EMW 2012 Coordination Meeting

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EMW 2012 Coordination Meeting. 27-28 June 2012 Bologna, Italy. Day 1 : Planning EMW 2012 Chair: EUROCITIES. Day 2 : Theme & Slogan EMW 2013 Chair: ICLEI. Tools & publications Award Procedure Promotional activities Website, social media, newsletter & eGroup. - PowerPoint PPT Presentation


  • EMW 2012Coordination Meeting27-28 June 2012 Bologna, Italy

  • Day 1 : Planning EMW 2012Chair: EUROCITIES

    TimeActivityResponsible14.00 14.10Welcome and introductionMr. Andrea Colombo, Vice Mayor for Mobility and Transport, City of BolognaMs. Pamela Weir, European Commission 14.10 14.30Sustainable Urban Mobility in BolognaMr. Mauro Borioni, City of Bologna14.30 15.00Update on EMW thematic guidelines, communication tools and publicationsICLEI and EUROCITIES15.00 16.00Update from National Coordinators on EMW 2012 promotional activitiesNCs16.00 16.30Coffee break16.30 18.00Update from National Coordinators on EMW 2012 promotional activities (continued)NCs20.00DinnerCantina Bentivoglio - Via Mascarella, 4/B

  • Day 2 : Theme & Slogan EMW 2013Chair: ICLEI

    TimeActivityResponsible09.30 11.00Theme 2013 proposals and discussionAll11.00 11.30Coffee break11.30 12.00Theme 2013 proposals and discussion (continued)All12.00 12.25Update on SUM campaign presentation and discussionEUROCITIES12.25 12.30AOB (including date & location of next meeting)All12.30 13.30Lunch051 - Via De' Pignattari 1/f(2 minutes walking from the meeting venue)13.30 16.00Guided tour around the city centreThe tour will start on the Piazza Maggiore, close to Nettuno Fountain and guide us through the University area. "RITA" - the camera access control system - the pedestrian area and the Tdays (car free weekend initiative) will be widely explained. We will see de development of the pedestrian area in the University district, the electronic pillars and some examples of bike sharing.

  • Update from the European CoordinationTools & publications

    Award Procedure

    Promotional activities

    Website, social media, newsletter & eGroup

  • Tools & PublicationsLeaflet


    Toolkit for Designers

    Thematic Guidelines


    Toolkit for Newcomers

    Best Practice Guide

  • EMW Award ProcedureApplication form & procedure online early July

    New elements:

    In order to be selected as a finalist, previous winners should be able to demonstrate that they have substantially increased their efforts Applicants to include selection of meaningful and relevant supporting materials

    Jury selected in August/September

  • Promotional Activities at EU levelPast:Open Days (Brussels, April)ECOMM (Frankfurt, June)EMW workshop Netherlands (Utrecht, June)Sustainable Energy Week (Brussels, June)

    Planned:Press release/Press pack (September)Launch event (Brussels Car Free Sunday, 16/09)10 years of CIVITAS (Brussels, 17/09)European Parliament event (Brussels, 18/09)

  • WebsiteWebsitePorted to new content management systemNavigation streamlinedHeader updated

    Partners AreaReconstructed on new serverFeatures as beforeUpdated guidance document

  • WebsiteVisits

  • WebsiteAbout our visitors

  • WebsiteAbout our visitors

  • Website

  • Website

  • Social Media FacebookTwitterFlickrYouTube

  • FacebookLikes






















    To resize chart data range, drag lower right corner of range.

  • FacebookGoing beyond likes

  • FacebookShare the stories that make the stories!

  • FacebookRate of new likes vs unlikes

  • FacebookWho are our Friends?

  • FacebookWho do we like?Local EMW pagesMore of these would be great! National coordinator pages / National Government Related EC campaigns Green Capital / EltisPlus / CIVITAS projects Stakeholder groupsNeed more variety here City pagesTying in with awards

  • TwitterFollowers

  • TwitterMentions

  • YouTube

  • YouTubeViews

  • YouTube

  • NewsletterThree editions so farSubscriptions increasing though gradually

  • eGroupMailing list + archive set upmobilityweek.partner@lists.iclei.org

    Accessible also through Partner Area

    Not on it? Let us know!

  • Any further questions on EU level activities?

  • Theme/slogan 2013Aim of this session:

    Discussion on proposed themesNew suggestions?Brainstorm on slogans

    Next steps:

    Final decision by DG ENV & DG MOVECollect ideas on sloganVote on preferred slogan

  • Theme/slogan 2013Previous themes/slogans:

    2012: Moving in the right direction2011:Alternative Mobility2010: Travel Smarter, Live Better2009: Improving City Climates2008: Clean Air for All2007: Streets for People2006: Climate Change2005: Clever Commuting2004: Safe Streets for Children2003: Accessibility2002: Public Transport, Cycling and Living Streets/Greenways

  • Suggestions so farMulti-modality (DG MOVE)

    'Right transport, better mobility''Better mobility choices''Right choice, better mobility'Mix and moveMobility allsorts

  • Update on SUM campaignLaunch of website

    Campaign website to be launched early July

    New elements added:Register your activityBest practice library

  • Update on SUM campaignCalls for applications

    Call for applications to co-finance campaigning activities: open from early July until 15 October

    Call for applications for SUMP award: open from 16 September to 1 November

  • Update on SUM campaignNational campaigns in target countries


  • Update on SUM campaignYour potential role/contributionsforwarding the SUM promotion/funding opportunities to national and local stakeholders (NGOs, administrations, local authorities, etc);reviewing the translation of the name/key messages of the campaign;reviewing and accepting online registration of campaign initiatives in your country on www.dotherightmix.eu;identifying and forwarding successful campaign formats to build a virtual library of best practice;establishing links with the SUM campaign via your national campaign website and social media.

    on a voluntary and flexible basis!

  • Update on SUM campaign

    Any further questions?

    *LeafletEN & ESTemplate available for translations

    Thematic GuidelinesEN & ES

    Template available for translationsSUMP Guidelines also

    Charter 2012Also in ES

    March 9 25 June 2012

    10247 Visits

    3mins 24secs is average stay on site

    3.9 actions per visit (page views, click, download, )*March 9 25 June 2012

    Europe dominates with 9354 visits, then Asia with 419 and N. America 234, S. America 137

    Italy 1441Belgium 954Germany 910Spain 807France 752Sweden - 432UK 402PL 345PT - 326*March 9 25 June 2012

    Most come directly to the site. At around 11am in the morning

    Conversely biggest referrer to the Facebook page is the mobilityweek.eu website itself. *March 9 25 June 2012

    What do users do when they are on the site?

    Cities are really the focus. *March 9 25 June 2012

    What do users do when they are on the site?

    The theme is the focus here. *People Talking About This is the number of unique users who have created a story about a page in a seven-day period. On Facebook, stories are items that display in News Feed. Users create stories when they:like a page post on the page walllike a postcomment on a postshare a postanswer a questionRSVP to a pages eventmention the page in a posttag the page in a photocheck in at a placeshare a check-in deallike a check-in dealwrite a recommendation

    Because the metric tracks unique users interacting with a page over a seven-day range, if a fan leaves more than one comment or both likes and shares a post within that time, it adds only one point to People Talking About This. However, the number changes daily so it is important to engage fans consistently to keep this number up.

    People Talking About This is an important metric because it emphasizes interactions beyond an initial Facebook Like. Pages that create posts that fans enjoy will benefit. When people interact with pages in ways that generate stories, pages reach an audience beyond their existing fan base. Users benefit, too, from pages providing more relevant content. Pages that have been focused on gaining Likes without an engagement strategy to follow it will suffer from the disparity between the number of Likes and People Talking About This.

    *Important to strike a balance between creating a buzz and getting people to buzz-off.

    So far we are doing ok*We like 49 pages. *Will exploit further as EMW 2012 approaches.

    Best if we amplify local messages rather than just shouting out into the void. *Mobile apps/ direct traffic:Views of unknown referrer on mobile apps and direct traffic on the YouTube watch and channel pages for the selected date range and region. Possible origins of direct traffic include email and instant messaging clients or copying and pasting a URL into the browser*Passive tool

    Performing well against mailings in similar sectors

    Low level of social sharing despite potential

    Editorial concept:Lead article focused on 2012 campaign, spotlight on a particular city or initiative, a good campaign idea, upcoming events. **