Enabling e-commerce for India - Reasoning

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  • 1.Digital media is influencing consumers & businesses everywhereConnected merchandize DrivingDigital Commerce Connected consumers Reasoning Global eApplications Ltd Enabling businesses to get the full potential of digital commerce

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Executive Summary With a team with over 14 years ofa experience innovative commerce,Reasoning is the digital commerce platform (MartJack) and number ofin digital solutions,Indias leadingdigital commerce expert partner for many businesses across India Focus Enable retailers to leverage the immense scope of the Internet andmobile platforms as powerful customer acquisition, customer connectionand marketing channelsCapabilityEnable retailers to establish & manage their digital presence acrossmultiple channels efficiently & at a low cost without requiring anexpensive IT infrastructureEnable retailers to effectively acquire customers from across Internet,mobile & social media channelsSolutionEnd to end digital commerce platform, MartJack that enables retailers,manufacturers & retail chains to build & manage their complete digitalcommerce channel to promote, market & sell their products acrossInternet, mobile and social media.MartJack Exchange to connect consumers to businesses usingmarketplaces, mobile & social media.StatusAmong the leaders in digital commerce solution providers in India powering over 1400 unique retailers & manufacturers across India. Reachto over 20 million consumers through MartJack ExchangePartnersStrategic Partnerships with HDFC Bank (payments) and Aramex (logistics)to provide the complete solution for digital commerce. Other partnersinclude POS/ERP system providers, System Integrators, web developmentcompanies and direct franchiseesProduct MartJack multi-channel commerce platformMartJack Exchange Connecting MartJack powered businesses &consumers across channels 3. Solution Eco-system Storefronts - Web,Google Adwords mobile, kiosksMartJackMarketplacesExchangeConsumerRich product Mobile & SocialacquisitionexperienceExchangeOffers &Affiliate marketingPromotionsIntegratedBanks & PG HDFC Bank Payment solutionsBusiness Payments Offline paymentI Pay Near (paymentcapability gateway)Design, catalog,Martjack franchisee & orders, inventory channel partnersERP/POSERP/POS providers integration LeadsOperations(Design, storeCRM/LoyaltyCRM/Loyalty solutionmanagement,integration providersERP, POS,Web analytics e.g.Orders etc.)Analytics LogisticsGoogle Analytics (shipping) Integrated logisticsLogistics companies The ReasoningsolutionsAramex, BluedartEco-systemMartjackpartners 4. MartJack Digital Commerce Platform A multi-channel retailing solution which enables any business to showcase their products in a rich way, influence consumers through a rich product experience, drive consumers to make purchases through promotions, provide flexible & convenient shopping options, enable online sales and also drive consumers to the physical stores of the business.Who uses MartJack?Retailers For reaching & acquiring customers through Internet, mobile & social media channels For creating & managing a complete online commerce presence For selling their products online and increasing footfalls to their physical storesManufacturers For providing a rich experience of their products across Internet, mobile & social media channels For enabling their dealers & distributors to provide a rich & consistent product experience For increasing sales through e-commerce & by driving footfalls to dealer storesAcquire ShowcaseInfluence SellCustomersYour products Customers Online & Offline 5. MartJack - Multi-channel commerceEnable simplified commerce across digital channels Online retailingCoreWebStorefrontManagement modulesStorefront Product CatalogRepositoryLocal web-stores for each outletPromotions& Corporate salesPOS/ERP (e.g. SAP)ConsumersStock ERP/OrdermanagementReady to use In-store KiosksOrders integration Loyalty systemsor Integration by Customers Mobile platform partnersPG (e.g. HDFC) Payment Logistics Service Other websites Shipping(e.g. Aramex)Servers andstorage on cloudinfrastructure 6. MartJack Eco-systemEco-system / Partners Exchange PublishersChannel partnersMarketingDirectPayment Online& website reach toTechnologyLogistics processingmarketingmgmt.millions of servicesconsumers 7. MartJack ExchangeMartJack Exchange enables merchants to easily reach millions of consumers through channels such asAmazons New site and many others. Merchants dont have to worry about building & managingtechnology or integrations with New site, payment systems or logistics systems.MartJack Exchange is a complete solution that includes technology, e-commerce platform, integrations,payment processing, logistics & customer support as well! Sign up forSelect Your products are promoted on Amazons newMartJackMartJackproductsportal, SBI Card Mega Mall, HDFC Bank SmartBuyMerchantsExchange to promote and many such portalsXYZ Services XYZ.comMARTJDeals fromAMerchant 1Products ConsumersCfromK Merchant 3ProductsXYZ NewsXYZ Media E fromXMerchant 2 Offers fromC Merchant 4HANGE 8. MartJack Exchange How it works? 9. Value proposition - MartjackOrganized retailer or retail Single store and SME Manufacturerschain retailersRich experience across multiple Easily create a web-store within 3Ensure that consumers get & perceivechannelsdaysa consistent and rich brand/productexperience across retailers &Increase footfalls to physical stores Easily create a product catalog using channels by creating & managing awith Web2Store solutionsthe Product Repository with overcentral product repository110,000 pre-populated productsEffectively manage their online Acquire customers online through aSyndicate rich product content acrossbusiness with integrated ERP, POS,web-store for local traffic & drive retailers & dealersCRM systems footfalls to physical storeEnable a dynamic online businessNo technology expertise required to Leverage their website as a consumerthrough direct management bycreate and manage their web-store acquisition & sales channel ratherbusiness teams not IT teams than an information only channelAllow the online business to grow Affordable solution available on lowCreate an online dealer webstorewithout any technology infrastructure monthly subscription feenetwork for local traffic acquisition &limitations salesLeverage collaborative commerce toAllow their online business to grow,Dealers can be used as orderincrease reach, sales & revenue add e-commerce capabilities whenfulfillment centers for online sales.ready 10. Competitive overviewCompetingOpen source Service / web Domestic e- Global e-Online platforms /segments developmentmarketplaces custom commercecommerce companies platforms Platforms developmentKey Competition pitchesCustom service deliveryDirect consumer reachLow entry costGlobally proven solutionReasonings counter value proposition Complete end to end solution Managed IT infrastructure Partner eco-system Agile always updated SaaS Platform Low lifetime costIntegrations with MJ Dev API Ease of use - No IT expertise needed India optimized feature set Consumer reach through marketplacesTraining & support eco-system 11. Martjack technological advantagesFlexibility The platform has been designed to allow complete customization to suit the needs of differentsegments of retailers dealing in different categories of productsExtensibility The platform has a wide range of extension APIs and supports custom controls on store-fronts. Thisallows partners to extend the functionality & capability of the platform as required The extension APIs also enable integration with business systems such as ERP, POS, CRM etc. The extensible architecture makes it very easy to integrate new systems with the platform as has beenproven with the quick integration of a variety of systems from SAP, Sage to RetailPro.Scalability The entire platform is architected & hosted on a cloud infrastructure (Amazon AWS - EC2/S3). Thismakes the system very scalable both in terms of on-boarding new retailers as well as supportingincreased traffic/activity on the web-store of individual retailers.Reliability The platform operationally goes through ongoing backups, load balancing, capabilities of off-loadingloads to new servers on the fly to ensure high availability & high reliabilitySecurity The platform is hosted on an isolated firewalled network which is regularly scanned & maintained toalleviate any security threats. 12. Reasoning Company Summary Over 1400 unique merchants use MartJack to build & manage their online stores. Over 20 million consumers are reachable to MartJack powered merchants through MartJack Exchange Scalability of the Martjack platform proven with USD 5 million worth transactions monthly Some of the biggest retailers in India use the Martjack platform eg. Videocon, Big C mobiles, Next Retail, Gitanjali group, Olive Telecom, HCL, HDFC Bank, State Bank of India etc. for their online business Hundreds of promotions running every month Integrated with over 20 backend systems (Payment, shipping, ERP etc.) 1,10,000+ products information being syndicated to retailers 20+ partners and several strategic alliances to enrich the retailers selling experience 400+ retail specific features to power online commerce 13. Some of our clients - MartJack 14. Some of our clients MartJack Exchange 15. Thank you for taking the time to learn about us and our products...Know more about us at: www.ereasoning.comKnow more about our product Martjack at: www.martjack.com