EMW 2012Coordination Meeting27-28 June 2012 Bologna, Italy
Day 1 : Planning EMW 2012Chair: EUROCITIES
TimeActivityResponsible14.00 14.10Welcome and introductionMr. Andrea Colombo, Vice Mayor for Mobility and Transport, City of BolognaMs. Pamela Weir, European Commission 14.10 14.30Sustainable Urban Mobility in BolognaMr. Mauro Borioni, City of Bologna14.30 15.00Update on EMW thematic guidelines, communication tools and publicationsICLEI and EUROCITIES15.00 16.00Update from National Coordinators on EMW 2012 promotional activitiesNCs16.00 16.30Coffee break16.30 18.00Update from National Coordinators on EMW 2012 promotional activities (continued)NCs20.00DinnerCantina Bentivoglio - Via Mascarella, 4/B
Day 2 : Theme & Slogan EMW 2013Chair: ICLEI
TimeActivityResponsible09.30 11.00Theme 2013 proposals and discussionAll11.00 11.30Coffee break11.30 12.00Theme 2013 proposals and discussion (continued)All12.00 12.25Update on SUM campaign presentation and discussionEUROCITIES12.25 12.30AOB (including date & location of next meeting)All12.30 13.30Lunch051 - Via De' Pignattari 1/f(2 minutes walking from the meeting venue)13.30 16.00Guided tour around the city centreThe tour will start on the Piazza Maggiore, close to Nettuno Fountain and guide us through the University area. "RITA" - the camera access control system - the pedestrian area and the Tdays (car free weekend initiative) will be widely explained. We will see de development of the pedestrian area in the University district, the electronic pillars and some examples of bike sharing.
Update from the European CoordinationTools & publications
Website, social media, newsletter & eGroup
Tools & PublicationsLeaflet
Toolkit for Designers
Toolkit for Newcomers
Best Practice Guide
EMW Award ProcedureApplication form & procedure online early July
In order to be selected as a finalist, previous winners should be able to demonstrate that they have substantially increased their efforts Applicants to include selection of meaningful and relevant supporting materials
Jury selected in August/September
Promotional Activities at EU levelPast:Open Days (Brussels, April)ECOMM (Frankfurt, June)EMW workshop Netherlands (Utrecht, June)Sustainable Energy Week (Brussels, June)
Planned:Press release/Press pack (September)Launch event (Brussels Car Free Sunday, 16/09)10 years of CIVITAS (Brussels, 17/09)European Parliament event (Brussels, 18/09)
WebsiteWebsitePorted to new content management systemNavigation streamlinedHeader updated
Partners AreaReconstructed on new serverFeatures as beforeUpdated guidance document
WebsiteAbout our visitors
WebsiteAbout our visitors
Social Media FacebookTwitterFlickrYouTube
To resize chart data range, drag lower right corner of range.
FacebookGoing beyond likes
FacebookShare the stories that make the stories!
FacebookRate of new likes vs unlikes
FacebookWho are our Friends?
FacebookWho do we like?Local EMW pagesMore of these would be great! National coordinator pages / National Government Related EC campaigns Green Capital / EltisPlus / CIVITAS projects Stakeholder groupsNeed more variety here City pagesTying in with awards
NewsletterThree editions so farSubscriptions increasing though gradually
eGroupMailing list + archive set firstname.lastname@example.org
Accessible also through Partner Area
Not on it? Let us know!
Any further questions on EU level activities?
Theme/slogan 2013Aim of this session:
Discussion on proposed themesNew suggestions?Brainstorm on slogans
Final decision by DG ENV & DG MOVECollect ideas on sloganVote on preferred slogan
Theme/slogan 2013Previous themes/slogans:
2012: Moving in the right direction2011:Alternative Mobility2010: Travel Smarter, Live Better2009: Improving City Climates2008: Clean Air for All2007: Streets for People2006: Climate Change2005: Clever Commuting2004: Safe Streets for Children2003: Accessibility2002: Public Transport, Cycling and Living Streets/Greenways
Suggestions so farMulti-modality (DG MOVE)
'Right transport, better mobility''Better mobility choices''Right choice, better mobility'Mix and moveMobility allsorts
Update on SUM campaignLaunch of website
Campaign website to be launched early July
New elements added:Register your activityBest practice library
Update on SUM campaignCalls for applications
Call for applications to co-finance campaigning activities: open from early July until 15 October
Call for applications for SUMP award: open from 16 September to 1 November
Update on SUM campaignNational campaigns in target countries
Update on SUM campaignYour potential role/contributionsforwarding the SUM promotion/funding opportunities to national and local stakeholders (NGOs, administrations, local authorities, etc);reviewing the translation of the name/key messages of the campaign;reviewing and accepting online registration of campaign initiatives in your country on www.dotherightmix.eu;identifying and forwarding successful campaign formats to build a virtual library of best practice;establishing links with the SUM campaign via your national campaign website and social media.
on a voluntary and flexible basis!
Update on SUM campaign
Any further questions?
*LeafletEN & ESTemplate available for translations
Thematic GuidelinesEN & ES
Template available for translationsSUMP Guidelines also
Charter 2012Also in ES
March 9 25 June 2012
3mins 24secs is average stay on site
3.9 actions per visit (page views, click, download, )*March 9 25 June 2012
Europe dominates with 9354 visits, then Asia with 419 and N. America 234, S. America 137
Italy 1441Belgium 954Germany 910Spain 807France 752Sweden - 432UK 402PL 345PT - 326*March 9 25 June 2012
Most come directly to the site. At around 11am in the morning
Conversely biggest referrer to the Facebook page is the mobilityweek.eu website itself. *March 9 25 June 2012
What do users do when they are on the site?
Cities are really the focus. *March 9 25 June 2012
What do users do when they are on the site?
The theme is the focus here. *People Talking About This is the number of unique users who have created a story about a page in a seven-day period. On Facebook, stories are items that display in News Feed. Users create stories when they:like a page post on the page walllike a postcomment on a postshare a postanswer a questionRSVP to a pages eventmention the page in a posttag the page in a photocheck in at a placeshare a check-in deallike a check-in dealwrite a recommendation
Because the metric tracks unique users interacting with a page over a seven-day range, if a fan leaves more than one comment or both likes and shares a post within that time, it adds only one point to People Talking About This. However, the number changes daily so it is important to engage fans consistently to keep this number up.
People Talking About This is an important metric because it emphasizes interactions beyond an initial Facebook Like. Pages that create posts that fans enjoy will benefit. When people interact with pages in ways that generate stories, pages reach an audience beyond their existing fan base. Users benefit, too, from pages providing more relevant content. Pages that have been focused on gaining Likes without an engagement strategy to follow it will suffer from the disparity between the number of Likes and People Talking About This.
*Important to strike a balance between creating a buzz and getting people to buzz-off.
So far we are doing ok*We like 49 pages. *Will exploit further as EMW 2012 approaches.
Best if we amplify local messages rather than just shouting out into the void. *Mobile apps/ direct traffic:Views of unknown referrer on mobile apps and direct traffic on the YouTube watch and channel pages for the selected date range and region. Possible origins of direct traffic include email and instant messaging clients or copying and pasting a URL into the browser*Passive tool
Performing well against mailings in similar sectors
Low level of social sharing despite potential
Editorial concept:Lead article focused on 2012 campaign, spotlight on a particular city or initiative, a good campaign idea, upcoming events. **