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Engaging in Marketing In a new environment

Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

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Page 1: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

Engaging in Marketing

In a new environment

Page 2: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

6 Key Engagement Strategies

5 Engagement Tactics

Page 3: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

CREATIVEDIGITALMEDIAWe’re a creative, digital and media agency. We design and place advertising for businesses that want to reach their customers.

Page 4: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

1. Establish your Key Marketing Goals

Our Marketing Plan is a road map for where your advertising efforts should be focused!

Page 5: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

2. The Good, Bad & the Ugly

What you are good at, not good at, and the opportunities that exist.

Strength Weakness Opportunities Threats

Page 7: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

3. The Dark Side

Know your competition

Who are your competitors?

Page 8: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

4.Knowing your Audience/Customers

Page 9: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

5. The deep & meaningful

Your brand attributes & values

Page 10: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

6. Identify what needs to happen & the changes you need to make(Tactics)

Page 11: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

Engagement Strategies

Digital Marketing

Brand Advertising

Branding & Creative Content

Communications

Website + SEO

Page 12: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

Here’s how we can help..

• Strategy/Plan and road map • Creative Brand Strategy• Media placement and Management

• Measurement and post analysis

or we can have a good old fashioned chat and point you in the right direction.

Page 13: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

Where to from here

• Jump on our website, Facebook, Instagram or Linkedin to register for a Free Marketing Consultation

• Send me an email directly and we can provide you the advice you need

• Connect with Mary-Ellen or CEDA

Page 14: Engaging in Marketing · DIGITAL MEDIA. We’re a creative, digital and media agency. ... Key Marketing Goals. Our Marketing Plan is a road map for where your advertising efforts

National & Regional Networks

Visit regionalbusinesspartners.co.nz to register for support