Upload
others
View
5
Download
0
Embed Size (px)
Citation preview
1. 2. 3. 4. 5. 6. 7.
EC vs.
EC vs. EC .com.com
EC
EC Get Benefit First (GBF)
Get Profit First (GPF)
EC
Web
Web 1.0 (1996)
Web 2.0 (2001)
Peer to Peer
(business model) Wiki(second life, 2003) Google Earth 3DSketch-Up
3D
MSVirtual EarthGoogle
Web
Web 3.0 (2006~)
.com
EC
EC
Resources-Based Theory
(Healthful)
Mister Donut
MUJINotebook of acer19
(2001~)China is China
3M PradaLG + Prade (Magic Message Mirror)200630LCD
Taiwan insideWii
HomeBox24Galoop
EC
EC
YouTubeWikipedia
BQ
Venetian HotelLas Vegas Show
E-Markets
1. E-Markets2. 3.
ECEC
EC .com .com
EC
Yahoo.comPortalICPe-TailerMarket MakerESPN.comVotale-BokerICPiVillagee-Communitye-tailerAmazon.come-tailerMarket MakerGoogle KDDI
KDDI NTTDoCoMo
ECEC7C7C
1.1. CostCost 2.2. CompetitionCompetition 3.3. CustomersCustomers 4.4. ConsumerismConsumerism 5.5. Chain storeChain store 6.6. ComputerComputer 7.7. ConsultantConsultant
EEE ModelEEE Model
(staging the ExperienceExperience) (learning the Experience)Experience) (securing the Experience)Experience)
ee--MetricsMetrics(reach)(Acquisition)(Conversion)(Retention)(Loyalty)(duration)(Abandonment)(Attrition)(Churn)(Recency)
e g. Dell
Internet Internet
Internet Internet
(e-payment)
Q & AQ & A
Kozmo.com
US $10Swaplt.com
CD Seaplt Bucks
Furniture.com 250iHarvest.com
MySpace.com19915
900
(Philip J. Kaplan, Fuckedcompany.com)
HP (Hewlett & Packard)
118,693