provide us much needed insight into the ongoing success of our marketing activities.
Lincraft
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Call +61 2 9271 5454
Email [email protected]
Visit www.epsilon.com/apac
Start the Customer Experience
