Enterprise Cloud Commerce Solutions for Retail

To empower retailers to engage and inspire consumers everywhere, enhance

brand value and grow profitably.

DEMANDWARE MISSION:

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The Demandware cloud platform powers omni-channel

commerce for hundreds of leading retailers and brands

around the world.

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In-store sales that will be influenced by digital technologies in 2015.

Online and offline channels continue to converge, altering how consumers

interact with retailers and brands.

50%

Consumers willing to pay more for a better experience.

As consumers look for new types and levels of service, retailers must deliver more

innovative and relevant experiences seamlessly across channels.

86%

Retailers saying that legacy technology is holding them back.

Traditional commerce platforms are too rigid and make it challenging for

retailers to keep up with ever-evolving consumer expectations.

80%

The New Retail Landscape

Sources: Deloitte Digital, “The New Digital Divide,” 2014: www2.deloitte.com/us/en/pages/consumer-business/articles/

the-new-digital-divide-retail-sales-influence.htmlVision Critical: www.visioncritical.com/customercentric-infographic/

Business Cloud News: www.businesscloudnews.com/2014/04/22/almost-80-of-cios-hindered-by-legacy-infrastructure/

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After extensive experience with both on-premise software

and Demandware’s cloud model, we determined that

Demandware was best suited to enable our digital retail

strategy and vision. Demandware enables us to get to

market faster, innovate faster and meet the needs of our

customers faster.

Harm Ohlmeyer Senior Vice President, Sales Strategy and ExcellenceThe adidas Group

Sustainable Competitive Advantage

Speed, Agility and Innovation

Demandware empowers retailers with the

speed, agility and innovation required to

accelerate the strategic business initiatives

that drive growth. It provides an open and

scalable enterprise cloud commerce platform

that puts business users in control and enables

impactful consumer engagement across

devices, channels and geographies. Backed

by a world-class cloud operating environment

that is scalable, reliable and secure, and a

business model that puts client success above

all other priorities, Demandware reduces the

cost and complexity of running global,

omni-channel commerce operations.

Eliminating Barriers to Growth

Retail growth strategies come in many different

forms. Whether it’s about providing customers

with a more unified online and offline experi-

ence, expanding into new geographies and

markets, or launching new brands and sites,

Demandware provides a more agile and

innovative solution for enterprise retail, without

compromising quality, control and scale. It’s

the reason why more and more retailers are

moving away from rigid on-premise platforms

and switching to Demandware’s industry-

leading cloud platform.

WHY CHANGE?

In today’s ever-evolving retail landscape, sustainable competitive advantage and consistent revenue growth don’t come from managing IT infrastructure or developing software. They come from executing on the strategic initiatives that help build brand loyalty and drive business expansion.

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Digital has been key to our strategy from the very

beginning and, over the years, Demandware has

proved to be a flexible and robust solution for our

enterprise needs.

Matt MarcotteExecutive Vice President, Direct to ConsumerTory Burch

A Better Commerce Experience – for Retailers and Consumers

Faster Time to Value Demandware creates a more expedient path be-

tween ideas and their execution. First, business users

never have to worry about whether the infrastructure

is ready to support their initiatives. They can launch

new sites in days, not months, and execute promo-

tions in hours, not days. Role-based, intuitive user

interfaces enable control over the brand experience

and site functionality, with minimal IT involvement,

and the platform automatically scales and supports

whatever they have planned. All of this frees the

IT department to concentrate on driving strategic

initiatives and innovation instead of supporting infra-

structure and implementing upgrades. Business users

are empowered to execute on their ideas more

quickly and are freed to put more ideas into action.

Continuous and Seamless Innovation Demandware eliminates the barriers to innovation

that are common with legacy commerce platforms

and empowers organizations to keep pace with the

dynamic retail marketplace and evolving consumer

expectations. The platform is automatically upgrad-

ed up to eight times per year, delivering a steady

stream of new features and enhancements without

disrupting day-to-day retail operations. The open ar-

chitecture enables retailers to build their own unique

capabilities without compromising the platform

upgrade path. Pre-built integrations make it easy to

connect to third-party technologies and are highly

resistant to breakage when upgrades occur.

Highly Leverage-able CommunityWorking with Demandware, retailers become part of

a large, vibrant and interconnected community that

is a source of fresh ideas, insights and inspiration.

Because the platform is built on a multi-tenant

cloud architecture, all Demandware clients run on a

common code base, making it easy to share ideas

and innovation across the community. Clients can

tap into the skills, knowledge and experience of

this collaborative community, creating a powerful

network effect to drive their own innovation. Clients

also benefit from the valuable intelligence that can

be harnessed from the platform. The incredibly rich

behavioral data set can be used – in aggregate and

with proper permissions – as a benchmarking tool to

drive continuous improvement.

Business Model Aligned to Client SuccessDemandware’s business model is based on shared

success, which means the company is fully vested in

helping its clients grow and ensuring they succeed.

Everything Demandware does as an organization,

including the prioritization of investments, is designed

to help clients differentiate their brand and grow

revenue across channels. A team of retail experts

is dedicated to providing consultative advice and

support to clients. An operations team is constantly

monitoring performance, examining issues across

the client base, assessing for holiday readiness, and

making other meaningful contributions to help

ensure ongoing client success.

WHY DEMANDWARE?

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Whether your customer is on the couch, at the checkout line or in a new market, Demandware provides a superior business and technology model to seamlessly power commerce across the retail enterprise.

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The Demandware Commerce Cloud An Open, Future-Proof Platform for Omni-Channel Commerce

Digital CommerceEasy-to-use applications empower business users

to control and manage the shopping experience

including branding, merchandising and promotions,

with minimal IT involvement. An open development

environment enables technical users to develop highly

customized brand experiences. From content man-

agement, to integrated responsive design to

geo-location-driven experience management, the

platform supports best practices in digital commerce

and enables retailers to continually evolve the

shopping experience to meet and exceed customer

expectations.

Point-of-Sale and Digital Store The platform provides several options for bringing the

power of the cloud into the store. Enterprise point-of-

sale (POS) solutions range from mobile device-based

to traditional register and till formats. For retailers that

prefer to keep their existing POS infrastructure in place,

a tablet-based, endless-aisle digital store solution

provides store associates with access to customer

records and web inventory, enabling them to reduce

lost sales due to stock-outs and walk-outs, and to

better serve customers.

Data-Driven Personalization and Analytics The platform combines data sources to create a

distinct data footprint for each consumer. It applies

leading-edge data science to personalize the

products, promotions and content presented to

each individual shopper. It also collects, aggregates

and anonymizes data from across all consumer inter-

actions, providing Demandware clients with the ability

to benchmark performance against their peers and

optimize their business results.

Distributed Order Management Distributed order management capabilities enable

retailers to provide “buy anywhere, fulfill anywhere,

service anywhere” experiences. The platform helps to

alleviate out-of-stock issues with a single, enterprise-wide

view of inventory, including real-time inventory counts

that track products on order or in transit. It can also

help reduce customer service costs by enabling

self-service functions, such as order tracking,

cancellations or managing returns.

DEMANDWARE PLATFORM

The Demandware Commerce Cloud is a highly scalable platform that minimizes the complexities and costs of running extensive global commerce operations and enables seamless, high-impact consumer engagement across all devices, channels and geographies. Built on a scalable and secure multi-tenant cloud architecture, the platform provides enterprise capabilities with the agility of the cloud.

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World-Class Operating EnvironmentThe Demandware Commerce Cloud is based on

a world-class cloud infrastructure that is fully built,

proven and secure. Points of delivery (PODs) situated

around the world are readily available to support the

roll out of new brands, new sites and new omni-channel

initiatives. The platform scales seamlessly to support

any size business with 99.99% site availability around

the globe. Critical security certifications, including PCI

and SOC2, are always up to date. With Demandware,

retailers can rest easy knowing that there is a world-

class operating environment to support their growing

business and a dedicated team of experts to make

sure that it runs smoothly at all times, even during

seasonal peaks.

Open APIsScalable RESTful APIs allow external web applications

to interface with core commerce functionality.

Developers can leverage the APIs to quickly build and

deploy custom applications with confidence, knowing

they work with the products, promotions and trans-

actions in the platform, and will result in a consistent

experience across every customer interaction.

We realized that there was an opportunity to achieve better operational efficien-

cies across our brand portfolio, but it was critical that we not lose brand-level

control. With Demandware, we do not have to compromise. We have a scalable,

enterprise-class platform that allows our team to centrally manage our commerce

operations, while enabling customized experiences at both the brand and regional

level. And with Demandware’s cloud model, we know that we’ll always have

best-in-class performance, uptime and the latest functionality available to us.

Jodi WatsonPresident, Consumer DirectWolverine Worldwide

99.99%Historical Uptime

PCI & SOC2 6 to 8 Certified Releases per Year

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Accelerating the Strategic Initiatives that Drive Growth

Geographic ExpansionThe Demandware platform is scalable,

secure and ready to run digital commerce

operations around the world, including

China. It is purpose-built for cross-border

and global expansion and allows retailers

to manage local languages, currencies,

customs, products, preferences and other

geo-specific aspects from a central platform.

Global retail teams can deliver locally trans-

lated commerce experiences that transact

in native currencies – while maintaining

central control over the brand experience.

Multiple Brands and SitesRetailers can create multiple, uniquely

branded sites using common infrastructure,

integrations and processes. Whether it’s

managing multiple brands through a central-

ized team or through brand-specific teams,

retailers have the necessary features and

guidance to drive online revenue growth.

Digitizing the StoreThe Demandware Commerce Cloud

enables retailers to leverage the power of

digital in the physical store to provide cus-

tomers with a seamless experience across

channels. Using a tablet, store associates

can quickly access a customer’s profile,

view past buying behavior and check the

availability of web inventory, creating a

more personalized shopping experience

that increases both customer loyalty and

revenue. Enterprise point-of-sale (POS)

capabilities combined with core platform

functionality enable a true unified com-

merce platform for omni-channel retail.

Buy Anywhere, Fulfill Anywhere Distributed order management capabilities

provide real-time inventory availability

across multiple locations such as other stores,

distribution centers and inventory on order or

in transit to the retailer. With a single view of

orders, customers, inventory, products and

promotions across the business, retailers can

easily process orders and locate inventory

from any location.

DEMANDWARE SOLUTIONS

The Demandware Commerce Cloud is the most agile and scalable commerce platform in the industry, and the best equipped to accelerate the strategic business initiatives that drive growth.

Purpose-built for cross-border and

international expansion

Enables more personalized shopping

experiences

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Accelerating the Strategic Initiatives that Drive Growth

Working with Demandware has allowed us to

grow faster in China. We experienced 500%

growth in one year in our online business in

China with Demandware.

Julien ChiavassaChina eCommerce Manager and Head of Digital Strategy, Asia-Pacific Region CLARINS

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Demandware is an agile solution for fast deployment

with an advanced ecosystem of partners, and provides

an ongoing flow of innovation. After the success of our

L’Oréal North American businesses, we are confident

that Demandware is the right solution to further our direct

e-business strategy worldwide.

Jean-Christophe SautoryChief Information OfficerL’Oréal S.A.

A Vibrant and Connected Community

Clients -- Leading Retailers and BrandsDemandware powers omni-channel commerce for

hundreds of leading retailers and brands around

the world, representing a broad variety of retail

models, product sets and geographies. Because

the Demandware Commerce Cloud is based on a

true, multi-tenant cloud architecture, all clients run

on a common code base so they can share ideas

and innovation – even code -- across the commu-

nity. Demandware clients find tremendous value in

this peer network that often faces similar challenges

and readily shares ideas and solutions.

Partners -- Demandware LINK EcosystemDemandware has built a large and growing global

partner ecosystem that provides expert services

and best-of-breed technologies that complement

the Demandware platform. LINK Solution Partners

are trained and certified on the platform, providing

high value services to support clients’ strategic

initiatives. LINK Technology Partners build, certify

and maintain integrations across Demandware

platform upgrades, simplifying product integrations,

reducing cost and accelerating the availability of

valuable new functionality. These partners are a

vital part of the Demandware community and have

developed close working relationships with

Demandware and its clients.

Employees – Committed to Client SuccessDemandware’s shared success business model

keeps employees focused and fully vested in

helping clients grow and ensuring they succeed.

Clients have access to a team of retail experts that

continually provide consultative advice and sup-

port. From technical implementation to education

and support to ongoing strategic guidance and

day-to-day account management, Demandware

employees are active members of the community

and fully committed to client success.

Multiple Ways to Connect and EngageThe Demandware community stays connected all

year long and there are multiple ways to network

and engage. These include the client portal, annual

XChange Conferences, Client Advisory Boards,

regional networking events and informal networking

opportunities. Demandware employees are always

willing to make introductions and help clients find

peers that have faced similar challenges and can

share valuable insight.

DEMANDWARE COMMUNITY

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It takes more than technology to thrive in the new retail landscape. Retailers need a healthy network of peers, partners and users from whom they can derive best practices, insights, innovation and support. Demandware clients, partners and employees are always working from the same version of the platform so clients can leverage the vast skills, knowledge and experience of this highly collaborative community, and capitalize on the platform’s capabilities at an accelerated pace.

The cloud model means we don’t have to worry about updates or upgrades, and there are no hardware costs to take into account. This is particularly important as we expand into additional countries and need to focus on quickly localizing and innovating to meet local consumer expectations rather than managing infrastructure.

David WilliamsDirector of Online, EMEADeckers Brands

40-60%

32%

conversion rate improvement

year-over-year GMV growth

DEMANDWARE ENABLES

DEMANDWARE CLIENTS ACHIEVE AN AVERAGE OF

Demandware illustrated early on what a successful partnership looks like, making the global consolidation of our digital commerce operations on Demandware a natural move. With Demandware, we are able to focus on our strategic business initiatives and enhance the consumer shopping experience.

Nicolas FouletChief Information OfficerQuiksilver

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Source: Forrester: The Total Economic Impact of the Demandware Commerce Platform, November 2013

Average for the years ended December 31, 2014, 2013 and 2012

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