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2018 POLIS CONFERENCE Innovation in Transport for Sustainable Cities and Regions 22 & 23 November, Manchester, UK TALKING GENDER Floridea Di Ciommo, Gianni Rondinella cambiaMO | changing MObility Mobility of caring: Empowering women and children about their mobility

Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

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Page 1: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

2018 POLIS CONFERENCEInnovation in Transport for Sustainable Cities and Regions

22 & 23 November, Manchester, UKTALKING GENDER

Floridea Di Ciommo, Gianni RondinellacambiaMO | changing MObility

Mobility of caring:

Empowering women and children

about their mobility

Page 2: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Urban Innovation Action Mares_Madrid

Resilient urban ecosystems for a sustainable economy

Page 3: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Mobility of caring: how much is it done?

1. Consideration of women and

children travel behaviour: the

mobility of caring a new

approach for analysing mobility

data.

2. Empowerment of children in

their daily mobility, a way to act

on Women travel constraints:

MeMuevo: Personal training for

biking, taking the bus

Page 4: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Mobility of caring or Social mobilitydefinition

• Mobility of caring: a new category for trip purposes which

includes daily shopping, accompanying children and dependents,

and calling on family and friends.

• Most of these trips are mainly relevant for the daily mobility of

women.

• But a high level of general dissatisfaction from female users: Why?

Time schedule not completely adapted to most of her life

activities, during the night urban space is scary…

• And transport planners focused on productive more than

reproductive activities.

Page 5: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Mobility survey analysis through the lens of caring mobility.

Trip purpose(one way)

Gender Total

Female Male

Work 9.5% 12.1% 21.6%

Study 5.2% 5.2% 10.5%

Care 26.6% 14.7% 41.3%

Leisure 8.6% 10.4% 19.0%

Other 4.0% 3.7% 7.7%

Total 53.9% 46.1% 100.0%

Barcelona Metropolitan Area

Trip purpose(one way)

GenderTotal

Female Male

Work 9.3% 12.6% 21.9%

Study 1.8% 1.5% 3.3%

Care 23.3% 18.0% 41.3%

Leisure 11.8% 11.3% 23.1%

Other 5.5% 4.9% 10.4%

Total 51.7% 48.3% 100.0%

Ohio

Data analysis by purposes

Page 6: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Mobility survey analysis

Data analysis by purposes and modes in Barcelona Metropolitan Area

Page 7: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

“Me muevo” project

Pilot for children empowerment in their daily mobility through active and public transport modes for children’s autonomy in Vallecas-Madrid.

Public transport and active modes for children authonomy

Page 8: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

ME MUEVOSomething is moving in my neghborough

Page 9: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Chindren and

Teen-agers

• The basis for Mobility habit for life

Page 10: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

"Andar a pie y pasear es para nosotros, como adultos, un placer, un regalo que de vez en cuando nos hacemos; pero para los pequeños es una necesidad"

F. Tonucci

Page 11: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Objectives

• Children mobility empowerment

mitigating the mobility of caring issues

• Promoting active mobility among

youngest

• Awareness about sustainable mobility

• Reinforcing community building

capability

• Facilitating concentration ability

• Involving local actors for transport

planning

• Creating a schools network

“MeMuevo” concept.

Page 12: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

MaaS concept adaptation for active mobility of children

• A way to act on the cars congestion

• A way to easy accessing children and teen activities

Page 13: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Teen-agers empowerment trough bike: Juan de la CiervaHigh-school.Workshop for not mixed female teen-agers

Co-creation of mobility solutions with women teen-agers

Page 14: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Why I like the Bike?Freedom and safety feelings in the city

Page 15: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

1. Changing data mining for improving transport planning, how to manage?

2. Empowering children of their mobility reduce costs and emissions, why not?

3. Going to a proximity paradigm, a new approach to MaaS

Open questions….

Page 16: Mobility of caring: Empowering women and children …...Empowering women and children about their mobility Urban Innovation Action Mares_Madrid Resilient urban ecosystems for a sustainable

Thank you…

Floridea Di Ciommo

cambiaMO|changing Mobility

[email protected]

www.maresmadrid.es