Enterprise Mobility ‘Mobile First’ strategy for your Business EMPOWERING BUSINESS TRANSFORMATION

Enterprise Mobility‘Mobile First’ strategy for your

Business

EMPOWERING BUSINESS TRANSFORMATION

Trends shaping the growth of business mobile apps

Making mobile apps work for your business

Business apps, Responsive Web or Native ?

Usability focus building mobile apps

Managing Client expectations

Challenges

Case Studies

Presentation Focus


The Mobile Revolution

Talent Acquisition in mobility space to increase in 2015

Trends for 2015 and beyond

By 2015 – Global Market for Enterprise Mobility projected to exceed $168 billion

People who get online everyday 1.5 billion Desktop vs 5.5 billion Mobiles

Mobile CRM apps to grow 500% by 2014 – Gartner


IoT (Internet of Things) to take center stage with mobility at its helm

Enterprises are looking to invest in..

- Consumer and Wearable Devices

- Security

- Cloud

- Employee/Consumer Facing Apps

- Asset Tracking

- Field Service Automation

- RFID

- MEAP (Mobile Enterprise Application Platform

and…



Enterprises are looking to invest in..



IoT Internet of Things

It’s all about real world objects like cars, lights, coffee makers, washing machines etc. connected to the Internet that can be controlled.

Examples…

What does all this mean for technology companies


Talent Acquisition in mobility space to grow in 2015

Mobilization of 4 billion people….

Destination India

Population with over 65% people below the age of 35, offering a cost effective destination for solutions and innovation in the mobility space

Making Mobile Apps work for your Business


Business Apps – Responsive or Native ?


Responsive Design – Build one, fit all solution


Business Apps – Responsive Site or Mobile App ?

ANSWER IS … DO BOTH

• Budgeting reasons apart… Responsive Site and Mobile App cover entire audience spectrum

• In-App drive Purchases drive 76% of all app marketplace revenues

• Go Responsive– If the goal of being online is to be universally accessible from any

device– To take advantage of an organic presence through SEO


Responsive Design Mobile Apps

Business Apps – Responsive Site or App ?

• Single Code base – Build once, run across all devices

• Renders across any screen size i.e laptops, smartphones, tablets

• Reduces Maintenance Cost, Provides Flexibility and Control

• Adoption primarily with Top-Down scrolling approach

Pros

Cons

• Limited content presentation • Lesser usability features as compared

to an app

• Faster and easier to work and implement

• Full support from concerned App Stores.

• Can operate without Internet; Sync option a solution in such cases

• Better UX than any other mobile solution

• Stays on your Mobile menu as an icon• Great user experience

Pros

Cons

• Higher development cost to support different mobile platforms

• Cost of maintenance higher in comparison, updates needed for multiple mobile platforms

Usability – Providing a great Mobile User Experience

Enterprise MobilityShaping Technology, Shaping Business

• Define UI Brand Signatures

• Identify Core User Stories

• Optimize UI Flows and Elements

• Great UI Engineering

Usability – Providing a great Mobile User Experience


• Define UI Brand Signatures

• Identify Core User Stories

• Optimize UI Flows and Elements

• Great UI Engineering

Customer Expecations


• Discussion during ideation stage

• Wireframing and Prototyping

• Understanding Security Considerations if any

• Evolution Planning

• Reviewing Process regularly for adherence

Instrumental in developing a strategy to create application that meet expectations from a business and user perspective

Business Transformation: From mobile apps to loyalty coupons to seamless content access, we help you achieve a customer-centric mobility transformation.

Thank You

Banking Industry -> Mobile Payments

Manufacturing -> Optimize Core Business Process

Retail -> Augmented Reality – extend physical store to

a virtual realm

Travel -> Hotel, Travel Reservations on the move

Finally… Mobility for All

Accelerating innovation: We co-create solutions tailored to your needs. Whether its mobile POS or Work Force Management, we’re your technology partner.

Efficient Operations: Our Mobility services can change the way your employees work on the go, automate your processes and boost productivity.


Documents

Enterprise Mobility ‘Mobile First’ strategy for your Business EMPOWERING BUSINESS TRANSFORMATION