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ENCON THERMAL

ENGINEERS

Presented by:

Vimal Upagupthan

RAD- HEAT GAS HEATING ELEMENTS

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INTRODUCTION

• Established during the energy crisis of 1978

• ENCON- Energy Conservation & Conversion.

• Managed by qualified Engineers & Technocrats who arewell-versed in designing, manufacturing, installation and

commissioning of FUEL EFFICIENT SYSTEMS.• Pioneers in introducing new and better energy efficient

technologies, for the past 32 years.

• Client base of Large Public sector units and private sectormultinational cos. In India and abroad.

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VISION

“To help, assist and educate petroleum dependent enterprises

on how to save the precious oil

energy.” 

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R & D ACTIVITIES

• R&D Centre started in 1997.

• Sponsored by GAIL, Ministry of Science& Tech.

• Partnership with Indian Institute of Petroleum.

•

Innovations: – Gaseous Film Burners (Saves upto 16% energy)

 – Gas Heating Elements (Saves upto 30%)

 – High velocity burners (15-30% savings)

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PRODUCTS• RAD-HEAT GAS HEATING ELEMENTS

 – OVENS AND HEATING CHAMBERS – LIQUID HEATING TANKS

 – PAINT BOOTH

 – HOT AIR GENERATORS ETC.

•  Tundish Heating• Ladle Heating System

• Launder heating System

•

Oxy Fuel Systems• Reheating Furnaces

• Recuperators

• Combustion Equipments

• Fuel Handling Systems

ENERGY SAVINGS5%- 75%

REDUCTION INGREENHOUSEGAS EMISSION

69%

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INDUSTRIES SERVED

• Steel Plant

• Transformers & Distribution [T & D] Ind.

• Automotive Industry

•

Foundries• Aluminum Industries

• Pharmaceutical Industry

• Cement Industry

• Ayurvedic & Herbal Industry

• Surface Coating

• Glass Industry

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INTERNATIONALCOLLABORATIONS

• AMBI - RAD, U.K.

• HERMANN GMBH U. CO., GERMANY 

•  JUPITER OXYGEN

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RAD- HEAT GAS HEATINGELEMENTS

• Collaboration with AMBI - RAD, U.K.

• Uses LPG or Natural gas as fuel.

• Upto 50% Savings compared to

Electric systems.• Short payback period.

• 40 times longer life.

• Uniform and efficient heating.• Completely safe- CE approved.

• Saves fuel- Preserves Nature.

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CLIENTS

INDUSTRY

Paint Baking Ovens

UTILITY

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CLIENTS

• Bajaj Auto Limited 

• B.H.E.L

•

Cummins India Limited• Godrej & Boyce Mfg. Co. Limited

• L.G. Electronics Limited

• LLOYDS Steel Ind. Limited• Tata Motors Limited

• Tata Steel Limited

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AWARDS

"BEST TECHNOLOGY" BY NSIC 1999

"EXCELLENCE IN TECHNOLOGY" BY CII 2003

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SWOT ANALYSIS OF ENCON

INTE

RNA

L

ORIG

IN

(Attri b

utes

of

Org

sn.)

EXTERNA

L

ORIG

IN

(

Attri b

utes

of

Envmt.)

• Energy Efficiency• Experience• Strong R & D•

Client Base• InternationalCollaborations.

• Low BrandAwareness•

Product lineExpansion

• Increasing Demand for

Construction,Automobile, Power.• Rising Energy costs.• Imminent EmissionCuts due to Global

Warming.• Carbon Credit concept.

•

InternationalPlayers• New Technology• EconomicSlowdown

MARKETING MIX FOR

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MARKETING MIX FORENCON

PRODUCT•USP- Energy efficiency, Longer life.•CSR- Lower emissions, saves fuel.

PRICE•Above Average pricing.•Reason- Cost savings and short paybackperiod.

PLACE•Direct Sales.•B2B Products.

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PROMOTION•

Personal Selling.• Trade fairs and exhibitions.•Direct Mail.•Sponsorships- Corporate Events.

PEOPLE•Understand Customers’ needs.•Customized solutions.

•Efficient CRM.

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MARKETING STRATEGY

POINTS TO BE HIGHLIGHTED

• Direct savings- Savings from fuel efficiency.

• Rising fuel prices.

• Short payback period.

• Increase in Production.• Future Emission norms- As discussed in

Copenhagen Summit.

• Carbon credits.

•

CSR- Cleaner environment and Conserving fuel.•  Trouble free operation- low breakdowns.

• Efficient and Economical servicing

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 THANK YOU!