Employee Value PropositionLena Bertuccio, HR Services AdvisorClubsNSW

Todays Session The Recruitment Problem

What is an EVP

Doing your research

Crafting your EVP

Communicate your EVP

The Recruitment Problem

Recruitment has changed and is getting harder

The Recruitment Problem

The Recruitment Problem

“A lack of qualified or experienced applicants”

“Applicants lacking interest in the position”

“Applicants lacking employability skills”

“Competition with other employers for workers”

“Nature of the work - employers believe job seekers are not interested in the occupation or work conditions”

Source: Department of Employment, Skills, Small and Family Business 2018 Survey of Employers’ Recruitment Experiences

The Recruitment Problem

What is an EVP

EVP

Product Brand

CompanyReputation

What is an EVP

CULTURE

CANDIDATE

EXPERIENCE

What is an EVP

• VALUE PROPOSITION

– Unique

– Competitive

– Honest

• CULTURE

– Shared beliefs

– Environment

– Current Employees

• CANDIDATE EXPERIENCE

– Reviews

– Process

– Rejections

What is not an EVP

• It’s not a magic potion

– Wont overcome low pay, location, or

poor leadership

• It’s not a list of perks

– Remember: Differentiate

• It’s not reactionary

Doing your research

What do candidates want?

Doing your research

Doing your research

Sense of community

SalaryFlexible hours

Close to home

Career development

Aligned to purpose

Good teammates

Job security

Job variety

Safe environment

Trust & Autonomy

Challenging workTraining/education

Achieve personal goals & dreams

Doing your research

Top drivers of attraction

Millennials Gen X Baby Boomers

1. Salary/Compensation 1. Salary/Compensation 1. Salary/Compensation

2. Career/development 2. Work-life balance 2. Work-life balance

3. Work-life balance 3. Job security 3. Location of the job

Source: SEEK Laws of Attraction 2017

15.4

12.8

15.1

11.1

8.2

16.3

14.2

10.4

12

10

14

12

5.5

11.211.8

0

2

4

6

8

10

12

14

16

18

Salary Work-Life Career Security Location

Millennials Gen X Baby Boomer

Doing your research

Source: SEEK Laws of Attraction 2017

Doing your research

Top three drivers of attraction to hospitality:

Work-life balance (15.4%)

Salary and compensation (12.9%)

Job security (12.1%)*

Source: SEEK Laws of Attraction 2017

Doing your research 1. Demographics

2. Survey Data

• Candidate

• Engagement & Culture

• Exit

3. Absenteeism & Turnover

4. The Competition

Crafting your EVP

Crafting your EVP

Crafting your EVP

Crafting your EVP

Crafting your EVP

Crafting your EVP

Research

Craft

CheckImplement

Refine

Communicate your EVP

Communicate your EVP

• Share stories

• Community events

• Reviews

Communicate your EVP

Communicate your EVP

Communicate your EVP

Awareness

Consideration

Desire

Application

Hire

Advocacy

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