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Enabling Commerce
Everywhere
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Enabling
Commerce
Everywhere
E-Commerce Strategist
DEG | degdigital.com
@DEGDigital | @drlevy
David R. Levy
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Enabling
Commerce
Everywhere
Director
Deloitte | Delloitte.com
@DeloitteUS | @stevenberkovich
Steven Berkovich
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Enabling
Commerce
Everywhere
Founding Principal
Something Digital | somethingdigital.com
@SomethingDigitl | @jopaklo
Jonathan Klonsky
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Enabling
Commerce
Everywhere
Founder and Chief Executive Officer
Dropship Commerce | dropship.com
@DropShipcom | @jeremyhanks
Jeremy Hanks
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Enabling
Commerce
Everywhere
Chief Executive Officer
Kiosked Ltd. | kiosked.com
@Kiosked | @mickepaqvalen
Micke Paqvvalen
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Enabling
Commerce
Everywhere
Chairman
IE Media | iemedia.com/au
@IEagency | @rhyshayes
Rhys Hayes
“Omnichannel…is a major realignment of the
customer journey, with the traditional,
choreographed, linear, store-centric brand
interaction being replaced by a network of
nonchoreographed interactions that take
place online, out-of-home, mobile, social,
and in-store.”
Elaina Shekhter
Global Head, Travel & Consumer Industry Business, EPAM,
Virtual Environments Drive Retailers' Omni-Channel Strategies 12/4/2012
Columbus Retail Conference, The Changing Retail Model, October 22, 2012
Enabling Commerce Everywhere
• Omnichannel is different than multi-channel.
• Omnichannel means creating new ways for consumers to
engage with product anywhere, anytime and on any device.
• Omnichannel entails new technologies and processes that
allow consumers to move effortlessly through their own shopping
experience.
• Omnichannel is being able to see customers across platforms,
inventory across channels and fulfillment opportunities across the
entire supply chain.
Enabling Commerce Everywhere
Consumers Move Across Channels
Retailers Support Cross-Channel
Shopping
Consumer Expectations
Increase
Retailers Invest in Integrated Systems
Consumers and Retailers Become Channel Agnostic
Enabling Commerce Everywhere
Consumers Shop Across Channels
Retailers Support Cross-Channel
Shopping
Consumers Expectations
Increase
Retailers Invest in Integrated Systems
Consumers and Retailers Become Channel Agnostic
Implement a scalable, flexible and
cost effective platform for growth
Changes to supply chain
management and organizational
processes; E-Commerce platform
integration with Inventory, ERP, POS,
Order Management and CRM
Supporting existing sales
channels – web, mobile, in-
store and customer service –
with as much consistency as
possible
Creating tools that allow
consumers to move across
channels: Merchandising,
Promotions, Pricing, Content
and Images
Support for emerging
channels; Mobile Apps,
Endless Aisles, Drop
Shipments, Content
Commerce, Loyalty
Programs
Q&A
“Give your customers a single view
of you as a retailer, and you, in turn,
can get a comprehensive view of
your customers.”
Dan Wilson
NA Channel Marketing Manager, Intelligent Systems, Intel
The Customer Journey Through the Omnichannel 3/4/2013
Thank You
